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Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect [email protected]

Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect [email protected] R E D H A T E N T E R P R I S

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Page 1: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

Red Hat Cloud and Virtualization

How to Sell

Karl StevensSenior Solution [email protected]

Page 2: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

RED HAT ENTERPRISE VIRTUALIZATION

R

ELEASED

JOINS S&P 500

OPENSOURCELEADER

#1

1993 1999 2002 2006 2008 2010 2011

FIRST RELEASE OF ENTERPRISE

LINUX

2012

SOME OF OUR EMPLOYEES

CEO JIM WHITEHURST

QUMRANET ACQUIRED

2009

$1 BILLION IN REVENUE

OFFICES WORLDWIDE

80%MORE THAN

FORTUNE

500COMPANIES

of

use

PRODUCTS & SOLUTIONS.

RED HAT

Page 3: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

WHAT WE DOWe offer a range of mission-critical software andservices covering:

HOW WE DO IT. THE BENEFITS.We develop everything via community-powered innovation.

Shared development reduces costs & accelerates innovation.

Open collaboration offers products that genuinely meet customers' requirements.

Better price/performance

Better quality

Faster technology innovation

Alignment to your needs

Flexibility

CLOUD MIDDLEWARE OPERATING SYSTEM

VIRTUALIZATION STORAGE

Page 4: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

TOP PUBLIC CLOUDS

• 80% Apps running on Linux

• Open source

• X86 volume infrastructure

• On demand “unlimited scalability”

• Multi-tenancy

• High density computing

TOP PUBLIC CLOUDS RELY ON RED HAT

THE FIRST CLOUDS EVER BUILT WERE BUILT ON RED HAT TECHNOLOGY

4

Page 5: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

Cost Per VM Hour:

Server: Admin Ratio:

Resource Utilization:

App Deployment:

New App Development:

$0.10

300: 1

75%

Minutes

vs.

vs.

vs.

vs.

vs.

$1.00

20: 1

20%

Weeks

Years

PUBLIC CLOUDS ENTERPRISE IT

Weeks/Months

PUBLIC CLOUDS ACHIEVE TREMENDOUS AGILITY & EFFICIENCY

55

Page 6: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

Karl Stevens

HOW CAN ENTERPRISES ACHIEVE THE SAMEEFFICIENCY AND AGILITY?

TODAY’S INFRASTRUCTURE:Complex, inefficient and expensive but critical to the business

Where your timeis spent

Source: Ernst & Young Enterprise IT Investment Trends Survey, 2011

LIGHTS ON

INNOVATION

25%

6

PHYSICAL MULTIPLEVIRTUAL

PUBLIC CLOUDS

6

Page 7: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

Karl Stevens

THE MOST CRITICAL IT STRATEGY DECISION

THIS DECADE.

THREE CHOICES.

77

Page 8: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

“Greenfield”Start from Scratch

Add a Cloud Silo:Limited & Closed

THREE APPROACHES TO BUILDING CLOUDThree Common Categories

PROPRIETARY APPROACH ADDS ANOTHER

SILO =INCREASED COMPLEXITY

A GOOD APPROACH FOR FOR SERVICE

PROVIDERS, BUT IMPRACTICAL

FOR ESTABLISHED IT

BRING CLOUD ADVANTAGES TO

YOUR IT FUNCTION WHERE IT MAKES SENSE, WITHOUT

LOCK INLEVERAGE EXISTING INVESTMENTS

Open Hybrid Cloud:Flexible & Portable

Page 9: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

TRUE BENEFITS ONLY THROUGH THE POWER OF OPEN SOURCE AND OPEN

STANDARDS

And much more...

Page 10: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

BUT GOES BEYOND OPEN SOURCE

Open Source

Viable independent Community

Open Standards

Freedom to use IP

Choice of Infrastructure

Open APIs

Portability

- You choose your economics- not your vendor - Avoid lock-in

- Not controlled or limited by one vendor

- Open standards at every level of the stack - Access to greater innovation

- Able to be deployed without patent restrictions

- Deploy to any infrastructure you choose- One that's right for you, not your vendor

- Extensible APIs for open interoperability

- Application portability across private and public clouds

Page 11: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

THE SOLUTION..

11

Page 12: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S
Page 13: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

CLOUDFORMS, DEPLOY TO HETEROGENOUS INFRASTRUCTURE via PORTAL WITH CONTROL

More Videos at http://www.redhat.com/products/cloud-computing/cloudforms/

Page 14: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

OpenShift PaaS…Bridging App Dev Worlds

Cloud-Class AgilityCloud-Class Agility• Never any Lock-In• Polyglot with Java, Ruby,

Node.js, PHP, Perl, Python• Mobile, NoSQL• REST and Javascript

Enterprise-Class Enterprise-Class StrengthStrength

• Best PaaS for Enterprise Java• EE6 via JBoss• Jenkins, Maven, Git• Multi-tenancy and NSA-grade

Security via RHEL and SELinux• Auto-Scaling• On-Premise, Hosted, or Hybrid

Established New

OpenShift = Open Hybrid PaaSOpenShift = Open Hybrid PaaS

Page 15: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

http://www.redhat.com/openstack/

● OpenStack is an open source framework for building private and public IaaS clouds

● Red Hat preview available for download and feedback

● Red Hat's focus is on making OpenStack enterprise-ready

● OpenStack will be part of Red Hat's open hybrid cloud portfolio

● GA release in 2013

Red Hat Openstack Preview Announced August 2012

Page 16: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

Karl Stevens

RHEV – The Foundation of an Open Cloud

Page 17: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

THOUSANDS OF CUSTOMERS WORLDWIDE DEPLOY RHEV IN PRODUCTION TODAY

T1/ MISSION CRITICAL BUSINESS APPLICATIONS ARE POWERED BY RHEV

Page 18: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

● High Availability● Live Migration● Storage Live Migration*● Live Snapshots ● Load Balancing (DRS)● Power Saver (DPM)● Hot-plug disk and NIC● Storage on local disk, FC,

iSCSI, NFS, Red Hat Storage, IBM GPFS, POSIX or Direct LUN

● Self Service Portal with Quotas

● Integrated Red Hat Storage Management*

● Eco-system marketplace

* Tech Preview at GA

RHEV 3.1 MANAGER FEATURES

Page 19: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

● Inherits performance, scalability, security and supportability of Red Hat Enterprise Linux

● Shares RHEL hardware and software ecosystem

● Host: 160 logical CPU (4,096 theoretical max), 2 TB RAM (64TB theoretical max)

● Guest: 160 vCPU, 2 TB RAM

● Supports latest silicon virtualization technology

● Microsoft SVVP certified

RHEV HYPERVISOR/KVM OVERVIEW

SMALL FORM FACTOR, SCALABLE, HIGH PERFORMANCE

Page 20: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

● Enables users to self provision virtual machines

● Create, edit, remove, etc. VMs

● Manage and monitor virtual infrastructure

● Tied to Microsoft Active Directory, Red Hat Identity Management, other LDAP

● Resource management with quotas and object/role security

● Essential internal cloud capability

RHEV USER PORTAL

Page 21: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

RHEV inherits the security features of Linux and RHEL

● Red Hat Enterprise Linux 6, the basis of the RHEV 3.x Hypervisor, achieved Common Criteria Certification at Evaluation Assurance Level (EAL) 4+ on 10/29/2012

● SELinux security policy infrastructure● Provides protection and isolation for

virtual machines and host● Compromised virtual machine cannot

access other VMs or host

sVirt Project● Sub-project of NSA's SELinux

community. Provides “hardened” hypervisor.

● Multi-level security. Isolate guests● Contain any hypervisor breaches

ADVANCED SECURITY FOR YOUR VIRTUALIZATION INFRASTRUCTURE

Page 22: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

Karl Stevens

USE CASES AND OBJECTION HANDLING

Page 23: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

UNIX TO LINUX MIGRATIONS

The problem● UNIX customers use LPARs,

containers, or zones● Or they are moving from older boxes

to new x86 that demand consolidationThe solution

● Virtualization achieves the above benefits on x86

● RHEV is the best platform for virtualizing RHEL guests

● UNIX to Linux conversion best time to virtualize

● Achieve benefits of single-vendor solution without the lock-in

Questions● Are you using LPARs, containers or

zones today?● Moving to new x86, are you

concerned about utilization, consolidation, manageability

● Mix of Linux and Windows workloads to centrally manage?

Cautions● Some workloads not suitable for

virtualization● Hybrid mode (bare metal RHEL +

RHEV VMs) requires architecture work

● Make sure storage & network infrastructure is up to task

Page 24: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

LINUX ORGANIZATION WITH ZERO TO LITTLE VIRTUALIZATION

The problem● Customer needs to refresh aging x86

infrastructure.● Looking to consolidate Linux workloads

onto modern, energy efficient, higher performing x86 servers.

● Customer wants to reduce, improve utilization, increase agility

The solution● Virtualization achieves the above

benefits on x86● Solution from same trusted vendor that

is delivering RHEL ● RHEV is the best platform for

virtualizing RHEL guests

Questions● Is Linux-based virtualization

technology a better fit for your organization?

● Do you want the Vmware/Windows group managing your infrastructure (and your budget?)

Cautions● May need V2V or P2V solutions from

Red Hat or partners● VMware advocates from Windows

side of house may try to get into a feature war

Page 25: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

LINUX ORGANIZATION WITH RHEL/XENOR RHEL/KVM VIRTUALIZATION

The problem● Management and administration of

virtualization infrastructure is difficult and time consuming.

● Customer wants to significantly expand cluster to many hypervisor hosts.

The solution● RHEV is the centralized enterprise

management solution from Red Hat and the natural migration path

● Solutions based on RHEL/Xen or RHEL/KVM easily ported through V2V tools

Questions● How will you manage a homegrown

virt solution as the company grows?● Do you want to leverage the

experience of the open source community in virtualization management like you do for Linux?

Cautions● Beware of the recent FUD by Oracle

and Citrix claiming the Xen is now part of the Linux kernel

● RHEV 2 did not allow much of the tuning these customers were used to – hooks is the way RHEV 3 will allow customization

Page 26: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

VMWARE CUSTOMER UNHAPPYON COST

The problem● Customer is seeing diminishing buyer

power with a strategic IT vendor.● Customer seeks leverage versus the

proprietary pricing practices of VMware

The solution● Bringing in a second source greatly

improves negotiating position with VMware.

● Many of our RHEV customers who have migrated from VMware have found it to be a straight-forward transition.

● RHEV is a proven virtualization solution offering compelling value.

Questions● Have you thought about the

advantages of a dual source strategy?● Do you have virtualized Linux and

window’s workloads?● What are your requirements around

performance and scalability?● Do you single source all of your IT

technology?Cautions

● There are costs with adding a second source – talk to customer about benefits (pricing power, driving down costs)

● Be ready to talk about why RHEV is better than Citrix Xen, MS Hyper-V

Page 27: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

VMWARE CUSTOMER KICKINGTHE TYRES

The problem● Multiple factors driving customer to

look for alternative to VMware.● Wants more choice and flexibility

over the long term and seeks to avoid proprietary vendor lock-in.

● Wants lower virtualization cost.● Corporate IT policy requires dual

vendor supplierThe solution

● RHEV is the industry leading open source based enterprise virtualization solution.

● Most of our RHEV customers found the transition from VMware easy (migration, training, integration, etc.)

Questions● Did you know that VMware lowers its

prices significantly when they hear Red Hat is in the deal? Doesn't hurt to talk to us and do a POC...

Cautions● Most “tire kickers” will not buy.● How to turn a “tire kicker” into an

opportunity?● RHEV offers 80% of the features

at 20% of the cost● Find where RHEV fits today● With 20% RHEV (a credible

install), customer strategic strength in negotiating with other vendors

Page 28: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

VDI: IMPROVE DESKTOP MANAGEMENT

The problem● We have a large office with 100's of

physical desktops ● We have multiple offices and remote

locations with disparately located desktops

The solution● Virtualization centralizes desktops into

a controlled datacenter● Creates true desktop portability and

agility, including failover and backup● Reduces or even eliminates desk-side

visits, including PC replacement● Deliver desktops to internal LAN and

external WAN offices with SPICE

Questions● Do you have a large office building of

desktops or multiple office locations to support?

● Does IT staff spend all their time servicing desktops?

● Are you still buying and deploying new PCs every 3-5 years?

Cautions● Not all remote locations will have the

network to support remote access (check bandwidth & latency)

● VDI does not apply to all users nor all use cases

Page 29: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

VDI: HETEROGENEOUS DESKTOPS

The problem● Users need Windows and Linux

desktops● Developers code on Linux, test on

WindowsThe solution

● Desktop virtualization removes dependencies on single OS environments

● RHEV-D delivers any mixture of Linux and Windows desktops

● Power User Portal provides self-publishing privileges for both

● RHEV-D increases flexibility to access any desktop from nearly any web browser

Questions● Do you deploy Windows & Linux

desktops today? ● Do your users require multiple

environments at once?● Do your users have more than one

type of desktop PC at their desk?Cautions

● Not all applications work well when virtualized

● RHEV-D does not support 3D acceleration/modeling

Page 30: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

Karl Stevens

GAP ANALYSIS

Page 31: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

NEW RHEV 3.x FEATURES—REASONTO (RE)VISIT

Page 32: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

TARGETING THE RIGHT KIND OFCUSTOMERS ...

VMware ELA

% RHEL virtualized on VMware

% RHEL vs. Windows

VMware version used (not just owned)

Applications

Use-case

0% 25% 50% 75% 100%

YesAll encompassing

No ELAYes, but covers only some departments, geos etc.

100% 75% 50% 25% 0%

Big Iron Workloads(low latency, high

IO)

Web, app tier, Jboss, middleware etc.

Mission critical, production

Test and dev, staging, light prod

Enterprise + Enterprise Advanced

CAUTION GO WITH CAVEATS

EASY – GO AFTER THIS AGGRESSIVELY

Page 33: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

OpenShift Enterprise PaaS Hybrid IaaS Cloud with Virtualization Bundle

HYBRID CLOUD

PUBLICCLOUD

ON-PREMISECLOUD

PUBLICCLOUD

ON-PREMISECLOUD

+

=ONE Step

Price

RED HAT

CLOUDFORMS

RED HAT ENTERPRISE

VIRTUALIZATION

RED HAT ENTERPRISE

LINUX

RED HAT

CLOUDFORMS

RED HAT ENTERPRISE

VIRTUALIZATION

RED HAT

CLOUDFORMS

RED HAT ENTERPRISE

VIRTUALIZATION

RED HAT ENTERPRISE

LINUX

RED HAT

JBOSS (EAP & JON)PUBLIC CLOUD

COMPUTE HOURS

RED HAT CLOUD SOLUTIONSDelivering everything you need in one product at one price point

Page 34: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

Karl Stevens

RESOURCES

Page 35: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

Karl Stevens

RESOURCES

● Pre-Sales Technical training (Partner Center):https://c.na4.visual.force.com/apex/Course_Detail?id=a2J600000004I0NEAU

● Sales Training (Partner Center): https://c.na4.visual.force.com/apex/Course_Detail?id=a2J600000004HpyEAE

● Zift Solutions (Content Syndication/Email Campaigns): www.Zift123.com

● Partner Center for Sales and Marketing and Technical Libraries (select “RHEV” tag on left side)

● Contact your Channel Account Manager, Solution Architect or Field Marketing Manager for more information

Page 36: Red Hat Cloud and Virtualization How to Sell...Red Hat Cloud and Virtualization How to Sell Karl Stevens Senior Solution Architect kstevens@redhat.com R E D H A T E N T E R P R I S

THANK YOU