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The User Experience Team of One A Research and Design Survival Guide
Experience DesignerWeb Designer
Interactive DesignerInteractive Designer
Information ArchitectInteraction Architect
User Experience SpecialistInformation Designer
Web WriterUI Designer
Human Factors ResearcherUser Specialist
CopywriterEthnographic Researcher
Web DeveloperUser Interface Developer
UX TEAM OF ONE
User Researchers
Interaction Designers
Visual Designers
Content Strategists
Design Prototypists
The Biggest Challenges ForUX Teams of One
Building a basic
understanding of UX
17%
Getting
permiss
ion
to do t
he work
13%
Communicating + selling ideas 12%
Just Trying to Do Good Work12%
Time8%
Politics7%
NoStrategy 7%
Creative Isolation6%
Status Quo 5%
Territory Disputes 5%
Keeping Up With the Industry
No Process
Holding My Ground
For teams of one, ideally methods are...✓ inclusive & participatory✓ focused on prioritizing✓ lowest fidelity possible✓ self documenting
UX QUESTIONNAIREUX PROJECT PLANLISTENING TOUROPPORTUNITY WORKSHOPPROJECT BRIEFSTRATEGY WORKSHOP
1.2.3.4.5.6.
19.
20.21.
22.23.
LEARNING PLANGUERILLA USER RESEARCHPROTO PERSONASHEURISTIC MARKUPCOMPARATIVE ASSESSMENTCONTENT PATTERNS
7.8.
9.10.11.
12.
13.14.15.16.17.18.
DESIGN BRIEFDESIGN PRINCIPLESSKETCHINGSKETCHBOARDSTASK FLOWWIREFRAMES
PAPER & INTERACTIVEPROTOTYPESBLACK HAT SESSIONQUICK-AND-DIRTY USABILITY TESTFIVE-SECOND TESTUX HEALTH CHECK
UX Questionnaire
Team. Who needs to be involved?
Business Goals. Are we targeting measurable outcomes?
Users Goals. What do we know about our target users?
Tasks & Scenarios. What are the key work flows?
Strategy. Why will people choose us over the alternative?
Erin Product Manager
Dev Team Front-End DevBack-End DevDatabase AdminDev Manager
Kevin & Chris
Content Writers
Data Import and Integration
Our Track-Record
GreatContent
Jen & Jaime Sales & Marketing
JoeFounder
CORE TEAM
APPROVERS
(Need to confirm through competitive analysis)
Our assumptions...Busy JobsHave kidsUpwardly Mobile ProfessionalsLife OptimizersPossibly skewing more female?
No idea! Talk to Joe.Track How I Spend Time
Get Ideas
Review my progress
View Suggestions
ManualEntry
DataImport-or-
View Dashboard
ReadDaily Email-or-
Add toMy List
Check OffWhen Done
Until we know more about the users, we won’t know if these are the right tasks. Need to do user research!
UX Project Plan
DURATION ACTIVITY OUTPUT WHO'S INVOLVED
2 weeks User ResearchResearch in two parts: (1) interview existing customers about what’s good and bad about the product, and (2) interview target customers about how they balance work/life today, pain points, tools they use today, etc.
Proto-Personas • Me• Erin, Product Mgr (attend interviews and help take notes)• Customer Support Team (help recruit existing customers to interview)
2 days Product AssessmentReview existing product to identify what can be used in the new product, what needs to be improved, and what‘s not relevant
Heuristic Markup • Me
1 week Strategy WorkshopShare what we’ve learned so far and create alignment on our vision for the project
“Vision Board” that Includes Triads, Artifact from the Future, and Bang/Buck Graph To Live on the Wall and Inspire the Team
• Me• Erin, Product Mgr• Dev Team• Customer Support Team• Kevin & Chris, Content• Jen, Marketing• Jaime, Sales• Joe, Founder
3 days RecommendationsSynthesize research, product assessment, and strategy workshop and make design recommendations
Design Brief • Me (co-author)• Erin (co-author)• Jen, Jamie, Joe (approvers)
2 weeks Initial ConceptsDo sketches and run a sketchboard session. Develop higher fidelity sketches for approval.
Medium-Fidelity Concept Sketches for Core Workflows
• Me• Erin, Product Mgr• Dev Team• Customer Support Team• Kevin & Chris, Content• Jen, Marketing• Jaime, Sales• Joe, Founder
6-8 weeks Iterative Detailed DesignCo-locate with engineering team and product detailed wireframes for core workflows. Bring in contract visual designer for look and feel.
Detailed Wireframes and Design Comps
• Me• Contract Visual Designer (to be hired)
6-8 weeks (concurrent w/ detailed design)
User TestingConduct task-based usability tests on core workflows
Recommendations for Improvements to Designs
• Me (conduct)• Erin, Product Mgr (observe)• Development Team (observe)
ACTIVITY WK 1 WK 2 WK 3 WK 4 WK 5 WK 6 WK 7 WK 8 WK 9 WK 10 WK 11 WK 12 WK 13 WK 14
User Research
Recruit & Plan
Interview & Document
Product Assessment
Heuristic Markup
Strategy Workshop
Plan
Conduct
Document
Recommendations
Prepare & Deliver Recommendations
Initial Concepts
Sketch
Sketchboard Workshop
Refine Sketches
Iterative Detailed Design
Wireframes
Visual Design
User Testing
Task-Based Usability Tests
Lo-Fi Learning Plan
Research Questions Mind Map
Heuristic Markup
Step 2: Attempt to Sign Up
I guessed and ended up in the right place, but I wasn't totally certain where this would take me. Is this the same
as my corporate login? Can't tell...
Couldn't find this button at first. Blends in with the picure.
What? You're using my data? That's makes me not hesitant to sign up or sign in.
Phone number please!
https://intranet.acmecorp.net/benefits/worklife
Journey Line
TIME
Sign UpA little confusing
Start
ProfileFun to fill out - asks engaging questions
Set GoalsInteresting, but
feels a little clunky
Log EventPretty easy...
Then I notice that I can import data.
Data ImportWow! Very cool. I
didn't realize it could use my outlook data
DashboardInteresting to see it
with my data
Grrr..Keep hunting around. Really can't figure out what I'm supposed to do. Guess I'll try to
log an event...
Not sure what to do now, so
I log off.
Next day...
Email Arrives
Don't mind being reminded, like that it has some extra
content
Follow Link to ArticleReally
interesting!
Add sugges-tion to my list
This is a cool feature and feels really seamless
Now What?
Sketching
Task Flow
Design Collage
Critical/Complex Graph