1. Know Your Community:Keys to researching your community
2. www.mccrindle.com.au Foundational principals1. Be ethical
& responsible2. Be professional: Identify who you are &
what you are doing3. Remain independent & neutral4. Be
transparent: Give feedback / release results5. Your research is as
strong as your respondents 3. www.mccrindle.com.au 10 Commandments
of surveying1. Clear purpose2. Short and snappy3. Maximum question
value4. Incentives5. Cross section principle6. User friendly7.
Email properly8. Think about your response rate9. Numbers speak for
themselves10. Dont report out of context. 4.
www.mccrindle.com.auPreparing a moderators guide1. Guides can be
used for focus groups, in-depths and community forums.2. Purpose:
the why3. Length: 90 minutes4. Warm up questions5. Sections &
logical flow6. Get creativetell a story!7. Include a survey8. Stay
neutral / non-biased 5. www.mccrindle.com.au Running a focus
groupRemember:1. Environment2. Professionalism3. Recording4.
Incentives5. Purpose & demographic6. Neutral & positive7.
Stay on track8. All have something to say9. Timing 6.
www.mccrindle.com.auExample opening of a moderators guide: Welcome
/ introduce yourself to participants- Did you have any trouble
getting here?- Have you been to a focus group before? Introduce
topic Today we will be talking about our localcommunity Lay down
the ground rules: Session is being recorded for research purposes.
Information used for research purposes only you have
beenspecifically recruited because of your demographics, so in a
senseyoure representing a large group of people. So please share
youropinions through the group because we need you to represent
thatgroup. Your opinions are important. So please feel free to
speak yourmind. (Fill-in meet and greet for latecomers) Hand out
incentive Have each participant introduce themselves to the group
interms of:- Name, how long theyve lived in the local area and
onething they like about it. 7. www.mccrindle.com.au Example
sign-in sheet 8. Preparing a community engagement forum1. Three C
strategy: communication, consultation & connection = community
engagement2. Length: 2 hours3. Participants: 15+ people, diverse
stakeholders 9. Before the forum:Facilitation guide (similar to
focus groups but influenced by three
Cs).Incentives.Environment:Cabaret tables preferred for group work
(half rounds)Professional spaceLunch/tea &
coffeeEquipment:Recoding devicesButchers paperSurveys or voting
technologyRoaming microphoneTeam:2 team minimum + a note taker. 10.
Communication (20 minutes)This is your opportunity to provide
information to your keystakeholders.What are the trends that will
impact them?What changes or challenges lie ahead?What timelines and
core issues do they need to be across?Add VALUE. 11. Consultation
(40 minutes)Break-out groups around discussion pointsBrainstorming
on butchers paperInteractive voting as a groupBring all ideas back
to the table to discuss and vote onsolutions. 12. Connection (40
minutes)The aim of a forum is to bring diverse
stakeholderstogether. Its two way communication where
differentgroups have an opportunity to understand and
relate.Experts panelsKey stakeholder panelsFacilitated
discussionMixed groupsMeet and greets 13.
www.mccrindle.com.auRunning a CEF Remember: 1. Communication,
consultation, connection 2. Positivity important 3. Keep the
microphone close 4. Timing is everything 5. Survey data and
verbatim critical 14. www.mccrindle.com.au [email protected]+61
2 8824 3422
