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PRSA Health Academy Presentation

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Page 1: PRSA Health Academy Presentation
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Evolution of Healthcare

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Parallel Evolution…

iPhone 3G SJune 2009

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Paradigm Shift #1

Shift from Doctor-centered Care to Patient-centered Care

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Paradigm Shift #2

The iPhone will be the most important medical INSTRUMENT ever.

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Paradigm Shift #3

Health services will be provided at lower costs by non-traditional methods

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Convergence

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New iPhone OS 3.0 – June 2009

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Health and Wellness is You Hands

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This is Your Community for Physicians and Patients

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There is Only One Place to Go!

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iMobileWellness

• Platform

– Free Portal use

– Free iPhone apps

• Community building

• 20 Disease states identified

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Overview

• Our Mission

• Value Proposition

• iMobileWellness

• Growth Synergies– Community of patients

– Community of physicians

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iMobileWellness Mission

• Principle driven company• Dedicated to transforming healthcare and wellness

opportunities– physicians, healthcare staff, patients and

consumers• Leadership

– education, innovative solutions, entrepreneurship & philanthropy

“iMobileWellness is committed to bringing cutting-edge tools and technologies to

healthcare and wellness markets”

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Value Proposition

Dedicated to transforming health and wellness by putting the power of information into the hands of consumers, healthcare professionals and patients.

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iMobileWellness Goals

• We want to completely revolutionize the way patients, physicians and device companies interact.

• Level the playing field

• Use new technologies and social media to transform the role of patient-centered care.

• Direct to consumer advertising

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iMobileWellness Growth Opportunities

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Paradigm Shift for Medicine

Closer Integration of patient data with outcomes

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No home health reading should go unmonitored

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Paradigm Shift for Medicine

All healthcare monitoring equipment will be wirelessly integrated

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Paradigm Shift for Medicine

Social Media and the iPhone will be the NEW face of business

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Another Convergence…

Sales Rep Tool

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Physician Community

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• Cardiac Surgeons• Cardiologists• General Practice• Internal medicine• Other specialties

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Patient Community

• Post Procedural Patients• Patients Considering a

Procedure• Primary Caregivers of Patients

– Generational• Children and grand

children

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Key Strategies

• Empower patients to take charge of their own health.

• Use social media and revolutionary portable technologies to impact understanding of new technologies.

• Improve patient and physician satisfaction.

• Reach customers (physicians and patients) in new and unique ways. [Competitive advantage.]

• Provide improved information for company sales reps.

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iMobileWellness Application Opportunities

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Wellness apps

iAorticValveiStentGraft

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• Sales from within app– Possible membership

sales within app– Possible related

services sales within app

– Huge growth opportunity

• Advertising opportunities within apps

New “Game Changing” Opportunities

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