regania ntro ppt

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regania creations pvt ltd introduction

Text of regania ntro ppt

  • Welcome to Regania Creations Pvt Ltd(opc)

  • Jewellery is one of the last great commodity frontiers in India; it has remained so because this market is very fragmented, very unorganized. regania has successfully taken on the challenge of transforming this frontier into a reliable consumer space by bringing to it all the virtues and benefits that branding offers

  • regania saga began in the early 2014, a business group of Regania creation private Limited, and is currently the most respected and widely spread business conglomerate.

    The name regania has been formed by regalia,regalia is a jerman word which means royality.

    Some earrings are embedded with precious stones or colour gemstones

    regania's 22 karat jewellery sets are overwhelming and could prove to be apt for occasions such as marriage, festivities etc.


  • regania design collections which are inspired from various jewellery traditions of India like chettinad, rajputana , tajmahal , mughal , temple and tarkashi

    regania will Indias most aspirational fine jewellery brand with an exquisite range of gold jewellery studded with diamonds or coloured gems and a wide range of equally spectacular jewellery in 22Kt pure gold

    regania diamond jewellery include collections such as; All Day Diamonds, Aria, Dewdrops, regania Solo, Dancing Diamonds, etc

    regania diamond collections come with a certificate of authenticity that states the karatage , colour and clarity of the diamond

    About regania ..

  • reganiaProducts: Colors of Royalty, Moham, Diamonds Collection, WeddingCollection, Aria, regania Design Accolades, Jodhaa Akbar Collection.Description: Colors of Royalty a range of exquisite studded jewelry,reminiscent of the magical Victorian era. The collection is inspire d by the classic design essence.The collection Moham comprises designs, motifs inspired by nature that have been beautifully crafted to make them the most desirable possession this season.No gemstone expresses human emotions more powerfully than a diamond. After all, a diamond is timeless and finding your perfect piece of diamond jewelry is an exhilarating and unique experience.The bride blushes everyone around smiles. The shehnai announces festivity. The priests chant auspicious promises.

  • Ear Rings BanglesPendantsNecklacesFinger ringChains SetsBraceletsRegania Products

  • Psychographic SegmentationLife Style : regania has found that 40% of the Indian women are working and they targeted this segment with a specific group of products called collection-G, a 9-to-5 jewellery for the working women

    Geographical Segmentationregania realized that, given the diverse nature of Indian ethnicity, it would have to satisfy the tastes of all regions. So, the designs became more ethnicregania also decided to transpose designs by stocking Bengali designs in Delhi, Keralite designs in Tamil Nadu and typical designs from Tamil Nadu in Bombay in order to appeal to a variety of people

    Market Segmentation

  • Niche Marketing After its inception in 2014 focus on exports, regania's designs had been conceptualized for the Western markets and were introduced in India without any alterationsregania positioned itself as an international brand for the Indian elite. The brand was targeted at a niche market (However they later on started targeting the mass marketing from 2015)

    Market Segmentation

  • Positioning : Positioned itself as an

    international brand for the Indian elite

    Colored jewellery corrected the

    impression of regania having only modern designs

    Aarka positioned regania as high fashion

    22-karat gold collection Aamra, a collection of studded jewellery was an attempt to move regania from being a traditional studded collection inspired by mango motifMarket Segmentation

  • Consumer Profile

    ClassConsumer ProfileProduct PreferencesHighInherited Business tycoonBranded Designer, Jewellery and DiamondUpper MiddleIncome salaried /Professionals/Business/Branded jewellery

  • Perceptual Mapping

  • Market Structure


  • Positioning Strategy

  • Positioning Strategy

  • Campaign Purpose

    Focuses on : Making it India's most aspirational brand of jewellery in IndiaTo draw new customers into its website across all world.and second, building long-term relationships with the existing and rapidly increasing customer base The company targets a growth of 40%Media advertising, PR, in-store events and a range of direct marketing tools. The regania store is always centre-stage in these marketing efforts, where the consumer experiences the brand

  • Campaign Purpose

    Focuses on : BTL activities focuses on jewellery for the working women. Cross promotional tie-ups offers with other working women spaces such as music stores, beauty saloons, lifestyle stores and bookstores were also organized In addition, regania Collection-G ran joint promotions with brands such as LOreal and Wills Lifestyle, which appeal to a similar set of consumers

  • Campaign Purpose

    Focuses on : regania perceived as a premium brand Company is now changing its focus to include mid-segment consumers alsoOffers an international shopping experience by providing a judicious blend of traditional values and a modern outlook festival times or the marriage season

  • Media Information The Jewellery mainly from the advertisements in the newspapers. Almost 63% of our respondents said that they came to know about any brand from the newspapers

    There were 20% people who came to know about any brand from their friends. 10% of the respondents came to know about the brand from the hoardings and banners that are setup everywhere. 7% of the respondents came to know about brand from the other media, i.e., Television

  • Print Advertisement It is not just any wedding, it is yours. The special time in your life when all eyes will be on you. Look the best you will ever look

  • Print Advertisement Today's bride wants to celebrate her own identity as much as her roots