Prepared by: Norashikin Binti Zainuddin Tan (2013938807)

Red Ocean vs.

Blue Ocean Strategy

(Death Care Services)

Traditional Graveyard Modern Death Care Services

• Economical • Expensive

• Unpleasant Environment • Pleasant Environment

• Pollution • 1 Stop Service

• No maintenance • After Sales Services

Nirvana and other death care service providers

Conclusion

• Be creative, innovative, add value and create uncontested market in order to be leader in the market.

• Blue Ocean Strategy is a part of Red Ocean Strategy.