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REGISTRATION
RE-THINKING SIGNING UP FOR SOCCER
RE-THINKING SIGNING UP FOR SOCCER
You run a soccer organization….
Why aren’t you using soccer-specific registration software?
RE-THINKING SIGNING UP FOR SOCCER
KYCK Registration is a future-proof online registration solution for soccer
clubs and camps just like yours!
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-- Who Is KYCK?
-- Why We’re In The Business
-- Why Is Registration Important?
-- Industry Findings On Registration
-- KYCK Registration Overview
-- An Easy Transition
-- Our Dedicated Support Team
-- Getting Started
-- Contact Us
-- Appendix
-- Company Aims
-- Our Development Process
-- Case Study: KYCK Play
TABLE OF CONTENTS
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SECTION 1
ABOUT KYCK
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WHO IS KYCK?
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• KYCK is a 100% soccer-focused technology company
• We build web and mobile applications to simplify bureaucracy in youth soccer
• We’re on a mission to enable clubs to provide tangible value to their parents, players, and staff
• Above all else, we value player development, club growth, and generating clubs more revenue
(Basically we’re a team of tech nerds w/ a passion for soccer as the greatest common denominator)
WHY WE’RE IN THE BUSINESS
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We get it! Our team is made up of current and former players, registrars, coaches, board members, and parents. We’ve felt these frustrations first-hand.
No one’s happy and we’ve experienced the pain.
• Parents - too often don’t know what they need to know or what they need to do.
• Players - commonly don’t engage with the game or their coach on non-training days or in the offseason.
• Coaches - spend too much time caught up in unnecessary bureaucracy rather than focusing on developing players and themselves.
• Administrators - are stuck dealing with outdated, clunky technologies and become the catch-all doers within the club.
• Board Members - are tired of hearing complaints and lacking the data and insight to make intelligent business decisions for the club.
SECTION 2
THE IMPORTANCE OF REGISTRATION
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WHY IS REGISTRATION IMPORTANT?
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• It’s the first piece of technology your parents will engage with in the soccer season.
• It’s the first time a parent is exposed to your brand - you are creating a “customer experience”.
• It’s the primary method for collecting accurate information about your members.
• It initiates the flow of funds for the #1 club revenue generator (membership dues).
• It’s an annual process and can be expensive, time-consuming, confusing, and burdensome.
INDUSTRY FINDINGS ON REGISTRATION
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• Amongst dozens of companies in the registration space, there is no clear “winner”.
• No one was focusing solely on soccer, the #1 participation sport in the US.
• Most of the technology used to develop existing registration software is north of 10 years old.
• Registering players online had become a necessary commodity, but was delivering little value to organizations. It’s viewed as a cost.
• Absolutely zero value provided to the paying families.
• Parents and Players spending increasingly more time on mobile, but the registration space is not prepared for this paradigm shift.
• No system seamlessly integrated with the “next steps” in managing a soccer season (player carding, uniform ordering, etc).
SECTION 4
KYCK REGISTRATION OVERVIEW
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WHY SWITCH TO KYCK?
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• Built only for soccer, by people who work in soccer
• Intuitive experience for both administrators and parents
• Future-Proof and Mobile Responsive design
• No Bills! No Contracts! No Signup fees!
• Payment disbursements in under 48 hours
• Built-in soccer intelligence and use cases
• Easily accept player documents and store them securely in the cloud
• Bank-level encryption keeps data safe
We wouldn’t do it if we didn’t think we could do it better…
SOCCER SPECIFICITY
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• It’s now easier than ever to create the types of events soccer organizations run.
• Select your program type from a s imple dropdown to s tar t building your event.
• Easily build registrations for Tryouts, Camps, Rec Programs, and full-blown Competitive programs. More to come!
• The form will change to fit the type of program you’re running.
• E n j o y a q u i c k , t a i l o r e d experience in building your packet from here on!
NO QUESTIONS ABOUT QUESTIONS
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• We’ve done our homework to make the most time-consuming aspect of building a program, the easiest.
• Via research, we came up with a database of the most frequently asked questions by soccer clubs in America for each type of program.
• When you build your program in KYCK, we’ll pull down a list of questions we think you may want to ask.
• Simply toggle questions on or off, make them required if you choose, or add your own question!
• It’s that easy to make your registration as heavy-duty or lightweight as you like!
COLLECT NECESSARY PLAYER DOCUMENTS
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• Is there anything more annoying than chasing parents for player photos and proof of birth documentation at season’s start?
• For too long registrars and club staff have had to play police to obtain these critical documents.
• With KYCK Registration you can now require your members to upload player photos, PoBs, and other club documents before completing registration.
• Documents are stored securely in the cloud and are accessible from anywhere.
• Easily export all player data, including photo and PoB for easy Player Carding through US Club Soccer or your State YSA.
MOBILE SUPPORTED
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• Allow parents to register on their phones and tablets
• Eliminate the need for paper for on-site signups
• Enables the camera and photo library for document submittal
• Access player data and documents from anywhere
FINANCIAL MANAGEMENT
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• Set where you want funds routed in under a minute via our payment partner, Braintree.
• Low, fixed processing rate of 3% on credit card transactions (covers Amex/MasterCard).
• 48-hour or less disbursement of payments makes reconciliation a snap.
• Intuitive and manipulable financial reporting and balance tracking.
• Build payment plans with 100% control over when and how much money you want to accept.
• You’ll never see a bill from KYCK!
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• Collect needed sizing information
• Easily generate order forms
• Push parents to your team store post-registration
PARTNER INTEGRATIONS
• Obtain all required data & documents required for player carding
• Easiest way possible to collect photos and PoBs from parents
• Data flows seamlessly into KYCK PLAY (US Club’s member’s area)
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• Provides parent’s a unique lens into their soccer lives.
• Allows them to manage children’s related data/documents and easily register for your future programs.
• “Stop-Light” system alerts parents to changes to programs such as field locations, cancellations.
• Send administrative messages directly to parent’s email, cell, and dashboard.
• Promote your team store and grow your brand.
PARENT DASHBOARD
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SIMPLE PRICING & NO BILLS!
ORGANIZATIONS PARENTS
3% processing fee is the only cost to clubs
Ex: Timmy pays for a $100 camp. $97 will be deposited into your bank account within 48 hours
$2
Parents pay a one-time annual fee of $2 the first time they register each unique child
*
* See appendix slide 30 for pricing flexibilityYOU WILL NEVER SEE A BILL FROM KYCK!
97%GOES TO
YOU
3% SPLIT BETWEEN KYCK AND PAYMENT PROCESSOR
PER YEAR
SECTION 5
AN EASY TRANSITION
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QUICK, PAINLESS SWITCH
CREATE your account & Org
BUILD a program packet
ROUTE your funds
PUBLISH your packet & register
players
VALUE
• One, unique account
• Login from anywhere
• Manage your programs
• Security
• Intuitive and Easy
• Soccer-Specific Programs
• Customization & flexibility
• Collect Photos & PoBs
• Accept Payments
• Set your funds to go to anywhere you want
• Your money will arrive securely, under 48 hours!
• You’ll never see a bill from KYCK
• Share your program via email, your website, and social media
• Track incoming registrations and payments
• Easily build and invite players back to teams
TIME 1 MINUTE 3-5 MINUTES SECONDS
* UNDER 10 MINUTES START TO FINISH
DEDICATED CUSTOMER SUPPORT TEAM
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We hope you'll find KYCK Registration intuitive and easy to work with, but we're here to help just in case!
KYCK's dedicated customer support team is constantly available and ready to assist with any issues or questions you may have.
Chris Fox Colleen Taylor
Miller Morrow Reid Phillips
Krysta Johnson
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GETTING STARTED
Set up is a snap! You could register a player in the next 10 minutes! Visit registration.kyck.com and click “Start Building Programs Now”
SECTION 4
APPENDIX
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COMPANY AIMS
• Examining, refining, and innovating on common practices in the sport
• Think registration, player cards, uniform ordering, etc…
• Eliminating the need for paper
• Creating efficiency where there was once barriers
• Integrating with best-in-class partners and relevant 3rd parties
• Turning costly processes into profit centers
• “Future-Proofing” our tools by preparing for and accommodating for change
Broadly, our goal is to bring youth soccer into the 21st century from a technology perspective. We’ll do that by…
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OUR DEVELOPMENT PROCESS
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KYCK’s Process for Building New Tools:
1. Identify and synthesize the problem or inefficiency
2. Talk with active users and key stakeholders to better understand the human frustrations
3. Scope the ideal solution - a blueprint for how it should be done.
4. Re-engage the users/stakeholders to solicit feedback on the scope
5. Build focused, lightweight prototypes and test them internally
6. Give access to the prototype to select users and stakeholders
7. Monitor their interaction with the tool and collect their feedback
8. Make changes and improvements and repeat steps 6-8 until we’re satisfied
9. Ultimately delivered to the general public
At our core, we’re a software development company. We take great pride in what we build and how we build it.
No great software has ever been built without incorporating those who will ultimately use it into the development process.
KYCK partnered with US Club Soccer in 2012 to co-develop a new carding and roster-management platform for their members.
Player data was inconsistent and lacked integrity, the user experience was clunky, it was taking too long to get cards back to members, etc.
We followed our development process* and continue to do so in on-going development on KYCK Play. Here are some of our results….
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CASE STUDY: KYCK PLAY
KYCK Solves Player Carding
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Player Carding - The Outcome
CASE STUDY: KYCK PLAY (CONT.)
• A new front-end website for US Club Soccer.
• KYCK PLAY launched in Feb 2014 as the new USCS member platform.
• Improved design and user experience driven by direct user feedback.
• New features such as “auto approval” for player cards with no change and a photo cropping tool.
• Cards now turned around same-day!
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CASE STUDY: KYCK PLAY (CONT.)
• Since the launch of KYCK Play in February of 2014, there have been over 50 updates to the system.
• In early 2015, KYCK Play experienced a User Experience overhaul based on user feedback.
• Since May 2015, users are grading KYCK Play a 4.2/5.
• US Club had its highest grossing month and year since switching to KYCK Play.
• And we’re still working to improve KYCK PLAY further…daily.
6%
7%
7%
22%
58%
Very Satisfied Somewhat
Satisfied
Neither Satisfied Nor Dissatisfied
Somewhat Dissatisfied
Very Dissatisfied
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PRICING FLEXIBILITY
$2OPTION WHO PAYS? LOGIC EXAMPLE
1 “STANDARD”
The Parent at checkout of first
registration
Leaves no cost to the club outside of credit card
processing fees.
Sue pays $102 the first time she registers her child for a $100 camp.
2The Club
quarterly invoice from KYCK
No additional fees to the parent
Sue pays the $100 camp fee. KYCK bills the club
later
REVENUE GENERATOR
The Parent at checkout of first
registration
Additional revenue the club re-invest in itself
Sue pays $100 for the camp + $x. The club sets
x and earns $x - $2.
per player per year paid by parents the first time they register for a program
