C O M P A N Y P R O F I L E

Redline Communications Limited an integrated marketing communications agency based in Tanzania .

We develop powerful, strategic brand messages for our clients across a variety of media.

Our purpose is to help establish and enhance your brand, increase market share with a loyal customer base and bring about great success–and that means making our clients more profitable.

To do this we create integrated marketing communications across all existing and emerging media utilizing our experience.

We are experts at finding and translating vital information into creative and effective brand communications.

about us

Advertising today is more important than it ever was before. Competition from all over the world is making it more difficult to differentiate your products and services from your competition.

Our mission is to create advertising that satisfies the needs of our clients and delivers success.Our goal is to always exceed customer expectations.

We can do anything you need to advertise anything you want anywhere your desired audience is located.

Because we can do everything you need and we can do it better than anyone else. We have real world global advertising experience and local expertise to make your advertising more effective. Our advertising campaigns are designed to increase your bottom line.

approach

the teamWe have recruited a team of the best creative minds to form of one of the leading Mixed Media Marketing companies in Tanzania. We offer clients a one-stop shop for all their marketing communication needs. With expert web developers; a creative team of writers and graphic designers and friendly, knowledgeable consultants and client service managers at your company’s disposal, you can be certain that your marketing campaigns rest in the hands and minds of a team of professionals who care about your company’s success.

The marketing communications landscape has changed more in the past few years than in the last fifty.

A unique blend of advanced skills is required to influence these audiences.

Our role is to help our clients in four specific areas:

STRATEGIC DEVELOPMENT to help our clients navigate the market for better targeting and results;

INTEGRATED MARKETING COMMUNICATIONS to reach and influence the individuals target markets with one voice across rapidly changing media;

RESEARCH that accurately profiles your audiences’ behavioral and emotional characteristics for better communication;

MONITORING to keep track of the reach and implementation of the project undertaken;

EVALUATION to ensure the strategy and objectives have been observed and to take stock of what need to be amended as the marketing landscape changes rapidly.

Our mission is to establish and enhance the brand, increase market share with a loyal customer base and bring about great success–and that means making our clients more profitable.

who we are

We deliver a full spectrum of creative advertising from print and broadcast. Our experience in developing marketing communications covers every imaginable project. We are experts in translating marketing data into impactful communications that create and maintain loyal customer relationships.

Consumer advertising in all media

Business to business and trade advertising

Direct response advertising

Retail advertising campaigns that create brands

Broadcast media advertising

With the complexities of branding in the evolving digital environment, your company can benefit from our vast experience. It is more important now than at any time to have a unique and single voice for your brand that will break out from the crowd.

Brand assessment and development

Brand and corporate identity

Product branding

Corporate standards development

Web and intranet branding

Market identity and branding for retail

advertising identity

SERVICES

Web based, print and broadcast promotions must integrate today with in-depth analytics to substantiate ROI. Our services include cross-media promotions. We are experts in coordinating hard marketing data with emotional creative that garners response.

Sales promotion campaigns for all media

Cross-media ales kits and presentations

Trade show design and support

Point of sale and dealer kits

Sales force kits for any product or service

Launches and special event promotions

Direct response campaigns for all media

One thing’s for sure, social media and online communities are where your customers are talking about you. All need branding, strategy, development and content management that many companies cannot successfully do in-house.

Social media campaign development

Social media site design, linking and management

Social media content creation & management

Blog development, design, content and management

Corporate website and social media sites interactive linking

social media

promotions

SERVICES

Market research is one of the most fundamental and important aspects of marketing. Communication. Research provides valuable information and we take this a step further and evaluate the information. It is then used for purposes such as shaping communication, prompting organizational change and the refinement of products and services. Without undertaking scientifically rigorous market research, it is not possible to precisely know target audience/stakeholder:

Knowledge

Perceptions

Behavior

Issues of concern

Influences on their knowledge, perceptions, behavior

Communication modes that they use and/or that contribute to influencing them.

We recognize that your media budget must contain as much purchasing power as possible. We buy the right media to fit your budget. Benefits of our Planning Services include:

Preparation of media strategies in line with the objectives and budget

Comprehensive media budget and flowcharts for your review

Rate negotiation with media properties

Value-added services negotiated to further stretch your dollars and order preparation

Monitoring of buy once placed and Contract review, approval & reconciliation

monitoringOur patented media monitoring and media analysis software gives us the ability to monitor, analyze and connect the dots between traditional media coverage and social media conversations, while gauging the tone or sentiment of what people are saying. We monitor:

Print media

Electronic (TV & Radio) media

Social media and Blogs

research

media planningand Buying

SERVICES

We approaches each event strategically and executes it seamlessly while keeping track of the event’s key objectives. We believe a successful event relies in attention to detail. Our approach relieves clients of these burdensome details and leaving them only the pleasure of seeing their events go off without a hitch.

Our event planning includes:

Launches – company, brand, product, service etc.

Tradeshows and Exhibitions

Press conferences and media tours

Corporate events – lunches, dinners, cocktails etc.

Conferences, seminars and training sessions

Destination meetings and retreats

Family days and team building activities

Public relations is an integral part of marketing communication. We know image is much more than a logo or trademark and is based on a company’s ability to effectively communicate with the community, protect its brand and issues related to their industry. Failure can lead to a tarnished image and negative public perception. The actions a company’s leadership takes today can affect the company’s image for many years to come. We develop convincing and relevant public relation campaigns that reflect the current and future goals of the company’s leadership and the chance to expand the business and provide quality products and services to the people who really matter.

Stakeholder Relations

Corporate Communications

Internal Communication

Message Management

Crisis /Issues Management

Events Management

Liaison /Logistics

eventsmanagement

publicrelations

SERVICES

Team Experience

Accordia Global Health Services (AGHS)

Investment Climate Facility for Africa (ICF)

Tanzania Postal Bank (TPB)

Commercial Bank of Africa (CBA)

Business Machines Tanzania (BMTL)

Vodacom Tanzania Limited (VTL)

United Bank of Africa (UBA)

Tanzania Investment Bank (TIB)

International school of Moshi (ISM)

National Bank of Commerce (NBC)

Mount Meru Hotel (MMH)

Full Circle Africa (FCA)

Bohemia

experiences

Redline Communications Ltd. Apt 2 Sida Flats, Madai CrescentP.O. Box 3362, Dar es Salaam, Tanzania. Tel: +255 22 2666967 • Fax: +255 22 2666967

Email: info@redlinetz.com • Website: www.redlinetz.com