RESEARCH PROJECT TASKCOURSE: MANAGEMENT

DEGREE PROGRAM: BBA – 1ST SEMESTERCLASS: 1-B (EVENING)

COURSE INSTRUCTOR: MA’AM ONAIZA ZUBAIRTOPIC: PLANNING, ORGANIZING AND H.R.M.

“ORGANIZATIONAL RESEARCH REPORT ON MCDONALD’S”

SQUAD MAMBERS: NATASHA SAHER. AROOJ IBRAHIM. NEHA AMEER ALI. MARIA SHAHEEN. FAIZAN ALI. HUSSAIN AFTAB CHANGI.

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CONTENTS

PHOTOGRAPHS:

ABOUT MCDONALD’S:

1- Background2- McDonald's in Pakistan3- Lakson Group of Companies4- Progress5- Competitors6- Outlets7- Mission Statement8- Vision9- Slogan10- Mascot of McDonald's

INSIDE MCDONALD’S:

1- Values and Principles of McDonald’s 2- McDonald’s Suppliers

MANAGEMENT FUNCTIONS FROM THE EYES OF MCDONALD’S MANAGER:

1-Planning2-Organizing3- Human Recourse Management

REVIEW OF INTERVIEW:

SUMMARY OF MCDONALD’S:

SURVEYS:

SUMMARY OF EXPERIENCES:

RECOMMENDATIONS:

CONCLUSION:

QUESTIONNAIRES:

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ABOUT MCDONALD’S

BACKGROUND:

McDonald’s were formed in 1954; McDonald's brand is the leading global foodservice retailer with more than 30,000 local restaurants serving nearly 50 million people in more than 120 countries each day. The rich history of McDonald’s was began with the founder Ray Kroc's vision and his commitment, transformed in the talented executives, and will keep the shine on McDonald's arches for years to come. McDonald’s is now become one of the prominent fast food chains, both nationally and internationally. And this simple thought sums up the reason McDonald's has become the best known and most popular quick service restaurant around the world, quite a tribute to Ray Kroc, who founded this company nearly 50 years ago with the simple vision expressed by his phrase 'Take good care of those who work for you, and you will float to greatness on their achievements' In 1965 McDonald's went public with the company's first offering on the stock exchange. A hundred shares of stock costing $2,250 dollars that day would have multiplied into 74,360 shares today, worth approximately $3.3 million on December 31, 2006. In 1985 McDonald's was added to the 30-company Dow Jones Industrial Average"Introduced systemwide in 1968, the Big Mac was the brainchild of Jim Delligatti, one of Ray Kroc's earliest franchisees, who by the late 1960s operated a dozen stores in Pittsburgh." McDonald’s has now improved its ice cream quality and have a contract with Nestle in dairy products. McDonald’s annually revenue is▲ US$ 22.79 billion. Usually McDonald’s deal in hamburgers, chicken, french fries, soft drinks, milkshakes, salads, desserts, breakfast meals etc. There are some products of McDonald’s which are famous through out the world and brings huge revenue for the company. Some of those products are BigMac, McRoyal, Fillet-o-Fish, McFlurry, and many more. Till now McDonald’s is the worldwide leading fast food chain who is having the utmost variety of burgers and desserts.

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MCDONALD’S IN PAKISTAN:

Aiming to be the world's best quick service restaurant, McDonald's Pakistan opened its doors in September 1998 at Lahore and Karachi and presently operating in six major cities with a network of 20 restaurants. With a strong belief in the Ray Krock phrase when you are green you are growing, McDonald's Pakistan has an aggressive plan to expand in all other cities of Pakistan and is rapidly growing with the focus to provide friendly and quick service restaurant experience to our customers.

LAKSON GROUP OF COMPANIES:

McDonald's Pakistan is a part of the Lakson Group of Companies, with a Head Office in Karachi and a regional office at Lahore. Lakson Group also owned, Lakson Tobacco Ltd, Colgate Pakistan Ltd, Century Insurance Ltd, Express Newspaper, Cyber Net and various others businesses. Lakson Group is one of the leading business groups in Pakistan and it is the only group who is having franchise of renowned McDonald’s.

PROGRESS:

McDonald's is the fast moving restaurant in Pakistan and the ideal family feast place. McDonald's started its business in Pakistan in 1998 and till now it has created its market place and improved a great deal in quality. Now McDonald's produces its own burger buns where as in past these buns were brought from Wonder Bakers. Now McDonald's is having 31’000+ outlets worldwide and 20 outlets in Pakistan. Till now, around 390’000 employees are the part of McDonald's family.First McDonald's was a typical beef dealing restaurant but now they have introduce chicken meat also in there meal category like, BigMaC Chicken and Chicken nuggets. McDonald's is also famous for its ice creams and desserts. The Sundaes and McFlurry are the trademark foods which is having eminence throughout the globe. On July, 08 McDonald's introduce its four new flavors of McFlurry which has been appreciated by customers especially by the age group of 18-30. McDonald's usually designs a special type of food for kids which is probably known as “HAPPY MEAL”, this meal deal is still rated as the best food box by the kids since its inception McDonald's have introduced a new and innovative deal for the office working group and it is getting its demand more and more, in short it can be rightly said that McDonald's is growing further and flourishing its progress by time

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to time and proving the universe to be the WORLD’S NO.1 FASTFOOD CHAIN.

COMPETITORS:

McDonald's is having numerous numbers of competitors on national and international market. Although McDonald’s is having its own specialty but still it has been fighting with its rivals since its brand name inception.

On national level, there are many fast-food chains which are sturdy and give tough time to McDonald’s as it is still new in Pakistan’s food chain market business. Here some of the prominent competitors of McDonald’s are

Subway Chicken King Pizza Hut Indulge Dominos Mr. Burger Nandos

All the above brands are the strong competitors of McDonald’s and they also attain a huge market share, but still according to the local survey and current info “K.F.C.” is the biggest rival for McDonald’s. Comparatively the products of both the restaurants are same and even ice creams and desserts are quite similar and both the brands are having proficiency in burgers, so it can be vindicated that it creates a healthy competitive neck to neck duel for increasing the one’s market share.

OUTLETS:

McDonald’s is having its 31,000 + outlets through out the world from which 20 outlets are in Pakistan.

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ISLAMABAD HR TEAM CONTACTMcDonald's F-9 ParkF-9 Park, Islamabad 051-7137052

RAWALPINDIMcDonald's Jinnah ParkPolice line-Opposite Kachehri Road, Rawalpindi Cantt 051-7150116

HYDERABADMcDonald's Hyderabad Plot # A-1/1, Main Autobhan Road, Unit No. 3, Latifabad, Hyderabad.0223-812855

LAHOREMcDonald's 63- Main Gulberg Lahore042-5752110/5753299

McDonald's LDA Plaza Egerton Road, Lahore042-6307997/6308886

McDonald's Fortress Stadium Opposite Khyber Block, Fortress Stadium, Lahore042-6676680

McDonald's Defence Y Block Plot 486/ B, Sector Y, Phase III, LCCHS, Lahore042-5733826/5731599

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McDonald's Defence G Block Plot 5, Block G, Sector G,Phase I, LCCHS, Lahore 042-5725561/62

McDonald's Model Town 23-Phase II, Govt. Employees Cooperative Housing Society Ltd.Model Town, Township Link Road, Lahore 042-5171327/28

McDonald's Allama Iqbal Town 13 Kashmir Block, Allama Iqbal Town, Lahore 042-7840053/7846757

McDonald's Jail Road 89-B, Jail Road, Lahore.042-7532056/58

McDonald's Lahore Office HR DepartmentMcDonald's Restaurant, Fortress Stadium, Opposite Khyber Block, Lahore Cantt.Phone # 042-6687771, 6662988Fax # 042-6672806

McDonald's Karachi OfficeHR DepartmentLakson Square Building #2,Sarwar Shaheed Road,Karachi.Phone # 021-5698000Fax # 021-5683410

KARACHIMcDonald's Golden Gate SD-1, Block A, North Nazimabad, Karachi.021-6672050

McDonald's Najeeb Center 172-B, Block 2, Tariq Road, PECHS, Karachi.021- 4558054

McDonald's Park Towers Shop No. GR-23, Plot No.1, Survey Sheet No.CF 1-5, Clifton Quarters, Park Towers, Karachi.021- 5824251

McDonald's Stadium Road Plot No. SB-9, KDA Scheme No.1 (Ext.), Opp. National Sports Stadium, Karachi.021-4949508 / 8277748

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McDonald's DHA Corniche Plot No. P-58, DHA Beach, Phase V Ext., DHA, Karachi.021- 8346202

McDonald's Airport Parking Lot, Jinnah Terminal Complex, Quaid-e- Azam International Airport, Karachi.021-4596051/2

McDonald's Teen Talwar Shop No. 89, Ground Floor, Clifton Pride, Plot No.G-3/1, Block 8, Main Clifton Road, Karachi.021-5822571/5869087

MISSION STATEMENT:“McDonald's mission is to be our customers' favorite place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time ... we invite you to be the part of this winning team and give yourself an opportunity to grow with the family of people striving to create smiles on the faces of millions of people everyday.

We provide our customers with the quality of our great tasting food; our fast, friendly service; our clean restaurants and facilities; the value

of our food and the McDonald's experience.”

MCDONALD’S VISION:The organization’s vision is to be world’s "best" quick service

restaurant experience is supported by a set of core values and guiding principles.

MCDONALD’S SLOGAN:

"I'm lovin' it!"

This famous slogan is so well known that it has entered our everyday language and used as a quote or quotation. This famous and familiar advertising slogan is now seen as a clever saying and catchword used

as a motto and catchphrase to identify the brand.

MASCOT OF MCDONALD’S:

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Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain. In television commercials, the clown inhabits a fantasy world called McDonald Land, and has adventures with his friends Mayor McCheese, the Ham burglar, Grimace, Birdie the Early Bird, and The Fry Kids. The McDonald's Corporation has also characterized Ronald McDonald as being able to speak 31 different languages including Mandarin, Dutch, Tagalog and Hindi. In recent years, McDonald Land has been largely phased out, and Ronald is instead shown interacting with normal kids in their everyday lives.

Many people work full-time making appearances in the Ronald McDonald costume, visiting children in hospitals. There are also Ronald McDonald Houses, where parents can stay overnight when visiting sick children in nearby chronic care facilities. Since August 2003, McDonald has been officially recognized as the "Chief Happiness Officer" of the McDonald's Corporation.According to international polling survey Ronald McDonald is the second most recognized figure in the world (after Santa Claus). The origin of Ronald McDonald involves Willard Scott (a local radio personality who also played Bozo the Clown on WRC-TV in Washington, D.C. from 1959 until 1962), who performed using the moniker "Ronald McDonald, the Hamburger-Happy Clown" in 1963 on three separate television spots. These were the first three television ads featuring the character. George Voorhis is a late 20th Century American performer who performed under various monikers as a clown. He claims to have been the 'original' Ronald McDonald.At any given time, there are dozens, or possibly hundreds, of actors retained by McDonald's to appear as Ronald McDonald in restaurants and events. It is assumed, however, that the company uses only one actor at a time to play the character in national television commercials. Following is a list of such primary Ronald actors.

Willard Scott (Washington, D.C. 1963–1965) Bev Bergeron (Southern California, 1966-68) George Voorhis (South California, 1968-1970)

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Bob Brandon (1970-1975) King Moody (1975-1984) Squire Fridell (1984-1991) Jack Doepke (1990-1992) Joe Maggard (1994-2007) Brad Lennon (2007-Present)

Various forms of the name "Ronald McDonald" as well as costume clown face persona, etc. are registered trademarks of McDonald's. McDonald's trains performers to portray Ronald using identical mannerisms and costume, to contribute to the illusion that they are one character.McDonald's marketing designers and stylists changed elements of the Ronald McDonald character, persona, style, costume and clown face when they adopted the clown as a trademark, possibly in deference to "The Code", the tradition of clowns to scrupulously avoid copying other clowns' appearance or performance style.Some other chief mascots of McDonald’s are as under:

Birdie the Early Bird The Hamburglar Grimace Iam Hungry CosMc Fry Kids King Gonga Mayor McCheese Uncle O'Grimacey

VALUES AND PRINCIPLES OF MCDONALD’S:

The core values they live by …

Dedicated to providing customers unparalleled levels of Quality, Service, Cleanliness and Value. It is what the founder, Ray Kroc, taught.

Committed to their people because they know that a diverse team of well-trained individuals, working together, is the key to the continued success.

Approach all aspects of the business with honesty and integrity. Always give back to the communities in which they do business. Give back to the system that provides their success.

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The principles that guide them …

They are committed to exceeding the customers' expectations in every restaurant every time.

They believe success is dependent upon our three-legged stool - Corporate, Franchisee Partners, and Supplier Partners.

They have a passion and a responsibility for enhancing and protecting the McDonald's brand.

Believes in a collaborative management approach, employing a mutually respectful business philosophy.

They are committed to franchising, maintaining a highly collaborative relationship with their franchisees and making franchising decisions based on what's best for their customers.

They will seize every opportunity to innovate and lead the industry on behalf of the customers.

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McDonald's suppliers play a pivotal role in their success, providing quality products at competitive prices.

MCDONALD’S SUPPLIERS IN PAKISTAN:

McDonald’s believes that:” we shop where our customers shop - our shopping basket is just a bit bigger! McDonald's buys and serves the same wholesome foods our customers use at home, supplied by brand name companies Pakistanis know and trust”. McDonald's suppliers include international brand PEPSI ,RAFHAN FOODS, NESCAFE, NESTLE and other few companies of Egypt and MALAYSIA.

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MANAGEMENT FUNCTIONS FROM THE EYES OF MCDONALD’S

MANAGER

PLANNING

What is planning:“Defining the organization’s goals establishing an overall strategy for achieving those goals, and developing plans for organizational work activities”

Why do McDonald’s Manager Plans?According to the approach by McDonalds manager planning is important for setting goals. It is important for every organization to set sum objectives and goals with respect to the customers. Then we plan to establish the strategies in order to achieve those goals.McDonalds basically plan to get the direction that how, when and at what manner work has to be done. They believe that there are many low chances of uncertainty while we plan. It really minimizes the wastage and redundancy. If our employees and other worker will know that what targets are to be achieved and how, then there are very less chances of mistakes, risks, and wastage and this can only be done if we plan.Example:McDonalds is an international organization so they work with all the elegance and sophistication for this they plan their schedules. What steps are they going to take to enhance their quality of the products, what products are needed to launch in order to attract more the customers. All these decisions are taken and then planned according to the requirement.

Goals“Desired outcomes from individuals, groups or entire organization”

Primary Goals of McDonalds:The goals are established keeping in mind the main purpose of the organization either the goals are to achieve good sales only or to satisfy the customer’s needs and wants.McDonald’s goals are established considering their customers at first priority. They believes that if we are fully successful in satisfying our

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customers by providing good quality the n profit box is automatically in our pocket.Their goals involved the accuracy of work, the employees that how capable their employees are, and unto what extent they are able to retain the accuracy.Further they emphasis on the services. It is the major goal of McDonalds to provide the quickest and extraordinary service to their customers.Another highly yearning goal of the organization is to maintain cleanliness to all the outlets of McDonalds.

PLAN:”Documents that outline how goals are going to be met.”

HOW TO PLAN:Mostly plans are describe by the breaths, time frame, specificity and frequency.

PLANS OF McDonalds:Being an international organization McDonalds goes for strategic planning.STATEGIC PALNNING:“Plans that apply to the entire organization, establish the organization’s overall goals. And seek to position the organization in terms of its environment.”McDonald’s plans are long-term in nature. As it is a food business Organization so they have some particular ways of working those cannot be change just in a year or two. Because of this they go for long term planning. Their plans are directionally designed. They believe in innovation for the achievement of goals unto some extent they gives the authority to their employees to do the word.

APPROACHES TO ESTABLISHING GOALS:Normally the organizations go for two kings of approaches for the establishment of goals which are as follows:i) Traditional Goal setting:“An approach to setting goals on which goals are set et the top level of the organization and then broke down into sub-goals for each organizational level.”ii)Management By Objective(MBO):“a process of setting mutually agreed-upon goals and using those goals to evaluate employee performance.”

McDonalds Approach For The Establishment Of Goals:McDonalds goals are established by the “MBO PROCESS”. The reason of carrying this process is to work in a healthy and professional environment which includes the involvement of the managers of all levels, due to which the goal setting can be highly effective. Another

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reason is that it gives the courage and motivation to the employees. By which employees work more efficiently which increases organizations productivity.

FOR EXAMPLE:The top level manager of McDonalds is interested in launching a new flavor of any dessert or any different kind of burger then he will throw his idea to the managers of all level and call in the meeting to discuss this new idea. This will help them in designing a good launch because by the mutual discussion it is easy to scan the conditions that what are the resources status , how employees are going to handle this task, is it suitable to match the capacity of work by the employees. And by then a mutually agreed-upon goal is set which is going to be very productive and helpful to increase the reputation and productivity of the organization.

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HIERARCHY

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ORGANISING

OrganizingArranging and structuring work to accomplish the organization’s goal

Organizational structureThe formal arrangement of jobs with in an organizationACCORDING TO McDonalds:The organizational structure is designed by McDonalds is that they conclude that they design their organization for work that would be done by systematically and orderly.

WORK SPECIALIZATION : The degree to which tasks in an organization are divided into separate jobs.ACCORDING TO McDonalds:McDonalds follows work specialization becausethey know that if the work is divided into specific persons who are specialist in their works so those persons do their jobs very well . And it has a positive effect on the progress of the company.FOR EXAMPLEMC.DONALDS divides the work into several department like serving, preparing of food, answering phone calls and delivering food.

DEPARTMENTALZATION:The jobs are grouped together is called departmentalizationTypes of departmentalization:

1. functional departmentalization2. product departmentalization3. geographical departmentalization4. process departmentalization5. customer departmentalization

ACCORDING TO McDonalds:McDonalds has it's own specific way of classifying and grouping work. It works under functional departmentalization. Where jobs are grouped by functions performed. Which increases the efficiency of the people with common skills, knowledge and orientations

SPAN OF CONTROL :The number of employees a mangers can efficiently and effectively manage. All things equal the larger our wider the span more efficient the organization.

ACCORDING TO MC.DONALD:According to company that it has span of control means. THE NUMBER OF SUBORINATES SUPERVISOR CAN MANAGE. They think

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that wider span can reduce , the cost of the company and it has no effect on the employees performance because their employees are well trained and they perform very well. MC.DONALDS also think that wider span can reduce the cost, speed up decision making, increase flexibility and get closer to the customers. CHAIN OF COMMAND:The continuous line of authority that extends from upper organization levels to the lowest level and clarify who reports to whom. AUTHORITYthe rights inherent in a managerial position.

MC.DONALDS facilitate decision making and coordination and the manager of this organization is also a part of chain of command and are granted a certain degree of authority to meet their responsibilities .to coordinate and integrate the work of employees.

RESPONSIBILITYThe obligation to perform any assigned duties.

MC.DONALDS provides an obligation to perform the duties. This obligation r expectation assume by the employee is called responsibility.

UNITY OF COMMAND:the management principle that each person should report to only on manager.

MC.DONALDS also shows the unity of command where person should report to only one manager. without unity of command, conflicting demands and priorities from multiple bosses can create problems.

DECENTRALIZATION:The degree to which lower level employee provide input or actually make decision.

ACCORDING TO MC.DONALDS.McDonald’s works under decentralization.

ORGANIC ORGANIZATION:An organizational design that’s highly adaptive and flexible.

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MC.DONALDS is an organic organization. its structure is flexible and employees are trained and empowered to handle diverse jobs activities and problems.

Their skills and the support provided by the team members make FORMALIZATION and tight managerial control.

HUMAN RESOURCE MANAGEMENT

Definition:“Activities necessary for staffing the organization and sustaining high employee performance.”

IS H.R.M PROCESS IMPORTANT FOR McDonalds?Yes! It is very important as McDonalds believes:

“OUR PEOPLE ARE OUR MOST IMPORTANT ASSETS”

This is very important for McDonalds because according to the H.R Manager‘if we wont be having the well-qualified and highly trained staff then the organization will not be able to achieve the goals and not possible to increase the productivity.

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H.R.M helps us to find and pick the right person for the right job. But if we wont be having any H.R department in our organization then the selection of the workers and employees would be randomly in nature. We wont be able to seek the potential of the employee and there is a strong chance of the fact that he would be appointed to that job which is not at all of his caliber. If the wrong worker will work on wrong job then it will obviously effect our organization very badly.

HUMAN RESOURCE PLANNING:

Definition:“ensuring that the organization has the right number and kinds of capable people in the right places and at the right time.”

RECRUITMENT:“locating, identifying, and attracting capable applicants.”

McDonalds POLICY OF RECRUITMENT:McDonalds goes for different methods of hiring the employees. The strongest medium for the hiring they carries is through the website. This is a complete job application website for McDonalds from which the interested person can easily apply.The current employee also helps in this by providing knowledge about the organization to other persons.

DECRUITMENT:“reducing an organization’s workforce”

McDonalds POLICY OF DECRUITMENT:In McDonalds the decruitment process depends on the situation.For instance, according to the situation they may fired the employee or give him layoff’s for few weeks. Though it is a tough job for the managers yet important. If the particular employee in no more productive for the particular job then according to McDonalds policy they give them job sharing chance as well.

SELECTION:“screening job applicants to ensure that the most appropriate candidates are hired.”

SELECTION PROCESS IN McDonalds:In the organization, first if the person is hired then it is important to select the person for the right job according to his potentials and capabilities.

FOR EXAMPLE:

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If the applicant is expert in being a finance manager of McDonalds and by wrong selection he is appointed as a branch manager then this really will result in a big disaster for the company.

SELECTION DEVICES USED BY McDonalds:The device which McDonalds goes for are :i) The Applicant Formii) Interviewsiii) Background Investigationsiv) Physical Examination

ORIENATTION: “introducing a new employee to his or her job and organization”

ORIENATTION SESSION IN McDonalds:when ever any new employee is appointed McDonalds arranges an orientation session for him in which he get to know about the organization. The rules and regulations, the working patterns of McDonalds. In the session he is also fortune to have an introduction about his job by the seniors which helps him in future to perform his duties properly.

EMPLOYEE TRAINING:“training is an important activity in H.R.M, as job demand changes, employee skill have to change”

TYPES OF TRAING:i)generalii)specific

TRAINING OF McDonalds EMPLOYEES:McDonalds training includes both the types with addition McDonalds organized some course papers as a part of training which helps in learning more.TRAINING METHODS:i)Tradional training methodii)Technology based-training method

McDonald’s TRAINING METHOD:The training method followed by McDonalds depends upon the nature of the job.If it is related to cooking task and stuff then they will go for the tradional training method . but as far as the training for the managerial activities are concerned they follow the technology based training method.

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COMPENSATION AND BENEFITS FOR THE McDonalds EMPLOYEE:Just to encourage and reward the top performance of the employee McDonalds gives them bonuses and promote them to other positions, they also gives the incentives of free medical for him as well as for his family. The application of this remuneration starts from the middle-level managers and so on.

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REVIEW OF INTERVIEW

AN EVENING WITH MCDONALD’S BRANCH MANAGER

Q.1) Your Name?Ans) FARAZ HASSANQ.2) Education?Ans) Masters in Business Administration from Karachi University majors in Marketing and ACCA.Q.3) Designation?Ans) Branch Manager in Mc.Donalds.Q.4) Working Experience?Ans) 3.5 years.Q.5) How you are going to justify the execute strategic roadmap of Mc.Donalds “PLAN TO WIN”?Ans) Planning is important for every organization, we plan to achieve, get directions to work on, and planning helps in acquiring our goals effectively.Q.6) Being a planning manager what points you keep in mind while establishing the strategy for the achievement of goals?Ans) We put our most emphasize on the accuracy of work, good quality of our product, efficient service and cleanliness upto all levels.Q.7) What are the goals and major priorities of the company?Ans) Our goals are to provide good quality stuff to our customers, satisfy their needs and wants and cherish them with our exciting offers.Q.8) Which kind of planning is used Operational or strategic?Ans) Mc.Donalds goes for strategic planning, our plans are long term in nature and we go for innovative ideas and ways of doing work.Q.9) Does the organization go for the traditional goal setting or the MBO process?Ans) Mc Donalds managers manages their work by objectives.Q.10) Is the organization used to change their goals and plans according to the circumstances and situation changes?Ans) Goals of our organization never changes but plans are diversified in nature.Q.11) Is short runs plans or long run plans are effective for your organization?Ans) In sum situations short run plans are very effective.Q.12) Do you use any kind of technologies in your managerial communication?Ans) There are certain tools and technologies we use in our managerial activities e.g. video conferencing, poly-com(video calling technology).

Q.13) What are the challenges you faced in your organization, would you like to mention some of them?

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Ans) As our countries situation varies, economy and security are the major challengesQ.14) How you organize tour work to make your task more effective?Ans) Our organization tasks are accomplished in a schedule manner. The jobs of all levels managers are designed atleast a month before to work more effectively.Q.15) What kind of departmentalization you organization carries?Ans) We carries functional departmentalization.Q.16) What do you think that work specialization is important for the organization?Ans) Yes! It is very important.Q.17) Is Mc.Donalds based on work organization?Ans) Yes!Q.18) How many numbers of employees are being managed by you? what are the problems you faced while you managed them?Ans) almost 43 employees, no problems.

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AN EVENING WITH MCDONALD’S H.R MANAGER

Q.1) Your name?Ans) SHAUKAT ULLAH KHAN.Q.2) EDUCATION?Ans) Masters in Public Administration from Karachi University majors in HUMAN RESOURCE.Q.3) Designation?Ans) Working as a H.R MANAGER in McDonalds.Q.4) Working Experience?Ans) 5years.Q.5) According to your experience the grapevine(rumors, gossips)remain helpful to your organization or does it have any harm as well?Ans) Upto some extent they does help your organization to flourish.Q.6) Does HRM helps in making company’s strategy more productive?Ans) Yes, HRM process helps in creating more productive work because if Mc.Donalds hired brilliant and worthy employees it is beneficial for our organization.Q.7) What are the composition benefit and remuneration (payment, salary), while hiring?Ans) We offer a salary package + bonuses and free medical for the employee and to his or her family.Q.8) Is there any concept of EMPLOYEES INSURANCE?Ans) Employees insurance policy is implemented to the middle line managers and the proceedings.Q.9) Does you organization carries orientation session?Ans) Yes, here is an orientation session for the new employees.Q.10) What you will say regarding the training of the employees?Ans) We have certain policies for the training of the new employees, Mc.donalds organizes sum related course papers which helps to learn more business techniques.Q.11) Do you have any pattern regarding the EXIT INTERVIEW of the employees?Ans) Yes I do setup an Exit interview session.

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SUMMARY OF MCDONALD’S

Founded

May 15, 1940 in San Bernardino,

California

McDonald's Corporation, 1955 in

Des Plaines, Illinois

Founder(s)

Dick and Mac McDonald McDonald's

restaurant concept

Ray Kroc, McDonald's Corporation

founder.

Headquarters Oak Brook, Illinois, USA

No. of locations 31,000+ worldwide[1]

Area served Worldwide

Key peopleJames A. Skinner

(Chairman) & (CEO)

Industry Restaurants

Products

Fast Food

(hamburgers • chicken • French

fries

• soft drinks • milkshakes • salads

• desserts • breakfast)

Market cap US$ 60.07 billion (2008)

Revenue ▲ US$ 22.79 billion (2007)

Operating income ▼ US$ 3.879 billion (2007)

Net income ▼ US$ 2.359 billion (2007)

Total assets ▲ US$ 29.391 billion (2007)

Total equity ▼ US$ 15.279 billion (2007)

Employees 390,000 (2008)

Website McDonalds.com

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SURVEYS

COMPETITORS OF MCDONALD’S

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NOTE: This survey statistics has been made by the analysis of questionnaires filled by the customers.

MCDONALD’S OVERALL EVALUATION (OUT OF SCALE OF 100)

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NOTE: This survey statistics has been made by the analysis of questionnaires filled by the customers.

SUMMARY OF EXPERIENCES

HUSSAIN AFTAB CHANGI: As my personal survey experience is concern, to visit McDonald’s

was a tremendous and fabulous experience for me. It was my first

organizational research project on university level so I am delighted

to work on it with my team mates. McDonald’s is a wonder place for

food and fiesta activity. It is an entertainment food restaurant which

provides quality food with fine customer service.In the end I would

like to thank all my mates Natasha, Arooj, Neha, Maria and Faizan

for there support and cooperation and for showing there

enthusiastic interest in assingment.

HAPPY ENDING

NATASHA SAHER:Though it was my first experience to visit any company and to make

a research on it, I am pleased to work on it and I am happy that

finally we are done with our task. The whole trip to McDonalds was

superb for me especially the interview session because it gives me

innovative ideas and concept and current information related to

corporate world. In the end while I am putting my pen down, I would

like to thank all my group members for working effectively for the

project.

FAIZAN ALI:From my point of view McDonald’s experience for me was good

because I realy enjoyed there. The manager was so kind and very

cooperative with us. Actually I visit McDonald’s hardly 1 or 2 times a

year with my family but when I visit with our project members for

the organizational research task of our management project it was a

great experience for me and I am looking forward and hope to have

such assignment project in future.

AROOJ IBRAHIM:My experience to McDonald’s was great as I enjoyed a lot there with

my squad members. The managers was having a humble and nice

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attitude towards us, he gave all the answers of all the questions

very pleasingly, and showed a great co-operation.

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RECOMMENDATIONS

Though McDonald’s is a legendary player of the food chain business

so they don’t carry much flaws but still with respect to our research

we would like to recommend some points.

As they have self service process of the customers which

needs to be change by providing ease to the customers.

Need to work on there pricing strategies, enhance there food

meal range and bring up with more taste in the food.

Must need to innovate there training methods to work more

effectively.

CONCLUSION

McDonald’s is an international food chain organization and work

very effectively carrying all the managerial function in such a way to

b more famous among the customers. Their employees are highly

qualified and well trained who work with full zeal and zest in order

to achieve the goals and objectives of the company. According to

the survey we also came to know that the cleanliness and the

eternal environment of all the outlets of McDonald’s are very well

maintained which really gives pleasant place to the people to enjoy.

X-X-X-X-X-X-X-X-X-X-X-X-X-X-X-X-

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McDonald's DHA Corniche Plot No. P-58, DHA Beach,