Recruitment Webinar2

8/21/2019 Recruitment Webinar2

1/80

LinkedInJob SearchFundamentals

Part II

1


2/80

Meet Lindsey

2


3/80

Be Smart: Implement the “no-brainers”

Be Found: Think like a recruiter

Be Top-of-Mind: Increase your visibility

Be an Insider: Make the most of your connections

Be Savvy: Overcome specific challenges

1

23

4

5

Agenda

3


4/80

Ask a question: [email protected]

http://learn.linkedin.com/jobseeker/faq.html

4


5/80

BeSmart

5


6/80

Implement the “no-brainers”

1. Complete your profile to 100%

2. Upload your existing contacts

3.

Sign up for daily job emails

6


7/80

BeFound

7


8/80

Profile Improvement Strategy

1. Search job postings to determine

keywords

2.

Search role models’ profiles for ideas

8


9/80

“Make sure you incorporate a lot of keywords for the

kind of job you’re looking for. As a recruiter, I run

searches through LinkedIn and I look for the keyrequirements of [each available] job. I look for very

specific skills, so have these in your profile.”

- Cyndi Klein, technical recruiter, Rackspace

1. Search job postings to determine keywords

9


10/80

Lance Wen

Juliana Wright

Randy G.

Seth Clarke

Determine keywords

10


11/80

Determine keywords

11


12/80

Determine keywords

12


13/80

Determine keywords

13


14/80

Find more job postings to search for keywords

14


15/80

Develop a strong, keyword-aware headline

15


16/80

Don’t say “unemployed”

16

! Unemployed

Greater New York City Area Financial Services


17/80

Announce your availability and goal…

17

Technical Product Manager with 10+ Years

Experience Seeking New OpportunityGreater New York City Area Information Technology and Services

"


18/80

Sell yourself more subtly…

18

Technical Product Manager with 10+ Years

Experience in Corporate and Start-UpsGreater New York City Area Information Technology and Services

"


19/80

If you have two interests…

19

Highly Motivated Technical Product Manager /

Technology SalespersonGreater New York City Area Information Technology and Services

"


20/80

2. Search role models’ profiles for ideas

20

Lance Wen

Juliana Wright

Randy G.

Seth Clarke


21/80

Role models provide ideas for…

• Strong profile headlines

• Summary Statement wording

• Employers to research

•

LinkedIn Groups to join• Connections and other role models

21


22/80

Success Story

22


23/80

Be consistent across social media

23


24/80

Write a keyword-rich Summary Statement

24


25/80

Add keywords to Specialties & Skills sections

25


26/80

How to add skills to your profile

26


27/80

Join groups to support your personal brand

27


28/80

Job Seeker Premium

28


29/80

BeTop-of-Mind

29


30/80

of jobs are found through networking

70%

30


31/80

Your Friends’ Friends

Your Friends

Your Friends’ Friends’ Friends

31


32/80

Visibility Strategy

1. Show up on people’s Home screens with status updates

2. Do “small goods”

3. Turn LinkedIn Group participation into one-on-onenetworking relationships

32


33/80

1. Show up: frequently update your status

33


34/80

Success Story

34


35/80

2. Do “small goods”

35


36/80

3. Turn LinkedIn Groups into

one-on-one networking relationships

36

Sam Welling

Sam Welling

Jenny Sanders

Rachel Christen


37/80

Reply privately in discussions

37

Richard Matt


38/80

Richard Matt

Reply privately in discussions

38

Richard Matt

RE: Bouncing Back from Job Loss

Richard,

Thanks for posting such an interesting article. In the past, I’ve…

May I send you a connection request and keep in touch on issues

regarding job loss? I’d be happy to assist you in any way and would be


39/80

Bean Insider

39


40/80

“If I were looking for my next opportunity, I would spend 75-85% of my

time identifying contacts in my professional network that work for

companies that have the right cultural reputation and that would allow

me to be challenged, impactful and professionally happy.”

- Zachary Simon, Director, Global Executive Talent Acquisition

Eaton Corporation

40


41/80

Tap your connections

1. Target companies where you have connections, even ifno job is immediately available

2. Determine specific target position(s) and request

introductions to recruiters and others

3.

Apply for the jobs

4. Follow up with hiring managers/recruiters

41


42/80

Step 1: Create a list of target companies

42

(55)

(18)


43/80

Live demo of

Company page features

http://www.linkedin.com/company/ibm

43


44/80

44


45/80

Jon L.

Jason Baeta

Shreya Padmanabhan


46/80

46

Jeff Banke

Sarah Hyland


47/80

47


48/80

48


49/80

49


50/80

Reach out to a connection

50

…exploring new opportunities. I've been following the excellent work you're doing at IBM -- I loved therecent Watson news -- and would be interesting to learn more about your experience at the company.

Would you be open to a brief phone chat sometime soon? I'd really appreciate your time and insight.

Thanks and all the best,Lindsey

Working at IBM

Greg Roulette


51/80

“Keep in mind the mentality of a recruiter. His or her number

one priority is filling the open positions that are currently on

their respective desk, not helping find people their next

opportunity.”

- Zachary Simon, Director, Global Executive Talent Acquisition

Eaton Corporation

51


52/80

Step 2: Determine specific position(s) to target

52

(55)

Barbara Salinas

Career Strategist

Resume Writer


53/80

Request introductions

53

Barbara,

I’m very excited about a technical product manager position that is available

at Vanessa’s company and I saw that you are connected to her. As you

know, I am passionate about my work and eager to contribute to a strong

team. I’m particularly excited about the work this company is doing in

mobile. Would you be willing to introduce me to Vanessa so I can learn more

about the position? Thank you for considering my request.

Referral to Vanessa

Barbara Salinas

Barbara Salinas

Lindsey PollakCareer & Workplace Expert /LinkedIn Spokesperson

Tell Barbara Salinas why you want to get introduced(may get forwarded to Vanessa Wreck)

Vanessa WreckTechnical Product Manager


54/80

Find other insiders

54

Zoe Childs

Rebecca Fox

Richard Halleny


55/80

Step 3: Apply for the Job(s)!

55


56/80

Step 4: Follow up

56

Richard Halleny


57/80

Step 4: Follow up

57

Richard: Richard is

Richard’s

Richard,

I recently applied for the technical product manager position you

posted here on LinkedIn (#12345) and I wanted to express myexcitement about the possibility of joining the Adobe team. I have

10 years experience in the field with a special expertise in leadingcross-functional teams. I’m also a longtime fan of your CS productsand would be honored to work on the team developing new CS

features.

Thank you for considering my application. Please let me know if Ican share any additional information or qualifications.


58/80

“The worst thing is when you can tell someone is sending mass emails.Customize your approach to each position or person. We don’t want someone

who just wants to get a job anywhere. We want someone who is passionateabout working here. Make us feel special!”

- Cyndi Klein, technical recruiter, Rackspace

58


59/80

The InMail Guarantee

59


60/80

BeSavvy

60


61/80

61


62/80

1. Change your contact settings

62

Contact Lindsey for:


63/80

63


64/80

2. Alter your badge settings

64


65/80

3. Hide your activity broadcasts

65


66/80

66


67/80

“The biggest thing to do is to have a credible, honest, rationale for the gap inyour resume. Don’t try to hide it. Don’t try to falsify what you’ve done. The

second thing is to be able to talk about what you did during that time, whetherit’s paid or unpaid work.”

- Debbie Biondolillo, former VP of HR, Apple

67


68/80

Explaining long-term unemployment

68

For the past year, Lindsey has provided freelance social media consulting for several

clients and nonprofit organizations. She is eager to return to a fulltime position as a

social media or community manager.

From 2008 to 2012, Lindsey served as a social media coordinator for XYZ

Corporation, launching and managing their first Twitter feed and creating a social

media handbook for employees. Prior to that…


69/80

Explaining other gaps

69

Lindsey Pollak is a corporate generalist attorney with substantial in-house legal

experience. For the past three years, Lindsey has focused on raising her family and

she is now eager to re-enter the legal industry as an in-house counsel for a small tomedium sized company. She is CLE compliant for the current year.

From 2000 to 2008, Lindsey served as…


70/80

2. Highlight volunteer work

70


71/80

Success Story

71


72/80

72


73/80

1. Explain your career change in your headline

73

Experienced College Instructor Seeking Role in

Corporate Training

Greater New York City Area Professional Training & Coaching


74/80

2. Explain the career change in your Summary

74

After a 15-year career as a communications instructor at XYZ College, I am excited

to apply my skills to the corporate sector as an in-house or contract trainer.

My areas of expertise include presentation skills, business writing and effective

negotiation…


75/80

3. Participate in new LinkedIn Groups

75


76/80

4. Engage your network

76

Juan Gutierreze

Lindsey Pollak

Juan,

You’ve always been so supportive of me, so I wanted to reach out and let you know that

I’m making a career change. I’m in the midst of transitioning from my role as a college

instructor into the world of corporate training. I’m really excited to make the move!

Would you have some time in the next few weeks for a brief phone chat so I can seek your

advice on the transition? I’d really value your perspective.

Thank you,


77/80

Success Story

77


78/80

Be Smart: Implement the “no-brainers”

Be Found: Think like a recruiter

Be Top-of-Mind: Increase your visibility

Be an Insider: Make the most of your connections

Be Savvy: Overcome specific challenges

1

2

3

4

5

Summary

78


79/80

Questions

79


80/80

Visit our FAQ Website

http://learn.linkedin.com/jobseeker/faq.html

Documents

Recruitment Webinar2