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Put You in front of Fullest Potential

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Put You in front of Fullest PotentialFullest Potential 1
IVAN LEUNG • Account Director of Aloha Group Limited
• 5+ Years in Data, 5+ Years in Digital and Campaign Management
WHO IS ALOHA?
MARKET
Don’t wait until the last second Entering China market requires greater lead
time than a local campaign
At least 4-6
time for ad approval
MARKET
Be clear on campaign scale China is completely different than Hong Kong
2
MARKET
Data tracking is always important Tracking mechanism in China is very different
from Hong Kong
Every channel has its pros and cons
Be clear on reasoning behind
individual channel usage
Setting a singular KPI on all
channels can be ineffective1
Be clear on the reasoning
behind a channel application2
Determine expected outcome when
campaign is a success
that lead to bottom line success
Discover where in the funnel each
account is most lacking
Different levels of machine
different channels 3
methodology will fail
campaign to business
centralized view on all your campaigns
2
individual channel as well
IMPORTANCE OF DATA SYNERGY
Data creates opportunity Strong data learning can lead to 1st
party data usage for remarketing,
cross-selling, upselling
most actionable data since
it is YOUR AUDIENCE