RECRUITMENTWORKSHOP

LEADERS BY CHOICE

LEADERS BY CHOICE

THE BEST PLACE TO BEGIN IS AT THE BEGINNING

LEADERS BY CHOICE

WHAT AREYOUR VALUES?

LEADERS BY CHOICE

WHERE DO WE FINDOUR VALUES?

LEADERS BY CHOICE

WHAT ARE OURVALUES?

LEADERS BY CHOICE

WHAT ARE THEVALUES OFPUSH AMERICA?

LEADERS BY CHOICE

ABILITIESTEAMWORKEMPATHYINTEGRITY

LEADERS BY CHOICE

HOW CAN WE CONNECTTHESE VALUES?

LEADERS BY CHOICE

LIVING OURVALUES

LEADERS BY CHOICE

IDENTIFYING THE “IDEAL” RECRUIT

LEADERS BY CHOICE

DEFINING OUR STANDARDS…

LEADERS BY CHOICE

THE TYPES OF POTENTIAL

NEW MEMBERS

LEADERS BY CHOICE

ALWAYS JOINERSMAYBE JOINERSNEVER JOINERS

LEADERS BY CHOICE

WHY GO GREEK?

LEADERS BY CHOICE

HOW DO COLLEGEMEN LEARN ABOUT FRATERNITIES?

LEADERS BY CHOICE

WHY ARE COLLEGEMEN JOINING FRATERNITIES?

LEADERS BY CHOICE

WHY ARE THEYNOT JOININGFRATERNITIES?

LEADERS BY CHOICE

THINK ABOUT IT…

LEADERS BY CHOICE

99%OF FIRST-YEAR STUDENTS JOIN BECAUSE THEY LIKE THE MEMBERS

LEADERS BY CHOICE

99%OF FIRST-YEAR STUDENTS JOIN BECAUSE THEY FEEL LIKE THEY FIT IN

LEADERS BY CHOICE

94%OF FIRST-YEAR STUDENTS JOIN BECAUSE THE MEMBERS ARE SINCERE & FRIENDLY

LEADERS BY CHOICE

93%OF FIRST-YEAR STUDENTS JOIN BECAUSE THEY WANT MORE OPPORTUNITIES FOR COMMUNITY SERVICE

LEADERS BY CHOICE

84%OF FIRST-YEAR STUDENTS JOIN BECAUSE THEY EXPECT THE FRATERNITY TO PROVIDE LEADERSHIP TRAINING

LEADERS BY CHOICE

83%OF FIRST-YEAR STUDENTS JOIN BECAUSE ALCOHOL IS NOT A CHAPTER FOCUS

LEADERS BY CHOICE

80%OF FIRST-YEAR STUDENTS CONSIDER DRINKING AN IMPORTANT REASON TO JOIN

LEADERS BY CHOICE

73%OF STUDENTS DIDN’T JOIN BECAUSE DIDN’T FIND BENEFIT IN MEMBERSHIP OR CARE FOR THE STEREOTYPES

LEADERS BY CHOICE

62%

OF STUDENTS DIDN’T JOIN BECAUSE THEY FELT THEIR PERSONAL VALUES CONFLICTED WITH PERCEIVED VALUES OF THE ORGANIZATION

LEADERS BY CHOICE

30%OF STUDENTS DIDN’T JOIN BECAUSE THEY WORRIED IT WOULD HARM THEIR GRADES

LEADERS BY CHOICE

30%OF STUDENTS DIDN’T JOIN BECAUSE THEY DIDN’T WANT TO BE HAZED

LEADERS BY CHOICE

WHAT CAN YOUTAKE AWAY FROM THIS RESEARCH?

LEADERS BY CHOICE

BE SINCEREBE WELCOMINGSHOW INTERESTTALK OPPORTUNITIES

LEADERS BY CHOICE

BE SOCIALINVOLVE ALUMNISUPPORT ACADEMICSRECRUIT FRIENDS

LEADERS BY CHOICE

EXPLAIN BENEFITSDON’T HAZEDON’T LIETALK VALUES

LEADERS BY CHOICE

OTHER THOUGHTS?

LEADERS BY CHOICE

TRACKING ALL OF YOUR

POTENTIAL NEW MEMBERS

LEADERS BY CHOICE

WHAT IS THE DUDE LIST?

LEADERS BY CHOICE

4 EASY TABS…

LEADERS BY CHOICE

1. DUDE LIST2. MAN CRUSH LIST3. BRO LIST4. NO BID LIST

LEADERS BY CHOICE

LEADERS BY CHOICE

HOW CAN YOU GENERATE NAMES FOR THE DUDE LIST?

LEADERS BY CHOICE

LEADERS BY CHOICE

THE DUDE LIST CYLCE…

LEADERS BY CHOICE

LEADERS BY CHOICE

SUCCESS STORIES…

LEADERS BY CHOICE

THE SELLING POINTS OF

PI KAPPA PHI

LEADERS BY CHOICE

WHAT’S YOURSALES PITCH?

LEADERS BY CHOICE

FEATURESVERSUSBENEFITS

LEADERS BY CHOICE

FEATURE [fee-cher]

(1) A DISTINCTIVE TRAIT(2) A PROMINENT ASPECT OR CHARACTERISTIC

LEADERS BY CHOICE

BENEFIT [ben-uh-fit]

(1) SOMETHING ADVANTAGEOUS OR GOOD(2) AN ADVANTAGE

LEADERS BY CHOICE

FEATURELAST YEAR, WE RAISED $2,000 FOR PUSH AMERICA.

LEADERS BY CHOICE

BENEFITOUR PHILANTHROPY, PUSH AMERICA, PROVIDES BROTHERS WITH A UNIQUE OPPORTUNITY TO DIRECTLY SERVE PEOPLE WITH DISABILITIES.

LEADERS BY CHOICE

FEATUREWE TAILGATE AT EVERY HOME FOOTBALL GAME.

LEADERS BY CHOICE

BENEFITWE ACTIVELY SUPPORT THE UNIVERSITY AND ITS TRADITIONS.

LEADERS BY CHOICE

WHAT ARE OURNATIONALBENEFITS?

LEADERS BY CHOICE

LEADERSHIPVALUESPUSH AMERICANETWORKING

LEADERS BY CHOICE

WHAT ARE YOURCHAPTER’SBENEFITS?

LEADERS BY CHOICE

WHAT DOESCLASS ACTUALLY MEAN?

LEADERS BY CHOICE

CHARACTERLEADERSHIPACADEMICSSPORTSMANSHIPSERVICE

LEADERS BY CHOICE

CAN YOU SELL CLASS?

LEADERS BY CHOICE

HOW DO WE MARKET

PI KAPPA PHI?

LEADERS BY CHOICE

MARKETING [mahr-ki-ting]

THE PROCESS OF ADVERTISING, SELLING, AND DELIVERING PRODUCTS TO PEOPLE

LEADERS BY CHOICE

WHAT ARE THEBENEFITS OF SUCCESSFUL MARKETING?

LEADERS BY CHOICE

WHAT TYPES OFMEDIUMS DO YOU USE?

LEADERS BY CHOICE

ALWAYS KEEP YOUR RESOURCES IN MIND…

LEADERS BY CHOICE

BRANDING [bran-ding]

THE USE OF LOGOS, SYMBOLS, OR PRODUCT DESIGN TO PROMOTE AWARENESS OF GOODS

LEADERS BY CHOICE

LEADERS BY CHOICE

LEADERS BY CHOICE

LEADERS BY CHOICE

LEADERS BY CHOICE

CAN YOU NAME THE FRATERNITY OR SORORITY?

LEADERS BY CHOICE

LEADERS BY CHOICE

LEADERS BY CHOICE

LEADERS BY CHOICE

LEADERS BY CHOICE

LEADERS BY CHOICE

WHY DO WE USE THE STAR SHIELD?

LEADERS BY CHOICE

DESIGN MATERIALS THAT…

LEADERS BY CHOICE

GRAB ATTENTIONSUSTAIN INTERESTELICIT RESPONSE

LEADERS BY CHOICE

THINGS TO AVOID…

LEADERS BY CHOICE

ALCOHOLDRUGSSEXUALLY EXPLICITRACIST &/OR SEXIST

LEADERS BY CHOICE

HOW DO WE SELL PI KAPPA

PHI?

LEADERS BY CHOICE

THINK ABOUT THE LANGUAGE YOU’RE USING…

LEADERS BY CHOICE

ARCHON

LEADERS BY CHOICE

EXECUTIVE COUNCIL(EXEC OR EC)

LEADERS BY CHOICE

MID-YEAR LEADERSHIP CONFERENCE (MYLC)

LEADERS BY CHOICE

WARDEN

LEADERS BY CHOICE

WHITE DIAMOND

LEADERS BY CHOICE

YOUR GOAL IS TO PROVIDE CLARITY…

LEADERS BY CHOICE

5 F-IN’ WAYS…

LEADERS BY CHOICE

FAMILYFRIENDSFAVORITESFROMFUN

LEADERS BY CHOICE

ASK OPEN-ENDED QUESTIONS…

LEADERS BY CHOICE

SPEAK IN TERMS OF TANGIBLE BENEFITS…

LEADERS BY CHOICE

SO, NOWWHAT’S YOURSALES PITCH?

LEADERS BY CHOICE

10 FORMAL RECRUITMENT

QUICK TIPS

LEADERS BY CHOICE

1. REMEMBER THE LITTLE THINGS

LEADERS BY CHOICE

2. DO YOUR FOLLOW UP

LEADERS BY CHOICE

3. IT’S ALL ABOUT THEM

LEADERS BY CHOICE

4. CLIMB THE MOUNTAIN

LEADERS BY CHOICE

5. HAVE A POSITIVE ATTITUDE

LEADERS BY CHOICE

6. AVOID AWKWARD CONVERSATIONS

LEADERS BY CHOICE

7. MEET AS MANY BROTHERS AS POSSIBLE

LEADERS BY CHOICE

8. NEVER LEAVE A PROSPECT ALONE

LEADERS BY CHOICE

9. BE SINCERE & HONEST

LEADERS BY CHOICE

10. KNOW YOUR CHAPTER

RECRUITMENTWORKSHOP

LEADERS BY CHOICE