Put yourself out thereAlison Wildish, Edge Hill University – November 2007

Image courtesy of markhillary on Flickr - http://www.flickr.com/photos/markhillary/370269095/

Edge Hill University :in context

• Awareness raising

• Garden Fence Test

• Word of Mouth

Image courtesy of ~k~ on Flickr- http://www.flickr.com/photos/clovermountain/114775265/

The word on the street…

People talking about you is the best form of advertising/pr

No publicity is bad publicity?!

Image courtesy of vaticanus on Flickrhttp://www.flickr.com/photos/vaticanus/333445080/

Some facts

People are going to talk about you…… down the pub, in the local post office or on a social networking site or blog… they’ll still talk… they still say the same things…

The boundaries are blurred; it’s common to mix business/study with pleasure

Students don’t come into Uni and leave their personal lives at home…

… but neither do staff!!! Image courtesy of kuyttendaele on Flickrhttp://www.flickr.com/photos/kuyttendaele/1195473901/

Regardless of any institutional policy our students and staff will use social networking sitesImage courtesy of Wanderer and Wonderer on Flickr

http://www.flickr.com/photos/global-wandering/1171829609/

Our approach…

• Great!

• We’ll make it even easier for you!

• We have a range of communication channels but we’ll plug them into Facebook (and the like) and plug your social networking tools into our portal(s) too

“ Everyone’s on it

”

“ Really useful ” Image courtesy of redking on Flickrhttp://www.flickr.com/photos/redking/1934240/

Image courtesy of Aaron Michael Brown on Flickr

http://www.flickr.com/photos/dietpoison/133957015/

Our policy / strategy…

… not to have one!Not even for T&LCompliment to marketingAn added extra to communication

- If they want it they’ve got it

- If they don’t then no problem

- If putting things in social networking (or using Facebook) IS your strategy then you start to have a problem…

Image courtesy of terwilliger911 on Flickrhttp://www.flickr.com/photos/terwilliger911/446710944/

Concerns…

Image courtesy of Fiona Macginty on Flickrhttp://www.flickr.com/photos/fionamacginty/296872194/

The problem• Named individual inc. photographs• False allegations

The solution• Proper channels – report group• AUP• Libel and defamation laws

“ Edge Hill students being

molestered by security! ”

Image courtesy of beckaramie on Flickrhttp://www.flickr.com/photos/beckeramie/393255114/

“ Keele University has ordered its students to watch their mouths on Facebook, and asked them not to express

dissatisfaction with the institution on social networking sites. ”

Image courtesy of MsAnthea "Anthéaïs" on Flickrhttp://www.flickr.com/photos/anthea/84090626/

“ I’ve turned down friending requests from students, but they can see what I’m up to anyway on the Edge Hill network ”Rob Spence, Edge Hill University“ I don’t make

friends with students, but if they choose to add me to their friends list, then that’s fine ” Emma

Image courtesy of domake.saythink on Flickrhttp://www.flickr.com/photos/domakesaythink/2003483686/

It’s just a compliment to other services

What can you ACTUALLY guarantee anyway?!

Image courtesy of philcampbell on Flickrhttp://www.flickr.com/photos/clanlife/1517564618/

Open | Accept Allow | Encourage

Image courtesy of emdot on Flickrhttp://www.flickr.com/photos/emdot/13519557/

Thanks forlistening

Any questions?

Alison WildishHead of Web ServicesEdge Hill University

blogs.edgehill.ac.uk/webservicesImage courtesy of halighalie on Flickrhttp://www.flickr.com/photos/halighalie/112410629/