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CASES 2012

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What: - Impact survey on Global Hand Washing Day campaign

Where: - Uganda

Partner / Client: - USAID, Strides for Family Health, Unilever Uganda/ Lifebuoy

Sample size: - 12,000 (collected via radio campaigns and face to face)

How: - Interactive SMS (English) and call center (English and local languages) further to SMS

pledges (12,000 pledges) + Incentives provided for participation

Database: - International campaign personal hygiene (Participant pledge by SMS)

Goals: - Insight attitude & create awareness hand washing to prevent diseases

- Insight in Unilever’s brand awareness & product feedback

Win-win: - Increased brand awareness Unilever-Lifebuoy & increased awareness dealing with poor

sanitation & hygiene

UNILEVER/ Lifebuoy CASE

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What: - Monitoring and Evaluation solar system performance & use

Where: - Northern Uganda

Partner / Client: - GIZ / PREEP (‘Access to Solar program’)

Sample size: - 571 (Out of a database provided by GIZ)

How: - Interactive SMS (English) and call center (English and local languages) + Incentives provided for participation

Database: - Existing GIZ database of customers who bought a solar system under the program

Goals: - Evaluate performance/use/dealers solar systems

- Improve access to affordable modern energy services in rural/remote areas in Uganda

- Evaluate use solar energy

Win-win: - Insight customers’ opinion of & experience with solar systems

- Collection information on dealer performance & systems quality

- Increased support for renewable energy

GIZ CASE

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What: - Impact survey on Tuberculosis Awareness Campaign

Where: - The Wakiso, Kiboga, Luwero, and Kyankwanzi districts of Central Uganda

Partner / Client: - Amref

Sample size: - 996 (collected via radio campaigns and face to face)

How: - Call center (English and local languages) + Incentives provided for participation

Goal: - Measure the effectiveness of the Tuberculosis Campaign

Win-win: - Insight into awareness and education about Tuberculosis

- Increased health awareness and education about Tuberculosis

AMREF CASE

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UWEZO CASE

What: - Database cleaning project

Where: - Uganda

Partner / Client: - Uwezo

Sample size: - 2000 (Out of database provided by Uwezo)

How: - Call center (English and local languages) + Incentives provided for participation

Goal: - To eliminate unwanted contacts from the UWEZO database that is being used to reach children

through awareness sms messages and quizzes to improve competencies in literacy and numeracy

among children aged 6‐16 years

Win-win: - Insight operational numbers in database

- Insight into which people in the database are aware about UWEZO and are interested in UWEZO education programs

- Insight whether respondents received the SMS messages and quizzes

- Insight reasons why people did not respond to the SMS messages sent to them

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RAISING VOICES/ TWAWEZA

What: - Monitoring and Evaluation education system in Uganda

Where: - Uganda, teachers in the districts of Kyenjojo, Mubende, Arua, Alebtong, Lira, Agago and

Mbale Districts

Partner / Client: - Raising Voices & Twaweza

Sample size: - 654 (Out of database provided by Raising Voices)

How: - Call center (English and local languages) + Incentives provided for participation

Goal: - Evaluate the education System in 7 districts of Uganda

Win-win: - Insight performance of the education system

- Insight characteristics of a good education system and focus point for improvements

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UNATU

What: - Monitoring and Evaluation education system in Uganda

Where: - Different districts of Uganda, namely Kampala, Jinja, Masindi, Lira and Arua

Partner / Client: - UNATU (Uganda National Teacher’s Union)

Sample size: - 200 (Out of Research Africa’s representative consumer panel)

How: - Call center (English and local languages) + Incentives provided for participation

Goal: - Gather the public’s views on whether there is a crisis in Uganda’s public education

Win-win: - Insight performance of the education system

- Insight main problems and suggested solutions’ according to the public

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MALARIA CONSORTIUM

What: - A pretest with Village Health Teams to evaluate a Mobile Support System, against 5 key

criteria (Attraction, Acceptability, Comprehension, Relevance, Persuasion)

- Mobile telephony coverage testing

Where: - 8 districts of mid‐western Uganda

Partner / Client: - Malaria Consortium

Sample size: - 300 (Out of database provided by Malaria Consortium)

How: - Call center (English and local languages) + Focusgroup

Goal: - Assess the acceptable, comprehensible, appropriate, and useful nature of the SMS messages

- Testing the coverage of all mobile operators in Uganda (MTN, AIRTEL, ORANGE, WARID, UTL)

Win-win: - Insight into the perception and comprehension of the SMS messages

- Determinded which operator has the widest coverage in Uganda

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LIVING GOODS

What: - Follow-up surveys on treatments performed in the field by Community Health Promoters

Where: - Uganda

Partner / Client: - Living Goods

Sample size: - 200 (Out of database provided by Living Goods), ongoing monthly

How: - Call center (English and local languages)

Goal: - Learn about customers’ satisfaction

- Find out whether sick and treated children were treated by a Living Goods’ Community Health Promoters

Win-win: - Insight customer satisfaction

- Increased brand awareness Living Goods

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What? - Establish a representative panel for market research

Where? - Uganda, Kenya, Tanzania

Partner / Client: - Available for use by any commercial or non-profit entity

Panel size - 20000

How: - Marketing campaigns via radio, TV, Internet, social media

- Registration panelists via SMS or Internet

- Careful profiling via call center (English and local languages)

- Incentives provided for participation

Goal: - Provide insight in consumer attitudes, knowledge levels and behavior in Africa

Result: - Profiled database to be used for market research

CONSUMER PANEL