Presentation on

research methodology

ByKetan

Kumara swamy

research

• It means a care full investigation or enquiry specially through search for new facts in any branch of knowledge

• It is a systamatic effort to gain new knowledge• It is a movement that is movement from the

known to the unknown it is a voyage for discovery

Objectives of research

• To gain familiarity with a phenominon or to achieve a new thing

• To portary accurately the characteristics of a particular individual situation or a group

• To determine the frequency with something accur ,or with which it is associated with something else

• To test hypothesis of a casual relationship between variables

Motivation of research

• Desire to get a research degree along with its consequential benefits

• Desired to face the challenges to unsolved problems

• Desired to intelectual joy of doing some creative work

• Desire to be service to society • Desired to get respectability

Significance of research

• Research help human being in the way of civilisation

• Research applied in many field – Like economic , psychology , sociology…etcResearch helps doing complex problems and finding

a solution for that Research has its specific significance in solving

various operational and planning problems of business and industry

Research process

• Formulating the research problems • Extensive leterature survey• Development of working hypothesis• Preparing the research design• Determining sample design• Collect data• Process of data• Analysis of data

Cont…

• Hypothesis testing• Interpretation of results• Perperation of report

Limitations of research

• Lack of scientific training in the methodology of research

• Insufficient interaction between researcher and business establishment

• They does not exist a code of conduct for researcher

• Library management and functioning is a great problem

Research design

• Before going to conduct any kind of research every research must know and have a basic knowledge about these questions they are – What is the study about?– Why the study is made?– Where will be the study carried out?– What type of data is required?– what technique of data collection will be used?– How data will analyse?

Types of research design

• In the case of exploratory• In the case of descriptive and diagnostic• In the case of hypothesis testing

Types of research

• Descriptive research• Analytical research• Applied research• Fundamental research• Quantitative research• Qualitative research• Conceptual research• Emphirical research

data

• Collection of raw material is called data • Normally there are two types of data methods

are there they are – primary data– Secondary data

Research survey on coffee consumption

• In this research we are conducted a extensive survey about coffee consumption ,about– How the coffee consumption is different by

different people– Which catogery people are mostely likes coffee– What are the reasons to increase of coffee

consumption – How the coffee industries are growing up

Objectives of the study

• To find out the consumer behavior towards different.

brands of coffee in Delhi city.

• To know the consumer's opinion to use coffee.

• To recommend the new opportunities in the market for

the improvement of sales and consumer satisfaction towards particular brands of coffee.

Scope of the study • The marketing research in this context is concerned with

one of its several function namely marketing research which deals with the study of the market for analyzing the consumer behavior and consumer attitude towards different brands of coffee in Delhi city.

• The result of the study helps coffee industry and coffee

planters to get feedback of the coffee consumers in the fastest growing city in asia viz Delhi, about their attitudes and behavior towards different factors.

• Limitations of the study • It is confined to Delhi city • It is confined to coffee users only • The sample size is confined to 100 people.

.• Research design of the study • This project is a descriptive research with seeks to find out "what

will be the coffee consumer towards different brands of' coffee".

• Sampling plan • Sampling plan can be classified into 3 sections as mentioned

below : • Sampling unit • Sampling unit referrs to who are the sample target. in this

project study, the sample units are the business class, executives, professionals, house wives, students and the worker class.

.

• Sources of data • Primary data• Seconary data

Questionnarie • Books • Journals • Boards Publications Reports• Management review• Newspapers

.• Data collection instruments • In this study conducted the foremost data

collection instrument that has been used is the questionnaires. the questionnaire has been designed both open and closed ended questions.

• Field work

• Questionnaire was distributed at office establishment, colleges, and houses, colleges.

Data Analysis & Interpretation

particular No of respondent percentage

Male 53 53

female 47 47

total 100 100

Analysis:Out of 100 respondents surveyed 53% of them are male consumers & 47% of them are female consumers.

Age groupAge group No of respondent percentage

15 t0 35 47 47

35 to 45 36 36

Above 45

total

17

100

17

100

Analysis:Out of total number of respondents surveyed majorities i.e. 47% of the respondents belongs to the age group of 15-30 years, 36% of them belongs to the age group in between 30-45 years and the rest i.e. 17% of them belong to the age group 45 years and above

Occupation no of respondents percentage

business class 21 21

worker class 40 40

Housewives 10 10

Students 29 29

Total 100 100

Consumption of coffee

category no of respondents percentage

Daily 76 76

occasionally 24 24

total 100 100

Analysis:

Out of 100 respondents surveyed 76% of them are daily coffee drinkers and 24% of them are occasionally coffee drinkers

Alternate choice among the respondents

Alternatives no of respondents percentage

Tea 41 41

Milk 22 22

soft drink 18 18

Nothing 19 19

Total 100 100

Consumption of brandedparticulars no of respondents percentage

branded 50 50

unbranded 36 36

both 14 14

total 100 100

Based on seasonseason no of respondents percentage

summer 8 8

winter 35 35

rainy 42 42

can't say 15 15

total 100 100

Attribute of coffee respondent perseption

attributes no of respondents

taste 46

quality 25

flavor 18

aroma 20

energy 6

price 40

packaging 2

manufacturer's name 2

The reason for why cofee is consumed most often

reasons no of respondents

refreshing 79

reduce fatigue 14

habit 33

daily routine 35

family trend 18

fighting headache 16

to prevent sleep 11

to promote sleep 1

Respondents rated the overall quality of a branded coffee

particulars no of respondents percentage

very good 40 40

good 45 45

medium 10 5

poor 5 5

total 100 100