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PUB & BARMEDIA PACK20190345 500 6008www.h2opublishing.co.uk
FEATURES LIST
PRINT - THE MAGAZINE
HIGH IMPACT CREATIVES
DIGITAL
DIRECT MARKETING
EVENTS
TESTIMONIALS
RATE CARDS
TECHNICAL SPECIFICATIONS
CONTACTS
CIRCULATION & AUDIENCE
INTRO
CONTENTS
Since its creation in 2011, Pub & Bar magazine has positively shaken up the industry – through its fresh thinking mix of insight, advice, interviews and market documentation, it is now the go-to publication for the progressive operators of today’s modern on-trade.
CIRCULATION & AUDIENCE
PRINTCIRCULATIONTOTAL: 11,158• Independent Free Trade: 5,565 (50%)• Tenanted/Leased: 4,338 (39%)• Pubco/Brewer/HQ: 1,255 (11%)
WEBSITEUNIQUE MONTHLY VISITORS: 11,371• Monthly page views: 20,863
DIGITAL CIRCULATIONTOTAL: 15,308• Tenanted/Leased/Free Trade: 11,084 (72%)• Managed: 1,507 (10%)• Pubco/Brewer/HQ: 2,717 (18%)
Digital copies are sent to a number of pub and bar group intranets including;
Punch Taverns, Ei Group and Greene King and collectively cover in excess of
8,000 pubs and bars.
The overall printed circulation accounts for 75% of all purchasing responsibility
across 40,000 pubs and bars
Each copy is sent to named decision makers at all single site pubs with a turnover in excess of £300,000 p.a
THE PUB AND BAR
SECTOR HAS AN ESTIMATED
WORTH OF £22BN
PRINTTHE MAGAZINE
12ISSUES PER YEAR
CIRCULATION
11,158
PRINT12 ISSUES PACKED WITH INSIGHT
PRINTENGAGING CONTENT
HIGH IMPACT CREATIVESENHANCING YOUR PRESENCE
SHARE YOUR INDUSTRY REPORTS
FALSE FRONT COVER
HIGH IMPACTCREATIVES
DIE CUT FRONT COVER
CARRIERCARD
First thing a reader will
see when the magazine is
delivered. Holds an
A5 advert
MEGAWRAPA2 double side wrap. Carries the magazine then folds out into an A2 poster
BOOKENDS
TIPON
TEXTUREFOIL
FINISHES
ROLLFOLD
BRANDED POLYWRAP
BELLYBAND
HIGH IMPACTCREATIVES
CONTACT US FOR MORE
OPTIONS
ADVERTORIALS
FOUR PAGECOVERWRAP
GATEFOLD
BARNDOOR
TEASERSTRIP
BOUND IN PRE-PRINTS
DIGITAL
AVG UNIQUE VISITORS PER
MONTH
11,371
AVG PAGE VIEWS PER
MONTH
20,863
DIGITAL CIRCULATION
15,308www.pubandbar.com
AVG MONTHLY IMPRESSIONS
86,275
CURRENTFOLLOWERS
26k+
AVG MONTHLY PROFILE VISITS
2,939@PubandBarMag
DWELL TIME OF
4 MINUTES 8 SECONDS
YOU CAN ALSO FOLLOW US ON INSTAGRAM @PubandBarMag
DIRECTMARKETING
DIRECT MAIL• Anything from a flat mailer
to a premium 3D mailer• Unique enhancements to
ensure your mailer is seen and read
PRODUCT SAMPLER• Put your product in the
hands of buyers• FREE follow up service to
measure ROI
MARKET REPORT BUILDER• Bespoke research to
answer your questions• Broadcast your research
across print and digital with an editorial write up in one of our titles
• Email broadcast the report to 5,000 recipients
• You’ll receive a PDF report & a printed 8 page report
TELEMARKETING Generating Appointments• Generate appointments for face to face buyer meetings• We’ll introduce you with a mailer and then follow up• Foodservice specialist telemarketers
Telesales• Introduce simple hook offers and price deals• We’ll work with your key target market• Successful campaigns have shown 52% conversion rate
Research • Fast, accurate information with all your questions answered• A summary report• Fixed price, guaranteed results
EMAIL MARKETING• Reach our database of over 15,000 contacts• Industry-leading broadcast system• Detailed reporting• Re-mail service• FREE design service and advice to increase performance
FEBRUARYISLINGTON METAL WORKS, LONDON250+ ATTENDEES
EVENTS
MAYBAFTA, LONDON200+ ATTENDEES
OCTOBERROYAL GARDEN HOTEL,
LONDON200+ ATTENDEES
OCTOBERISLINGTON METAL WORKS, LONDON 200+ ATTENDEES
NATIONAL PIZZA AWARDS
BITES LIVE CONFERENCE
NATIONAL PUB & BAR AWARDS
NATIONAL BURGER AWARDS
"Working with Pub & Bar and Casual Dining Magazine allowed us to deliver an impactful multifaceted campaign for Pepsi MAX. Covering all media platforms from online and print through to awards and events, this integrated approach has enabled us to reach and engage with an audience of key stakeholders and reinforce Pepsi MAX’s brand messaging and credentials within the Licensed & Leisure channel."
VICKY GREGORYCOMMERCIAL COMMUNICATIONS MANAGER BRITVIC PLC
"We work with H2O across various platforms including print titles – Pub & Bar, Casual Dining and Hotel F&B magazines – and their online equivalents, as well as awards and events. The range of tailored content and advice that each platform provides means that we are able to target our customers with messaging bespoke to their channel. This, for us, is invaluable in helping our customers grow their businesses."
KAREN KERSEYB2B TRADE MARKETING MANAGER HEINEKEN
"We were delighted with the outcome of our recent project with Pub & Bar which enabled us to start and continue to work directly with one of their readers to trial a new product, get their feedback and build a testimonial. The entire process pre and post-trial was seamless and we were pleased with the feedback from all parties. Pub & Bar has a positive, informative influence and will no doubt help to grow our customer’s businesses."
TESSA VAN DER MAARELCATEGORY MANAGER FOODSERVICE & RETAIL LAMB WESTON
"Pub & Bar magazine is an informative and energetic industry magazine. It is a must read for anyone in the licensed trade focusing on industry innovation, customer expectation and real stories about great pubs and product. It has a personal touch allowing the reader to really engage with an article and focuses on the up to date as well as key issues within the industry today."
JAYSON PERFECTPALMERS BREWERY
"Pub & Bar is a must-read magazine for any industry operator. Its mix of forward-thinking editorial, trend-setting ideas and commitment to its readership delivers an engaging read every issue. Pub & Bar’s annual events reinforce its modern, business-building ethos and are a great support for our industry."
GAVIN GEORGECEOLAINE PUB COMPANY
"The National Pub & Bar Awards 2016 was a really simple, well thought through event. It is all about the best pubs and bars in the country and recognition of their efforts to be the best. For anyone who operates a great pub or bar, this is an awards competition that’s easy to enter and does not draw on your valuable time. The PR that follows a win has great creditability because of the quality of the publication."
TIM BIRDOWNERCHESHIRE CAT PUBS & BARS
TESTIMONIALSADVERTISERS AND READERS
Pub & Bar Magazine is one of sixteen industry leading foodservice titles produced by H2O Publishing.
We provide engaging and trusted editorial across a range of key verticals including; education, hospitals, restaurants, contract catering and many more. As well as publishing and direct marketing, H2O Publishing’s expertise also lies in creating, promoting and managing a number of significant industry events throughout the year, including; awards ceremonies, forums, exhibitions and conferences.
H2O Publishing is an established authority within the sectors it serves and strives to stay ahead of the curve with the services it provides.
FEATURES LISTPUB & BAR 2019
Pub & Bar features are subject to change. Please contact us should you wish to reconfirm.Tristan O’Hana: [email protected]: 01474 520247Rosanna Spence: [email protected]: 01474 520239
JANUARY • #TryJanuary• Low and No Alcohol • Dietary Requirements• Kitchen Fit Out• Topic: Brexit and Recruitment• Pub & Bar’s 2019 Year Planner
FEBRUARY • The Breakfast and Brunch Report
(incl. National Breakfast Awards)• Tea• Easter Special (incl. food, drink and events)• Topic: Televised Sport in Pubs MARCH • Summer Season (incl. long drinks, al fresco dining
and outdoor furniture) • Cocktails • Gin• National Burger Awards Special• Topic: Takeaways and Deliveries APRIL • The Cider Report• Street Food in Pubs • Soft Drinks and Mixers• Topic: Soft Drinks Levy - One Year On
MAY – THE TECHNOLOGY ISSUE • Tech Fit Out (EPOS, Payments, Apps and Operations)• Entertainment (Technology in Sport, Music and Live
Events)• Light Kitchen Equipment• Topic: Social Media and Marketing JUNE • National Pub & Bar Awards Special • Young Blood in Pubs• Beer Category• Warewashing • Topic: Beer Brand Buyouts JULY • Food and Drink Pairing• Flavoured Cider• Workwear and Uniforms• Topic: Pub Accomodation
AUGUST • Premier League and Rugby World Cup Previews • Back Bar Fit Out • Americana (incl condiments, sauces and National Burger Day)• Desserts• Topic: Whisk(e)y
SEPTEMBER• BITES Live Preview • Rum• Combi Ovens, Cookers and Grills • Potatoes and Sides • Topic: Halloween & Guy Fawkes
OCTOBER • The Festive Season Report • Breads, Bases and Buns• Bar Snacks and Quick Pub Grub • Topic: Sourcing and Traceability NOVEMBER • National Pizza Awards Special• Coffee• Tableware and Glassware • Refrigeration and Ice Makers • Topic: Menu Development
DECEMBER• Class of 2019 - Products in Review • Hot to Stock Report • Finance• Meat, Fish and Dairy • Six Nations Preview • Topic: On-trade 2020
RATE CARDPRINT 2019
HALF PAGE
£2,100
FALSE FRONT COVER
£9,950
THIRD PAGE
£1,785
DOUBLE PAGE SPREAD
£4,950
QUARTER PAGE
£1,470
FULL PAGE
£3,500
BELLYBAND INTO DPS
£12K4 PAGE WRAP
£13KDIE CUT FALSE FRONT
£15K
Please ensure that your false front artwork is aligned to the standards and value of the publication.
Designs should compliment the overall look and feel of the magazine and not cause detriment to these elements.
RATE CARDDIGITAL 2019WEB RATES: 1 MONTH 3 MONTHS 6 MONTHSSUPER BUTTON/MPU £1,700 £3,400 £5,400SKYSCRAPER £2,000 £4,000 £7,000BANNER £1,600 £3,200 £4,500
CUSTOM DIGITAL CREATIVES:Wallpaper takeover £3,400 Per month Hosted Landing Page via MPU £2,500 Per month Home-page Peel Back £3,400 Per month Micro-site POA Expandable banners £2,700 Per month Interstitial £3,400 Per month Sidekick £3,400 Per month Floating ads £2,700 Per month Floor ads / Catfish £1,800 One month Peel back £1,500 One month Peel off/Pop up £2,500 One month
NEW TECHNICALSPECIFICATIONS
All page information, including images, EPS and text should be: SUPPLIED ONLY IN CMYK MODE, NOT RGB.No Pantone colours or 5th colour specials to be used. No colour profiles saved within image – i.e. colour management or ICC profiles.
MAGAZINE SET TO A4 210mm X 297mm
WHOLE PAGEBleed: H = 303 mm x W = 216mmTrim: H = 297 mm x W = 210 mmType: H = 268 mm x W = 196 mm
1/3 PAGE VERTICALBleed: H = 303 mm x W = 76 mmTrim: H = 297 mm x W = 70 mmType: H = 287 mm x W = 60 mm
DPS PAGEBleed: H = 303 mm x W = 426 mmTrim: H = 297 mm x W = 420 mmType: H = 268 mm x W = 396 mm
1/2 PAGE VERTICALBleed: H = 303 mm x W = 111 mmTrim: H = 297 mm x W = 105 mmType: H = 268 mm x W = 91 mm
1/2 PAGE HORIZONTALBleed: H = 154.5 mm x W = 216 mmTrim: H = 148.5 mm x W = 210 mmType: H = 134 mm x W = 186 mm
1/3 PAGE HORIZONTALBleed: H = 101 mm x W = 216 mmTrim: H = 95 mm x W = 210 mmType: H = 79 mm x W = 190 mm
1/4 PAGE VERTICALBleed: H = 303 mm x W = 49 mmTrim: H = 297 mm x W = 43 mmType: H = 268 mm x W = 37 mm
1/4 PAGE HORIZONTALBleed: H = 80 mm x W = 216 mmTrim: H = 74 mm x W = 210 mmType: H = 67 mm x W = 186 mm
ANDY GIBB DIVISIONAL DIRECTOR
01474 [email protected]
CONTACTS
H2O Publishing, Joynes House, New Road, Gravesend, DA11 0AJ
0345 500 6008 www.h2opublishing.co.uk
www.pubandbar.com @pubandbarmag H2O Publishing www.h2opublishing.co.uk @h2opublishing
EMMA DORANKEY ACCOUNT DIRECTOR
01474 [email protected]
TRISTAN O’HANAEDITORIAL DIRECTOR
01474 [email protected]
ABBIE GEORGEBUSINESS DEVELOPMENT
MANAGER
01474 520251 [email protected]
