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Alexis Pressas Kevin Mackey Ryan Rusca Sophie Puig Steven Rios RADIOACTIV UNIQUE SELLING PROPOSITION

RadioACTIV Unique Selling PROPOSITION

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RadioACTIV Unique Selling PROPOSITION. Alexis Pressas Kevin Mackey Ryan Rusca Sophie Puig Steven Rios. Agenda. Dissatisfied Our Product The Chasm Positioning Segmentation USP Value Proposition On The Rise Competition Comparisons Questions. Dissatisfied?. - PowerPoint PPT Presentation

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Page 1: RadioACTIV Unique Selling PROPOSITION

Alexis PressasKevin MackeyRyan RuscaSophie PuigSteven Rios

RADIOACTIVUNIQUE SELL ING PROPOSIT ION

Page 2: RadioACTIV Unique Selling PROPOSITION

DissatisfiedOur ProductThe ChasmPositioningSegmentationUSPValue PropositionOn The RiseCompetitionComparisonsQuestions

AGENDA

Page 3: RadioACTIV Unique Selling PROPOSITION

Commuters on business calls

Working class

Sports fans

Conflicting programs

Avid talk show listeners

Conflicting schedule

Music listeners

DISSATISFIED?

Page 4: RadioACTIV Unique Selling PROPOSITION

RadioActiv

Pause, play, record, rewind

Personal playlists

Software, hardware, smartphone for app on the go

Diverse channels to fit needs of Americans

Low fee-commercial free

OUR PRODUCT

Page 5: RadioACTIV Unique Selling PROPOSITION

“THE CHASM”

Page 6: RadioACTIV Unique Selling PROPOSITION

ON THE RISE

Page 7: RadioACTIV Unique Selling PROPOSITION

“The place the product occupies in consumer’s minds relative to competing products.”

Pause, Play, Rewind, and Record

Listen anytime, anywhere, thru synchronization to your smartphone.

Diverse radio stations-fulfilling the many needs of Americans with language and all ages.

POSITIONING

Page 8: RadioACTIV Unique Selling PROPOSITION

Young adults : 18-24, car and public transportation, link between teenage and radio, sport, music.

Commuters : 24-40, countryside and away from work, huge presence of radio in lifestyle, talk show, music, sport

Ethnics groups and expatriate : “Homesick listening”

SEGMENTATION

Page 9: RadioACTIV Unique Selling PROPOSITION

Rewind, pause, and record your favorite radio shows and songs.

1st program to utilize this feature

Add the 25 th hour to your day

Build personal playlists to take on the go.

USP

Page 10: RadioACTIV Unique Selling PROPOSITION

“Pause the moment, play your world, record your l ife”

Same price range as our competition

Offers more features

VALUE PROPOSITION

Page 11: RadioACTIV Unique Selling PROPOSITION

Sirius XM

Pandora

Tune-in radio

AM/FM radio

iTunes Radio

GM Pause Radio

Spotify

COMPETITION

Page 12: RadioACTIV Unique Selling PROPOSITION

RadioActiv

Learn a language

Online book

Non Christian

$209.99/year

$19.99/month

Sirius (((XM)))

Sports mostly online

40’s -90’s

Local

News/Traffic updates

$199.99/year

$18.99/month

COMPARISONS

Page 13: RadioACTIV Unique Selling PROPOSITION

WHAT WE LEARNED/ QUESTIONS?

Page 14: RadioACTIV Unique Selling PROPOSITION

Ramsey, J. (2010, January 21). Gm expanding pause and play radio to two new vehicles . Retrieved from http://www.autoblog.com/2010/01/21/gm-expanding-pause-and-play-radio-to-two-new-vehicles/

Moore, G. (1999).  Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge . New York: HarperPerennial.

Markley, S. (2010, January 27). Pause-and-play radio included in more gm vehicles . Retrieved from http://blogs.cars.com/kickingtires/2010/01/pauseandplay-radio-included-in-more-gm-vehicles.html

REFERENCES