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Public-Private Partnership Public-Private Partnership in Barents Tourism in Barents Tourism Tourism development in Arkhangelsk Tourism development in Arkhangelsk region. Features, problems and region. Features, problems and prospects. prospects.

Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

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Page 1: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Public-Private PartnershipPublic-Private Partnershipin Barents Tourismin Barents Tourism

Tourism development in Arkhangelsk Tourism development in Arkhangelsk region. Features, problems and region. Features, problems and prospects. prospects.

Page 2: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Regional standard-specification Regional standard-specification and legal documentsand legal documents

“About tourism in Arkhangelsk region and strategy of socio-eonomic development till 2030 year”

“Concept of tourism development in Arkhangelsk region”

Long-term target program of Arkhangelsk region “Development of domestic and entry tourism in Arkhangelsk for 2011-2013 years”

Page 3: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Types of tourism Noted by companies,%

Educational tourism 70

Ecotourism 40-50

Event tourism 40-50

Health-improving tourism 40-50

Travels 40-50

Sport tourism 40-50

Fishing and hunting tours 40-50

Activities tourism 20

Business tourism 20

Rural tourism 20

Water tourism 20

Beach and pilgrim 20

Page 4: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Tourists flowTourists flow

0

50

100

150

200

250

300

350

2007 г. 2008 г. 2009 г. 2010 г. 2011 г.

245286

250

322325

тыс. чел.

Foreign tourists, persons

Total tourist flow,thousands people

Page 5: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

TOURIST COMPANIESTOURIST COMPANIES

Number of tourist companies

Turnover, bill. rub.

Page 6: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Company Profile

1. Malye Karely Tourist operator: tourist complex, guided tours, accommodation, catering conference facilities

2. Tourism Academy

Tourist agency: incoming and outgoing tourism, inland tours

www.akademiya-turizma.ru

3. Sever-Travel Tourist information portal

4. Arkhangelsk Region Association of Tourism and Service

Non-commercial partnership: over 30 different types of tourist companies

5. Golubino Tourist operator: tourist complex, accommodation, catering, guided tours, conference facilities

List of companies interviewed (1)List of companies interviewed (1)

Page 7: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Company Profile

6. Dvina Hotel Accommodation, catering, conference facilities

7. Pur-Navolok Hotel

Accommodation, catering, conference facilities

8. Barents Tour Tourist company (incoming and outgoing tourism, inland tourism)

9. Solovki Company

Tourist operator: regional tourism

10. Skazka Stranstviy / Travelling Fairy Tale

Tourist operator: regional tourism

11*. Arkhangelsk Bureau of Travel and Excursions

Tourist operator (city guided tours), regional tourism, incoming and outgoing

www.arhtravel.ru

List of companies interviewed (2)List of companies interviewed (2)

Page 8: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Market distribution

Page 9: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Experience in the tourist marketExperience in the tourist market

05

1015202530354045

less than 2 years 2-10 years > 10 years

Sh

are,

%

Experience, yr

Page 10: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Annual number of the tourists servicedAnnual number of the tourists serviced

Page 11: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Personnel age structure in tourist Personnel age structure in tourist companiescompanies

0

5

10

15

20

25

30

to 18 18 - 23 24 - 28 29 - 33 34 - 38 39 - 43 44 - 48 49 - 53

male

female

Page 12: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Educational backgroundEducational background

0

10

20

30

40

50

60

70

80

Higher Secondary professional Vocational school leavers

Male

Female

Page 13: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Professional areas\positionsProfessional areas\positions

0

5

10

15

20

25

30

35

Management Marketing Selling Tour guiding Others

Page 14: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Staff turnover reasonsStaff turnover reasonsReason % noted

low salaries 60

change of place of residence 60

physically challenging working conditions 30

lack of special knowledge 30

inability to cope with duties 30

lack of career prospects 30

disciplinary procedures 10

poor customer handling skills 10

unpopularity of job 10

Page 15: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Challenges facedChallenges faced

Problems % noted

strong competition 40

weak legal support 40

lack of investment 40

lack of personnel competence 30

seasonal accessibility of roads 15

poor quality on-site service 15

careless tour operators 15

Page 16: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Advantage factorsAdvantage factors

SWOTStrength◦Hospitality of local population◦Traditional handicraft◦Nature resources treasure◦Cultural heritage◦Sainted, sacred places◦Unique industries ◦Administrative support on regional level◦Traditional forums, meetings

Page 17: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Constrain factorsConstrain factors

SWOT◦Weak infrastructure◦Run-out technical resources◦Distances, remoteness◦Non-competitive prices for services◦Weak informational base

Page 18: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Development factorsDevelopment factors

SWOT◦Statistical and informational base development◦Tourist market analysis, scenario modeling◦Training needs assessment◦Development of new forms of tourism◦Use of state-business partnership◦New tourist destinations development◦Tourist brands for region and municipal districts

Page 19: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Strict limitations Strict limitations

SWOT◦Nature factors (forest fires season, biting

insects)◦Transportation safety

Page 20: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

CATEGORIES OF TOURISTSCharacteristics, correlations, factors

Page 21: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

INDIVIDUAL CUSTOMERS

PE

NS

ION

S

-2

2

6

10

14

18

0 10 20 30 40 50 60 70 80 90

Page 22: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects
Page 23: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Know-how and resources required Know-how and resources required

Know-how/resources % companies

Market forecast and tourist product development 30

Perfect the software operation skills 20

Need solid funding and innovative technologies 20

Upgrading the service level 20

Tourist complexes’ infrastructure development 20

Page 24: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Challenges in tourism Challenges in tourism development in the BEARdevelopment in the BEAR

Challenges % noted

Shortage of the regional supportive programs 30

Shortage of investment on the part of local authorities 30

Difficult to obtain updated information 35

Tourist products are jeopardized by seasonality 25

Negative expectations towards federal legislation 10

Visa formalities 90

Overpriced airline tariffs 90

Shortage of new tourist product offers 90

Page 25: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Training needsTraining needs

Statement % noted

Happy with the level of their employees’ training 70

Require marketing specialists 10

Require development managers 10

Need qualified guides in high season 20

In the next 5-10 years

Will need museum guides 50

Will need interpreters 25

Will need marketing and IT specialists 25

Will need tour managers 25

Will need PR managers 15

Will need accountants 10

Page 26: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Areas of knowledge

needed

Norms and legislation

Informational systems and

resources

Projects management

Tourist destination

Best practices of tourist companies

Business planning

Knowledge needed for tourist companies personnel

Page 27: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Shortage of budget places for students

Weak inter-regional communications

Low interest of business in marketing research

Preferences of international level

No systematic research of tourism potential

Low risk analysis

Shortage of joint educational programs

Low level of existing training programs

External reasons Internal reasons

Challenges of professional educational environment

Page 28: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Areas contributing to better Areas contributing to better personnel performancepersonnel performance

Statement % noted

service marketing 60

and personnel training 60

international projects 30

IT development 30

innovative methods and technologies 10

increased wages and niche specialism 10

Page 29: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Quotations from interviews

“The most critical problem is personnel. It is hardly possible to find a good tourism manager”

“The information either doesn’t reach us at all or reaches us from non-official sources”

“In order to develop, the tourist companies shall move in parallel. It often happens that one company is not able to cope with a big program”

“We need information about the cooperation opportunities and exchange possibilities in the Barents Region”.

“Arctic tourism is quite an expensive type of tourism. Russians with average income cannot afford it”

“The prices for accommodation and transport are very high. That’s why the tours are planned for only 2-3 days. No tourists come to us from municipalities, no practical sense”

“It is difficult to replace an employee. New young specialists coming to us put high job requirements that are not justified by practical skills”

Page 30: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Any chance for MICE-tourismAny chance for MICE-tourismin Arkhangelsk region?in Arkhangelsk region?

ADVANTAGES/ PERSPECTIVES:ADVANTAGES/ PERSPECTIVES:

- - events related to Artic, Northern identity and indigenous people culture- annual traditional business events (Margaritinskaya Fair, Forestry Forum, Tourist Forum, exhibitions)- available MICE facilities: conference–halls (up to 400 participants), - accommodation facilities- equipment- professional interpreters- conference venues in districts (up to 50 people)- 2 local exhibition operators- upgrading of international sector in Arkhangelsk airport

Page 31: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Any chance for MICE-tourismAny chance for MICE-tourismin Arkhangelsk region?in Arkhangelsk region?

CHALLENGES:CHALLENGES:

- - Economic depression of the region

- - Tourism still is not institutionalized as a separate industry in Arkhangelsk region

- No integrated conference infrastructure, i.e. exhibition halls

- Low-standard transportation facilities

- Poorly developed system of professional training

- Low servicing standards and skills of personnel

- Low catering capacities

Page 32: Public-Private Partnership in Barents Tourism Tourism development in Arkhangelsk region. Features, problems and prospects

Thank you for your attention!

Photos by: V.Prynkov, Ju.Ropotova, P.Petrov, A. GolenevPhotos by: V.Prynkov, Ju.Ropotova, P.Petrov, A. Golenev