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Company Website: www.raygain.com

Table of Contents

About Raygain

Our Market Research Service Offerings

Raygain Technologies Pvt. Ltd. (Raygain) is a full-service Market Research firm supporting

both international and domestic clients across the entire market research value-chain.

We conduct qualitative and quantitative research and have the expertise and experience in

executing projects in various industries and regions offering customized solutions to our clients

helping them derive maximum value from research. Identifying client’s research needs,

suggesting possible approaches, designing and executing projects, and providing analytical

and business insights are some of our strengths.

The research solutions are extremely cost-effective and can be customized as per client needs.

Some areas of research covered by our team are as follows:

Competitive Intelligence

Customer/Employee Satisfaction Surveys

Market Sizing Studies & Trends

New Product Development

Brand Positioning & Brand Perception Studies

Brand Strategy

New Concept Testing

About Raygain

Raygain’s strong Market Research

team specializes in end-to-end project

execution. We identify the clients’

research needs, suggest possible

approaches, design and execute

projects and provide analytical and

business insights.

Our Market Research team comprises

a mix of Economics, Commerce,

Science, Arts graduates, Engineers,

MBAs and Statisticians.

Our researchers have hands-on

experience in the following industries:

Pharmaceuticals & Healthcare

Information Technology

FMCG & Retail

Manufacturing

Logistics

Telecommunications

Automotive

Market Research Overview

Market Research (MR) Service Offerings

Market

Research

Data

Collection

Phone• CATI B2B/B2C

Interviews

• In-Depth

Interviews

• PAPI

• Recruitments

Web• Online Surveys

• CAWI

• Panels

Data

Services

Data Processing• Cleaning

• Verbatim Coding

• Tabulation

Analytics• Quantitative

• Qualitative

Reporting• Basic Charting

• Executive

Reports

• Interpretation &

Commenting

Other

Services

Survey

Programming

IT Applications

Customer

Satisfaction &

Brand Loyalty

New Product/

Concept

Evaluation

Advertising

Brand

Positioning and

Perception

Studies

Employee

Satisfaction

Surveys

Event

Effectiveness

Market Research Capabilities

Market Research Solutions

• Customer Satisfaction & Brand Loyalty

• New Product/Concept Evaluation

• Brand Positioning and Perception Studies

• Advertising

• Employee Satisfaction Survey

Data Collection

Data Services

Survey Programming & IT Applications

Market Research Solutions

Customer Satisfaction & Brand

Loyalty

New Product/Concept

Evaluation

New Product/Concept Evaluation

Advertising

Employee Satisfaction Survey

Experience in conducting studies in the areas of Competitor Benchmarking,

Customer Segmentation and Customer Satisfaction Tracking

Experience in conducting studies in the areas of Consumer Preferences,

Design Optimization, Demand Predictions and New Product Design.

Experience in conducting studies in the areas of Strategic Alignment, Brand

Repositioning, Competitive Benchmarking and Brand Tracking.

Experience in conducting studies in the areas of Employee Segmentation

and Satisfaction, Design and Implementation of programs/policies and

Behavior Prediction

Experience in conducting studies in the areas of Purchase Intention and

Preference, Brand Recall and Affordability.

Market Research Capabilities

Market Research Solutions

Data Collection

• Phone

• CATI B2B/B2C Interviews

• In-Depth Interviews

• PAPI

• Recruitments

• FGDs

• Web

• Online Surveys

• CAWI

• Panels

Data Services

Survey Programming & IT Applications

Specialists in B2B/B2C Interviewing

Ability to recruit executives for phone/F2F/FGDs interviews with clients:• Ability to conduct F2F interviews

globally

• Ability to conduct & moderate FGDs in India

Qualified and experienced

interviewers for in-depth/qualitative

discussions

Interviews:

• Ability to engage senior executives in 30-60 minute long discussions

• In-house Data Analytics support

Data Collection

Market Research Capabilities

Market Research Solutions

Data Collection

Data Services

• Data Processing• Cleaning• Verbatim Coding• Tabulation

• Analytics• Quantitative• Qualitative

• Reporting• Basic Charting• Executive Reports• Interpretation and Commenting

Survey Programming & IT Applications

• Latest tools

• Data cleaning/ validation/ merging and coding

• Multiple output formats supported (Text, Word, Excel, PDF)

Data Processing Capabilities

• Expertise in all major MR Techniques

• Qualitative/Quantitative Analysis

• Strong focus on modeling and development of new approaches/methodologies

Analytics Team

• Basic Charting (Data to PowerPoint)

• Reports

• Executive Reports (including detailed summaries/ insights)

• Reports in PPT, MS Word and PDF formats

Charting and Reporting

Data Services

Market Research Capabilities

Market Research Solutions

Data Collection

Data Services

Survey Programming & IT Applications

• Survey Programming

• IT Applications

Survey Programming and IT Applications

• Multiple Tools

• Experienced Programmers

• Multimedia support (Audio/ Video/ Flash)

• All major Languages Supported

Advanced Programming Capabilities

• In-house capabilities of software development

Ability to use ASP.NET/ Java/

SQL for

Complex and Customized

Surveys

• Set-up survey questionnaires (select relevant questions)

• Send Invitations

• Monitor Data on real-time basis

• Generate Customized Client Reports

Employee satisfaction

surveys

Quality and Technology Overview

Quality Assurance & Quality Control (QA & QC)

• Duplicate Respondent Detection

• Check of Open-End Responses

• Cleaning Scripts

• Data Validation Technology

Technology Overview

• Hardware - Robust and Secure Servers (with Active Back-up)

with Audio/Video streaming technology

• Software - ASP/.NET for custom IT Applications

Thank You

Raygain Technologies Private Limited

2nd Floor, TSL Building (Plot No. 9),

LSC No. 3, Sector 6, Dwarka,

New Delhi, India - 110075

Mail: sales@raygain.com

Home Page: www.raygain.com

Phone: (+91) 11 4045 0000

Fax: (+91) 11 4045 0099