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Service: Easy availability of good quality fertilizer,
insecticide, micronutrients andpesticide in the market
Sub-sector: vegetables Date:
QUESTIONNAIRE FOR DEMAND SIDE ASSESSMENT
Name of interviewee:
Address:
Telephone No: Type of business:
Years in business: No of employees: skilled unskilled
Name of interviewer:
Introduction: We at IDE and Katalyst are jointly conducting a
study. After carrying out
extensive research in large areas of Rangpur, people have
informed us about the shortage
of quality fertilizer, insecticide, micronutrients and pesticide
in the market. We would
like to explore this issue in greater depth by understanding the
specifics of the problem
and investigate possible solutions. We trust you will
participate in our discussion.
Satisfaction:
1) What type of fertilizer/insecticide are you using at
present?
Fertilizer
Vegetable Time of
Purchase
Quantity
Purchased
Price (kg/gm) Time of
Application
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Micronutrient
Vegetable Company
Brand
Time of
purchase
Quantity Price Time of
Application
Pesticide
Vegetable CompanyBrand
Time ofpurchase
Quantity Price Time ofApplication
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Insecticide
(generic group)
Vegetable Company
Brand
Time of
purchase
Quantity Price Time of
Application
2) Are you using/buying better quality fertilizers/insecticides
than before? If not, what are
the possible reasons?
3) Are you satisfied with the types of
fertilizer/insecticide/micronutrient/pesticide you are
using at present? Are you experiencing any difficulties with
these?
Issue Problem Solution Role of supplier in
solving problem
Fertilizer type
Time of Purchase
Area
On-sale service
After-sale service
Package weight
Price
Quality
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Issue Problem Solution Role of supplier in
solving problem
Insecticide type
Time of Purchase
Area
On-sale serviceAfter-sale service
Package weight
Price
Quality
Issue Problem Solution Role of supplier in
solving problem
Nutrient type
Time of Purchase
Area
On-sale serviceAfter-sale service
Package weight
Price
Quality
Issue Problem Solution Role of supplier in
solving problem
Pesticide type
Time of Purchase
Area
On-sale service
After-sale service
Package weight
Price
Quality
4) What criterion do you give importance to in selecting a
fertilizer/insecticide/micronutrient/pesticide (expiry date,
user guidelines, packaging,
storage guidelines, composition, etc)?
(i) Fertilizer:
(ii) Micronutrient
(iii) Insecticide
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(iv) Pesticide
Usage/Transaction/Relationship5) a) From whom are you currently
procuring your supply of
fertilizer/insecticide/micronutrient/pesticide? What quantities
of these have you procured
in the last three years?
Fertilizer InsecticideIssue
2002 2001 2000 2002 2001 2000
Quality
(high/low)
Quantity
Addresses of dealers: Addresses of dealers:
1) 1)
2) 2)
3) 3)
4) 4)
Fertilizer InsecticideIssue
2002 2001 2000 2002 2001 2000
Quality
(high/low)
Quantity
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Addresses of dealers: Addresses of dealers:
1) 1)
2) 2)
3) 3)
4) 4)
b) Do you frequently visit one dealer for your
fertilizer/insecticide supply? If so, why?
6) How do you procure/purchase your fertilizer, insecticide,
micronutrients and pesticide
(cash, cash + credit, credit, embedded charges, through
traders)?
(i) Fertilizer:
(ii) Micronutrient
(iii) Insecticide
(iv) Pesticide
Awareness
7) How did you learn about your current supplier(s) of
fertilizer/insecticide/
micronutrients/pesticide? Why did you choose these dealers
(quality, regular supply,
after-sales services, lack of other suppliers)?
(i) Fertilizer:
(ii) Micronutrient
(iii) Insecticide
(iv) Pesticide
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8) Other than your current suppliers of
fertilizer/insecticide/micronutrients/pesticide, who
are the other dealers operating in the market? (Please ask for
their contact information)
(i) Fertilizer:
(ii) Micronutrient
(iii) Insecticide
(iv) Pesticide
9) In your view, who are the suppliers/dealers of good
quality
fertilizer/insecticide/micronutrients/pesticide (please provide
contact information)? Howmany people buy from them or are aware of
their existence?
(i) Fertilizer:
(ii) Micronutrient
(iii) Insecticide
(iv) Pesticide
10) What alternative arrangements do you make if your quality
expectations are not met?
(i) Fertilizer:
(ii) Micronutrient
(iii) Insecticide
(iv) Pesticide
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