Promoting and Selling Your Art online is much more involved than posting your artworks on a few portfolio websites and then applying the "Hope Plan.' You know? I hope someone will buy my work. The "Hope Plan" never works. You must know how to market. There are 2 things you need: Traffic and Conversions. Period! You as an artist are competing with thousands of artist hoping for the same thing. Someone will see their artwork and buy it. You must start out by building a professional image and establishing yourself on the Internet. There are certain strategies that work when it comes to marketing any business online. Below you will find a list of easy to read short articles to help you market your art online. Please consider this just a starting point as there is much you can do to market. In the interest of making it easy for you to read the short articles below on this subject, I have compiled a list. Consider this a starting point. #1 - 50 Tips To Help With Selling Art Online This article gives 50 bite sized tips to help with selling artworks on the internet. These are easy to understand. There are even articles referenced where artists may learn how to apply some of the strategies. Here are some of the included advice: * Be consistent in your art marketing efforts. * Build a professional artist website. * Learn to explain your art to others. * Find out your target audience. * Brand yourself on the web. * Photograph artworks professionally.
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Promoting and Selling Your Art by Lloyd Dobson
Promoting and Selling Your Art online is much more involved
than posting your artworks on a few portfolio websites and then
applying the "Hope Plan.' You know? I hope someone will buy my
work. The "Hope Plan" never works. You must know how to market.
There are 2 things you need: TRAFFIC & CONVERSIONS.
Period!
You as an artist are competing with thousands of artist hoping
for the same thing. Someone will see their artwork and buy it. You
must start out by building a professional image and establishing
yourself on the Internet. There are certain strategies that work
when it comes to marketing any business online.
You will find a list of easy to read short articles to help you
market your art online. Please consider this just a starting point
as there is much you can do to market. www.LloydDobsonArtist.com In
the interest of making it easy for you to read the short articles
on my website, the info on this video will be brief. Consider this
a starting point.
#1) 50 Tips To Help With Selling Art Online This article gives
50 bite sized tips to help with selling artworks on the internet.
These are easy to understand. There are even articles referenced
where artists may learn how to apply some of the strategies.
Here are some of the included advice: Be consistent in your art
marketing efforts. Build a professional artist website. Learn to
explain your art to others. Find out your target audience. Brand
yourself on the web. Photograph artworks professionally.
www.LloydDobsonArtist.com
#2) How to Make Art that Sells It certainly is important to
have a grip on what types of art is selling in your marketing area.
When I was in college many years ago one of my art professors
shared with the class we have two lines of art
One was considered fine art and the other was created
specifically to sell. When you have an understanding of what is
selling, it will help you in your creating process to adapt to this
market.
This is the same as saying fine artists should not care about
what people want to buy. Of course, I strongly disagree with this
thinking. This statement assumes artists should create art without
even thinking about selling it, and that art creation and art
selling should be separate.
I believe artists can find a balance between the two. The
article gives some strategies for making art that sells, while
maintaining your integrity as an artist. Go to my website for
additional information. www.LloydDobsonArtist.com
#3 - Free Portfolio Sites List There is a huge list of places
online where artists may signup for free, and post artworks. These
sites often involve creating a profile and bio. There is also often
a place to include a link to your main portfolio site, and social
network profiles. www.LloydDobsonArtist.com
The best way to use these websites is to have all of them link
back to a main artist website. Its impossible to spend time at all
of them, but you can set the email preferences to accept emails to
your main inbox. In this way, if someone contacts you interested in
a certain piece, you can know right away, without having to log
into each and every site.
#4 - 10 Things Needed for Selling Art Online This is a summary
post as well. It covers many of the subjects I have talked about
many times, all organized into an easy to follow list. Go to my
website for 10 things needed for selling art online:
www.LloydDobsonArtist.com
#5 - Plan for Promoting Art Never underestimate the importance
and value of having a plan. A plan will help to coordinate your
efforts and find out where you should be spending time and what is
a waste of time.
Decide what you want to accomplish and write down how you will
achieve it. Break larger goals down into easily obtainable smaller
ones.
Go To My Website For More Information on How To Promote &
Sell Your Art www.LloydDobsonArtist.com
Remember It Is Not What You Know, But What You Do With What You
Know!