Quantative Research

Quantative research is more to do with statistics and numbers. An example of a question asked for quantative research is, “Have you bought the game?”

Qualative Research

Qualative research is more detailed results. The questions asked are open ended and provide more insight into the person being asked. For example a question such as “What aspects of the gameplay do you enjoy most?” Is a question that could be used for qualative research.

Audience Profiling

Audience profiling is grouping people by age, gender, sex and income. This helps to understand what the target audience is.