Put You in front of Fullest PotentialFullest Potential 1 IVAN LEUNG • Account Director of Aloha Group Limited • 5+ Years in Data, 5+ Years in Digital and Campaign Management WHO IS ALOHA? MARKET Don’t wait until the last second Entering China market requires greater lead time than a local campaign At least 4-6 time for ad approval MARKET Be clear on campaign scale China is completely different than Hong Kong 2 MARKET Data tracking is always important Tracking mechanism in China is very different from Hong Kong Every channel has its pros and cons Be clear on reasoning behind individual channel usage Setting a singular KPI on all channels can be ineffective1 Be clear on the reasoning behind a channel application2 Determine expected outcome when campaign is a success that lead to bottom line success Discover where in the funnel each account is most lacking Different levels of machine different channels 3 methodology will fail campaign to business centralized view on all your campaigns 2 individual channel as well IMPORTANCE OF DATA SYNERGY Data creates opportunity Strong data learning can lead to 1st party data usage for remarketing, cross-selling, upselling most actionable data since it is YOUR AUDIENCE
