Ranking Cultural Impact of Fast Food Chains

SOCIALREPORT QSR

Presented by B Culture Media - June 2012

Quick Service Restaurants - CultureScoreTM

JANUARY | FLEXIBLE MAGAZIN | WWW.FLEXIBLEMAGAZIN.COM

B Culture Media / bculturemedia.com / @bculturemedia / New York, NY

CONTENTS

03/ 04/ 05/ 06/ 10/ 13/ 17/ 18/

Measuring Social MediaCultureScoreTM DefinedBrandsHow to Measure EngagementHow to Measure FanbaseHow to Measure ReachHow to Measure SentimentHow to Measure Influencers{

B Culture Media is an Interactive and Digitial Strategy Agency. We produce innovative strategies that produce measurable business intelligence. We are brand storytellers that help you to Be Seen. Be Heard. Be Known. Who is telling your brand story?

WELCOME

2

WHERE TO START?

How do you tell your brand story? How do you measure it? There are hundereds of indi-cators that you can measure online, but how do you know if you are being successful? What do your competitors’ indicators look like?

The analytics team at B Cul-ture Media has decided to help brands like yours by creating a proprietary analytics platform that will help to gauge your online presence with one com-prehensive score - CULTURESCORETM.

Most brands will start to tell their digital story through social platforms, but their audience isn't engaging and more and more resources are being al-

located, with minimal results.

It is key to have a healthy mix of the top five KPIs to make a successful digital strategy.

1. Engagement2. Fanbase3. Reach4. Influence5. Sentiment

The results of your CULTURESCORETM will help you prepare your digital strate-gy, enhance what you currently have, and show you how to communicate and engage with your audience most effectively.

LIKE tweetstatus update

pin

blog

watchsubscribe

download bo.lt

share

download

friend

follow

diggcomment

CTR

+1

Brand

Results

Audience

HOW DO YOU MEASURE YOUR DIGITAL BRAND STORY?

3B Culture Media / bculturemedia.com / @bculturemedia / New York, NY

WWW.FLEXIBLEMAGAZIN.COM | FLEXIBLE MAGAZIN | JANUARY

[ WHAT IS A CULTURESCORETM ]

DIGITAL STORYTELLING

A brand’s CULTURESCORETM represents their collective digital presence and how they tell their digital story. It takes twenty-seven online brand “storytelling” mea-surements and five important key perfor-mance indicators into consideration and plugs them all into our proprietary algo-rithm.

IQSOCIAL

=engagement

+fanbase

+ reach

+influence

+sentiment

Brands engage with their audience online in many different ways and through multiple touch-points. It is important to un-derstand how you influence your audience and what theyreact to.

DO YOU HAVE A STORY TO TELL?

Our Storytelling checklist

1. Message Document - what is the tone, connection and unique story that your brand portrays.

2. Audience - who are you telling this story to?

3. Motivators - what is the one thing that you want your audi-ence to do after they "read" your story?

4


Brands ScoredWe scored 19 different QSR (quick service restaurants) to see who was telling the best online story.

Who do you think will come out on top?

19

McDonald'sWendy'sChick-fil-ASubwayBurger KingTaco BellArby'sSonicHardee'sZaxby'sPopeyesCheckersKrystalBojangles'Dairy QueenWhite CastleChurch'sMoe'sCinnabon

The following pages are the results of each brand’s digital presence scored through our CULTURESCORETM. The individual scores were populated from indicators taken in

May of 2012.

5


19

6

01How To MeasureENGAGEMENT

KPI#1

To get a brand’s engagement score (only one piece of the entire equation) we meausre everything from Klout scores to Pinterest engagement. To capture an accurate engagement score, all platforms and popular tools used by a brand’s potential audience must be taken into consideration.

[ ENGAGEMENT INDICATORS ]Klout Score - your score on how well you influence others which drives them to engage with your brand through various social networks.

Gaming Tab on Facebook - does your fanpage have an interactive gaming tab that fans can engage with?

Custom Facebook Tabs - are there applications that allow your fans to continue engage-ment and share with their networks?

% of People Talking About Your Brand on Facebook - the % of people who engage with your brand and share content (photos, videos and status updates) with their networks.

Number of Handle Mentions on Twitter - the number of times your official handle is men-tioned.

Video Views on YouTube - the total number of video views your YouTube channel has gen-erated.

Number of Brand Tags Used in Instagram - the total number of times your brand hashtag has been mentioned - showing that fans are engaging with your brand.

Number of Repins on Pinterest - the total number of times your content has been re-pinned by other Pinterest users.

6


01ResultsENGAGEMENT

KPI#1

Klout Score

# of customFacebook tabs

# of YouTubeVideo Views

# of Repinson Pinterest

KEY {

McDonald's

Possible combined Engagement score 0-35% (only four out of eight indicators shown)

27%Wendy's

25%Chick-fil-A

20%Subway

29%7



KPI#1

Hardee's

24%Zaxby's

25%Popeyes

12%Checkers

18%8

Burger King

23%Taco Bell

22%Arby's

23%Sonic

18%

Possible combined

Engagement score 0-35% (only

four out of eight indicators shown)*

8


Church's

11%Moe's

18%Cinnabon

10%

Krystal

13%Bojangles'

14%Dairy Queen

21%White Castle

21%

Possible combined

Engagement score 0-35% (only

four out of eight indicators shown)*



A brand's fanbase is only part of the equation. We take it into con-

sideration but don't weigh it as heavy as some other KPI's that we find to be more important -

ENGAGEMENT!We believe in the quality over

quantity methodology and while having a large fanbase is some-

thing to brag about, if they aren't purchasing from you or complet-ing any other CTA (call to action)

that you value, then what is the point?

To measure fanbase, we took the follow-ing social networks into consideration*.

We chose the above social networks to include while gathering total fanbases for several reasons:

1Facebook, Twitter and YouTube are the big three that most companies leverage when starting their social media campaigns. They have gathered the largest communities and conversations are wide and diverse.

2Pinterest, Google+ and Instagram are fairly new and brands that have figured out a way to leverage these platforms are one step ahead of their competi-tors.

3Pinterest and Instagram are photo based and photos are one of the most viral items shared on so-cial networks.

We focus on creating quality fan-bases. What good is it to have a large fanbase full of non-active users or with people who don’t intend on buying your product or service? Anyone can build a fanbase, but to build a quality fanbase takes a strong strategy. We judge the overall success and quality of a brand’s fanbase by the amount of engage-ment that audience produces.

1. 36% of people trust brands more when they have a social presence.2. 85% of customers expect businesses to be active in social media.3. Business that blog get 55% more web visitors and 67% more leads.4. 29% of people on Twitter follow a brand.5. 80% of U.S. social network users prefer to con-nect with brands through Facebook.6. 61% of US marketers use social media to increase their lead gen.7. YouTube has the most influence on music brands.8. April 2012, Instagram reached the new mile-stone of 30 million users9. 97% of the site’s Facebook “likes” are by females10. In January Pinterest was driving more referral traffic traffic to retailers than LinkedIn, YouTube and Google+

*B Culture Media runs several version of the Culture-CardTM for different industries. This CultureCardTM was run with specific indicators for this industry. We also offer a CultureCardTM that represents a brands social TV score with different KPIs.

FACTS ABOUT YOUR FANS:

10

02How To MeasureFANBASE

KPI#2

10


Social StrategyCreating a social strategy is crucial to your success within this communication channel.

You want to make sure that when you start building your fanbase, you are capturing and

engaging quality fans that will help increase your reach and meet your business objectives.

A good social strategy addresses the following:

Who is your audience?

This can be done by pulling simple Facebook Insights for your page to figure out where

your fans are coming from and the general demographics that make up your audience.

You can learn a lot from them that will give you a good direction on where to start.

I would also recommend getting an idea of how fans are actively engaging with your

competitors on social sites. You can see what is working and what isn’t regarding their

communication tactics.

Say What?!

See what people are currently saying regarding your brand.

B Culture Media always does a quick scan of the web to see what the “hot topics” are

around a client and what the census is regarding their brand reputation. You can use some

free tools to help you do this. Addictomatic is one that will scan all sorts of communication

channels such as blogs, YouTube, Flickr, etc. Getting a good understanding of what people

are interested in when it comes to your brand will allow you to be proactive in offering

needed information on your page.

Content is King!

Work with your team to decide what it is that you actually have to offer as content.

You might want to start with a brand re-launch or a promotion that your brand has com-

ing up to attract visitors. Arranging it in a way that will visually stimulate your fans and

followers is always a plus. Create a custom “Welcome” tab to welcome fans to your page

and guide them where you want them to go. It is crucial that your content and messag-

ing mimics your other marketing initiatives and supports the entire marketing mix. Work

with your PR team, customer service team and any other departments that communicate

directly with your customers to create a voice document that will outline the brand

personality. This will help you to stay focused with your overall goal and ensure you don’t

stray from the path.

TOTAL FANS Combined fanbase from Twitter, Facebook, Instagram, Pinter-est, YouTube & Google+)

McD

onal

d's

Wen

dy's

Chi

ck-fi

l-A

Sub

way

Bur

ger K

ing

Taco

Bel

l

Arb

y's

Son

ic

Har

dee'

s

Zaxb

y's

Pop

eyes

Che

cker

s

Kry

stal

Boj

angl

es'

Dai

ry Q

ueen

Whi

te C

astle

Chu

rch'

s

Moe

's

Cin

nabo

n

19MM

2.3MM

5.1MM

13MM

5MM

8.7MM

1.1MM1.3MM

743K

456K

274K 116K 125K 257K

4,8MM

500K

32K

231K

675K

Not only does McDonald's win on Engagement, but they beat out the rest on fanbase as well


FROM BNOTED - BNOTED.COMB CULTURE MEDIA'S BLOG

Social media is one of the most vital customer development and customer relations programs for any consumer focused company today. As online purchasing and consumer technology continue to advance, people are turning to online communities for brand education, recommendations, purchasing and customer service.

While marketing is used to drive people to the online communi-ties, the communities themselves are designed to do so much more. Companies that spend the time, budget and resources to develop a mature fan community are able to reach out to their consumer base instantly. Every fan interaction implies endorse-ment to their online network. It is faster, more efficient and has more impact than any mass media effort.

First, let me start with defining what a mature community is. A mature community does not mean you have the most fans out

of all of your competitors. A true mature community is more about quality than quantity.

It means the majority of your fans are engaged with the brand on a personal and active level. You are able to post educational and brand focused content and it excites your audience. Your page is full of user-generated content.

Users are more than users - they are advocates! You have a good base of fans that will share your content and aren’t just a fan of your page because you are offer-ing a discount upon “Liking.”

A mature community provides:

• Vital consumer and customer knowledge – providing very hon-est and engaging insights into your customer base instantly by polling, post and web apps.

• A very effective customer relations/care platform – where customers will come to engage with your brand directly through social media. This reduces expen-sive call center engagements.

• Virtual sales force to pre-educate and qualify customers for online sales. Providing direct access to enriched content, con-sumer reviews and recommen-dations prior to making a price

value decision at your online store or retail environment.

• Develop consumer advocates who will carry your brand to their entire network. If your current fan base contains 9000 fans, that means you have a combined network of over 1.6 million that will receive a brand impression with every post (each fan has an average of 130 friends in their network). With an average of 1 per day that is over 48 million di-rect impressions monthly for your brand. Much more cost effective than a print ad!

An enriched, mature community is vital to your future marketing efforts. Before you have a strong branding campaign you should have a strong online community in place to support the brand messages.

[+]

[+]

THE IMPORTANCE OF A MATURE FANBASE

"Every fan interaction implies

endorsementto their

online network."

12


Calculating Organic ReachRemember: Each Facebook user averages at about 130 friends within their Facebook network. Your mes-sage starts with one user, but has the potential to reach many more. To figure out your organic reach, just do this simple calculation: Total # of Facebook fans x 130 (average number within a fan's network) = organic reach

03How to Measure REACH

KPI#3

[ REACH INDICATORS ]Reach on Facebook - the “strength” of your content (frequency and shareabil-ity).

Online Reach - how far does your content go once it is shared?

Strength of Digital Mentions - the likelihood that your content is being men-tioned on social media platforms.

# of Daily Tweets - the amount of content (in tweet form) that is being shared daily.

Does the Brand Have a Blog? - the act of blogging adds tremendous value to your online reach. Especially if “share” features are embedded with your content - making it easy for readers to share.

Average Weekly Status Updates on Facebook - the amount of times you share content (images, videos, copy) with your fans - giving them the ability to share.

Reach Score on Pinterest - how powerful your online influence is and how much your content influences others to act on it.



Dairy Queen scored highest in this category because of their frequency of communication via social channels and their use of their corporate blog. They are able to reach a larger audience more often becuase of the variety of their communication channels.

TIP: to increase your brand's reach to your audience, try posting at different times of the day for message testing. Your fans or poten-tial customers might be online from 4pm - 6pm and you are posting every day at 11am. Your reach will increase drastically once you find that pocket of time that will instantly touch your audience.

RESULTS - REACHKPI#3

MCDONALD'SWENDY'S

CHICK-FIL-A

SUNBWAY

BURGER KINGTACO BELL

ARBY'S

SONIC

HARDEE'SZAXBY'S

POPEYESCHECKERS

KRYSTAL

BOJANGLES'DAIRY QUEEN

WHITE CASTLE

CHURCH'SMOE'S

CINNABON

The results shown are the results of

the combined score for the

seven (7) indica-tors in the Reach

KPI category.

*

14


Have you spent time analyzing your com-munication strategy and posting times to figure out when your audience is engag-ing? Well bit.ly has! They have provided us with this very insightful snapshot into when users are most and least engaged on Facebook, Twitter and Tumblr.

To dive deeper into specific industries, you can read my previous post Top Facebook Posting Times For Your Industry.

TWITTERA. You will get the most clicks from your link on Twitter by posting Monday be-tween 1:00 p.m. and 3:00 p.m. EST.

B. Avoid sending tweets with a link after 8:00 p.m. as well as after 3:00 p.m. on Fri-days.

C. Shelf-life of a link shared on Twitter is about 2.8 hours - according to bit.ly.

FACEBOOKA. Optimal posting times (with links) are between 1:00 p.m. and 4:00 p.m.

B. Wednesday at 3:00 p.m. is the best time to post during the week.

C. Avoid sharing links after 8:00 p.m. and before 8:00 a.m.

D. "While traffic starts to increase around 9:00 a.m., (after everyone gets to work!) one would be wise to wait to post until 11am," bit.ly said in a blog post on its site. "Traffic from Facebook fades after 4:00 p.m."

TUMBLRA. Optimal time is after 4:00 p.m. EST. for important content

B. Posts shared after 7:00 p.m. get the most clicks during a 24-hour period.C. Friday evenings are high traffic times for Tumblr

C. Link traffic from Tumblr peaks between 7:00 p.m. and 10:00 p.m. on Sunday, Mon-day and Tuesday.

“It’s easy to see that just like your neigh-borhood restaurants, each social network has its own culture and behavior patterns,” bit.ly noted in the blog post. “By under-standing the simple characteristics of each social network, you can publish your con-tent at exactly the right time for it to reach the maximum number of people.”

WHEN IS THE BEST TIME TO POST?[+]

"Optimal time forimportant content isafter 4pm EST for

Tumblr."




It is hard enough to stay abreast the social media trends and new tools that are introduced daily, but having to worry about when to post and how to engage with your target audience during the week is another challenge.

Success rates for social messaging vary dramatically per industry. Think about it, you are not dealing with a person of the same lifestyle in the fashion industry as you are with a person in the sports industry. It doesn’t seem like a big deal, but could mean all the difference when engaging an online community.

Entertainment Industry – Friday through Sunday

This time is not leveraged enough by brands. Most brands don’t post during the weekend and miss a huge opportu-nity to engage with their audiences.

Media Industry – Saturday – Sunday

This industry sees a huge dip in engagement levels on Mondays. Again, leverage the weekends and become on of the first to reach out to your audience during prime time.

Retail Industry – Sunday

Brands only account for 5% of all posts on Sunday.

Automotive Industry – Sunday

Less than 8% off all brand posts within this industry are actually made on Sundays.

Business and Finance Industry – Wednesday – Thursday

Fashion Industry – Thursday

Fashion brands need to stay away from heavy postings on Friday – Sunday. This time is popular for other industries but Thursday proves to be the best day for fashion enthusiasts.

Food and Beverage Industry – Tuesday – Wednesday

This industry also sees a smaller peak on Saturday with the highest overall weekend engagement levels.

Healthcare and Beauty Industry – Thursday

Sports Industry – Sunday

Travel and Hospitality Industry – Thursday – Friday

However, there are still significant engagement levels on Tuesday. The lowest day for engagement is Saturday and Wednesday.

These posting recommendations are not set in stone, but should be used as a guide to start from. Brands may need to tweak times/day to best fit your audience.

Also, engagement shouldn’t just happen on the days outlined above. Brands need to keep an open dialogue with customers throughout the week. Just take this into consideration when launching a promotion or a new application. It will get a faster adoption rate when posts and engagement are planned strategically throughout the week.

Source: Buddy Media Data Report

Note: All Facebook posts made via the Buddy Media Platform by a sample size of 200 companies analyzed for a two-week period (January 30, 2011 – February 12, 2011).

BEST TIME TO SHARE CONTENT BASED ON INDUSTRY

16


SHARE OF VOICE

McD

onal

d's

Wen

dy's

Chi

ck-fi

l-A

Sub

way

Bur

ger K

ing

Taco

Bel

l

Arb

y's

Son

ic

Har

dee'

s

Zaxb

y's

Pop

eyes

Che

cker

s

Kry

stal

Boj

angl

es'

Dai

ry Q

ueen

Whi

te C

astle

Chu

rch'

s

Moe

's

Cin

nabo

n

04How to Measure SENTIMENT

KPI#4

Top represents overall SOV - bottom represents negavitve amount of online "chatter"

A brand's sentiment is measured by it's overall share of voice. We then

disect the positive comments and mentions vs. the negative to gather

a brand's total Sentiment score. The chart below represents the re-

sults from the 19 QSR brands scored.


Social Media marketing is different than traditional in so many ways, but the most important (in our opinion) has got to be the fact that brands are able to build mea-surable relationships with their customers and potential customers. That has never been possible in the past. Knowing who those strong relationships are built with are key to know when to engage online. How did you get there? Why are they a brand advocate and exactly how much do they influence their social graph? measur

There are a couple of things that you can do to start identifying your influencers.

TIPS

1. Don't just blast out social commentary on your brand's plat-forms. More than likely - someone is responding or re-tweeting that content and you need to recognize that. Showing a Twitter user that you appreciate the extra time they spent sharing your content goes a long way.

2. Get familiar with your current influencers. You can start by get-ting set up on KLOUT to see who is influential to your network. You will be able to determine who is going to help grow your presence online.

3. Be transparent! You are engaging on platforms that your customers are using to keep in touch with loved ones and to catch up with old friends. You are now "humanizing" your brand and you need to follow through with acutal conversations and realize that your brand can't be perfect 100% of the time. Be open and honest with your fanbase.

KPI#4 05How To Measure INFLUENCERS/ADVOCATES

KPI#5

18

What is your Klout score?


MCDONALD'S

WENDY'S

CHICK-FIL-ASUNBWAY

BURGER KING

TACO BELL

ARBY'SSONIC

HARDEE'S

ZAXBY'SPOPEYES

CHECKERSKRYSTAL

BOJANGLES'

DAIRY QUEEN

WHITE CASTLECHURCH'S

MOE'SCINNABON

THE RESULTSWe scored the follow brand's Influencer/Advocate score by tak-ing not only their Klout score into consideration, but their top influencer's Klout score as well. We also meausured the amount of repetative talkers that they have.

Influencers



CultureCardTM

Score IndexAfter we gathered the results of each KPI, we then calculated the brand's overall CultureScoreTM with our Culturec-CardTM.

Below are is our Scoring Index and the total results from this CultureCardTM.

20

If you are stuck in a rut of getting report after report of numbers and charts, with no way to trans-late and make any sense out of it…this post is for you!

I was there too, don’t feel bad. It is easy to get overwhelmed with the amount of social measure-ments that can be taken and the KPI’s that are available for measurement. What is missing however, is something that can take all of that and turn it into business intelligence. Something that you can take and apply to all of your competitors to see how your brand stacks up. Something that will give you insight into your social marketing initia-tives and help you decide which creative to put on the homepage to get the most social sharing or which product to highlight in your next email blast to your database.

So, being frustrated with this problem, I’ve decided to burry myself in a solution. I pulled a whole team together at BCM and after weeks of trial and error, we finally came up with a tool that can help you and your team make educated business deci-sions for the future based on your current positioning. Introducing the CultureCard ™.

The CultureCard ™ is a scoring

tool that can be used for your brand(s) internally or to get a baseline of where you stand against your competitors. We created a proprietary algorithm that is composed of five KPIs (key performance indicators) and 27 indicators. The weighted average of each KPI is determined by you and set across all brands being measured. Once your brand goes through the algorithm, your score is generated and placed in our scoring index.

Here are some ways you could leverage the CultureCard ™ for your brand:

1. To create a social report that company executives can under-stand!

2. A comprehensive competitive analysis

3. Quarterly review for your mar-keting initiatives

4. Social Activation baseline re-port to see where you are starting off and where you can improve

5. Campaign measuring

6. Holiday/Seasonal reporting

7. Which internal brand has the most engagement? The possibili-ties are endless here – once you

have that information you can levergage it for other marketing initiatives – Homepage creative, commercial creative, messaging, cross promotional decisions, etc.

8. Who is the best celebrity to endorse my brand? This would be done by running a CultureCard ™ on the celebrities that are in the running to see where they all stand and why!

9. Yes, you have a fan base, so what? Are they engaging?

10. Are you on the right plat-forms?

11. Do you have a good base of influencers compared to your competitors?

GETTING ACTIONABLE INSIGHTS FROM YOUR SOCIAL MEDIA ANALYTICS

The story behind the CultureCardTM

[+]




THE RESUTLSFrom the CultureCardTM

NOTE: Scoring as of April 2012. The scores do not reflect today's brand numbers.

[CULTURE GENIUS] 100 - 76Brand ScoreSubway 80McDonald's 79

These brands have classified themselves as Culture Genius's. They are leading the conversations within the QSR industry online. They have identified platforms that their audience's are leveraging and keeping them en-gaged. They are creative with they ways they engage - social applications, contests, etc.

[CULTURE SETTER] 75 - 51Brand ScoreBurger King 70Taco Bell 70Dairy Queen 70Wendy's 64Chick-Fil-A 62Arby's 55Sonic 53

These brands have classified themselves as Culture Setters. They have a strong presence and are engaging with their fans, but have now explored new ways to engage. They typically aren't using platforms such as Instagram or Pinterest and are not quick to catch onto new trends within the social world.

[CULTURE SPOTTER] 50 - 26Brand ScoreHardee's 48White Castle 46Moe's 40Krystal 38Popeyes 37Checkers 35Bojangles' 34Zaxby's 32Cinnabon 30Church's 30

These brands have classified themselves as Culture Spotters. They have mastered a couple platforms (probably Facebook & Twitter) that are quickly gaining volume, but lack in a comprehensive social communication plan. They could use help and improve how they leverage new platforms and exactly who their influencers are.

22

You are more than a typical brand - you de-serve more than a typical agency. Who We Are...

B Culture Media is a digital marketing agency leading the industry by building creative, in-novative and measurable digital experiences with many brands across many verticals. B Cul-ture Media is a team that under-stands brand storytelling. We do this through our specialties, which are Digital Strategy, Ana-lytics, Social Media, Search En-gine Optimization, Paid Media, Branding, Innovative Technol-ogy (Apps/Mobile, Tablet, etc.), Creative, and Website Design &

Development. B Culture impacts the culture of target audienc-es/stakeholders by attaching meaningful value and purpose to the experiences brands cre-ate in a fresh and interactive way — transforming moments into lasting connections. Sim-ply put, it’s about taking your ideas, your products, services, and your brand to the next level through all forms of cutting-edge digital to tell your story and to elevate you to becoming more than a brand; a culture…

Through us, design becomes art, a mes-sage becomes a trend, and a brand becomes a culture.

B CULTURE MEDIA

23

BE SEEN. BE HEARD.BE KNOWN.

MEET THE CULTURE SETTERS

RALPH JOVINE: CEO/PRESIDENT (@RALPHJ)

Mr. New York. Owns one of everything Apple makes. One million miler with Delta and proud of it — bags always fly free. Mercer graduate, Long Island native and Manhattan lover. Always has on his Cole Haan shoes. Innovator of slogans and catch phrases. King of analogies, fine wine, Italian food and conversa-tions.

JEFF LAMPEL: VP OF NEW BUSINESS DEVELOPMENT (@JRLAMPEL)

Originally from the Jersey Shore (but not the show), father of three and husband to one. Sports freak, wres-tling, baseball and football coach. Lifetime Bronx Bomber groupie. Downtime is spent at the gym or Star-bucks.

BRITTANY MILLS: DIRECTOR OF STRATEGY (@BCULTURE_BRITT)

Newly married, but still a bad cook. NYC lover. Blogging junkie. New book smell advocate. Social media strategist. Will forget an umbrella every time I travel. Creative sessions are my thing. I live in a “Think Tank.” A post-it and to-do list freak. Obsessively organized and won’t give up my old school daily planner!

JEREMY WILLIAMS: EVP OF TECHNOLOGY (@JEREMYVSJEREMY)

Husband of a Business WOMAN, Steve Jobs + Bob Marley with a medium-well steak and glass of red san-gria = MUAH! MultiMedia Guru with a deep interest in ancient history and fallen Empires, “Living the SPICEY LIFE everyday,” Modern Day Tech-Buddha, a call me over for a free BBQ kinda guy, “Smiling is my Favorite,” What is Stress???, “The World is a Remix,” believer, Your Next Best Friend, The Future of Geekdom, The Social Media & Digital Media Grand Master at B Culture Media.



NEW YORK33 WEST 19TH STREET - 4TH FLOORNEW YORK, NY10011

ATLANTA695 PYLANT STREETATLANTA, GA 30306

BCULTUREMEDIA.COMBNOTED.COM@BCULTUREMEDIA

BE SEEN. BE HEARD.BE KNOWN.

Documents

Ranking Cultural Impact of Fast Food Chains