RELIANCE “ THE RELIANCE “ THE BRAND ’’BRAND ’’

Presented ByPresented By

prakash dhandole prakash dhandole 0809 0809

MITCON INSTITUTE OF MANAGEMENT PUNEMITCON INSTITUTE OF MANAGEMENT PUNE

What is BrandWhat is Brand A Brand is a name , term, sign ,symbol or A Brand is a name , term, sign ,symbol or

design or combination of them that design or combination of them that distinguishes from there competitor.distinguishes from there competitor.

eg. eg.

“ “ Brand is state of mind ’’Brand is state of mind ’’

The most admired and most trusted integrity utility company in the world

Create superior value for stake holder

Deliver reliable and quality product at the competitive cost with international

standard of consumer care

Birth of business TycoonBirth of business Tycoon Born on 28 ,Dec.1932 in Chorwad, Born on 28 ,Dec.1932 in Chorwad,

which is in Junagarh district in Gujarat.which is in Junagarh district in Gujarat. At the age of 17 Went to Yaman .At the age of 17 Went to Yaman . Work on petrol pump and earn Rs 300 Work on petrol pump and earn Rs 300

monthly.monthly. Reach the position of sales manager in Reach the position of sales manager in

3 year3 year Come back to in India and started Come back to in India and started

Reliance commercial corporation (RCC).Reliance commercial corporation (RCC).

Major Subsidiaries & Major Subsidiaries & Associates of RelianceAssociates of Reliance

Major SubsidiariesMajor Subsidiaries:: Reliance Petroleum LimitedReliance Petroleum Limited Reliance Retail LimitedReliance Retail Limited Retail Insurance Broking LimitedRetail Insurance Broking Limited Reliance Retail Finance LimitedReliance Retail Finance Limited Reliance Service Solutions Limited Reliance Service Solutions Limited Reliance Strategic Investments Limited Reliance Strategic Investments Limited Reliance Exploration & Production - DMCC Reliance Exploration & Production - DMCC Reliance Global Management Services Reliance Global Management Services Major Associates:Major Associates: Indian Petrochemicals Corporation Indian Petrochemicals Corporation

Limited Limited Reliance Industrial Infrastructure Limited Reliance Industrial Infrastructure Limited Reliance Europe Limited Reliance Europe Limited

BASIC MARKETING BASIC MARKETING STRATIGESSTRATIGES

NewProduct

Development

Marketingand

Sales Operations Distribution Service

Business Strategy

New ProductStrategy

MarketingStrategy

Supply Chain Strategy

Dhirubhai’s secrets ofDhirubhai’s secrets of success success

By using fire brand style of By using fire brand style of management.management.

In mid 1960 GOI introduced export In mid 1960 GOI introduced export promotion scheme in which the earning promotion scheme in which the earning from the export of Rayon fabrics could from the export of Rayon fabrics could be used for import of nylon fabrics.be used for import of nylon fabrics.

1977 , he went to public. he promise to 1977 , he went to public. he promise to create “create “khazana’’khazana’’ to all his share to all his share holder most of them are middle class.holder most of them are middle class.

Cont..Cont.. The biggest success story of Reliance was The biggest success story of Reliance was

Dhirubhai's ability to carry people with Dhirubhai's ability to carry people with him. From brilliant technocrats to him. From brilliant technocrats to messenger boys. messenger boys.

Reliance, since then have been the biggest Reliance, since then have been the biggest scraps in the market. Over the years, scraps in the market. Over the years, Dhirubhai created an extensive marketing Dhirubhai created an extensive marketing network consisting of over 500 distributors, network consisting of over 500 distributors, 2500 showrooms and 34,000 retail outlets. 2500 showrooms and 34,000 retail outlets.

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60,000Net Profit (LHS) Total Assets (RHS) Mkt Cap (RHS)

Polyester Manufacturin

g

Polymers Manufacturin

g

Cracker Commissioned

Refinery Commissione

d

KGD6 Discovery IPCL Acquired

IPO

Fortune 500 Trevira

Acquired

Demerger RPL Refinery

In US$ million

A Journey of A Journey of Phenomenal GrowthPhenomenal Growth

Reliance

RIL ADAG

Reliance industry IPCL

Reliance capitalReliance energyReliance Infocom

Reliance is India’s leading business house, consistently pursuing growth opportunities to maximise shareholder value

Reliance Value Creation Reliance Value Creation Philosophy Philosophy

Growth Growth OpportunityOpportunity

Superior returns Superior returns on investmentson investments

Shareholder value Shareholder value enhancementenhancement

Brand equityBrand equity

Huge domestic marketHuge domestic market

Cash flowsCash flows

Project Project executionexecution

RelianceReliance

Reliance created relianceReliance created reliance

End-to-end connectivity to end customers End-to-end connectivity to end customers without reliance on external infrastructure - without reliance on external infrastructure - the only way to ensure high quality the only way to ensure high quality connectivity in the Indian context.connectivity in the Indian context.

Reliance will lead the market with sustainable Reliance will lead the market with sustainable advantages in terms of cost and the ability to advantages in terms of cost and the ability to provide high quality service to customers.provide high quality service to customers.

Reliance never skipped dividends for their Reliance never skipped dividends for their invester Dhirubhai also known as “invester Dhirubhai also known as “MessiahMessiah’’.’’.

CSRCSR# # Create and sustain diversity at the workplace.Create and sustain diversity at the workplace.# Encourage employees to volunteer and spend time for # Encourage employees to volunteer and spend time for

community activities.community activities.# Bring the benefits of modern medical care to the needy, # Bring the benefits of modern medical care to the needy,

through health care initiativesthrough health care initiatives# Each Reliance family is linked to a HIV+/AIDS child’s # Each Reliance family is linked to a HIV+/AIDS child’s

familyfamily# 20 HIV + children have been adopted by the Reliance # 20 HIV + children have been adopted by the Reliance

Ladies Club for educational and nutritional support.Ladies Club for educational and nutritional support.

We subscribe to the philosophy of co-existence - “Vasudhaiva Kutumbakam” - the whole world is one family.

Thank YouThank You

Growth is Life