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QR codes: Connecting print with mobile marketing

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This presentation discusses the rise in mobile marketing and how a new innovative tool – called QR codes – is helping marketers make their printed materials more engaging.

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  • 1. More than 450 million mobile Internet usersworldwide in 2009, a number that is expected tomore than double by end of 2013. * Its predicted more than 95 million smartphones willbe sold in the U.S. in 2011. ** A nationally-representative survey of U.S. mobilephone users revealed that 49 million have engagedwith an advertisement on their mobile phone. *** 64.7% of marketers indicated some level offamiliarity with mobile barcode technology. ***** IDC, a market intelligence provider** Technology research company Gartner*** Lightspeed Research**** InfoTrends, 2010

2. Quick Response (QR)barcodes Created in Japan in 1994 2D barcode that hold4,296 alphanumericcharacters Contains: phone, URL,contact info, text Scannable bysmartphones 3. Can create a QR code at no cost http://qrcode.kaywa.com/ http://www.qurify.com If you want tracking built in or apersonalized QR code for each recipient,that requires additional work (contact aprofessional) 4. Branding your QR code can increase scanrate because people are more likely to trust it 5. Several QR Readers (most available at nocost through your phone): Quick Mark NeoReader OptiScan Barcode Scanner ScanLife TagReader 6. Business cards Invitations Posters Menus Brochures Anything Image sources: 2d-code.co.uk and qranywhere.blogspot.com 7. Align the mobile experience after a personclicks on a code with the goals of thecampaign Make sure whatever youre linking yourQR code to (video, website, contactinformation, image, GPS location) isoptimized for mobile devices 8. Use on menus: Nutritional value Photos of items Customer reviews Coupon or discount Online orders Reservations Interactive mapQR code leads to site with nutritional andallergen information.Image source: 2d-code.co.uk 9. On a realtors for salesign or home sellsheets, users can getadditional specificationsabout the property or avirtual room tourImage source: www.flickr.com 10. Give consumersaccess to couponsand special offers atpoint-of-purchasesigns and displays Drive shoppers to awebsite that includesreviews about aproductShoppers directed to a mobile site wherethey can see what style is best for their buildImage source: 2d-code.co.uk and view peer reviews. 11. Billboards or posters that take scanners to amobile site with campaign-specificinformation or offers Product labels that, for example, connect toassembly instruction Print ads or direct mail that lead to videos Presentation materials that link to additionaldata and resources Trade show booths to gather leads anddeliver downloads in multimedia formats