11

Radio Communications Expert GroupInspector John Ferris

Garda Press Office

22

Overview

Why do we engage with media?

The impact of social media ?

How An Garda Siochana use ?

Media Strategy ( the role Social Media can play)

33

Overview

·        Types and Use of Social Media by AGS·        Types and Use of Social Media by AGS

·        Public awareness of Social Media ·        Public awareness of Social Media

. Channels used by AGS. Channels used by AGS

·        Operational Benefits·        Operational Benefits

·        AGS Experience with Social Media·        AGS Experience with Social Media

·        Training / Resources / Cost·        Training / Resources / Cost

·        Policy on Social Media ·        Policy on Social Media

·        Lesson Learned by AGS·        Lesson Learned by AGS

44

News and Media Management

• Release of Information on:

-Serious Crime Incidents

-RTCs (traffic management)

-Missing Persons

-Witness appeals

• Responding to Media Queries on incidents, policy, statistics

• Bids re interviews, facilities, documentaries, current affairs

• Rebuttal

55

The Media

66

77

A crowded market place

• 3 National TV Stations –RTE1; Network2; TV3.

• 4 National Radio channels –RTE 1; 2 FM; Today FM; Newstalk.

• 48 Local radio Channels

• 7 National Daily Newspapers

• 7 National Sunday Newspapers

• 110 Local / Regional Newspapers

88

And don’t forget …And don’t forget …

Journel.ieJournel.ie

• Web-based News SitesWeb-based News SitesIndiemedia.ieIndiemedia.ie

Politics.iePolitics.ie

• The “citizen news gatherer” iPhone / The “citizen news gatherer” iPhone / SmartphoneSmartphone

• Social Networking – Facebook, Social Networking – Facebook, Twitter, You Tube, Instagram etcTwitter, You Tube, Instagram etc

99

Social Media in NumbersSocial Media in Numbers

2012 Most Popular Tweet of the Year 2012 Most Popular Tweet of the Year

““Four more years” @BarackObama Four more years” @BarackObama

(Nov 6, 2012) Retweeted 810,000 times(Nov 6, 2012) Retweeted 810,000 times

Most Popular Irish Facebook PagesMost Popular Irish Facebook Pages

1. U2 (13m fans) 1. U2 (13m fans)

4. Bailey’s Irish Cream (1.4m fans) 4. Bailey’s Irish Cream (1.4m fans)

50. Love/Hate (RTE) 93,000 fans50. Love/Hate (RTE) 93,000 fans

1010

Social Media in NumbersSocial Media in Numbers

Facebook Irish UsersFacebook Irish Users Of its 2.3m registered users, women are the Of its 2.3m registered users, women are the majority on Facebook here with 53pc female majority on Facebook here with 53pc female user and 47pc male users compared to 26pc user and 47pc male users compared to 26pc and 74pc in Iraq and 55pc and 45pc in New and 74pc in Iraq and 55pc and 45pc in New ZealandZealandAge Profile Age Profile The largest age group of Irish Facebook users is The largest age group of Irish Facebook users is currently aged 25-34, followed by the users in currently aged 25-34, followed by the users in the age of 18-24.the age of 18-24.Number of Irish Twitter Accounts – Number of Irish Twitter Accounts – 570,000570,000

1111

An article that appeared in the Irish Times An article that appeared in the Irish Times on Friday 1on Friday 1stst March 2013 titled March 2013 titled “Smartphone overtakes TV as primary “Smartphone overtakes TV as primary screen” stated:screen” stated:

““A study by Verizon in the US, for A study by Verizon in the US, for instance, found that 65% of people instance, found that 65% of people watching the presidential election on watching the presidential election on television last November did so with television last November did so with either a laptop, tablet or smartphone”either a laptop, tablet or smartphone”

1212

The mass effects and speed of The mass effects and speed of social media on a Garda social media on a Garda

investigation.investigation.

1313

At 9.30pm on FridayAt 9.30pm on Friday

2525thth January 2013, a January 2013, a shooting incident occurred shooting incident occurred outside Lordship Credit outside Lordship Credit Union in Bellurgan, Co. Union in Bellurgan, Co. Dundalk. Dundalk.

Tragically Detective Garda Tragically Detective Garda Adrian Donohoe was Adrian Donohoe was fatally wounded at the fatally wounded at the scene. scene.

Time on Tweet is Pacific Standard Time Time on Tweet is Pacific Standard Time -8 hrs GMT -8 hrs GMT

1414

At 10.20 PM GMT the first Tweet At 10.20 PM GMT the first Tweet about the murder was sentabout the murder was sent

(50 minutes after the shooting)(50 minutes after the shooting)

Time on Tweet is Pacific Standard Time Time on Tweet is Pacific Standard Time -8 hrs GMT -8 hrs GMT

1515

At 10.22 PM GMT the second tweet about the At 10.22 PM GMT the second tweet about the murder was sentmurder was sent

(52 minutes after the shooting)(52 minutes after the shooting)

Time on Tweet is Pacific Standard Time Time on Tweet is Pacific Standard Time -8 hrs GMT -8 hrs GMT

1616

At 10.32 PM GMT the first Tweet from the At 10.32 PM GMT the first Tweet from the MediaMedia was sent was sent (62 minutes after the shooting)(62 minutes after the shooting)

A person replies A person replies 2 minutes later2 minutes later naming Detective naming Detective Garda Adrian Donohoe as the victim)Garda Adrian Donohoe as the victim)

1717

At 10.53pm the Garda Press Office issue a At 10.53pm the Garda Press Office issue a Press ReleasePress Release

(82 minutes after the shooting)(82 minutes after the shooting)

Serious Shooting Incident Dundalk - 25th January 2013Serious Shooting Incident Dundalk - 25th January 2013

Gardaí in Dundalk are investigating a shooting incident which occurred in Gardaí in Dundalk are investigating a shooting incident which occurred in Dundalk at approximately 9.30pm this evening (25/1/13). The incident Dundalk at approximately 9.30pm this evening (25/1/13). The incident occurred outside the Lordship Credit Union at Bellurgan, Jenkinstown, occurred outside the Lordship Credit Union at Bellurgan, Jenkinstown, Dundalk, Co Louth.  Dundalk, Co Louth.  A number of shots were fired during the incident resulting in the serious A number of shots were fired during the incident resulting in the serious injury of a Detective Garda attached to Dundalk Garda Station.  A dark injury of a Detective Garda attached to Dundalk Garda Station.  A dark coloured car left the scene in the direction of Dundalk. At this stage we coloured car left the scene in the direction of Dundalk. At this stage we believe four people were in this car.  believe four people were in this car.  Gardaí are appealing for witnesses to this incident to contact the incident Gardaí are appealing for witnesses to this incident to contact the incident room at Dundalk Garda Station at 042-9388400, the Garda Confidential room at Dundalk Garda Station at 042-9388400, the Garda Confidential Number 1-800-666-111.  Number 1-800-666-111.  

Further information to follow.  Further information to follow.  Ref: 0081/13 Ref: 0081/13  Issued by Garda Press Office on 25/01/2013 22:53:18 Issued by Garda Press Office on 25/01/2013 22:53:18

Time on Tweet is Pacific Standard Time Time on Tweet is Pacific Standard Time -8 hrs GMT -8 hrs GMT

1818

At 10.55 PM GMT the first Tweet that names At 10.55 PM GMT the first Tweet that names D/Garda Donohoe was sentD/Garda Donohoe was sent

(85 minutes after the shooting)(85 minutes after the shooting)

1919

The speed of social media The speed of social media another example .another example .

2020

At 4.09pm on 4At 4.09pm on 4thth December 2012, December 2012, Gardaí in Raheny received a call that a Gardaí in Raheny received a call that a man was shot on Furry Park Road in man was shot on Furry Park Road in Killester.Killester.

The deceased was Eamon Kelly and he The deceased was Eamon Kelly and he was fatally wounded at the scene.was fatally wounded at the scene.

Time on Tweet is Pacific Standard Time Time on Tweet is Pacific Standard Time -8 hrs GMT -8 hrs GMT

2121

At 4.34pm GMT the Independent sent the At 4.34pm GMT the Independent sent the

Tweet below naming the deceasedTweet below naming the deceased (29 minutes after the shooting)(29 minutes after the shooting)

2222

The public use social media to spread The public use social media to spread information, that may effect a current information, that may effect a current

Garda operation/investigation.Garda operation/investigation.

Public may go to the scene ?Public may go to the scene ?

2323

Ballycotton: 16 November 2010Ballycotton: 16 November 2010

2424

Ballycotton: 16 November 2010Ballycotton: 16 November 2010

@EoinBearla@EoinBearlaEoin English: Journalist with the Irish Examiner and making-it-up-as-he-Eoin English: Journalist with the Irish Examiner and making-it-up-as-he-goes-along father of two. (Tweets are my own) [website is goes-along father of two. (Tweets are my own) [website is www.irishexaminer.iewww.irishexaminer.ie]]

11.05 a.m. 11.05 a.m. Hearing reports of what appears to be a dreadful tragedy in East Hearing reports of what appears to be a dreadful tragedy in East Cork – two children and a man involved. Details as they emerge.Cork – two children and a man involved. Details as they emerge.

11:12 AM11:12 AM RedFM10toNewsRedFM10toNews Britain's Prince William engaged to Kate Britain's Prince William engaged to Kate Middleton -- wedding set for 2011 via web Retweeted by Middleton -- wedding set for 2011 via web Retweeted by EoinBearlaEoinBearla

11.30 a.m. 11.30 a.m. 2 kids under 10 found dead in a house near Ballycotton. Man 2 kids under 10 found dead in a house near Ballycotton. Man found dead nearby short time later. Burned out car nearby linked to tragedy.found dead nearby short time later. Burned out car nearby linked to tragedy.

2525

2626

At 10.45pm on the 23At 10.45pm on the 23rdrd of June 2011, Gardaí of June 2011, Gardaí in Rathmines receive a report of an alleged in Rathmines receive a report of an alleged sexual assault in a nightclub on Rathmines sexual assault in a nightclub on Rathmines

Road Lower, Dublin 6.Road Lower, Dublin 6.

2727

This tweet was sent the following This tweet was sent the following day 24day 24thth June 2011 June 2011

2828

The Tweet below was sent by 98FM about The Tweet below was sent by 98FM about the incident on 24the incident on 24thth June 2011 June 2011

2929

At 7pm on Sunday 3At 7pm on Sunday 3rdrd March 2013, a man March 2013, a man was shot in Cabra House Pub on was shot in Cabra House Pub on Fassaugh Avenue. Fassaugh Avenue.

The deceased was Paul Cullen and was The deceased was Paul Cullen and was fatally wounded at the scene.fatally wounded at the scene.

3030

The following tweet was sent at 7.00pm The following tweet was sent at 7.00pm (28 minutes after the shooting)(28 minutes after the shooting)

3131

3232

3333

Twitter @gardatrafficTwitter @gardatrafficDisseminate informationDisseminate informationRecognised source of informationRecognised source of informationOnly issue relatively significant traffic Only issue relatively significant traffic issuesissuesCost effective but requires dedicated Cost effective but requires dedicated resources at times ?resources at times ?Terms of Engagement - Not constantly Terms of Engagement - Not constantly monitored monitored Accuracy is key, road reopens etcAccuracy is key, road reopens etc

3434

Engaging with the Media

Why?

3535

General PrinciplesGeneral Principles

• Support investigationsSupport investigations• Support overall Garda objectivesSupport overall Garda objectives• Highlight good work and Highlight good work and

successessuccesses• Build public confidenceBuild public confidence• Provide reassuranceProvide reassurance

3636

An Investigative Media Strategy

•Have regard for the victim, the victims family and friends

•Consider community impact with particular regard for fear of crime

•Disseminate Crime Prevention advicewhere appropriate

• Demonstrate professionalism of investigation and organisation, provide reassuranceand build community confidence

3737

The Garda Press Office tweet information regularly The Garda Press Office tweet information regularly informing the public of traffic disruptioninforming the public of traffic disruption

3838

TweetdeckTweetdeck

We see who’s talkingWe see who’s talking

3939

4040

4141

Timely Accurate InformationTimely Accurate InformationTetra radioTetra radioMobile phones, images etcMobile phones, images etcSpotlight –Press Office Mgnt SoftwareSpotlight –Press Office Mgnt SoftwareEmailEmailTwitter- Traffic,Twitter- Traffic,Texting- pilot basisTexting- pilot basisFacebook,- New initiatives seeking observationsFacebook,- New initiatives seeking observationsFlickr- Seeking owners of propertyFlickr- Seeking owners of propertyYoutube press briefing, Fraud scams etcYoutube press briefing, Fraud scams etcWeb site –www.garda.ieWeb site –www.garda.ieNeed for Policy – who is responsible.Need for Policy – who is responsible. “ “FEAR OF CRIME”FEAR OF CRIME”

4242

Social MediaSocial Media

Global Global

Merging of Standards , practices.Merging of Standards , practices.

Service Providers- GlobalService Providers- Global

Policing approaches Vary- images etcPolicing approaches Vary- images etc

4343

Challenge and Opportunity

• Reality check - media are interested and will seek out information wherever they can find it, twitter, facebook, iphones

• Explore the opportunity this presents for your operation

•Private use employees on work issues

•Home address/details of employees

•Policy -Compliance with legislation with personal data.

•Social Media –Communication Policy (Technical side play minor part- provide infrastructure

4444

Future- Future- Provide information USER wants, in format, within time line they want.

Traditional Press and Social media.Traditional Press and Social media.Blend – information in format - User wants,Blend – information in format - User wants,Recognising – Recognising – – Linking tweets to web siteLinking tweets to web site

Q and A inform media and publicQ and A inform media and public

Breaking news will be social mediaBreaking news will be social mediaPolice response to media will NEED to get shorter.Police response to media will NEED to get shorter.Need to monitor –social media is uncontrolledNeed to monitor –social media is uncontrolled