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Residential Fire Sprinklers “Starting Your Business Plan”

Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

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Page 1: Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

Residential Fire Sprinklers“Starting Your Business Plan”

Page 2: Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

Residential Fire Sprinklers: Starting Your Business Plan

SpeakerSteven Scandaliato is Principal and a NICET IV certified Senior Engineering Technician with SDG. Born and raised in the AEC industry, Steven has over 30 years experience in fire protection engineering, design and project management covering all types of fire suppression and life safety systems. He serves on the Technical Advisory Committee for the American Fire Sprinkler Association and represents AFSA as a member of the NFPA 13, 101 and 5000 Committees. He is published in several periodicals including articles

for the NFPA Journal, Fire Marshals Quarterly and American Society of Plumbing Engineers. He is also a contributing author to the text published by NFPA/SFPE titled “A Designers Guide To Automatic Sprinkler Systems” and has presented seminars throughout the country for AFSA, SFPE and ASPE. Spanning his 30 year career in fire protection, Steven has designed hundreds of residential fire sprinkler systems including simple tract homes, to complex custom and multi-family. He is part of the Fire Smarts Faculty and a member of NFPA and SFPE. www.scandaliato.com

Page 3: Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

Residential Fire Sprinklers: Starting Your Business Plan

Agenda

What is a Business Plan

Why do I need a Business Plan

How do I create a Business Plan

Page 4: Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

Residential Fire Sprinklers: Starting Your Business Plan

What is a Business Plan A business plan is a formal statement of a set of

business goals, the reasons why they are believed attainable, and the plan for reaching those goals.

It may also contain background information about the organization or team attempting to reach those goals.

Different types of plans…depends on audience

Page 5: Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

Residential Fire Sprinklers: Starting Your Business Plan

Why do I need a Business Plan

Why make a plan for anything?

External

Internal

Strategic Planning - Business plans that identify and target internal goals, but provide only general guidance on how they will be met

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Residential Fire Sprinklers: Starting Your Business Plan

How do I create a Business Plan Outline of Major Categories

A. Your Concept or Idea

B. Your Company Structure

C. Your Deliverable or Service Provided

D. Your Market

E. Your Sales Forecast

F. Your Marketing Plan

G. Your Web Plan

H. Your Management Team

I. Your Financial Plan

Page 7: Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

Residential Fire Sprinklers: Starting Your Business Plan

How do I create a Business Plan Outline of Major Categories

A. Your Concept or Idea Plan objectives – specific goals that can be measured

13D Sprinkler Contractors plans to:

1. Significantly expand into the residential sprinkler contracting market to improve profit margins and increase local market share.

2. Expand services and decrease costs by creating a permanent residential installation crew, as well as adding field superintendents and office administration support to our staff.

3. Begin to market and offer services in the location area in preparation for opening an office there in Year 4.

Page 8: Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

Residential Fire Sprinklers: Starting Your Business Plan

How do I create a Business Plan Outline of Major Categories

A. Your Concept or Idea Mission Statement – establish fundamental goals for quality,

customer satisfaction, employee welfare, compensation to stakeholders etc…

13D Sprinkler Contractors Mission Statement:

13D Sprinkler Contractors strives to offer our clients superior quality design and installation of residential fire sprinkler systems while maintaining a consistent level of cost efficiency. The protection of Life and Property will always be 13D Sprinkler contractors most valuable attribute.

Page 9: Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

Residential Fire Sprinklers: Starting Your Business Plan

How do I create a Business Plan Outline of Major Categories

A. Your Concept or Idea Keys to Success – What will make the difference between success

and failure…

The potential market in residential fire sprinklers is significant. In order for 13D

Sprinkler Contractors to operate in this market the following tasks will be essential.

Secure at least five small to medium sized projects within the next six months.

Expand our customer base through expansion into other geographic areas to retain a sufficient level of profitability.

Increase marketing expenditures by X%.

Page 10: Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

Residential Fire Sprinklers: Starting Your Business Plan

How do I create a Business Plan Outline of Major Categories

A. Your Company Structure Company Summary – Brief history of company; how it got started,

who started, if it joined with others or what markets is grew into…

“ABC Plumbing Company, Co. started in 1935 when Dominick Scandaliato began his

own company in the Colorado Springs area…”

Page 11: Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

Residential Fire Sprinklers: Starting Your Business Plan

How do I create a Business Plan Outline of Major Categories

A. Your Company Structure Company Ownership – Describe the ownership and legal

establishment of the company, eg. C, LLC, Sole Proprietorship.

“13D Sprinkler Contractors is a LLC registered in the state of Arizona. 13D Sprinkler

Contractors is exclusively owned by Mr. Dominick Scandaliato (50%) and his partner,

Steven Scandaliato (50%). The company is expecting to alter to a Class C corporation

chartered in Arizona in 2012. This will create greater investment opportunities

through the acquisition of investment capital from a limited number of shareholders.”

Page 12: Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

Residential Fire Sprinklers: Starting Your Business Plan

How do I create a Business Plan Outline of Major Categories

A. Your Company Structure Start-up – Develop a table or chart that details the items that will

require capital to get things started… What kind of start up expenses do you need to fund?

legal fees

office space

office supplies

tools, trucks

What kind of assets are required?

cash (payroll)

inventory

depreciable equipment

Page 13: Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

Residential Fire Sprinklers: Starting Your Business Plan

How do I create a Business Plan Outline of Major Categories

A. Your Deliverable or Service Provided (what are you selling)

Summary – describe the services you are going to offer and plans for future services based on growth or market share…

13D Sprinkler Contractor will provide turn-key residential fire sprinkler systems designed and installed to national standards as required by local jurisdictions and adopted codes. These services will include:

a. System Design

b. AHJ Approval and Permits

c. System Installation

d. Inspection and Maintenance

Page 14: Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

Residential Fire Sprinklers: Starting Your Business Plan

How do I create a Business Plan Outline of Major Categories

A. Your Market Define – describe who you are going to sell these services to…

Tract Home Builders

Semi-Custom Home Builders

Custom Home Builders

Individual Clients – architects,

design firms, developers

Page 15: Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

Residential Fire Sprinklers: Starting Your Business Plan

How do I create a Business Plan Outline of Major Categories

A. Your Marketing Plan Company Identification – what are your characteristics and how

do they fit with your potential market…

Essential Standard Components

1. Strategy

2. Competitive Edge

3. Positioning Statement

Page 16: Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

Residential Fire Sprinklers: Starting Your Business Plan

How do I create a Business Plan Outline of Major Categories

A. Your Marketing Plan Company Identification – what are your characteristics and how

do they fit with your potential market…

Strategy (SWOT analysis)

1. Strengths

2. Weaknesses

3. Opportunities

4. Threats

Page 17: Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

Residential Fire Sprinklers: Starting Your Business Plan

How do I create a Business Plan Outline of Major Categories

A. Your Web Plan Summary and Strategy – Online marketing focus on target markets

emphasizing ways your unique ways to provide services…

HIRE SOMEONE!!!

1. Logos

2. Colors

3. Page Friendliness

4. Precise Information…

Page 18: Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

Residential Fire Sprinklers: Starting Your Business Plan

How do I create a Business Plan Outline of Major Categories

A. Your Management Team Summary – How many employees the company has or will need,

how many managers, are the managers owners…etc.? 13D Sprinkler Contractors management consists of Mr. Dominick Scandaliato and

Mr. Steven Scandaliato. Dominick will concentrate on client contacts and bidding along with overall management of the company. Steven will be the company's General Project Manager, coordinating all project management and concentrating on cost controls, suppliers, day-to-day project supervision, labor relations, etc. Mrs. Monette Scandaliato will be our office manager, handling client satisfaction, invoicing, permitting, and general book keeping. Most of our labor needs will be met with current field employees. The company is planning to expand its personnel to add a number of job superintendents as soon as the number of projects increases. These superintendents will have the following duties:

Direct supervision of all work at the job site.

Quality control.

Page 19: Residential Fire Sprinklers “Starting Your Business …firesmarts.com.s3.amazonaws.com/webinar/FireSmarts...Residential Fire Sprinklers: Starting Your Business Plan Speaker Steven

Residential Fire Sprinklers: Starting Your Business Plan

How do I create a Business Plan Outline of Major Categories

A. Your Financial Plan Summary – Overview of how fast the business is expected to

grow, how do you intend to finance that growth and expected profit and loss values.

“The following sections are the financial projections for 13D Sprinkler Contractors for the next three years. These tables represent a conservative estimate of revenues, expenses, and growth. We do not anticipate a significant increase in profits until 2013, as we will need time to penetrate our new market. We plan on basing dividend payouts on overall performance and health of the company and may decide to retain such earnings for future growth.”

Pipeline Report

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Residential Fire Sprinklers: Starting Your Business Plan

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Residential Fire Sprinklers: Starting Your Business Plan

Pipeline Report

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Residential Fire Sprinklers: Starting Your Business Plan

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RESOURCESFire Smarts - www.firesmarts.com

www.ResidentialFireSprinklers.com

PHCC - www.phccweb.org

Marketing Handbook For the Design and Construction Professional - SMPS (Society for Marketing Professional Services)