Raygain Market Research Service Offerings

Corporate Presentation

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Assuring Global Service Standards

Company Website: www.raygain.com

http://www.raygain.com/

Table of Contents

About Raygain Technologies

Our Research Services Offerings

Market Research Service Offerings

Market Research Capabilities

Market Research Solutions

Data Collection

Data Services

Survey Programming & IT Applications

Quality and Technology Overview

Raygain Technologies Pvt. Ltd. (Raygain) is an ISO 9001:2008 certified full-service research

and analytics firm supporting both international and domestic clients across the entire research

and consulting value-chain spanning all industries.

We conduct qualitative and quantitative research and have the expertise and experience in

executing projects in various industries and regions offering customized solutions to our clients

helping them derive maximum value from research. Identifying client’s research needs,

suggesting possible approaches, designing and executing projects, and providing analytical

and business insights are some of our strengths.

The research solutions are extremely cost-effective and can be customized as per client needs.

Some areas of research covered by our team are as follows:

Company Profiling

Industry Analysis

Market Sizing Studies & Trends

Competitive Intelligence

Customer/ Employee Satisfaction Surveys

New Product Development Surveys

Brand Positioning & Brand Perception Studies

Brand Strategy

New Concept Testing

About Raygain Technologies

Raygain’s strong Market Research,

Business Research, Data Processing

and Data Analysis teams specialize in

end-to-end project execution. We

identify the clients’ research needs,

suggest possible approaches, design

and execute projects and provide

analytical and business insights.

Our research teams comprise of a mix

of Economics, Commerce, Science,

Arts Graduates, Engineers, MBAs,

Pharma Graduates etc.

Our researchers have hands-on

experience in the following industries: Pharmaceuticals & Healthcare

Information Technology

Telecommunications

FMCG & Retail

Manufacturing

BFSI

Automotive etc.

Our Research Services Overview

Industry Verticals and Sectors Covered

Research and Analytics

Industrial ProductsConstruction and

Infrastructure

Automotive

Chemical

Health-Care, Pharma and Life Sciences

IT, ITES, Telecom and Technology

Power, Energy and

Utilities

Consulting and

Advisory Services

Consumer Goods,

Foods and Beverages

Business Services

Business Services

Research Service Offerings

Market

Research

Data

Collection

Phone• CATI B2B/ B2C

Interviews

• In-Depth

Interviews (IDIs)

• PAPI

• CAPI

• Recruitments

Web• Online Surveys

• CAWI

• Panels

Data

Services

Data Processing• Cleaning

• Verbatim Coding

• Tabulation

Analytics• Quantitative

• Qualitative

Reporting• Basic Charting

• Executive

Reports

• Interpretation &

Commenting

Other

Services

Survey

Programming

IT Applications

MExplorer

Customer

Satisfaction &

Brand Loyalty

New Product/

Concept

Evaluation

Advertising

Effectiveness

Brand

Positioning and

Perception

Studies

Employee

Satisfaction

Surveys

Feasibility Study

Market Research Capabilities


Data Collection

Data Services



Market Research Capabilities (1/2)


• Customer Satisfaction & Brand Loyalty

• New Product/Concept Evaluation

• Brand Positioning and Brand Perception Study

• Advertising Effectiveness Study

• Employee Satisfaction Survey

Data Collection

Data Services



Market Research Solutions (2/2)

Experience in conducting studies in the areas of Competitor Benchmarking,

Customer Segmentation and Customer Satisfaction Tracking

Experience in conducting studies in the areas of Consumer Preferences, Design

Optimization, Demand Predictions and New Product Design

Experience in conducting studies in the areas of Strategic Alignment, Brand

Repositioning, Competitive Benchmarking and Brand Tracking

Experience in conducting studies in the areas of Employee Segmentation and

Satisfaction, Design and Implementation of programs/policies and Behavior

Prediction

Experience in conducting studies in the areas of Purchase Intention and

Preference, Brand Recall and Affordability

Customer Satisfaction &

Brand Loyalty

New Product/Concept

Evaluation

Advertising

Employee Satisfaction

Survey

New Product/Concept

Evaluation



Data Collection

• Phone• CATI B2B/B2C Interviews

• In-Depth Interviews

• PAPI

• Recruitments

• FGDs, MGDs, Ethnographies etc.

• Web• Online Surveys

• CAWI

• Panels

Data Services



Specialized Teams

Highly qualified interviewers with qualifications:

MBAs, Engineers, Pharma Graduates, Doctors, CAs,

Lawyers etc.

Full Interviewing Capabilities

All kinds of qualitative and quantitative research

Phone/ F2F/ FGDs/ MGDs

Global Reach

We have capabilities to conduct research work across various geographies globally

Dedicated Panels

We have vastly experienced professionals empanelled with us

across industries, including IT, Telecom, BFSI, FMCG,

Automotive etc.

Data Collection (2/2)



Data Collection

Data Services

• Data Processing• Cleaning• Verbatim Coding• Tabulation

• Analytics• Quantitative• Qualitative

• Reporting• Basic Charting• Executive Reports• Interpretation and Commenting



• Latest Tools

• Data Cleaning/Validation/ Merging and Coding

• Multiple output formats supported (Text, Word, Excel, PDF)

Data Processing Capabilities

• Expertise in all major MR Techniques

• Qualitative/Quantitative Analysis

• Strong focus on modeling and development of new approaches/ methodologies

Data Analytics

• Basic Charting (Data to PowerPoint), Dashboards etc

• Data reporting in ASCII, Excel, SPSS Shells etc.

• Executive Reports (including Detailed Summaries/Insights)

• Reports in MS Excel, Word, PPT and PDF formats

Charting and Reporting

Data Services (2/2)



Data Collection

Data Services


• Survey Programming

• IT Applications


Survey Programming and IT Applications (2/2)

• Multiple Tools

• Experienced Programmers

• Multimedia support (Audio/ Video/ Flash)

• All major Languages Supported

Advanced Programming Capabilities

• In-house capabilities of software development

• Custom mobile software applications for efficient research surveys

Ability to use ASP.NET/ Java/

SQL for Complex and Customized

Surveys

• Set-up survey questionnaires (select relevant questions)

• Send Invitations

• Monitor Data on real-time basis

• Generate Customized Client Reports

Employee satisfaction

surveys



Data Collection

Data Services


• Survey Programming

• IT Applications


Quality and Technology Overview (2/2)

Quality Assurance & Quality Control (QA & QC)

• Duplicate Respondent Detection

• Check of Open-End Responses

• Cleaning Scripts

• Data Validation Technology

Technology Overview

• Software – ASP .NET/ Java/ HTML/ PHP for custom IT Applications

• MExplorer - A mobile device-based survey software to gather accurate real-time data which can be quickly analyzed. It works on all mobile device platforms like BlackBerry, Android, iOS, J2ME, Windows Phone etc.

HQ: Delhi

Branch

Bangalore Branch

Mumbai Branch

Chennai Branch

Kolkata Branch

Hyderabad Branch

Ahmedabad Branch

Lucknow Branch

• 100

workstations/

computers /

Laptops

• LAN facility in

all locations

• Leased Lines

based set-up

• 60 CATI

workstations

• 20

experienced/

senior and

entry-level

researchers

• 5 seats for data

punching

• 4 Data Analysis

Experts

Fieldwork Capabilities across India

Few Clients and Brands served by Raygain

Few Clients and Brands served by Raygain

Contact Us

Raygain Technologies Private LimitedHeadquarters: New Delhi, India

Mail: [email protected]

Home Page: www.raygain.com

Phone: (+91) 11 4045 0000

Mobile: (+91) 9560 699 699

Fax: (+91) 11 4045 0099

mailto:[email protected]

http://www.raygain.com/

Documents

Raygain Market Research Service Offerings