Research into Past Students Work

‘A-Ha’ by Imogen Heap. Music Video by Greg Bernstein and Joshua Moss

http://www.youtube.com/watch?v=1D6Ybm4o_Yo

Creative Ideas that have worked well for them

• The use of the music box during the melody creates verisimilitude within the diegesis making it more realistic for the audience.

• The bright lighting creates atmosphere that keeps the audience interested and makes them want to carry on watching.

• The fact that it looks like a 1940’s horror film again helps to hold the audience’s attention and keeps the atmosphere idea in their mind.

The music box

Bright Lighting

Creative Ideas that have worked well for them

• The dancing screaming type of look creates good characterisation for the performer as it makes here appear deranged or mad.

• The selective colour effect on red makes it feel more artistic and more professional as it is a difficult effect to achieve.

• The fact that a slower version of the video has been slowed down, lowered opacity and rendered on top of the video helps to create the deranged mad look of the character.

Slowed down low opacity video.

Selective Colour on red

Media Language • Camera Shots- Most of the camera

shots are close-ups which makes it feel more like a pop video, but it is a pop song. This shows it following the conventions.

• Camera Angles- Most of the time the camera is looking straight on, but sometimes there are high angles to give the audience a sense of power.

• Depth of Field- Mostly deep depths of field are used because the backgrounds help create the atmosphere and fear in the audience’s mind.

High angle shot

Media Language • Mise-en-Scene- It is difficult to get

a sense of location because of the really fast paced cut editing. However the costume appears to be a black vest and jeans giving her quite a tough girl look and attitude and makes the audience think she can look after herself.

• Lighting- The lighting is very bright as it makes the high contrast effect work better.

• Sound- The only sound is the music the song is made too.

The Black Vest

Editing • The editing is very fast paced,

but this is too match the song which is also very fast paced. Most shots don’t even last a second and this creates an exciting feel in the audience’s mind.

• The selective colour effect makes the video look artistic and creates a higher degree of professionalism.

• There are lots of jump cuts, but these appear random and not in time with song changes.

A selective colour shot.

Successfulness

• I think this music video has been very successful. I feel the fast paced editing and selective colour make it appear professional as well as the performance elements a pop song has.

• The only way I feel it could be improved is if there was a sense of location or setting, as I couldn’t tell where the music video was set.

13P1-04 Music Video 2011 The Pink Spiders- ‘Seventeen

Candles’

http://www.youtube.com/watch?v=mzCa7_weVQk&list=PL127056220EEE4D1F&

index=22&feature=plpp_video

Creative Choices that Have Worked Well

• The use of an intercut narrative (from performance to party) makes the music video appear more professional as professional music videos do that.

• The use of walking through the woods creates a depressing feel that the lyrics describe about a teenagers attitude to a seventeenth birthday party.

Walking through the woods

Media Language • Camera Shots- Most professional

music videos contain a lot of close ups. This one however, does not and therefore to me feels slightly unprofessional.

• Camera Angles- Most of the camera angles are high angles giving the audience the sense of power.

• Depth of Field- Every shot has a deep depth of field, but because the backgrounds are cluttered it doesn’t work and the attention does go off into the background and not on the performers.

Deep depths of field.

Media Language • Mise-en-Scene- To me it looks like the

performers are wearing their normal clothes and this makes it look like no thought has been put into the costumes. The location choices of a woods and party was good though as the woods creates the depressingness and the party creates the narrative of the music video.

• Lighting- The woods seen uses natural lighting which does create verisimilitude but it’s not right for the depressing feel. The party lighting is too dark to look like a party.

• Sound- The only sound is the music from the music video.

A very dark party.

Editing • The editing is very slow paced, I

feel it is too slow for the song and therefore I feel it makes it look unprofessional.

• No transitions or effects are used to hold the audience’s attention and this makes it very dull for the audience to watch and it looses their attention very quickly.

• The lip syncing match up is also slightly out of time with the song, again causing unprofessionalism.

Out of time lip syncing.

Successfulness • I don’t think this music video was very successful at

all. Not enough different shot types have been used, the lip syncing is out of time with the song and the performers are out of time with each other, the editing is too slow and there is nothing to hold the audience’s attention. Also it’s a bit random why they suddenly start dancing in the woods, it just doesn’t fit in with what the other woods scenes have done.

• The location choices however were good for the narrative structure of the video.

Steel Panther ‘Just Like Tiger’ by Jamie, Rhys, Joel and Jamie

http://www.youtube.com/watch?v=ux4wfFh-DUk

Creative Ideas that have worked well • The most common lyric in the

song is the word ‘Tiger’. One of the performer's is dressed like a tiger.

• The song is about golfer Tiger Woods and there is a scene set on a golf course.

• The fact that it is a performance video suits the metal genre as it allows for close ups of guitars.

• There is moshing which makes it also feel more like a metal video. It is a metal song so this works.

Golfing

Media Language • Camera Shots- The main camera

shots are close up and long shot as well as two shot. These are the most common shots of a metal music video thus creating professionalism.

• Camera Angles- Most shots are low angle shots, to give the performers the sense of power, again meeting the conventions of a metal genre.

• Depth of Field- Mainly deep depths of field are used but this doesn’t affect the audience’s attention as the backgrounds aren’t really cluttered.

Low angle shot

Media Language

• Mise-en-Scene- The tiger costume works well as it matches the lyrics. Both costumes look stereotypical of a metal band, and the golf course location matches the Tiger Woods theme of the song.

• Lighting- The lighting is pretty bright, which is not common of metal music videos.

• Sound- The only sound is the music of the video.

The Costumes

Editing • The editing is quite fast

paced, which is common of the metal genre as the songs are usually fast paced.

• No transitions or effects are used but the quick cutting and inter-cut of locations does keep the audience’s attention.

• The jump cuts aren’t in time with the music and do appear to be in quite random places.

No effects or transitions.

Successfulness

• Because they have only done the first minute of the song and not the full song, I don’t think it is that successful as it’s just part of the song that is done. This instantly makes it look unprofessional.

• However, the metal conventions and location ideas met do create professionalism and if the whole song was done then it would be a successful music video.