The Resume & LinkedInPresented by Michael T. Breslin

Lally Office of Career Management and Professional Development9/9/2015

What does the resume do?

How does the resume do that?

• Summary• Writing descriptors• Strategic use of Keywords• Appealing to ATS• Any other basics we can get to

Agenda

• Who are you?• Who is the person who gets the job you want?

Gap Analysis

• “Pharmaceutical marketing executive with 20 years of experience creating commercial infrastructures, growing brands, and optimizing product value throughout launch, re-launch, and sunset life cycles across all customer segments—payers, physicians, and patients. Lead global marketing and commercial operations teams with P&Ls up to $2B.”

• “EHS director with 20 years of experience driving regulatory compliance and employees’ health and safety across industries—manufacturing, retail, and healthcare. Develop award-winning, injury-reducing ergonomic equipment. Launch LMS training programs and engaging websites to inform thousands of employees.”

• “Online ad sales director with 12 years of experience leading sales teams in start-up, rapidly growing, and established companies. Maximize profitability of ads across all platforms, including games, mobile, social, and web. Consistently exceed revenue targets—even when battling Facebook and other relentless competitors in crowded markets.”

Summary - Examples

• Tailor your summary to each job application• Focus on specific results• Note the types of organizations and industries

you’ve worked in• Avoid generic terms

Summary – Best Practices

Summary Examples and Best Practices from, “Yes, Your Résumé Needs a Summary”, HBR, Jane Heifetz, July 28, 2015

• Degree – MS in Supply Chain Management• Your most relevant experience – Be specific• Your most relevant skills – Be specific• No opinions – They lack credibility

– Bulleted statements– Instead of a paragraph– Are acceptable

• No Summary is also acceptable• Keywords

Summary

• This section is vital for some• Customize the Title of this section. For example:

– FINANCE PROJECTS– ANALYTICS RESEARCH PROJECTS– ACADEMIC PROJECTS– PRACTICA AND CAPSTONE

• Describe like it’s a job• Keywords

Relevant Projects

• Can include– Jobs– Internships– Volunteerism– Student groups and activities

• Metrics if you have them• Relevant details• Keywords

Experience

Action Words Conducted Determined Calculated Developed Drafted Wrote Authored Measured

Maintained Created Analyzed Modeled Performed Researched Presented Won

Predicted Collaborated Visualized Assessed Evaluated Represented Interviewed Scoped

Never use “Responsible for…”

No tables/text boxes on the resume• Unless you PDF it

Don’t use these statements• “To obtain a position where I can use my skills to further my career…”• “…where I can exhibit hard work and enthusiasm…”• “Highly motivated, enthusiastic, people person…”• “…looking to gain experience…”

How many pages?

Warnings

• Every responsibility, experience, accomplishment• Longer than one page? Good!• You don’t know what the next job will require• Edit and reformat once we have a target

Master Resume

Other Resources

• Name• Headline• Summary• Experience• Anything else we can get to

LinkedIn Agenda

What we see first

Name Geographic AreaHeadline Industry

• Should match all other appearances of your name/brand– Resume– Cover Letter– Google+– Facebook– E-mail signature

Name

• Establish and reinforce your brand

• Use them EVERYWHERE

• Find them:– Relevant job postings– Other LinkedIn profiles– Industry articles– Coursework

Keywords

• If you don’t know what you want to do– MS candidate in Business Analytics | SQL | Data

Mining | ETL• If you know what you want to do– MBA candidate and aspiring Mergers and

Acquisitions Analyst | Corporate Finance

Headline – load keywords

• There are 147 choices

• Do not choose “Education Management”

• Choose based on what you know right now– You can always change your mind

Industry = another keyword

• Tell your story– Motivations

• “I love using my portfolio analysis skills to solve complicated asset allocation issues”

– Skills• “Through my MS in Quantitative Finance, I’ve developed the ability to…”

– Aspirations• “I’m looking to begin my career (with a type of company/in a specific

industry)”– “When I’m not elbow deep in VBA macros, I run obstacle races

and…”– List your keywords and skills

Summary

• Present Job Title– MS in Supply Chain candidate • Do not use this as your default Headline

• Keywords in Job Titles – SEO looks for them– Supply Chain Intern– Operations Project Assistant– New Product Development Associate

Experience

• Tell your story– Humans are hardwired to respond to stories• Why did you do this job?• What did you learn?• What types of people did you work with?• How are you better now because of it?• Use keywords throughout

More Experience

• Many opportunities for keywords• Supports your story and your brand

Still More Experience

• These should be relevant and descriptive– Pictures– Presentations– Portfolios– Video

• LinkedIn =/= Facebook

Add Media

• Used in LinkedIn’s education page search

• Two kinds of skills:– The tool (Microsoft

Excel)– What you do with the

tool (Cash Flow Analysis)

Skills

• Always be updating your LinkedIn profile– But we don’t all need to know everything

• Updates engage your audience more than most other LinkedIn actions

• Next steps– Building a relationship strategy– Targeting employers / contacts

(Never) The End