Recruiting International Students: 10+ Top Website Features

Bob Johnson Consulting, LLC*Recruiting International Students: 10+ Top Website FeaturesCustomer Carewords PartnershipJune 14, 2011

Bob Johnson Consulting, LLC

Bob Johnson Consulting, LLC*The value of a first impression at your official website isPriceless


Bob Johnson Consulting, LLC*Recruitment can soar or crash withThe experience people have on your website


Bob Johnson Consulting, LLC*Reason people go to a websiteComplete a task


Bob Johnson Consulting, LLC*6 online tips to never forgetPeople are impatientPeople are impatientPeople are impatientPeople are impatientPeople are impatientPeople are impatient


Bob Johnson Consulting, LLC*The Golden Rule5 seconds to connect


Bob Johnson Consulting, LLC*Experience more important than a marketing claimAttention to content and task completionCan people easily find what they want?Can they easily complete a task after they find it?How fast will you respond to a question?Student experience stories = good content


Bob Johnson Consulting, LLC*5 frustration points that kill task completionSearch engines that dont workBroken linksLinks that dont take people to content they expect to findOut-of-date informationContent people cant scan in 5-seconds


Bob Johnson Consulting, LLC*Strong marketing examplesTraditional web site tasks


Bob Johnson Consulting, LLC*What academic programs are offered?http://www.mmu.ac.uk/international/


Bob Johnson Consulting, LLC*Entry information for individual countrieshttp://www.mmu.ac.uk/international/


Bob Johnson Consulting, LLC*Whats available for my part of the world?http://futurestudents.unimelb.edu.au/info/international


Bob Johnson Consulting, LLC*Is there information in my language?http://www.usyd.edu.au/internationaloffice/?inst=11


Bob Johnson Consulting, LLC*What do students from my country think?http://www.fanshawec.ca/EN/international/international/76212/testimonials.html


How do I make an inquiry? http://www.uts.edu.au/international/?inst=92Bob Johnson Consulting, LLC*


Can I inquire in my own language?http://www.utscn.prospectivestudent.info/Bob Johnson Consulting, LLC*


Bob Johnson Consulting, LLC*When are you visiting my country?http://www.international.unsw.edu.au/events-country/?country=&city=


Bob Johnson Consulting, LLC*How do I work with education agents?http://www.monash.edu/study/international/agents/using.html


Housing and living expenses?http://www.uio.no/english/student-life/Bob Johnson Consulting, LLC*


Final details for my first registration?http://oregonstate.edu/international/atosu/students/new/orientationBob Johnson Consulting, LLC*


Strong marketing examplesSocial media sitesBob Johnson Consulting, LLC*


Facebooks international presencehttp://www.checkfacebook.com/Largest use on June 1United StatesIndonesiaUnited KingdomTurkeyIndia MexicoPhilippines FranceItalyBrazil

Fast growth at end of MayMexicoEcuadorNew ZealandChileUruguayIndonesiaVenezuelaFinlandEl SalvadorSouth Korea Bob Johnson Consulting, LLC*


Facebook for international studentshttp://www.facebook.com/universityofalbertaBob Johnson Consulting, LLC*


6 student stories to Facebookhttp://www.facebook.com/studyattheuniversityofgothenburg?sk=app_7146470109Bob Johnson Consulting, LLC*


Students read, react, celebratehttp://www.facebook.com/studyattheuniversityofgothenburg?sk=app_2309869772Bob Johnson Consulting, LLC*


Twitterhttp://twitter.com/#!/MalmoUniversityBob Johnson Consulting, LLC*


Blogs with videohttp://www.kth.se/blogs/flmdf/Bob Johnson Consulting, LLC*


Bob Johnson Consulting, LLC*Summing up key pointsFind and eliminate things that dont work on your website Make tasks easy to doReading your web pagesFinding academic programs and coursesContacting people on your campusFinal arrival and registration stepsIncrease student experience storiesBlogsVideosSocial networks


Bob Johnson Consulting, LLC*Thank You!

Customer Carewords in Higher Education

Bob Johnson, Ph.D.Bob Johnson Consulting, [email protected]


Bob Johnson Consulting, LLC*Thank You!

Customer Carewords in Sweden

Fredrik WackWebbrdgivaren Sverige AB

[email protected]


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Recruiting International Students: 10+ Top Website Features