Programs• No such thing as a new idea.

Gunsmoke on Radio Gunsmoke on TV

• Golden Age of Radio1930’s –40’s

• Radio Talent came from – Vaudeville, Stage and Movie

• Orson Welles War of the Worlds 1936 showed the power of Radio.

Television Programs

Talent came from

Popular Radio Shows

Broadway Stage

Movies

• Live TV – centered in New York

• Great quality

• On a Stage (like a play) • One time only productions

• Black list- Sponsors needed control over talent (Fear of Communism)

• No quality way to record (Videotape 1956)

Golden Age of Television1950’s

Industry Goes Hollywood

• Shows are filmed. (Can be controlled & rerun)

• Variety of locations Westerns

• Action – Chase scenes

• Revive old Radio shows w/pictures

• Gunsmoke – Dragnet.

• Network Television limited to

NBC, CBS, ABC through 60’s.

• Cable expands in the late 70’s

• By 1985 nearly 50 percent of homes have cable.

• 2007 Cable 58.0% of households

• 2007 Satellite 29% of homes

Network Television limited to NBC, CBS, ABC through 60’s Cable expands in the late 70’s

By 1985- cable was serving nearly 42 million homes or nearly 50

percent. 2007- US Television Households with Cable 58.0%

http://www.ncta.com/Statistic/Statistic/Statistics.aspx

2014 cable over 50% of the market satellite 29.2 percent of the pay market in February 2007

http://www.freeby50.com/2012/07/what-percent-of-homes-have-cable.html

July 2012

TRENDS1.Cutting the cord- People who get some content by over the air or on-line.(Netflix, Hulu, HBOGo… It's not a permanent situation, either. There are constantly people going in and out of the category).http://www.fierceenterprisecommunications.com/story/death-cable-cord-cutting-greatly-exaggerated/2014-04-21

2.Decline in subscription Premium Channels and Rise in Video on Demand.Total U.S. households that subscribe to HBO, Showtime, Starz and other premium TV channels declined by 6 percentage points from 38% in March 2012 to 32% in August 2013,. Over the same period, households subscribing to Netflix and other subscription video-on-demand services including Hulu Plus and Amazon Prime Instant Video rose 4 percentage points, from 23% to 27%.-research firm NPD Group

3.Millennials are more likely to be cord-cuttersHouseholds with an adult under the age of 35 are almost twice as likely to be cord-cutters.

4 things needed for a successful Technology

Standardized/stableAffordableAvailableDemand- publics wants/needs

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