Resources and Development Division– Liaison, Information and Internet Department Resources and Development Division– Liaison, Information and Internet

Resources and Development Division– Liaison, Information and Internet Department

KKL-JNF Online Marketing Tools for Your Use

Donation Process Pyramid

Loyalty

Follow-up

Recognition

Fundraising

Convincing

Support

Empathy

Knowledge

Awareness

Lack of awareness

Repeat Contributions

Lack of Awarene

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aren

es

s

Empathy

Support

Fundraisin

g

Mass Marketing

Mass Marketing

Information Production: News and Marketing

Tools:Internet, YouTube,

Newsletter

Kn

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Reco

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Donat

ion

Follow-Up

Tools:Internet –personal code;

Personal video;Targeted articles

Personal Connections

Personal Connections

Personal Information; Donor Appreciation and Report Back;

Video for annual donors events. Various Languages

Contribution

Loyalty

Mass Media: Examples of News UpdatesMass Media: Examples of News Updates

Operation Protective Edge Operation Protective Edge


France: Israel Today and Tomorrow France: Israel Today and Tomorrow

Canadian PM Harper at the Hula Lake ParkCanadian PM Harper at the Hula Lake Park


Special Events Missions and Ceremonies

Conferences


Personal Communication: Examples of Reports Back to Donors. Personal Communication: Examples of Reports Back to Donors.

Efrat the psychologist, addressing the donors from Canada. “We are planning a big celebration for the opening of the new center, and we really hope you will join us. We are full of gratitude for the wonderful gift you have given us.”

“Animals reflect what we are going through and help us understand ourselves better,” said Yonatan.

Canada: Retorno – Center for Animal Assisted TherapyCanada: Retorno – Center for Animal Assisted Therapy

Hernan Olisky from Moshav Mavkaim: “This shelter could save my life and the lives of other people. We have been given a feeling of safety.”

“The contributions of Friends of KKL-JNF all over the world give us strength to be strong, to believe in our future and to know that we are not alone,” concluded Alon Schuster, Mayor of the Shaar Hanegev Regional Council.


International: Life Saving Portable Bomb SheltersInternational: Life Saving Portable Bomb Shelters

“All the sewage from the kibbutz used to flow into the streambeds, and this caused environmental damage,” said Gustavo Rochman, CFO of Kibbutz Hatzerim.


Australia:Hatzerim Water Reclamation Facility Brings Life to the NegevAustralia:Hatzerim Water Reclamation Facility Brings Life to the Negev

"Sigal Moran, Mayor of the Bnei Shimon Regional Council: “The true response to all those who would like to destroy us is to reinforce the communities and develop the region. We have been embraced by Jewish Communities all over the world, especially by Australia.”

Marketing Tools: Mass Media and Personal CommunicationMarketing Tools: Mass Media and Personal Communication

KKL-JNF Website. JPOST Green Israel. YouTube ChannelKKL-JNF Website. JPOST Green Israel. YouTube Channel


Examples of special Internet section for your use:Examples of special Internet section for your use:





Number of Visitors to the KKL-JNF Site and the JPOST Green Israel Section:

1,235,226

Number of views on the YouTube Channel this year: 101,791

Number of Visitors to the KKL-JNF Site and the JPOST Green Israel Section:

1,235,226

Number of views on the YouTube Channel this year: 101,791

The 3 most viewed sections: News

Touring Israel in Nature Afforestation and Ecology

The 3 most viewed sections: News

Touring Israel in Nature Afforestation and Ecology


Some Statistics and Data:Some Statistics and Data:

KKL-JNF YouTube ChannelKKL-JNF YouTube Channel


The 3 most viewed films: Growing Forests in the Desert with 49,575 views. Recycling Water in the Negev Desert with 10,846 views Planting Trees, Pushing Back the Desert with 7,984 views

The 3 most viewed films: Growing Forests in the Desert with 49,575 views. Recycling Water in the Negev Desert with 10,846 views Planting Trees, Pushing Back the Desert with 7,984 views

Video productions and live broadcastsVideo productions and live broadcasts

Examples of videos for fundraising eventsExamples of videos for fundraising events



Examples of News videos Examples of News videos



Examples of videos in different languages Examples of videos in different languages


As always, we will be happy to help you with anything you might need for your work

Please Contact us at:Email: [email protected]

Tel: 972-2-6583354

mailto:[email protected]

Documents

Resources and Development Division– Liaison, Information and Internet Department Resources and Development Division– Liaison, Information and Internet