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Putting the Public Back in Public Relations By: Brian Solis and Deirdre Breakenridge

Putting the public back in public relations

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Page 1: Putting the public back in public relations

Putting the Public Back in Public

Relations

By: Brian Solis andDeirdre Breakenridge

Page 2: Putting the public back in public relations

Who is Brian Solis?

Principal of FutureWorks

Paved the way for Social Media and PR 2.0

Co-founder of the Social Media Club

Page 3: Putting the public back in public relations

Who is Deirdre Breakenridge?

President and Director of Communications at PFS Marketwyse

Adjunct professor at Fairleigh Dickinson University in Madison, New Jersey

Author of 3 Books

Page 4: Putting the public back in public relations

What did I learn?

“The current mantra driving the Social Media revolution is this: If the news is important, it will find me!”

Social Media Releases are the press release of PR 2.0 but they DO NOT replace traditional press releases

Page 5: Putting the public back in public relations

What did I learn?

PR Professionals are taking on new titles:› Community Advocate› Community Manager› Brand Ambassador› Social Media Specialist› Social Media Evangelist› Vice President of Social Media› Chief Social Officer› Community Relations Manager› Community Builder

Page 6: Putting the public back in public relations

Things that surprised me…

Public Relations is not just about practitioners…it is about people

Make it relatable to the public not the journalist

A road map for the journey

Page 7: Putting the public back in public relations

Tell me more!

Make it personal…

What does PR 2.0 mean for:› Non-Profit PR› Small Firms

Page 8: Putting the public back in public relations

A word from Brian Solis

“Putting the Public Back in Public Relations is not only the title of the book, it is the most valuable lesson we can learn in PR

today.”

Page 9: Putting the public back in public relations

Recommendation?


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