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REINVENTIONREVIVAL
a d v a n c e d o 2 i t r a c k
2 0 1 1 A N N U A L C O N F E R E N C E
The
Weekend
Anytime Fitness GOALS
1. Become a More Member-Centric Brand
2. Increase the Financial Growth of Every Club
3. Deliver Culture
EXPECTATIONS
• Communication
• Be positive and stay engaged
• Cooperation
• It is essential to see your club as an individual!
TIMELINE
13-Months
• Introduction Call (c2i)
• Receive Reinvention Packet
12-months
• Compliance Shop Ordered
9-Months
• Review of Compliance Shop Results (c2i)
• Game Plan Discussion (c2i)
� Request Intake
� Reinvention Layout/Design
TIMELINE
8-Months (210 days before your expiration date)
• Intent to Renew Form
6-Months
• Receive & Review Franchise Agreement
3-Months
• Receive Renewal Documents
1-Month
• Sign & Send Renewal Documents to AF, LLC
� Include $500 Renewal Fee
• Renewal Details Finalized
• Reinvention is a go!
THE IMPORTANCE OF REINVENTION
CONSTRUCTION
• Good Intake = Good Output
• Where to get a drawing?
• Reinvention Layout
• Bids
RENEGOTIATION
• Lease Date vs. Reinvention Date
• Initial Build Out vs. Reinvention
• “Working” Your Landlord
• Corporate Tools
� Landlord Letter
� Contractor Design Book
� Negotiation FAQ
� Franchise Real Estate
RELOCATION
• NewSpaceBenefits
• Build-out (TI allowance)
• Rent Abatement
• The “WOW” Factor
• Double “WOW”
� Look at your member draw
� Lost an anchor
� New space in front of you
� Visibility, accessibility, and marketplace
MARKET RESEARCH
• Utilize FRE
• Compare Local Markets
• Verify Current Market Rates
• Prepare. Prepare, Prepare
THE EVENT
Re-Build
• Contractors, Ordering Materials,
and Moving Equipment
Relay
• Inform Members
Recharge
• Staff & Pricing
Re-Open
• VIP Party & Grand Re-Opening
Re-Market
CONTACT
Missy Junker, c2i (Base Camp 4)
Paul Bosneag, c2i (Base Camp 4)
Tracy Lefebvre, s2i (Base Camp 4)
Trevor Hills, s2i (Base Camp 4)
