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Prototype & Validate Water and Climate Change Entrepreneurship e-Hackathon JUNE 24, 2020

Prototype & Validate · 2020. 6. 23. · EMPATHIZE occcco DEFINE IDEATE PROTOTYPE TEST IMPLEMENT UNDERSTAND EXPLORE DESIGN MATERIALIZE THINKING 101 NNGROUP.COM . Schweizerische Eidgenossenschaft

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Page 1: Prototype & Validate · 2020. 6. 23. · EMPATHIZE occcco DEFINE IDEATE PROTOTYPE TEST IMPLEMENT UNDERSTAND EXPLORE DESIGN MATERIALIZE THINKING 101 NNGROUP.COM . Schweizerische Eidgenossenschaft

Prototype & ValidateWater and Climate Change Entrepreneurship e-Hackathon

JUNE 24, 2020

Page 2: Prototype & Validate · 2020. 6. 23. · EMPATHIZE occcco DEFINE IDEATE PROTOTYPE TEST IMPLEMENT UNDERSTAND EXPLORE DESIGN MATERIALIZE THINKING 101 NNGROUP.COM . Schweizerische Eidgenossenschaft

Mini MBA UnderstandThe

Problem

Define your

solution

Prototype & Validate

Pitch

Page 3: Prototype & Validate · 2020. 6. 23. · EMPATHIZE occcco DEFINE IDEATE PROTOTYPE TEST IMPLEMENT UNDERSTAND EXPLORE DESIGN MATERIALIZE THINKING 101 NNGROUP.COM . Schweizerische Eidgenossenschaft

Design Thinking

Page 4: Prototype & Validate · 2020. 6. 23. · EMPATHIZE occcco DEFINE IDEATE PROTOTYPE TEST IMPLEMENT UNDERSTAND EXPLORE DESIGN MATERIALIZE THINKING 101 NNGROUP.COM . Schweizerische Eidgenossenschaft

What’s a prototype?• “If a picture is worth a thousand words, a prototype is worth a thousand

pictures”

• Intended to test your concept elicit qualitative or quantitative feedback

• The act of prototyping implies "building", testing, and iterating and is a narrowing process.

• Simple prototyping with whatever is available to test immediately, fancy prototyping close to the final product/service in terms of look, feel, and means of interaction.

Page 5: Prototype & Validate · 2020. 6. 23. · EMPATHIZE occcco DEFINE IDEATE PROTOTYPE TEST IMPLEMENT UNDERSTAND EXPLORE DESIGN MATERIALIZE THINKING 101 NNGROUP.COM . Schweizerische Eidgenossenschaft

How to prototype?

Page 6: Prototype & Validate · 2020. 6. 23. · EMPATHIZE occcco DEFINE IDEATE PROTOTYPE TEST IMPLEMENT UNDERSTAND EXPLORE DESIGN MATERIALIZE THINKING 101 NNGROUP.COM . Schweizerische Eidgenossenschaft

How to prototype?

Source: IDEO

Page 7: Prototype & Validate · 2020. 6. 23. · EMPATHIZE occcco DEFINE IDEATE PROTOTYPE TEST IMPLEMENT UNDERSTAND EXPLORE DESIGN MATERIALIZE THINKING 101 NNGROUP.COM . Schweizerische Eidgenossenschaft

How to prototype?

Page 8: Prototype & Validate · 2020. 6. 23. · EMPATHIZE occcco DEFINE IDEATE PROTOTYPE TEST IMPLEMENT UNDERSTAND EXPLORE DESIGN MATERIALIZE THINKING 101 NNGROUP.COM . Schweizerische Eidgenossenschaft

How to prototype?Building something physical or designing a space? 1. Start by sketching2. Grab materials3. Make a small model

• Supposed to be quick and easy tests of design solutions• Don’t care about uncertainties, just start building• Don’t spend too much time & don’t get emotionally attached• Prototypes aren’t valuable – learnings are

Page 9: Prototype & Validate · 2020. 6. 23. · EMPATHIZE occcco DEFINE IDEATE PROTOTYPE TEST IMPLEMENT UNDERSTAND EXPLORE DESIGN MATERIALIZE THINKING 101 NNGROUP.COM . Schweizerische Eidgenossenschaft

Testing1. Collect Assumptions

Page 10: Prototype & Validate · 2020. 6. 23. · EMPATHIZE occcco DEFINE IDEATE PROTOTYPE TEST IMPLEMENT UNDERSTAND EXPLORE DESIGN MATERIALIZE THINKING 101 NNGROUP.COM . Schweizerische Eidgenossenschaft

Testing2. Identify Risks

Page 11: Prototype & Validate · 2020. 6. 23. · EMPATHIZE occcco DEFINE IDEATE PROTOTYPE TEST IMPLEMENT UNDERSTAND EXPLORE DESIGN MATERIALIZE THINKING 101 NNGROUP.COM . Schweizerische Eidgenossenschaft

Testing3. Build an Action Plan

Page 12: Prototype & Validate · 2020. 6. 23. · EMPATHIZE occcco DEFINE IDEATE PROTOTYPE TEST IMPLEMENT UNDERSTAND EXPLORE DESIGN MATERIALIZE THINKING 101 NNGROUP.COM . Schweizerische Eidgenossenschaft

IterationFail often and fail fast. It’s pretty liberating.

Page 13: Prototype & Validate · 2020. 6. 23. · EMPATHIZE occcco DEFINE IDEATE PROTOTYPE TEST IMPLEMENT UNDERSTAND EXPLORE DESIGN MATERIALIZE THINKING 101 NNGROUP.COM . Schweizerische Eidgenossenschaft

ToolsLiterally anything.

• Pasta and superglue• A paper and a pen• Powerpoint• InVision• Marvel• …

Page 14: Prototype & Validate · 2020. 6. 23. · EMPATHIZE occcco DEFINE IDEATE PROTOTYPE TEST IMPLEMENT UNDERSTAND EXPLORE DESIGN MATERIALIZE THINKING 101 NNGROUP.COM . Schweizerische Eidgenossenschaft

ExerciseWork Sheet 3 – Note down your assumptions and then validate them by exchanging with real potential customers