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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
CHAPTER 1
CONSUMER :
Consumer is an ultimate user, who buys goods and services in
exchange with money. The feelings, thinking, perceptions and actions
of the customer and the society at large keep changing frequently.
Music is an integral part of everyone's life and every work we
do is somewhere related to music. In today's generation there is a
huge craze for all kinds of music, there are people who can't even
think life without music, it's like they are incomplete without it. Since
the craze for music is increasing, the music field is also developing
rapidly and today the scenario has changed completely, the various
talent hunts by satellite channels, production houses and others are on
a look out for best talents in the country, which are gaining popularity
among the audience.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
CHAPTER 1.1
Definition of Consumer Behavior:
1). According to Sandhusen Richard “Consumer behavior is the study
of when, why, how, where and what people do not buy the product.
2). Belch and Belch define consumer behavior is the process and
activities people engage in when searching for, selecting, purchasing,
using, evaluating and disposing of product and services so as to
satisfy their needs and desires.
3). Consumer behaviour is defined as “The dynamic interaction of
affect and cognition, behaviour and the environment b which human
beings conduct the exchange aspects of lives”. IT means that the
buying habits of the consumer are greatly affected by their thought
process and their feelings experienced. Human beings are greatly
influenced in their buying actions by various factors like opinion of
others, marketing stimuli like product, advertising, packaging and
product appearance.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
India's foremost television network
Television first came to India in the form of Doordarshan (DD)
on Sept 15, 1959. Doordarshan is the National Television Network of
India and also one of the largest broadcasting organizations in the
world. At present there are more than 100 different channels
operating with nearly 15-16 Television companies beaming
programmes to India. The major players being Doordarshan, STAR
TV (Satellite Television Asia Network), Zee Television, United
Television, CNN, Sony Television, ATN (Asia Television Network),
BBC World, SUN TV, Discovery Channel, TNT and Others. India’s
television business has an estimated $3.4 billion in revenue in 2005,
according to PricewaterhouseCoopers. It is also starting to exert
greater cultural influence.
Television ownership is growing fast here, and it has plenty
more room to expand. There are roughly 119 million homes with
televisions in India by 2004-end, making it the third largest television
market in the world after the United States and China, up from 88
million in 2000. About 55 percent of these depend on neighborhood
cable. The current number of television households is about the same
as in the United States (100 million), though for India that amounts to
only about half of the country’s households, compared with 98
percent in the United States. An estimated nine million television sets
were sold in India in 2004. The percentage of households with
televisions was approximately 66% in fiscal 2005.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
CHAPTER 2
INTRODUCTION - REALITY SHOWS
The ingredients of an ideal reality show is simple, It must
appeal to all. It is a craft; it is a drama that unfolds in front of people.
There is no doubt that these musical reality shows provide a strong
platform to young talents who don't get the right opportunity to show
their skills. Although our country is no short of talent what we need is
to provide the right platform and direction to these up-coming talents,
which these talent hunts are providing.
Most of the Indian television channels are telecast with
different categories of reality shows, like celebrity reality, prank
reality, talent hunts, makeovers, Indian Idol, Nach Baliey, MTV
Roadies and dating shows.
Reality shows has emerged as a new form of concept for the
viewers with including unscripted dramatic or humorous situations,
documentary on actual events, and featuring ordinary people instead
of professional celebrities. These realities shows means to search for
the talent like acting, singing and dancing. Most of the reality shows
have a voting system where general people select the most talented
candidate.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Reality shows are comes from USA. The mother of this
concept is European countries have given sizeable contribution as
well. When in the year 1993 reality shows comes no one thought that
the one day such reality shows would be life line of dipping of the TV
channels.
Reality Shows are fast replacing the daily ‘daughter-in-law
versus mother-in-law’ soaps television. The high TRPs of the reality
shows made them the number one choice of every possible television
channel. From Talent-Hunt shows, to dance dramas, to acting- flicks,
talk shows, chat-shows cookery shows, art and craft shows, astrology
shows the list is endless. All such shows have engulfed (flow over
and swamp) most of the television space and they have a strong
audience.
Anything that strikes the emotional chord is an
instant hit in our country. The reason for this is that we Indians are
high on the emotional quotient and every Indian (even the most
practical one) has an emotional soul hidden somewhere. The success
of reality shows in India can be attributed to a great extent to this
weakness of ours. Apart from this, the relief that these shows provide
from the saas-bahu soaps, which currently dominate television, is
another reason for their immense popularity.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
The reality shows perch on a very strong emotional content
which makes their connection with the audience very strong. This
strong emotional connect also subconsciously translates to a large
extent with the product being marketed. Reality shows are either for
entertainment or infotainment. They do not appear to be marketing
vehicles. Yet they market very strongly.
The product being marketed becomes a part of the
entertainment and does not appear as if it is being marketed.Take
instance the now very popular method of marketing film through
reality shows. When company release of a new film they promote
film through the reality shows. Give money / sponsor the particular
shows and promote the film. For example in singing reality show
invites the actors of the film and promotes the film or gave gift as
songs CD to participants.
Reality shows have a strong reflection of the dreams,
aspirations, struggle and emotions of the common-man. Hence people
tend to relate very strongly to the characters of such shows. Reality
shows are mostly family catchers. Grand-parents, parents, children all
watch such shows mostly together. The formats of most shows are
such that they attract audience across age-groups and genders. Hence
reality shows provide an ideal platform to send a strong message to
the entire family at one go and make them to think and discuss
together about shows or product. The formats of the reality shows
have a built-in quick response – seeking factor from the audience.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Most of the reality shows demand conscious as well as
subconscious involvement of the audience. The conscious
involvement is in terms of getting an opportunity to vote for their
favourite participant, or to make a live call and chat with their
favourite celebrity or make a telephone call and pour – in one’s own
views in a talk show and so on. The subconscious involvement is in
form of living through the woes or joy of the participant comment by
a judge or a celebrity etc.
The realities in India have opened floodgates for the marketers.
Everyone is making a lot of money and no one seems to be
complaining. After all it is giving gains to everyone. The various
television channels exploited the potential of reality shows and saw a
huge surge in popularity. ‘Kaun Banega Crorepati,’ India’s take on
‘Who Wants To Be A Millionaire,’ catapulted Star TV to the number
one position, which it enjoys. Similarly, Sony’s popularity saw a
huge rise after it launched Indian Idol, an adaptation of a hit British
reality show. It was reality television that wrote the destiny of
television channel Star One.
The two reality shows, The Great Indian Laughter Challenge
and Nach Baliye, are to a great extent responsible for the popularity
that Star One has got.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Reality television is a win-win situation for everyone, be it
contestants, channels or the viewers. The high TRPs that these shows
command explains the advantage they have for television channels.
For the viewers, they are refreshing change from the somnolent Saas-
Bahu dramas. The biggest gainers, however, are the contestants who
are provided with the right platform to showcase their talent. There is
a lot of untapped talent in our country and these shows by extending
their reach to small cities provide an opportunity to bring out this
hidden talent. A chef from Chamba managed to reach the final round
in Zee TV’s Sa Re Ga Ma Pa. In Star One’s Lakme fashion house, 16
aspiring fashion designers strived to create a design to win an
assignment with Donatella at the house of Versace - a lifetime
opportunity for any beginner.
These shows give an instant recognition to the contestants. A
chance to showcase their talent on such a big platform and in front of
such esteemed judges is something for which any struggler can die.
Reality television can provide them with this lifetime opportunity.
The rest, of course, depends on their talent.
Reality TV is new mantra of television producers and
executives. The times are a changing and the buzzword today is
reality shows. These shows are all about format and television
programme producers see a huge opportunity in India for them.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Kaun Banega Crorpati , Amul Star Voice of India on Star plus
and Indian Idol on Sony TV and Sa Re Ga Ma Pa on Zee TV it has
been proven that the formats are huge success in India.Channel and
Producers get more from these reality shows because more people’s
are interested to participate in reality shows and also these shows
makes history like Amul Star Voice of India, Indian Idol and Sa Re
Ga Ma Pa etc.
Then there are the glitzy talent shows, mostly singing or
dancing, which make us all, feel that any other talent is worthless
unless it can be taken to the stage. The worst seems to be the addition
of children to these shows. Apart from the very obvious labour of
shooting these shows, the most disturbing issue is the unearthiness of
dance, crude choices of songs and impolite costumes for children
aged between 5 and 10. These shows (apart from becoming platforms
for movies to be publicized) also produce talent which very soon goes
into anonymity.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
CHAPTER 2. 1
REALITY SHOWS IN INDIA
The reality television craze has not only hit America, but the
entire world and India is no exception. The first reality show in India
was on Channel V and was a “making of the band” show and it
opened the door for these reality shows:
1) Big Boss
Big Boss is the Indian version of America’s “Big Brother.” The show
features fourteen celebrities who live in the same house for three
months and have all their movements filmed. As in “Big Brother,”
the houseguests have to perform certain tasks. But, in Big Boss, the
houseguests “gamble” on their tasks, gaining money if they win but
losing money if they fail at the task. One houseguest is taken into the
Confession Room each week to nominate two houseguests to evict
then the viewers vote.
2) Roadies
Roadies is a very popular MTV India reality show that is now in its
fifth season. The show features 13 contestants who are chosen by
judges Raghu Ram (the executive producer of the show) and VJ
Nikhil Chinappa after a round of auditions. There is drama and high
energy on the show as the contestants race from one destination to
another, performing tasks along the way.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Contestants are eliminated along the way until there is one Roadie,
who wins the grand prize of Rs 500,000. This season, the show went
international, visiting such destinations as Bangkok and Malaysia.
3) Splitsvilla
Another MTV India series, Splitsvilla, is India’s first romance reality
show. It features two guys (from Roadies 4.0 and Roadies 5.0)
hunting for love and they have 20 girls from which to choose! The
contestants live in a villa in beautiful Goa. They go on dates and
mingle at parties, with the girls using their wits and sexiness to try to
win the hearts of one of the guys. The girls have to perform tasks on
each episode and those that don’t measure up are eliminated. The
tagline for the show is “Where Love is War.”
4) Ek Se Badhkar Ek
Ek Se Badhkar Ek is a Hindi television reality show that features 16
stars from the music and television world. The contestants pair up
then must perform both a song and dance routine. The contestants are
judged by singer Abhijeet Bhattacharya and choreographer/director
Ahmed Khan. The show is hosted by Ravi Kishan. The viewers vote
for their favorites and each week a team is eliminated based on
viewer votes and judging. The winner is named Sabse Badkar Jodi.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
5) Kya Aap Panchvi Paas Se Tez Hain
Kya aap panchvi paas se tez hain is the new reality game show on
Star Plus, featuring Bollywood king Shahrukh Khan as the host. To
know more about Kya aap panchvi paas se tez hain.
6) Indian Idol
Indian Idol is based on the popular UK show “Pop Idol” which also
inspired “American Idol.” The show searched for the hottest young
singing talent in the country. Much like the American version, the
series has produced many in the top 14 position who have gone on to
fame despite not winning.
7) Jodi Number One
Jodi Number One is an Indian reality dance show on the STAR Vijay
channel. It features both dance duos – often television stars, but
sometimes real life couples – competing against each other. Judges
Kala, Prashanth, and Ramya Krishnan choose two of the finalists
while the viewing public gets to choose the third. The winners take
home 10 lakhs in prize money.The show covers not only the couples
dancing, but their lifestyles, families, friends, and all the effort they
put into the competition to win.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
8) Jhalak Dikhlaja
Jhalak Dikhlaja is based on the popular show “Strictly Come
Dancing” from which America’s “Dancing with the Stars” was
derived. Celebrities compete while doing such dances as the salsa,
jazz, and cha cha.
9) Nach Baliye
Nach Baliye is another celebrity dance reality show. The celebrities
are often television stars who are allowed to show another side of
themselves by dancing. Each week consists of rounds such as the
introductory round, the village dance round, the comedy dance round,
and the romantic dance round.
10) The Great Indian Laughter Challenge
This show searched for India’s funniest stand-up comedian, but
almost all that appear on this show enjoy a surge in popularity. The
judges are Shekhar Suman and Navjyot Singh Siddhu. After the first
two seasons, The Great Indian Laughter Champions featured the top
performers from the first two seasons. The first female comedian to
be featured on the show was Aarti Kandpal.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
11) Ustaadon Ka Ustaad
Ustaadon Ka Ustaad is a Hindi reality talent show that showcases
talent from other channels. Stars from shows such as Indian Idol,
Jhalak Dikhlaja, Nach Baliye, and Laughter Challenge compete
against each other in singing, dancing, and comedy routines. The
winner is named the Champion of Champions.
12) Voice of India
Voice of India offers a platform where hopefuls can realize their
singing dreams. Like Indian Idol, it auditions singers from all over
the country. The judges are all bigwigs in the Indian music industry –
Alka Yagnik, Jatin Pandit, Lalit Pandit, Abhijeet and Aadesh
Srivastava. The show is hosted by Shaan as each week the
contestants go through emotions such as tension and joy, trying to
become the voice of India. The winner receives a contract with Big
Music as well as a Chevrolet automobile.
13) Warr Parriwar
Sony tv Presents yet another reality tv show Warr Parriwar. Warr Parriwar is a singing competition and it is presented by Urmila Mathondekar.. Lots of Fun, entertainment, TV Shows, videos, pictures, reviews, previews, in depth coverage, first looks, interviews, masti, blogging, chatting... you name it. ILuvdesi.com brings you everything
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
14) Yeh Shaam Mastani
Yeh Shaam Mastani - Yet another Reality TV Show where Singers
will show up their Singing Talent. 7 Particpant - India's Top 7
Singers. These singers will try to win by snging their all time Favorite
Songs.
15) Jhoom India
Jhoom India is yet another reality show for singers on Sahara One
TV.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
CHAPTER 2.2
FEATURES
1. Cost effective: It is possible to tap a very large dedicated
heterogeneous audience base at very less cost. This makes
reality shows a very cost-effective marketing tool and
consequently has gained popularity.
2. Emotional Connect: This not only attracts new customer base
but keeps the existing customer base loyal because of the
emotional- connect.
3. Relatedness: Reality shows have a strong reflection of the
dreams, struggle, and emotions of common-man. Hence people
tend to relate very strongly to the characters of such shows.
4. Family Appeal: Reality shows are mostly family catches.
Grand –parents, parents, children all watch such shows mostly
together. The formats of most shows are such that they attract
audience across age groups and genders.
5. Quick Results: The formats of the reality shows have a built in
quick response seeking factor from the audience.
6. High Involvement Level: Most of the reality shows demand
conscious as well as subconscious involvement of the audience.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
CHAPTER 2.3
TYPES OF REALITY SHOWS
TYPES OF
REALITY SHOWS
DESCRIPTION FEW EXAMPLES
Adventure Fear
Based Shows
Shows based on
adventure sports or
acts that involve risk.
MTV Roadies, AXN
who dares wins India
special, Idea Khatron
ke Khiladi.
Celebrity Reality
Shows
Reality Shows
featuring a celebrity.
Kofee with Karan,
Big Boss, Nach
Baliye, Jhalak Dikhla
ja.
Comedy Shows Shows mostly
involving stand-up
comedians.
The Great Indian
Laughter Challenge,
Comedy Circus.
Dating Shows Shows which have
live dating/speed-
dating concept.
MTV’s Romance
Reality shows.
Fashion Based
shows
Shows which exhibit
fashion trends
Channel V get
Gorgeous.
Game
Shows
Reality shows based
on games.
Kaun Banega
Crorepati, Dus Ka
Dum, Kya Aap
Panchavi Pass Se Tez
Hain.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Prank Reality Shows in which
practical jokes are
played on
unsuspecting people
whose natural
reactions are recorded.
Chuppa Rustam,
MTV Bakra.
Social Cause Shows which uphold
some social cause.
NDTV’s
Environment Reality
Shows, Aap Ki
Adalat
Job Search Shows Shows which air live
interviews, live job
seekers and providers.
Clinic All Clear
Dream Job, CNBC
Tv-18 &
Naukri.com’s shows.
Talent Hunt Shows Shows which
primarily target to
spot-out talent.
Indian Idol, Sa Re Ga
Ma Pa, Amul Star
Voice of India, Chak
De Bacche, K For
Kishore.
On the above table there different types of reality shows and their
description or concepts and few examples are given.
In India people mostly watch Adventure reality shows, Celebrity
reality shows, comedy reality shows, Game reality shows, Prank
shows and also watch Talent hunt shows.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
The researcher has project on Talent Hunt shows that is shows
which primarily target to spot-out talent. In that shows the researcher
has doing Singing Talent reality show. There are some examples of
Singing reality shows as follows .
1). Sa Re Ga Ma Pa
2). Indian Idol
3). Amul Star Voice of India
4). K for Kishore
5).Chak De Bacche etc.
Reality shows are extremely popular these days. However,
there is no way to guarantee success. Just because these shows are
popular with people it doesn’t mean that anything and everything that
will be served to the audience in the name of reality shows will be
relished.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
CHAPTER : 3
METHODOLOGY
According to the purpose of my research, the researcher
thought of some methods by which the researcher can proceed in our
research study. At first, the researcher decided to watch the most
popular Hindi reality shows airing on TV recently. For that the
researcher searched on the internet and found a website which gives
us the idea of the most popular reality shows in India. From the
website we selected three different reality shows which are of
different categories. These are a Singing talent show “Amul Star
Voice Of India” telecasting on Star Plus, Singing talent show “Indian
Idol” on Sony Channel and Singing talent show “Sa Re Ga Ma Pa” on
Zee TV channel which are some of the popular reality shows of
India. I watched the shows for two weeks as the show only telecast in
the weekends.
To go through more deeply in the research, the researcher
conducted a survey among 100 on the basis of the above information.
The researcher did the survey asking question related to reality shows
such as, do they watch reality shows, if so than what type or what is
their favorite show. Then, their opinion how participants are treated in
reality shows. This survey helped us to find out some important and
interesting facts about reality shows relating to our research.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
AVERAGE TIME SPENT WATCHING TELEVISION:
Firstly, let’s see how much time each metro spends on an
average watching television in a week. The chart below indicates
average time spend by an individual in the given markets watching
television. The data stated as under is a weekly average of last 24
weeks (almost six months).
910 (15hrs 12min)
893 (14hrs 54min)
885 (14hrs 48min)
Tim
e S
pe
nt
wa
tch
ing
te
lev
isio
n i
n m
in
MUMBAI DELHI CALCUTTA
Source: TAM peoplemeter SystemTG: CS 4+Time period: 29/02/2004 to 28/08/2004
Mumbai tops the chart with 15 hrs and 12min per week as
compared to Kolkata which spends around 14 hrs and 48 min, and
Delhi hangs in the middle with 14 hrs and 54 min.
Source
TAM : Measuring the pulse of Indian TV Audience.
www.tamindia.com
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Primary Source of Data Collection
The researcher has had an attempt to gather primary data from
population size 100 respondents.
Location : - South Mumbai
Age group people :– 15 to 30 years .
Selection: – Random selection of respondents.
Secondary source of Data Collection
The researcher has collected reliable information from reputed
reference Book, Magazine, Journals and Periodicals, News Papers.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
CHAPTER 3.1
OBJECTIVE OF THE STUDY
1). To study the impact of reality shows on the viewers / consumers.
2). To understand why Reality Shows are so popular today.
3). To find which Reality Show is doing the best since inspecting of
the Show.
4). To study the affect of Reality Shows on the behaviour,
environment and attitude of viewers / consumers.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
CHAPTER 4
CONCEPTS OF THE SHOWS
Indian Idol
Indian IdolFormat Interactive reality game showCreated by Simon Fuller
Presented by
Mini Mathur (2005-2007)Aman Verma (2005-2006)Hussain KuwajerwalaMeiyang Chang (2008-2009)Deepali Kishore (2008-2009)
Judges
Farah Khan (2005-2006)Anu Malik (2005-present)Sonu Nigam (2005-2006)Alisha Chinai (2007)Udit Narayan (2007)Javed Akhtar (2007-present)Kailash Kher (2008)Sonali Bendre (2008)
Country of origin IndiaNo. of seasons 4ProductionRunning time VariesBroadcastOriginal channel SETOriginal run 2004 – Present
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Indian Idol is a popular show on Indian television, a singing
talent contest to determine the best undiscovered young singer in the
country. It is based on the international Idol series format, launched
by UK shows Pop Idol.
The Indian Idol was started from 2004 – 2005. It made great
history in India. It also promote talent from participant and give
opportunity to make career in that field or area.
The program airs two back-to-back prime-time shows a week:
the first night features an hour of performances while the second
night features elimination. The show is produced and broadcast on
Sony TV, India and is co-produced with Fremantle Media (makers of
the Idol series), which is owned by the German media corporation
Bertelsmann.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
There are given brief introduction about Indian Idol series as follows.
Season 1 (2004 – 2005)
The first season done in the year 2004 – 2005. The winner of
the first season of Indian Idol was Abhijeet Sawant and Amit Sana
was Runner- up of that first season. Abhijeet Sawant participated in
Asian Idol, representing India.
Season 2 (2006 – 2007)
The second season done in the year 2006 – 2007. The winner
of the second season of Indian Idol was Sandip Acharya and
N.C.Karunya was Runner-up of the second season.
Season 3 (2007)
The Indian Idol done in the year 2007. The winner of the Third
season was Prashant Tamang, who hails from Darjeeling in West
Bengal. The runner-up, Amit Paul was from Shillong, Meghalaya.
Voting count of Indian Idol 3 Finale has broken many records, around
7 crore (70 million) votes were received.
Season 4 (2008 – 2009)
The fourth season done in the year 2008 – 2009. The winner of
the fourth season of Indian Idol was Sourabhee Debbarma and Kapil
Thapa was the Runner of the fourth season.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Registration for season 4 began on April 1, 2008. The fourth
season saw Anu Malik and Javed Akhtar on the hot seats as they took
judges' chair once again for the show. New to this season were singer
Kailash Kher and Indian actress Sonali Bendre. Like the previous
season, the first four finalists to be eliminated were female, and the
judges believed that some of these girls were better singers than some
of the remaining boys. All the previous years' top 3 finalists have also
been male, leading to speculation of sexism against women among
the Indian voting public.
For the first time in Indian Idol history there were two girls in
the top 3 after Rajdeep Chaterjee was eliminated on February 14.
Sourabhee Debbarma won the title of the Indian Idol and became the
first female contestant to do so.By doing so she won a contract of Rs.
1 crore with Sony Entertainment Television and a TATA Winger.
Kapil Thapa finished second and Torsha Sarkar finished third.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
CHAPTER 4.2
Sa Re Ga Ma Pa
Sa Re Ga Ma Pa
Format Reality Musical game show
Created by Zee TV, Gajendra Singh
Directed by Gajendra Singh
Opening theme"Sa Re Ga Ma Pa" by Aditya
Narayan
Country of origin India
Production
Running time approx. 52 minutes
Broadcast
Original channel Zee TV
Picture format 480i (SDTV),
Original run May 1, 1995 – 2007
28
Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
History
The first episode aired on May 1, 1995 and was hosted by Sonu
Nigam; the show was extremely popular at that time.
From 1999 till 2001, the show was hosted by the Bangash
brothers, Amaan Ali Bangash and Ayaan Ali Bangash, sons of
legendary sarod-player Amjad Ali Khan.
After that, Shaan started hosting the show. Later, the name "Sa
Re Ga Ma Pa" became known as the "brand name" of the series and
completely changed the concept of the show to include public
interaction through voting. This was first done in 2005, when the old
show concept was completely scraped and Sa Re Ga Ma Pa
Challenge 2005 was introduced.
After Sa Re Ga Ma Pa Challenge 2005, Gajendra Singh
departed from Zee TV and joined hands with Star Network, along
went some others like Shaan. The concept rights are not clear yet, but
Zee TV claims rights on the format of the shows originally made for
Zee TV, like Sa Re Ga Ma Pa and Antakshari.
In February 2007, Real Media - Zee TV in Dubai, produced
and started airing Sa Re Ga Ma Pa Middle East - Pakistan Challenge
2007 for the Middle East and Pakistan viewers based on the original
format of the show, without Gajendrra Singh.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Zee TV Telugu has also started "Sa Re Ga Ma Pa" in 2007 and
successfully run 2 series named "Sa Re Ga Ma Pa Seniors" and "Sa
Re Ga Ma Pa Little Champs" and has started a new series "Sa Re Ga
Ma Pa Super Seniors" for aged group above 35 years.
Zee Marathi also has its own version of "Sa Re Ga Ma Pa."
The last episode, Sa Re Ga Ma Pa Challenge 2007 aired in the
year of 2007 and was hosted by Aditya Narayan. Highlights from Sa
Re Ga Ma Pa 2005 and 2007 are currently aired under the title "Rock
the Dhunn".
The third installment Sa Re Ga Ma Pa Challenge 2009 is being
aired and premiered on July 4th. Aditya Narayan returns as the host
with three new mentors, who join Himesh Reshammiya.
Concept
The concept and "elimination" process was very different from
today's format of public voting. Each week, a contestant would
challenge the previous week's winning contestant through various
different rounds such as singing a song from their own choice,
singing a song of the judge's choice et cetera.
The contestant who got the most points at the end of the
episode would go ahead into. In total, there were usually four
contestants per episode, two girls and two boys. The main goal of the
contestants was to get a streak of continuous wins each week from
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
which if they were successful would be given a break into the musical
industry in India.
Cast
Sonu Nigam- Host (1995-1999)
Amaan Ali Bangash - Host (1999-2001)
Ayaan Ali Bangash - Host (1999-2001)
Shaan- Host (2002-2006)
Aditya Narayan - Host (2007-Present)
The show was renamed as Sa Re Ga Ma Pa Challenge and public
voting system was introduced in 2005. Debojit Saha was the winner
of the Sa Re Ga Ma Pa Challenge 2005. Aneek Dhar won the last
season, Sa Re Ga Ma Pa Challenge 2007. And Vaishali Mhade won
the last season Sa Re Ga Ma Pa Challenge 2009. Yashita Yashpal was
the runner-up of that season.
Sa Re Ga Ma Pa Challenge 2009 was the 3rd installment of the
Sa Re Ga Ma Pa Challenge series. The show got started on July 04,
2008 and was aired every Friday and Saturday at 10 p.m.It was hosted
by Aditya Narayan, son of well-known Indian playback singer Udit
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Narayan. It was the 5th public voting competition in the "Sa Re Ga
Ma Pa" series.
The show was judged by Asha Bhosle, the well-known Indian
playback singer and four popular Bollywood music composers –
Aadesh Shrivastava, Shankar Mahadevan, Pritam Chakraborty and
Himesh Reshammiya.
Chakravyuh
Chakravyuh is the name that represents the preliminary rounds
of the contest. The idea is to have every contestant perform in front of
a 'Mahaguru' and try for a qualification to round two of the contest.
Every week, two contestants from each Gharana were selected
to perform in front of the judges and the 'Mahaguru'. Considering that
there are four Gharanas, total of eight contestants perform in the first
episode of the week. Out of the eight contestants, the top two singers,
judged by the 'Mahaguru', qualify for the next round of the
competition. The remaining six contestants are then asked to perform
again in the second episode of the week, out of which the bottom two
contestants are eliminated from the show. The remaining four then
advance to the next round.
Sanjeevini Booti
'Sanjeevini Booti' is the name used as 'lifeline' in the show.
What this means is that the judges had authority to offer another
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
chance to an eliminated contestant. Only one lifeline will be offered
in a week to one of the two eliminated contestants. All the contestants
will then have to perform again and only one of them will be selected
for the next round.
Auditions were held in various cities of India such as Mumbai,
Bangalore, Kolkata, Ahmedabad, Delhi etc. in May-June 2008.
Auditions for the show were also held in various foreign countries
like USA, U.K., Pakistan etc.The contestants have been divided into 4
groups or gharanas : Jai Ho, Rock, Lakshya and Dhoom. The mentors
were Aadesh Shrivastava for Jai Ho, Himesh Reshammiya for Rock,
Shankar Mahadevan for Lakshya and Pritam Chakraborty for Dhoom.
Saregama was a platform from where we have got some
talented singer. And now some of them are well established in
bollywood industry. The most notable contestants are:
Shreya Ghoshal-2000
Kunal Ganjawala-1997-98
Shekhar Ravjiani
Sanjeevani Bhelande-1995.
CHAPTER 4.3
Amul Star Voice of India
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Amul Star Voice of India
FormatInteractive Reality Musical Game show
Created by Gajendra SinghDirected by Gajendra Singh
Starring
ShaanJatin PanditAadesh ShrivastavAbhijeet BhattacharyaAlka YagnikLalit Pandit
Opening theme "Star Voice of India" by ShaanCountry of origin
India
No. of episodes 2 as of 18 May 2007ProductionRunning time 52 minutesBroadcastOriginal channel
STAR Plus
Picture format 576i (SDTV),
Original run18 May 2007 – 24 November 2007
Star Voice of India was an Indian Television singing
competition that premiered on 18 May 2007 and ended on 24
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
November 2007. It was the first Indian singing competition produced
by STAR Plus. The show was directed by Gajendra Singh, creator of
the famous Sa Re Ga Ma Pa series. It also featured judges that were
on the Sa Re Ga Ma Pa series, Aadesh Srivastav, Abhijeet
Bhattacharya, Alka Yagnik, Lalit Pandit and Jatin Pandit. Shaan, who
had previously been hosting Sa Re Ga Ma Pa, hosted the show. The
winner of the show was Ishmeet Singh.
Season 1 (2007 )
The Grand Finale was held on 24 November 2007. Ishmeet Singh was
the winner and Harshit Saxena was the runner-up.
Season 2 (2008)
The winner of the second season of the Amul Star Voice Of India
Ravi Shukla and Saptaparna Chakraborty was the runner-up from
Sikkim.
CHAPTER 4.4
K For Kishore
K For Kishore
Genre Reality, Musical
Created by Miditech
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Directed by Sudesh Bhonsle
Country of origin India
No. of seasons 1
No. of episodes Total 39
Broadcast
Original channelSony Entertainment
Television India
Picture format 480i (SDTV),
Original runDecember 21, 2007 – May 4,
2008
K For Kishore
The show is scheduled to be put on air from 21st December and
will be telecast on following weekends (Friday and Saturday at 9pm),
for consecutive 10 weeks. There will be in all 12 contestants, who
will sweat to grab the title. Moreover, the show will be hosted by
playback singer and Kishore Da’s fan, Babul Supriyo. Besides, the
judges for the show will include music director and singer Bappi
Lahiri, famous singer and Kishore Kumar's eldest son Amit
Kumar and singer Sudesh Bhonsle, who completed all Kishore Da’s
incomplete film songs after his death.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
K For Kishore is an Indian television popular singing contest
that aired on Sony TV, from December 21, 2007 to May 4, 2008, with
a four hour grand finale. The show was created to determine the best
singer who will be able to sing songs 'similarly' to a legendary singer
Kishore Kumar.
Concept
Sony Entertainment Television created “K For Kishore” with 12
contestants, all professional and seasoned singers, competing and
aiming at being the voice closest to that of Kishore Kumar.
Winner
Arnab Charkrabarti (Team: Jhumroos) was the winner of the K for
Kishore and Chaintan Bakiwala (Team : Bangdoos )was the runner –
up of the show.
CHAPTER 4.5
Chak De Bachche's
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Chak De Bachche was an Indian Television children’s singing
and dancing competition. The show got started on March 28, 2008 on
9X Entertainment Television channel. It was hosted by Roshni
Chopra, an Indian Television actress and Manoj Tiwari, a Bhojpuri
singer and actor.Raveena Tandon, an Indian film actress, Ganesh
Acharya, a Bollywood dance chorographer and Salim and Sulaiman,
the well-known Indian music directors were the judges who mentored
the kids on their singing and dancing abilities.
The show displayed real talent from across India and offered
young kids a stage to exhibit their hidden talents to the world. It also
served as a platform for the kids to let people know about their
aptitude in the field of music and dance.
Auditions were held in different cities of India such as
Ahmedabad, Varanasi, Indore, Raipur, Mumbai, Kolkata, Delhi,
Jaipur etc. from February 11, 2008 to March 08, 2008. 24 kids (aged
between 8 and 14) were selected from all over the country through
auditions. The kids were divided into two groups, Bade Shaher Ke
Metro Rockers and Chhote Shaher Ke Desi Dhurandhars. Bade
Shaher Ke Metro Rockers consisted of kids from the metro cities
while Chhote Shaher Ke Desi Dhurandhars consisted of kids from the
small towns. Six pairs / jodis were made in both the groups.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Chapter 4.6
Ek Se Badhkar Ek Chota Packet Bada Dhamaka's
Ek Se Badhkar Ek Chota Packet Bada Dhamaka is an Indian
Television singing and dancing reality competition for children. The
show was launched on September 20, 2008 on Zee TV channel. It
was telecast every Saturday and Sunday at 8:00 p.m.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Eight kids from the Indian Television industry were paired with
eight singers from the well-known reality singing show Sa Re Ga Ma
Pa Lil Champs 2007. Eliminations were decided on the basis of votes
given by the public and marks given by the judges. The show was
hosted by Indian Television actor Swapnil Joshi. The contestant pairs
were mentored by the following well-known celebrities from the
Indian Film and Television industry.
Winner
Vasundhara & Ayush were declared the winner of Ek Se Badhkar Ek
Chota Packet Bada Dhamaka on January 3, 2009. Aamir & Ehsaas
and Rohanpreet & Chinky were finalists.
CHAPTER 4.7
Junoon... Kuchh Kar Dikhaane Ka
The journey to decide India's favorite genre of music and its
most talented singer came to a resounding finale . “Harshdeep
Kaur” from Sufi Ke Sultan, was crowned the winner of Lux Junoon
Kuchh Kar Dikhaane Ka by Bollywood's most sought after father-son
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
duo Amitabh Bachchan and Abhishek Bachchan at the finale
ceremony held on Saturday, September 27th. Wowing audiences with
her melodious voice, Harshdeep left everyone spellbound with her
matchless performance that garnered the maximum number of viewer
votes to win this coveted title.
Over the past 17 weeks, Harshdeep fought off intense
competition and emerged as the clear winner of Lux Junoon Kuchh
Kar Dikhaane Ka! This episode featured a spectacular final battle
between the three finalists, Abhas Joshi (Bollywood Ke Badshaah),
Malini Awasthi (Maati Ke Lal) and Harshdeep Kaur (Sufi Ke Sultan)
who set the stage ablaze with some foot-tapping and soulful music.
Harshdeep expressed her heartfelt gratitude to the nation for selecting
her as the winner of Junoon.
She bowled over the audience and the mentors week after week
with her consistent performances, emerging undoubtedly as the most
favorite genre with the viewers. An overwhelmed Harshdeep Kaur
said, Harshdeep Kaur, "Manzilein unko milti hain jinke kadmon mein
jaan hoti hai! Pankhon se kuch nahi hota…hoslon se udaan hoti hai!
Junoon... Kuchh Kar Dikhaane Ka
Junoon is an exclusive new show that taps into the country’s
passion for good music, playing out an exciting contest to decide the
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
country’s most popular genre of music, namely Folk, Sufi, and Filmy
Music!
The uniqueness of Junoon is in the individual talent of the
contestants, each with a strong grasp of their respective genres, and
also that the audience will be voting for a genre of music and not for
individual singers. The format of the show is as follows:
The show will feature 3 teams, who will represent a genre each:
Sufi Ke Sultan – Sufi music
Maati Ke Lal – Folk music
Bollywood Ke Baadshah – Filmy Music
Each team will have 6 contestants and will be mentored by an
eminent personality from the music industry, namely:
Ustaad Rahat Fateh Ali Khan - Sufi Ke Sultan
Ila Arun - Maati Ke Lal
Anand Raj Anand – Bollywood Ke Baadshah
Every week, the participants from all the teams will perform a song
from their respective genres.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
CHAPTER 4.8
Chote Ustad
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Chote Ustad is the part of the Amul Star Voice Of India. Amul
Star Voice of India was for the young people and chote Ustad was for
Child age that is 8 years to 15 years child can take part into this show.
This show also children's singing competition that aired on star Plus.
It was started in the year 2008.
Amul Star Voice Of India Chhote Ustaad show watchers, be it
the judges or the celebrity guests until the very last episode and none
of them could come up with a single choice. It was left on the public
to decide their choice. Well, they have passed their verdict and have
made their choice. In the melody packed grandiose Grand Finale
today at Mumbai, legenadary SuperStar Amitabh Bachchan crowned
the winner of the much coveted Chhote Ustaad title and crown. It is
none other than – the very talented, the heart-throb of millions, the
singing sensation – Style Ben Aishwarya Majmudar, from
Ahmedabad.
Winner - Aishwarya Majmudar, from Ahmedabad.
CHAPTER 4.9
Ustadon Ke Ustad
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Ustadon Ke Ustad is a completely new concept for a reality
show. It is a compilation of three different categories: singing,
dancing and stand-up comedy and the winners and runners up from
all the other reality shows are going to participate in this show. This
show will find out the real talent and the contestants in this show will
fight each other for getting the ultimate honour.
This show is a real acid test for the emerging talents in singing,
dancing and stand-up comedy and the Indian TV viewers would
definitely be very happy once seeing their favourite stars competing
with each other, once again.
Reality television show Ustadon Ke Ustaad is bringing winners
and runners up from all other reality shows under one roof. The show
has three different categories - singing, dancing and stand-up comedy
where contenders fight it out and also get an opportunity to avenge
the last defeat. So winners of Indian Idol will compete with those of
Sa Re Ga Ma Pa and Voice Of India in the senior singing category,
while Li'l Champs will contend with Chotey Ustad winners in
the junior singing category; Winners of Nach Baliye will vie with
those of Jhalak Dikhhla Jaa . Those from Comedy Circus will try to
outdo Laughter Challenge winners. Shekhar Suman, Saroj Khan and
Javed Akhtar have been roped in to judge the show and Sajid Khan
will be the talkative host.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Jayant, Vasundhara, Shelly, Tanmay, Manasi and Vibhor are
the child artists participating in the junior singing competition. Raja
Sheikh, Soumitra, Amit Paul, Toshi and Emon will sing popular
numbers in the senior category whiile Krushna and Kashmera Shah,
Manish Goyal and Poonam Narula, and Varun Badola and Rajeshwari
Sachdev will shake a leg in the dancing category. Urvashi Dholakia
and Shakeel Ahmed, Ali Asgar and Kashif, Kapil Sharma, Chandan
Prabhakar, Rauf Lala and Rajeev Thakur are the contenders in the
stand-up comedy category.
CHAPTER 4.10
Fame Gurukul
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Fame Gurukul is one of the most popular prime-time shows on
Indian television. The Sony Entertainment Television(India) program
is produced by the same team that produced Indian Idol. The premise
of the show is to select a pair of India's best singers/performers.
It is based on the Spanish/French Operación Triunfo/Star
Academy format of Endemol, better known in English under the UK
title Fame Academy; in Indian terms, it is essentially a mixture of
Indian Idol and Big Brother (TV series). The show started out with 16
contestants living in a musical performance academy (Gurukul).
Every week (normally) one contestant is voted out of the show, and
so on until two will remain in the end, who will receive various prizes
(recording contracts, cars, etc.).
The show is divided into many rounds for each week:
Gala - All the contestants perform on Stage, and up to four
contestants are put into the "Danger Zone" by the Jury, and one
is saved by the Faculty.
Lamhe - A retrospective of the previous week, with highlights
and some more details.
Academy Main 24 Ghantai - "Reality" portion of the show,
covers various goings-on in the Gurukul Academy.
Ran bhumi - The contestants remaining in the danger zone
perform once more for the audience, however, the voting
begins from the gala itself, so some of the audience results
would not have reflected the ranbhumi performances.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Aap Ka Faisla - The National audience votes to save one of the
contestants, and then the safe and saved contestants save one of
the two contestants remaining in the Danger Zone. The other
contestant then leaves the show. If there is a tie, then the Top
Student for the week can reinforce his or her vote or change to
the other contestant.
Winner of Fame Gurukul
On 20 October 2005, the final show of Fame Gurukul was
broadcast in which the final three contestants - Qazi Touqeer, Rex
D'Souza and Ruprekha Banerjee battled it for the top spots. After
much waiting and various shows in between, the results were finally
announced. Qazi Touqeer, the favourite was one of the winners, while
Ruprekha Banerjee made up the pair with him.
The 2 winners are Ruprekha Bannerjee and Arijit Singh.
Ruprekha Bannerjee is persuing her BSc at Vidyasagar College and
has done some playback singing. She sang for Bengali film called
Shudhu Bhalobasha. The other winner Arijit is from Murshidabad.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
He is a second year BA student. Arijit initially sang a classical
number but unfortunately was not selected. However, for his luck the
audition was cancelled. When the audition took place the next day he
sang Chhaiya chhaiya which got him in. Ruprekha sang Jadoo hai
nasha hai which got her selected for one of the most famous musical
talent hunt show i.e Fame Gurukul.
CHAPTER 4.11
Sa Re Ga Ma Pa L'il Champs
Hero Honda - Sa Re Ga Ma Pa L'il Champs
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Format Children's Interactive reality Musical game show
Created by Zee TV, Gajendra Singh
Directed by Gajendra Singh
Starring see belowOpening theme
"Sa Re Ga Ma Pa L'il Champs"
Country of origin
India
ProductionRunning time
approx. 52 minutes
BroadcastOriginal channel
Zee TV
Picture format
480i (SDTV),
Original run July 8, 2006 – September 2006
Chronology
Preceded by Sa Re Ga Ma Pa Ek Main Aur Ek TuRelated shows
Sa Re Ga Ma Pa L'il Champs International
Sa Re Ga Ma Pa L'il Champs
Season 1 (2006)
Sa Re Ga Ma Pa L'il Champs was an Indian televised children's
singing competition that aired on Zee TV from July 8, 2006 to
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
September 2006. The judges were Abhijeet, Alka Yagnik and Bappi
Lahri. The winner of the show was Sanchita, the 1st runner up was
Diwakar and the 2nd runner up was Saamer. Sanchita was the first
female to have won a modern televisied, public voting, singing
competition in India. The show used to air on Thursdays and Fridays
from 10 p.m. to 11 p.m.
Season 2 (2007)
Sa Re Ga Ma Pa L'il Champs International is an Indian
televised children's singing competition announced by Sa Re Ga Ma
Pa Challenge 2007 host, Aditya Narayan, on 28 July 2007. The
season began on October 19, 2007 and will feature 28 contestants.
The show was broadcast on Fridays and Saturdays, and Sundays.
Anamika Choudhari won this competition on March 1, 2008.
It is the 2nd instalment of the "Sa Re Ga Ma Pa L'il Champs"
series and the 5th public voting competition in the "Sa Re Ga Ma Pa"
series. Chronologically, the show is preceded by Sa Re Ga Ma Pa
Challenge 2007.
International auditions took place in the United Kingdom,
Dubai, USA, South Africa, Malaysia, Pakistan, New Zealand,
Singapore, Fiji, Kenya, Australia, Israel and Hong Kong. Mostly all
participants are from India (Mostly ) Pakistan (Shortly) (America Etc)
None Finals.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Anamika Choudhari was the winner of the second season of the Sa Re
Ga Ma Pa L'il Champs and Rohanpreet sing was the runner-up.
Season 3 (2009)
Sa Re Ga Ma L'il Champs 2009 (SRGMP) is the third season
of the popular Zee TV show Sa Re Ga Ma Pa. Going on air from June
5, 2009, the music reality show will feature 12 participants - boys and
girls. The theme of the show this year is unique - Jeetenge World,
Boys Ya Girls. The winner was Hemant Brijwasi of third season.
CHAPTER 5
ANALYSIS
Reality shows are so popular in India .
This is combinations of two things that the large amount of
drama and strong emotional connection with the audiences. Millions
of Indian people dream to come into reality shows and want to get
popular. This dream also comes in true with the help of these reality
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
shows/programs. Some people have identified with the dreams,
aspirations and struggle of the participants, some have identified
themselves with the straight- talking judges, and others have found a
voice to identify- within the shows with a strong social tag. Talent
shows have perhaps been the biggest hit among the lot with the
exception that KBC hit the jackpot despite of being a quiz show.
Reality shows are a big hit today. Few years earlier, “Koun
Banega Krorpati” was the only show, starring Amitabh Bacchan- it
was simple and straight. It was excellent of course. Now there is a
crowd of reality shows on our silver screen. But in all these, except
music, dance and fun, what we find more is personal conflicts.
Sometimes there is conflict between the judges, sometimes between
the trainers, anchors or even between the contestants. Fame Gurukul,
Nach Baliye, Sa Re Ga Ma Pa, Waar Pariwar etc all have gone
through this sort of incidents.
Suddenly the show comes to an indefinite pause when the
judges or contestants walk away from the stage, making the audience
mute and wondering in vain. And after great efforts and discussion
between themselves, everything comes back to the track once again.
This happens in almost all the reality shows on TV.
It is having a debilitating effect on the children who come to
participate in various programmes, they are made ridicule of various
snide remarks, and jokes, and to appear glamorous they are even
ready to consign their innocence to the bins. Such has become the
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
desire to be in the drawing room of the citizens of the country, that
even protest morchas have been organized in various cities by the
participants who were kicked out at various stages.
CHAPTER 5.1
Impacts of Reality TV on Viewers:
Viewers of reality television who are addicted to these daily programs
often get deeply involved into any situation. Often, certain reality
television shows are based on topics that have no thought process or
concepts. The audience thus gets hooked on to TV shows, which do
not really have any intelligent concept. For example, reality TV often
highlights constant fights or disagreements between a group and even
telecasts certain moments not suitable for viewing for a family
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
audience. However, some reality shows may even show positive
things, which viewers can learn and apply in their daily life. For
example, a person can learn about teamwork or be motivated in life to
achieve their goals or even chase a dream
CHAPTER 5.2
Impacts of Reality TV on Participants:
Reality television can be addictive and this is something the audience
already knows. Even participants or contestants who finally get the
'lucky break' also face many effects of reality TV. The positive thing
about such shows is that contestants get a chance to voice their
opinions and showcase their talent, which depends upon the theme of
the show. These otherwise ordinary people now live a life that is
watched by people around the world. While some enjoy celebrity
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
status, others fade into oblivion. Instant success upon winning a
reality television show gives talented people a much-needed break.
But instant success is a thing, not everybody can deal with. While
some cash on to this success as they believe in making hay while the
sun shines, others allow success to inflate their egos. Participants that
only bask in the glory of their success and allow it to impact them
negatively often indulge in outrageous behavior in public and even
break laws. Sometimes, certain participants who do not achieve
success even tend to go towards depression.
CHAPTER 6
RESEARCH FINDINGS
According to methodology the researcher watched some
popular reality shows and did a survey on hundred young people who
watch Indian reality shows. “Indian Idol , Sa Re Ga Ma Pa , Amul
Star Voice Of India , Chak De Bacche , Ustadon ke ustaad, L’il
Champs , Chote Ustaad, Fame Gurukul , K for Kishore etc. .”
1). On an average people watch TV in a day.
Hours Percentage
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
1 hr or less 10%
2-3 hrs 55%
More than 3 hrs 35%
P e r c e n t a g e
1 0 %
5 5 %
3 5 %
1 h r o r l e s s 2 - 3 h r s M o r e t h a n 3 h r s
This diagram represent 55% people watch TV in a day and
there are other 45 % represent i.e. 1hr or less TV watching people are
10% and 35% people watch TV more than Three hrs.
2). On an average most people watch programs.
57
Programmes
Name
Percentage
News 8%
Sports 18%
TV Movie 12%
RealityTV Shows 62%
Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
This diagram shows that 62% of people watch Reality TV
shows and 8% people watch News , 18 % people watch sports and 12
% people watch TV movies.
6). On an average people watch singing reality talent show in week.
No. of singing reality
shows
Percentage
1 show 25%
2 shows 56%
3 shows 11%
4 shows 8%
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
P e r c e n t a g e
2 5 %
5 6 %
1 1 % 8 %0 %
2 0 %
4 0 %
6 0 %
1 s h o w 2 s h o w s 3 s h o w s 4 s h o w s
S h o w sP
erce
nta
ge
P e r c e n t a g e
This diagram represent that on an average 56 % people watch 2
singing talent reality shows in a week and there also 25% people
watch 1 singing reality show. Other people also are there but not good
in percentage. i.e. 11 % people watching 3 shows and 8 % people
watching 4shows in a week.
9). On an average people thought that reality shows promote talent.
Reality shows
promote Talent
Percentage
Yes 62%
No 38%
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
P e r c e n t a g e
0 %
2 0 %
4 0 %
6 0 %
8 0 %
Y e s N o
P e r c e n t a g e
This diagram represents that on an average 62 % people
thought that reality shows promote talent. And another 38% people
thought that reality shows not promote Talent.
14). According to survey most popular singing reality shows in India.
Name of singing shows Percentage
Sa Re Ga Ma Pa 23 %
Sa Re Ga Ma Pa Lil
Champs
14 %
Indian Idol 28 %
Amul Star Voice Of India 18 %
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Amul Star Voice Of India
Choate Ustaad
10 %
This diagram shows that Five popular reality in terms of
singing talent i.e. Sa Re Ga Ma Pa, Sa Re Ga Ma Pa Lil Champs,
Indian Idol , Amul Star Voice Of India, Amul Star Voice Of India
Choate Ustaad other than there also Seven shows which are less
popular i.e.10% such as Warpariwar, K for Kishore, Hum Kisi Se
Kum Nahi , Chak De Bacche, Ustadon Ke Ustad , Fame Gurukul etc.
17). According research most popular TV Channel with reference to
Singing Talent shows.
Channel Name Percentage
Zee TV 22 %
Star Plus 18 %
Sony TV 27 %
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Sahara One 9 %
9X 6 %
NDTV Imagine 18 %
This diagram represent that people mostly watch Sony TV i.e.27 % ,
Zee TV 22 % ,Star Plus !8 %, NDTV Imagine 18 % , Sahara One 9 %
and 9X 6 % .
35). People viewing decision in case of singing reality shows.
People viewing
decision
Percentage
Performance 24 %
Singing 37 %
Timing 17 %
Anchoring 12 %
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Judges Judgement 10 %
2 4 %
3 7 %
1 7 %
1 2 %
1 0 %
0 % 2 0 % 4 0 %
Per
cent
age
J u d g e sJ u d g e m e n t
A n c h o r i n g
T i m i n g
S i n g i n g
P e r fo r m a n c e
In this diagram shows that people watch singing talent shows because
they like singing of the participants (37 %). And other people watch
reality shows because of performance of the participants (24 %),
Timing 17 % , Anchoring 12 % and judges judgement 10 %.
CHAPTER 7
RECOMMENDATION
The research strongly recommends that to avoid issues in
shows. To promote good shows like in singing and dancing this will
get good response from the consumers / people. To avoid such shows
which will affect our culture like Rakhi Ka Swaymwar because when
show was done after two months she said I want breakup marriage is
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
not game. Play sometimes and get board then stop to play. Marriage
has value in Indian Culture. So stop such shows which will affect on
our society. Another one show which will create problem in Family,
marriage life also i.e. Such ka Samana.
To avoid partiality between boys and girls, give equal decision
or correct judgment to the participants or contestant. To avoid
Children on reality shows are often faced with harsh working
conditions that may have an adverse impact on their health. The
researcher not lobbying that such shows be banned but regulations are
necessary and broadcasters should voluntarily endorse them. On one
such show, seven or eight-year-old participants are being exposed to
harsh lights, and singing or dancing continuously for long hours.
Besides, they are subjected to harsh and unnecessary jibes from
judges which can be demoralizing.
The researcher recommended that action be taken against broadcasters/show producers if a child is subjected to mental harassment through unusually harsh comments.
CHAPTER 8
CONCLUSION
Reality Shows should not feature clashes or grajes as it looks
the value and significance of music’s. The Reality shows
genuine help in encouraging the upcoming talent in the society.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Today’s people are smart enough to make a correct judgment
and participant’s talent will do the talking and as for the voting
system, it was fair enough to the participants. In case of
children participant they more interested or concentrate on
singing performance not on their studies Reality shows are big
platform to talented people to shows their talent in front the
society or world.
CHAPTER 9
BIBILIOGRAPHY
BOOK REFERENCE
1) Consumer Behaviour and marketing strategy
By Tata Mc Graw
7th edition
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Hill Publishing Company limited 2005.
2) Marketing Real People, Real Choice
Michal R Sslomon
3rd edition
Elnoora W Stwral republishing 2005.
3) Consumer Behaviour Emerging Trend and Issues
By G. Radhe- Krishna
ICFAI Books. The ICFAI University prefer.
4) Marketing Research
By Debashish Pati.
University Press (India) Pvt. Ltd.
5) Advertising
By William N Weilbacher
JOURNALS / MAGAZINE / NEWS PAPER
1) Marketing mastermind June - 2009
Vol. IX Issue - 6
Consumer Behaviour :- Leisure time spending pattern in
Coimbatore district ---page no. 45
Author – PN Rghunathan
66
Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
2) Indian Journal of Marketing
Vol. XXX II No. 1 January – 2009
Reality shows: - The new marketing tool ----Page no.17
Author – Dr. Dehashish Sengupta.
3) Times of India
Page no.
Date: - 26th Nov, 2007.
4) Hindustan Times
Supplement
Page no.
Date: - 15th Dec; 2004
CHAPTER 10
APPENDIX
Survey questions on Reality shows for BMS Project
Name:
Age: Between 15 to 25
Above 25
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Designation;
1. On average day, how many hrs do you spend on watching TV?
a. 1 hrs or less
b. 2 -3 hrs
c. More than 3 hrs
2. What types of programme do you watch most often?
a. News / Documentary
b. Sports
c. TV Movie
d. Reality TV Shows
3. At what time during the day do you spend the most time
watching TV?
a. Morning
b. Afternoon
c. Evening
d. Late – night
4. Do you know what reality show is?
5. How many reality shows do you watch in a week?
a. Below 2
b. Above 2.
6. In a typical week, approximately how many reality TV shows on
singing do you
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
watch?
a. 1 show
b. 2 shows
c. 3 shows
d. 4 shows
7. I enjoy watching reality shows?
a. Agree
b. .Disagree
c. Sometimes
8. Please name the singing reality shows you watch?
9. Do you think that the shows really promote talent?
a. Yes
b. No
10.Do you think the judges are partial?
a. Yes
b. No
11.How do you feel if miss an episode of favorite reality show?
a. Happy
b. Unhappy
c. Nothing
12.How do the reality shows arouse your interest?
a. Newspaper
b. Hoardings
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
c. TV
d. Any other
13.You collect detail information about the shows from
a. Friends
b. Family members
c. Internet
d. Any other
14.Please rank the following shows according to the order of your
preference?
(Children and adult)
a. Sa Re Ga Ma Pa b. Sa Re Ga Ma Pa Lil Champs
c. Indian Idol d. Amul star voice of India Choate Ustaad
e. Warrpariwar f. Amul star voice of India
g. Junoon h. K for Kishor
i. Hum kisi se kum nahi j. Chak De Bacche
k. Ustadon ke Ustad l.. FameGurukul
15. Have you ever voted for reality shows?
a. Regular
b. Frequently Regular
c. No.
16. I enjoy trying to guess what will happen on reality TV shows?
a. Agree
b. Disagree
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
c. Sometimes.
17. Rank the following channels with reference to talent reality
shows as no. 1, 2……
a. Zee TV
b. Star Plus
c. Sony TV
d. Sahara One
e. 9X
f. NDTV Imagine.
18.What’s your favourite singing talent reality-show at the moment?
19.When I watch reality TV shows, I get so involved I don't want to
change the channel.
Strongly Strongly
Disagree Agree
20. I like the fact that reality TV shows are unscripted.
Strongly Strongly
Disagree Agree
21. Reality TV no longer shocks me like it once did.
Strongly Strongly
Disagree Agree
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
22. I like watching reality TV because I can see how people really act
and think.
Strongly Strongly
Disagree Agree
23. Reality TV shows should feature more provocative material to
hold my interest.
Strongly Strongly
Disagree Agree
24. I like watching reality TV shows because I can relate to the
participants
a. Yes
b. No
25. I like watching reality TV because it is intense.
a. Yes
b. No
26. I like discussing about reality TV shows with people I know.
a. Yes
b. No
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
27. I like reality TV shows because it puts me in a good mood.
a. Yes
b. No
28. What do you expect or look for in a reality show?
------------------------------------------------------------------------------------
------------------------------------------------------------------------------------
-----------------------------------------------------------------------------------.
29.Do you think the participants are treated well?
a. Yes,
Reason----------------------------------------------------------------
------------------------------------------------------------------------
------------------------------------------------------------------------.
b. No,
Reason----------------------------------------------------------------
------------------------------------------------------------------------
-----------------------------------------------------------------------.
30. Do reality shows have an effect on our cultural beliefs? How?
------------------------------------------------------------------------------------
------------------------------------------------------------------------------------
----------------------------------------------------------------------------------.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
31. Why are reality shows popular in India?
------------------------------------------------------------------------------------
------------------------------------------------------------------------------------
-----------------------------------------------------------------------------------.
32. Which is one of the best talent reality shows in terms of singing
performance?
------------------------------------------------------------------------------------
------------------------------------------------------------------------------------
-----------------------------------------------------------------------------------.
33. Do you remember the advertisement frequently telecast during
at reality show?
Yes, how many
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
-------------------------------------------------------------------------------.
34. What, do you think is the effect of reality shows on children?
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
-------------------------------------------------------------------------------.
35. Are reality shows more interesting than cartoons OR serials?
Yes,
Reason
------------------------------------------------------------------------------------
------------------------------------------------------------------------------------
-------------------------------------------------------------------------.
No,
Reason
------------------------------------------------------------------------------------
------------------------------------------------------------------------------------
------.
36. Rank the following as they influence your viewing decisions in
case of reality shows
1. Performance
2. Singing
3. Timings
4. Anchoring
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
5. Judges judgment
Any other comments:
------------------------------------------------------------------------------------
------------------------------------------------------------------------------------
-------------------------------------------------------------------------------.
CHAPTER 10.1
ARTICLES
This little one has stars in his eyes and fire in his belly. With a
mischievous smile, twinkling eyes, and studious looks, this lad will
surely surprise you.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
He is young, energetic, fresh and full of life. Rohit Shyam Raut, one
of the participants of Sa Ra Ga Ma Pa L'il Champ, a reality show
aiming to find the new singing talent. The programme is aired on Zee
TV every Friday and Saturday at 10 pm. It is actually a homecoming
for this 12-year-old lad who belongs to our very own city, but from
the past two years, he is in Latur. In an exclusive tte--tte with The
Hitavada, this little champ reveals his dreams, inspiration, hobbies
and lot more...
Q: When did you begin singing and did you receive any formal
training?
Rohit: I began my singing at the age of three and got the privilege of
learning under able guidance of my guru Pandit Vitthalrao Jagtap.
From an early age, I was inclined towards singing and used to sing
songs as a hobby, but looking at my talent, my father inspired me and
now this hobby has turned into a passion.
Q: How do you manage singing and studies both at the same time?
A: For this competition, my concentration is solely on singing and for
the time being studies are on the backfoot.
Q: Where do you think you stand among your competitors and who is
your toughest competitor?
A: I have a fair chance among others. I know my strong and weak
points. Sagar, Aamir, Anamika, Vasundhara, and Smita are capable of
giving me a close fight.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Q: What are the negative and positive aspects of your singing?
A: First let me start with the negative one. I easily come under
pressure, if a contestant performs well and receives wide applause,
the pressure increases on me to perform better or at least at par with
him. The positive aspects are numerous. I am basically a classical
singer and if one can learn classical, one can master anything. My
high pitch notes are my strongest point.
Q: Being born and brought up in Nagpur, what do you like most
about the city?
A: I am visiting Nagpur after a gap of two years and I find the city
much cleaner and greener as well. And I love the thing for what our
Nagpur is famous for - oranges and 'orange burfi'.
Q: Do you think reality shows are a good platform to make you a
known singer?
A: Of course. Earlier we used to sing in our colony or at school and
the audiences were limited. Now, with so much exposure through this
programme, I have become a known face throughout the country.
Q: How do you prepare for a particular song in a competition?
A: We get little time to prepare for a song. We have Mukesh Parmar
and Sanjay Vidyarthi, who are working relentlessly on our sur and tal.
First I learn and remember the lyrics, then I work on getting the pitch
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
and notes right. As 'practice makes a man perfect', I practice
throughout the day till I receive perfection.
Q: Apart from singing what are your other hobbies?
A: I like drawing and I have received an award earlier. I also like
composing music.
Q: Who is your inspiration? And with whom would you like to share
the mike?
A: Some day I would like to compose music with Ismail Darbar.
Suresh Wadkar and Sonu Nigam are my idols and it is my dream to
share the stage with them and also with Alka Yagnik and Shreya
Ghoshal.
Q: Are you satisfied with the voting system? How would you woo the
audience?
A: See, today people are smart enough to make a correct judgment
and my talent will do the talking and as for the voting system, it is fair
enough. Apart from singing, we are groomed to be made presentable
under the guidance of Charuvyas Naik and you would see the change
in me in the coming episodes. And you certainly need to have the X-
factor in you to charm everyone and I think I have that in me.
TV channels spend most on newspaper advertising'
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
WHEN it comes to promoting themselves or their programmes
through other media, television channels spend more on newspapers
than radio and magazines.
A study for July-September 2004 done by Radio AdEx, a division of
TAM Media Research, shows that newspapers accounted for 58 per
cent of the category spends, followed by radio at 31 per cent and
magazines (11 per cent).
Over Rs 12 crore was spent on promos for the quarter, with Sony's
spends the highest at Rs 2.83 crore. Zee Network was next with over
Rs 2.5 crore. Star, TV Today, Sahara and ESPN-Star Sports each
spent over Rs 1 crore each.
Sony led spends on newspapers (Rs 2.02 crore) while TV Today was
the highest spender on radio (Rs 90 crore). With Rs 42 lakh, Time
Warner was the highest spender in the magazine category.
The preference for newspapers and radio over magazines could
possibly be because "a majority of TV programmes have a daily/bi-
weekly or weekly frequency," says the report.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
Of the players studied, NDTV doesn't advertise on radio at all while
Discovery doesn't feature on magazines.
The most advertised show was Zee's Cinestars Ki Khoj, a talent
hunt show, which was promoted with spends of over Rs 1 crore.
Sony's Indian Idol, also a talent hunt show, spent Rs 70 lakh on
promotion.
Interestingly, the report says, Zee's programme went for a near equal
mix between radio and newspapers while Sony's talent hunt show
opted for greater exposure on newspapers while limiting radio
ads to Rs 17 crore. Both shows, however, didn't advertise on
magazines. Of the top-ten most advertised shows, only Roadies
(MTV) opted for all three media platforms - radio, newspapers and
magazines. The spends, however, weren't huge: Rs 22 lakh in radio,
Rs 11 lakh in newspapers and Rs 3 lakh in magazines.
81
