Refining and Managing Your Brand

Refined BrandingMission Statement

We help our clients determine who they are, what

they do and how to communicate their identity to

their customers by providing documentation that

allows them to disseminate a consistent message and

vision across all entities that “touch” their business.

Refined BrandingBackground

Adam Edelman is the Owner of Refined Branding.

Adam has over 24 years of hi-tech, business

development, sales and marketing experience.

Adam is a graduate of the University of Maryland at

College Park earning a degree in Marketing and

people relationships.

Refined BrandingTarget Market

Small to Medium-Size Businesses or Divisions:

Healthcare Providers

Print Producers

Network/System Integrators

Software Developers

Business Service Providers

Manufacturers

Non-Profits

Business Lifecycle:

Rebranding their company or product

Merging with another firm

Launching a new product or service

Looking for greater brand clarity

Refined BrandingServices We Offer

Brand Development Consulting – Two Phases• Brand Audit & Assessment Documentation

• Brand Advisor and Project Management

Marketing Strategy & Campaign Development• CRM Design and Implementation

• Creation, Implementation and Metrics

• Conventional and Online

• Focus on Automation; Print-On-Demand, Targeted Email

• Interactive URLs, Call Campaigns, Online Promotions, etc.

• Marketing Collateral Development

Speaking Engagements• Brand Audit & Assessment – Why your company needs one

• Marketing On-Demand and Automation

• How to Become a Marketing Services Organization

• Thoughts on Entrepreneurship

Refined BrandingBrand Development Consulting – Two Phases

We help our clients figure out who they are, what they do and how to communicate that

message to their customers.

Phase I – Brand Audit & Assessment:

• We will meet for a four hour interview session to uncover the brand foundation of your

company. We will define your competitive positioning, describe your target market, how

your product/service solves problems, your value proposition and how you’ll position your

value against your competitors.

• We will uncover and document your brand identity; in other words, describe your brand

promise, themes and imagery, what it means to prospects & customers, and the emotional

human traits that you want to convey.

• Then we’ll explain how you’ll ensure that everything your company says, shows and does,

will be consistent with this identity.

The deliverable for this initial phase will be a 20-25 page document outlining your Brand Audit

and Assessment, as well as discussion points for potential Phase II business development tasks

and marketing campaigns which can be used with your internal or external marketing

resources.

Phase II – Brand Project Manager & Advisor:

• We stay involved with you to manage the brand and make sure every marketing medium

you decide to use and campaign you launch maintains your brand identity and message.

• Refined Branding can bring together the appropriate marketing media and resources to

help you plan your long-term marketing strategy and short-term marketing campaigns.

Refined BrandingList of Clients

American Built Arms

ToadNet, Inc.

Continental Broadband

Zippy Communications, Inc.

Legal Technology Solutions, LLC

NOW Technology Group

Codetta Technology Group

Antek Healthware

Caring Hands

Mental Performance

Intellicomp Technologies

Sentinel Technology Group

Practice Partners LLC

CMedIT

Phoenix Filtration

Core Communications

Accent Custom Contracting

Marvel Title

High Mountain Signs

Legal Papers

Reliable Repairs (ToolBox TomGirl)

Refined BrandingRefining and Managing your Brand

Refine your brand

Refine your service offerings

Refine your processes

Refine your marketing

Refine your company

We promise to develop and deliver a customized brand

foundation document to our clients that can be used to

communicate who they are and what they do with any entity

that touches their business.

Adam Edelman

President & CEO

443-310-8777 – Voice

adam@refinedbranding.com

www.refinedbranding.com

www.twitter.com/rtsadam

www.visualcv.com/rtsadam

Blog:

http://www.marketingod.com

Refined BrandingRefining and Managing your Brand