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QUT Digital Repository: http://eprints.qut.edu.au/ Fullerton, Jami and Kendrick, Alice and Kerr, Gayle F. (2009) Australian student reactions to U.S. tourism advertising : a test of advertising as public diplomacy. In: Proceedings of 2009 American Academy of Advertising Asia-Pacific Conference , 27-30 May 2009, Beijing. © Copyright 2009 [please consult the authors]

QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the

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Page 1: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the

QUT Digital Repository: http://eprints.qut.edu.au/

Fullerton, Jami and Kendrick, Alice and Kerr, Gayle F. (2009) Australian student reactions to U.S. tourism advertising : a test of advertising as public diplomacy. In: Proceedings of 2009 American Academy of Advertising Asia-Pacific Conference , 27-30 May 2009, Beijing.

© Copyright 2009 [please consult the authors]

Page 2: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 3: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 4: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 5: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 6: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 7: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 8: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 9: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 10: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 11: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 12: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 13: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 14: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 15: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 16: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 17: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 18: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 19: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 20: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 21: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 22: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the
Page 23: QUT Digital Repository: //eprints.qut.edu.au/30241/1/c30241.pdf · 2010-06-09 · visual from the film. The final shots featured a landscape scene from an unnamed Western with the