Upload
tayo-saraki
View
257
Download
1
Tags:
Embed Size (px)
Citation preview
Research and Planning and construction of Ancillaries
By Simisola Saraki
Newspapers
newspaper is a regularly scheduled publication containing news, information, and advertising, usually printed on relatively inexpensive, low-grade paper such as newsprint.
Types of newspapers
guardians'
metro
Daily mirror
The times
The Sunday time
Metro • Metro is an abbreviation of metropolitan, and is
the name of many products and services relating to urban areas, especially public transport systems.
• Metro now has many other ways of talking to and engaging a valuable urbanite audience.
• The metro website is: Metro.co.uk , has over 1.25 million unique users and enables advertisers to bring their campaign to life after the morning hit and interact with our readers 24/7. The website even plays host to two User Generated Content sites; ME view and ME music.
• The other components that make up our multi platform brand include Mobile, User Data, Brand To Hand, Events and Branded Publishing.
Metro target audience
• The metro advertising site has shown the audience the low-down on all aspects of Metro, our valuable 18-44 year old, full time working urbanite audience, the creative ways you can advertise with us, our rates and lots more.
Types of advert sizes
What is a display advert?
• Display is relevant if you have a product/service to sell and you want to increase sales/footfall immediately or are interested in raising brand awareness for your company’s products/services.
• Display adverts usually appear in the news/sports/listings sections of the newspaper
The classified section of Metro is separated into different headings or 'classifications'.These classifications are: property, jobs, education, travel & general.
A classified advert is one that has been designed to appear under a specific heading in this section
What is a classified advert?
Shape that is available for the Advert?
What process in placing your advert in metro?
You need to provide us with the following information:1. What line of work is your business in? 2. What will the advertisement be for? 3.What is your budget? 4.What ad size do you want?
Metro will then provide you with a cost, or if you prefer you can go straight to our rate-card . In addition, if you can be flexible about when your advertisement runs, we can offer discounted rates. Please email Lucy Burnham or call 020 7651 5283 for more details
For black and white adverts, you will need to provide our production team with the text and logo. For colour adverts, you will need to go through a Repro House. For further details, including a list of our approved Repro Houses, go to www.anladvertising.co.uk
First step
Second step
Third step
Why did I choose this advert
• I chose this advert because I believe that the company can advertised my documentary around the world has it states in the research. And also this newspaper is for free.
Magazines
• Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles, generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three.
Type of magazines
ok
bbc
health
News
Our film documentary will be located in the united kingdom London.
Our documentary will be filmed in United Kingdom. However, our documentary can be show in other European countries and other countries such as Canada, America etc. where children and adults can easily have access to and also know more information about the people feel there is life online.
Channel 4
• I would be advertising, on channel 4 because they advertised different documentaries from different countries.
Double page spread
Give more details on teenagers life style
Logo explain where it is from
Having an effective quotes
Lots of images shows how British teenagers are like : funky and crazy.
The connation Blue is calming. It can be strong and steadfast or light and friendly. Almost everyone likes some shade of the
colour blue
The little bit of red associate with lack of passion.
The title give us the connation that the target audiences is aimed to teenagers.
The connation of pink associate with girls
The quotes indicated the facts on valentine which links to online dating.
The connation of green represent environmental friendly.
The font is big and bold miss valentine catches the eyes of the audience.
The images of the girl, show give the audience the idea of what it is about.
The target audience is aimed at teens.
The connation of the colour red associate with danger and warning.
The statistic's is showing a valid fact on
cctv
The rhetorical question catches the eye of the people in the society, how important it is.
This shows where it can watched.
The target audience with be aimed to teenagers and adults.
The title catches the eyes of the people in the society.
The connotation of black associates with mysterious
TV Listing magazines
This is a quotes which associates with something very mysterious.
Yellow associate with sun, in the atmosphere of a sun indicates the mood or the theme of the music. This could mean something very aggressive like electro rock.
The connotation of black is mysterious could indicate the idea the music they created could reflect on the life style.
The phrases “Jesus” could consider the idea he may be a bit religious.
This part f this section give a message of what the music is about.
the connotation of red symbolise passion for music. Alternatively this could also refer to the idea of danger.
This grabs the attention of people because it is written in white and bold.
the exclamation mark creates the idea of excitement.
This is the logo for the music
The images and the colour black are the connotation of something very mysterious and also something very passsionate.
The connotation of red symbolises the idea of love and passion this indicate that the rock musician love and have passion for what they do.