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2011 | READERSHIp pROFILEpreferred
consumers
quality inquantity,in quebec’s major markets
Reach more than
1.5 millionof readers
LA PRESSE (Montreal) 395,600 567,900 — 810,100
LE SOLEIL (Quebec) 148,900 205,000 147,900 277,900
LE NOUVELLISTE (Trois-Rivieres) 54,400 58,900 — 80,100
LE DROIT (Ottawa-Gatineau) 94,400 91,000 — 163,700
LA TRIBUNE (Sherbrooke) 45,400 57,100 — 81,000
LE QUOTIDIEN (Saguenay) 54,000 48,300 51,800 85,100
LA VOIX DE L’EST (Granby) 26,700 28, 700 — 40,200
GESCA 819,400 1,056,900 199,700 1,538,100
readers adults 18+ weekday saturday sunday cume 6/7
Source: Nadbank 2010, (Montreal CMA, Quebec City CMA, Trois-Rivières, Ottawa-Gatineau CMA, Sherbrooke, Saguenay, Granby), 18+
TARGET preferredCONSUMERS!
men 49% 52% 50%women 51% 48% 50%25-54 56% 47% 50%Homeowners 66% 77% 75%managers & professionals 16% 18% 20%university graduates+ 33% 44% 45%HouseHold income $75,000+ 38% 46% 44%HouseHold income $100,000+ 22% 30% 26%HouseHoldswitH cHildren 33% 30% 30%interpretation: 30% of GESCA newspapers readers have household income of $100,000 or more.In comparison, 22% of the seven markets population have household income greater than $100,000.
Source: Nadbank 2010, (Montreal CMA, Quebec City CMA, Trois-Rivières, Ottawa-Gatineau CMA, Sherbrooke, Saguenay, Granby), 18+
average gesca gesca7 markets weekday saturday
LÉVIS
trois-riviÈres montrÉal
la presse
le soleil
le quotidien
la voiX de l’est
le droit
la tribune
progrÈs-dimancHe
le nouvelliste
quÉbec
ottawa
saguenay
laval
lÉvis
Hull
sHawinigan
sHerbrooke
granby
longueuil
for more information: publicite.gesca.cacontact us today:
514-285-7000 | [email protected]
average HouseHold income
gescaweekday readers:
gesca saturday readers:
average 7 markets:
$78,746
$76,824
$69,853
13%above average of theseven (7) markets.
GESCA NEWSPAPERS READERSHave a greater buying power
Source: Nadbank 2010, (Montreal CMA, Quebec City CMA, Trois-Rivières, Ottawa-Gatineau CMA, Sherbrooke, Saguenay, Granby), 18+
tHe 7 gesca dailies zero in on local issues and deliver newstHat’s relevant to tHeir readers.
GESCA NETWORK, A PRESENCE INquebec’s major urban centres
LA PRESSE 202,863 266,569 —
LE SOLEIL 78,740 102,800 84,178
LE NOUVELLISTE 43,283 48,105 —
LE DROIT 35,922 38,451 —
LA TRIBUNE 32,873 35,825 —
LE QUOTIDIEN 27,305 28,472 36,827
LA VOIX DE L’EST 14,893 16,624 —
average circulation
GESCA 435,879 536,846 121,005
total circulation weekday saturday sunday
SUBSCRIBERS 361,780 402,635 98,014
% SUBSCRIBERS 83% 75% 81%
Source: ABC, Audit Report, 12 months, ending March 31st, 2010.
