Quick poll:How many here think they eat healthy?

A 2011 poll shows 90 percent of Americans think they eat healthy

Though 68 percent of Americans are at least overweight, and nearly half of those people fall into the category of being obese

79 percent of Americans rarely or never count calories25 percent eat fast food regularly

68 percent of Americans are at least overweight, and nearly half of those people fall into the category of being obese

Smart NomsDining out made healthy

By Alex Blavat | Dan Nguyen | Adrian Harding | Matt Song

What are some consequences of eating unhealthy?

Obesity

Diabetes

Heart Disease

Cancer

Premature death

Eating unhealthy can also lead to…

low self esteem

depression

sleep apnea

weaker immune system

It’s a problem…

People eat unhealthy, knowingly or not

People eat unhealthy, knowingly or not

1400Calories 28gSaturatedFat

Eating healthy is perceived as undesirable.

we associate desirable foods with unhealthy ones

People may lack the knowledge to eat healthy

Inconvenient | difficult

People are making poor dietary choices when eating out because it's easy - we are surrounded by unhealthy options

There are healthy options when dining out.

Encouraging people to branch out of their unhealthy eating habits is important.

But…

Past Solutions

Solutions market = oversaturated

General solutions (Zagat) (GrubHub)

(Google Reviews)

(Yelp) (Urbanspoon)

(Zagat) (GrubHub)

(Google Reviews)

Specific solutions

(Healthymap)

(VegOut) (Good Food Near You) (HappyCow)

(Healthy Dining Finder)

(VegOut) (Good Food Near You)

(HappyCow)

(Healthy Dining Finder)

Problem 1: limited scope

Limited to Vegetarian and Vegan

Limited to New York City

Not food.

Salsa is a meal?

Only 1 filter.

Not known for being healthy resturaunts

Problem 2: inaccurate | useless results

Problem 3: unpleasant to use

"I really like using tiny, overlapping drop-pins on my already tiny phone!" - said nobody ever

Our Solution

Automatic Recommendations

Heatmaps

Gamification

Gamification

Gamification

Achievement Unlocked!

EVERYONE’S A CRITIC

Target Users

Proposed methodsSurveys and interviews about eating habits

Paper prototyping and direct observation to collect feedback on features that matter the most out of the application

References1. Berger, E. (2011, January 4). A whopping 90 percent of americans think they eat a healthy diet. SciGuy. Retrieved February 26, 2013 from

http://blog.chron.com/sciguy/2011/01/a-whopping-90-percent-of-americans-think-they-eat-a-healthy-diet/

2. Chan, A. (2012, March 31). Junk Food Linked With Increased Depression Risk: Study. Huffington Post. Retrieved February 26, 2013 from http://www.huffingtonpost.com/2012/03/31/junk-food-depression_n_1392093.html

3. Do You Know the Health Risks of Being Overweight? (2007, December). Weight-control Information Network. Retrieved February 26, 2013 from http://win.niddk.nih.gov/publications/health_risks.htm

4. Good Food Near You. (2013). Retrieved February 26, 2013 from http://www.goodfoodnearyou.com/

5. Google. (2013). Writing and Sharing Reviews. Retrieved February 26, 2013 from http://support.google.com/plus/bin/answer.py?hl=en&answer=2622999

6. GrubHub. (2013). Retrieved February 26, 2013 from http://www.grubhub.com

7. Happy Cow. (2013). Retrieved February 26, 2013 from http://happycow.net

8. Healthy Dining Finder. (2013). Retrieved February 26, 2013 from http://www.healthydiningfinder.com

9. Healthymap. (2013). Retrieved February 26, 2013 from http://healthymap.com

10. Trevor, C. (2011, April 20). The new google analytics available to everyone [Web log message]. Retrieved February 26, 2013 from http://analytics.blogspot.com/2011/04/new-google-analytics-available-to.html

11. Urbanspoon. (2013). Retrieved February 26, 2013 from http://www.urbanspoon.com/

12. VegOut. (2013). Retrieved February 26, 2013 from http://www.vegoutapp.com

13. Yelp. (2013). Retrieved February 26, 2013 from www.yelp.com/

14. Zagat. (2013). Retrieved February 26, 2013 from http://www.zagat.com

Questions?

Clipart for Jon