Regional Perspectives on Re-engaging and Rotarians

2013 RI CONVENTION

Regional Perspectives on Re engaging

and Rotarians

2013 RI CONVENTION

REGIONAL PERSPECTIVES ON RE-ENGAGING AND ROTARIANS

PanelistsEun-Soo Moon, RC Zone 10A

Yen-Shen “Electronics” Hsieh, RC Zone 10B

Jennifer Scott, Past IA Training Leader

ModeratorBrad Howard

Membership Development and Retention Committee Member

Regional Perspective on Re-engaging and Rotarians International Convention


Rotary Korea MagazineMTV Best Music Video Award

Regional Perspective on Re engaging and Rotarians International ConventionSupport for LASpecial lecture at Harvard

Solutions for Membership Development



Challenge of Rotary

1. Shortage of Motivation

and Participation!

“Most new member will be left silently

without giving proper motivation and

the atmosphere where they can participate,

even if we attracted them

for membership development..”

2. Shortage of young

members!

“Rotary is aging and decreasing

its membership by around 10% each year.

So, to make vibrant club and

prevent the situation, we are facing,

we need to recruit young members.”

3. Shortage of Education

for the New!

“If there are any new members

who don’t really know what Rotary is,

then the clubs could be weakened

by those members.”



(2013.6.7 data)



Guest

SpeakersRecruitment

Plan

Increase Women

Participation Joint Projects

With

Chung-nam province office

Educational office

Red-Cross



[Features]


….



[ Survey based on former Members ]

Target:

Past 3 years

former members

Replies

Received

Within a year

62.75%


Do not plan to rejoin

Throughfamiliar Rotarians

Contact inperson




Commemorative PhotosFounding Ceremony

Rotary Badge Awarding

Ceremony


Mentoring

Weak distinct

club style

Weak

autonomy

Club isolation

DisadvantagesAdvantages

Rapid learning of

Rotary club style

Clear club vision

장점Efficent

communication


50%

13%

24%

Rotary volunteer

service programMembership fee and

obligatory payment

Attendance

21%

Member Development

and management

What were the most useful topics?

Strive for an 85% satisfaction

rate of new information acquisition

and understanding by workshop

attendees.


Holding Seminars and Parties for

All New Club Leaders and Spouses


“Making clubs with

dynamic and meaningful projects,

Remembering the importance of membership

based on consideration among members,

Making strong fellowship and friendship”PRIP

Carl- Wilhelm Sten-

hammar

“If clubs are interesting and fun,

members will never leave!”


Event Meetings-Health Courses, Lectures by

Professionals

Vocational Meetings-Commendation of

Professional Members

Guest Speaker Meetings-Local Figures, Celebrities

Rotary

Informative

Meetings- Invite leaders from every region

Service Meetings-Outdoor Service, Kimchi Making,

Multicultural

Standard Meetings


[Special lectures from celebrities & local figures]

Urologist as guest speaker:

“General Health Knowledge Lecture” Event


Somewhere over the rainbow

Way up high…

and,

Have to endure the rain and the storm

to see the shiny and beautiful rainbow.


How to recruit the former Rotarian again

Yen-Shen HsiehZone 10B Rotary Coordinator(PDG Electronics)

30

Zone 10B MapHong Kong – Macau – Mongolia – Taiwan

D3450 ; D3460 ; D3470 ; D3480 ; D3490 ; D3500 ; D3510 ; D3520

31

Rotary International

Zone 10B

District 532 8

Club 34,502 689

Member 1,220,758 25,214

Rotary international and Zone 10B Membership as June 13, 2013

32

1,234,527

1,227,563

1,223,413

1,227,189

1,220,270 1,215,000

1,220,000

1,225,000

1,230,000

1,235,000

1,240,000

30-Jun-09

30-Jun-10

30-Jun-11

30-Jun-12

13-Jun-13

RI Membership growth in 5 yearsMembership as June 13, 2013

33

20,147 20,357

21,104

22,859

23,746

25,214

20,000

21,000

22,000

23,000

24,000

25,000

26,000

30-Jun-08

30-Jun-09

30-Jun-10

30-Jun-11

30-Jun-12

13-Jun-13

Zone 10B Membership growth in 5 yearsMembership as June 13, 2013

3434 (Membership as 2012.6.30)

3535

Primary Reason For Joining

Top Three Reasons for Joining

1. I want to get involved in community service2. Networking3. Rotarians’ good reputation

35

3636

Primary Reason For Staying

Top Three Reasons for Staying

1. I want to get involved in community service

2. Networking3. Personal development

36

37

Primary Reason For Leaving

Top Three Reasons for Leaving

1. Personality issues within my club2. Club leadership issue3. My club was unwilling to adapt and make change

37

38

How to recruit the return rotarians?

• Invite him/her to participate the Club activities (such as tournament) 1

• Provide opportunities to these former members to experience the true Rotary service projects to inspire or re-inspire their passions

2

• Organize fellowship specially for former members to celebrate their birthday or anniversary

3

• Show him/her the Rotary care, such as season greeting or keep in touch

4

• To remind them the pride of being a Rotarian5

39

Innovative

& Flexible

2013 RI CONVENTION 40

2013 RI CONVENTION

Re-engaging Rotarians

An Australian Perspective

PDG Jennifer Scott

Blue Mountains Australia

2013 RI CONVENTION

Zone 8

• Australia

• 31792 Rotarians

• 22 districts

• 1,138 clubs

• +.52%

2013 RI CONVENTION

Zone 7B

• New Zealand & Pacific Islands

• 9,212 Rotarians

• 6 districts

• 269 clubs

• -.66%

2013 RI CONVENTION

Retention v Engagement

• Membership retention refers to keeping members from year to year.

• Engagement concerns keeping those members involved and excited about your club every day.

2013 RI CONVENTION

Engaged Members

Engaged members have a strong bond

with their clubs.

They feel connected, valued, and committed to Rotary’s work and to achieving their

club’s objectives

2013 RI CONVENTION

Be Active in Community Service

2013 RI CONVENTION

It is still OK to cook sausages!

Be Active in Your Community

2013 RI CONVENTION

Participate in Community Celebrations

2013 RI CONVENTION

Volunteer Beyond Your Community

2013 RI CONVENTION

The Family of Rotary

Encourage members to involve their family and friends in

service projects

2013 RI CONVENTION

Public Recognition In The Media

2013 RI CONVENTION

Appreciating Your Members – Recognizing Their Skills

2013 RI CONVENTION

Have Fun

2013 RI CONVENTION

Celebrating Together

2013 RI CONVENTION

Get to know Rotarians beyond your club and district

Reach Out

2013 RI CONVENTION

Get the younger generations involved

Connect With Our Youth

2013 RI CONVENTION

Engagement Research

List all club members and the place them into categories:

• Who is fully engaged in the club? Why? How?

• Who is disengaged? Why? And How can you get them re-engaged?

2013 RI CONVENTION

Engagement Research

Who is likely to leave the club in the next year? Why?

–Relocating?

–Work?

–Family?

–Health?

–Conflict?

–Loss of interest/disengaged?

2013 RI CONVENTION

If clubs are reflective of the diversity of their community, doing great work in their

community, enjoying good fellowship and their public image reflects this, they will be a

dynamic club where people want to stay.

Such a club is created by good planning and implementation;

it doesn’t happen by accident.

To Sum Up

2013 RI CONVENTION

QUESTIONS

&

ANSWERS

Documents

Regional Perspectives on Re-engaging and Rotarians