Quick Tips for Facebook

Author:  Sylwia  Presley,  June  2010  

Introduction

Facebook is currently the leading social network with plenty of functionalities allowing brands and individuals to present themselves and engage in genuine, valuable discussions.

Many individuals, organisations and brand use Facebook to engage with friends, supporters and customers. This document contains small tips that might enhance the way you use this social network.

Facebook custom url

Make sure your profile and fan page have a short, custom URL!

Facebook profile or fan page

Do not set up a profile if you are not a person – there are plenty of options for fan pages! You risk loosing your audience if your profile is deleted. Facebook allows you to migrate from profiles to fan pages now!

Facebook page design

Use page photos creatively to promote your brand!

Facebook comments

If you delete comments from your public wall manage people’s expectations! Save comments for future reference!

Facebook outside of Facebook

Use social plugins to promote your fan page outside of Facebook!

Facebook apps

Use Facebook apps to enhance the experience of your fan page fans and to promote your work!

Facebook vs. Twitter

Aggregate wisely, do not repeat your messages, respect separate audiences!

Terms and Conditions

Keep an eye on terms and conditions! They are changing quite often! This is not allowed since May 2011 for example!

Contact

If you have any comments please contact:

Sylwia Presley E-mail: sylwiapresley@nfpvoice.com Mobile: 07850 138 178 Twitter: @presleysylwia and @nfpvoice Skype: sylwia.presley