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Quantitative Methods for Researchers Paul Cairns [email protected]

Quantitative Methods for Researchers Paul Cairns [email protected]

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Page 1: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

Quantitative Methods for Researchers

Paul [email protected]

Page 2: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

Objectives

Statistical argument Safe designs A whizz through some stats Time for questions

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Page 3: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

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Statistical Argument

Inference is an argument form Prediction is essential– Alternative hypothesis– “X causes Y”

No prediction – measuring noise

Page 4: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

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Gold standard argument

1. Collect data2. Data variation could be chance

(null)3. Predict the variations

(alternative)4. Statistics give probabilities5. Unlikely predictions “prove” your

case

Page 5: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

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Implications

Must have an alt (testable) hyp No multiple testing No post hoc analysis Need multiple experiments

Page 6: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

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Silver standard argument

1. Collect data2. Data variations could be chance

(null)3. Are there “real” patterns in the

data?4. Use statistics to suggest

(unlikely) patterns5. Follow up findings with gold

standard work

Page 7: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

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Fishing: This is bad science

1. Collect lots of data– DVs and IVs

2. Data variations could be chance3. Test until a significant result

appears4. Report the tests that were

significant5. Claim the result is important

Page 8: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

Statistical pit…

… is bottomless! Safe designs– One (or two) IV– Two (or three) conditions– One primary DV

Other stuff is not severely tested

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Page 9: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

Choosing a test

What’s the data type? Do you know the distribution? Within or between What are you looking for?

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Page 10: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

Seeing location

Boxplots Median, IQR, “Range” Outliers

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Page 11: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

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Page 12: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

Distributions

Theoretical stance Must have this! Not inferred from samples

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Page 13: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

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Parametric tests

Normal distribution Two parameters Null = one underlying normal

distribution Differences in location (mean)

Page 14: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

t-test: null vs alternate

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Page 15: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

t-test

Two samples Two means Are means showing natural

variation? Compare difference to natural

variation

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set AB

Page 16: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

Effect size

How interesting is the difference?– 2s difference in timings – Significance is not same as

importance Cohen’s d

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sd AB

Page 17: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

ANOVA

Parametric Multiple groups Why not do pairwise comparison? Get an F value Follow up tests

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Page 18: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

ANOVA++

Multiple IV– So more F values!

Within and between Effect size, η2

– Amount of variance predicted by IV

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Page 19: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

Non-parametric tests

Unknown underlying distribution Heterogeneity of variance Non-interval data Usually test location Effect size is tricky!

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Page 20: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

Basic tests

Mann-Whitney Wilcoxon Kruskal-Wallis Friedman No accepted two-way tests

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Page 21: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

Choosing a test

For your fantasy abstract, what test would you choose? Why?

Would you change your design?

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Page 22: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

Questions

Specific problems Specific tests Other tests?

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Page 23: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

Useful Reading

Cairns, Cox, Research Methods for HCI: chaps 6

Rowntree, Statistics Without Tears Howell, Fundamental Statistics for

the Behavioural Sciences, 6th edn. Abelson, Statistics as Principled

Argument Silver, The Signal and the Noise

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Page 24: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

Multivariate

Multiple DV Multivariate normal distribution– Normal no matter how you slice

MANOVA Null = one underlying (mv)

normal distribution

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Page 25: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

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Page 26: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

Issues

Sample size Assumptions Interpretation Communication

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Page 27: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

Monte Carlo

Process but not distribution Generate a really large sample Compare to your sample Still theoretically driven!

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Page 28: Quantitative Methods for Researchers Paul Cairns paul.cairns@york.ac.uk

Example

Event = 4 heads in a row from a set of 20 flips of a coin

You have sample of 30 sets 18 events How likely?– Get flipping!

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