Retail Advertising Rate Book 2016

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T H E S A N D I E G O U N I O N - T R I B U N E • R E TA I L A D V E R T I S I N G R AT E B O O K 2 0 1 7

RetailAdvertising

Rate Book 2017

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T A B L E O F C O N T E N T S

R A T E S E F F E C T I V E J A N U A R Y 1 , 2 0 1 7

Retail Advertising Rate Book 2017

Page The San Diego Union-Tribune Offices ........................................2 Community and National Memberships .....................................2 Who's Who at The San Diego Union-Tribune .............................3

Commission and Terms of Payment ...........................................4 •Policy .................................................................................4 PrintPortfolio ................................................................................5 Retail Dollar-Volume Agreements ..............................................6 Full-Run Frequency Program .....................................................7 Print Zones •ZoneDiscount ....................................................................8 •ZoneZipCode/Communities ..............................................8 •ZoneZipCode/CommunitiesMaps............................... 9-10

Ad Specs •MechanicalMeasurements ..............................................11 •ROPMinimumDepthRequirements .................................11 •DIgitalAdGuidelines ........................................................11 Color Rates •ROPColorRates ..............................................................12 •ZoneColorRates .............................................................12 •RetailGroupRates ...........................................................12 Deadlines •DisplayDeadlines ............................................................13Preprint Products •GeneralPreprintProducts ................................................14 •GeneralPreprintGuidelines ..............................................14 •GeneralPreprintRates .....................................................15 •U-TNotes ........................................................................16

PageSpecial Sections •SpecialNewsPages&Sections .......................................17 •SanDiegoUnionTribune.com .............................................17 •SpecialSections/EventsCalendar ....................................17 Special Classifications •Directories .......................................................................18 •ShoppingCenterRates ....................................................18 •GuaranteedPositions .......................................................18 •Entertainment/Night&Day ............................................18 •LegalRates ......................................................................18 •Non-ProfitRates ..............................................................18 •PoliticalandAdvocacyRates ............................................18 •PreprintedPaperBags .....................................................18 •PreprintedPolybags .........................................................18 •ProductSamples..............................................................18 •ReligiousRates ................................................................18 •Restaurants .....................................................................19 •SundayComics ................................................................19 •FlySheet .........................................................................19 •Spadea ............................................................................19 •Gatefold ...........................................................................19 •HoyAdvertisingRates ......................................................20 •PACIFICMagazineRates ..................................................21 Customer Services •MarketResearch .............................................................22 •CreativeServices .............................................................22 •DispatchServices ............................................................22

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THE SAN DIEGO UNION-TRIBUNE COMMUNITY AND NATIONAL MEMBERSHIPS

• Advertising Club of San Diego

• Alliance of Audited Media (AAM)

• American Advertising Federation (AAF)

• Better Business Bureau (BBB)

• Building Industry Association (BIA)

• California Newspaper Advertising Executives Association (CNAEA)

• California Newspaper Publishers Association (CNPA)

• California Restaurant Association San Diego County

• Chula Vista Chamber of Commerce

• Coronado Chamber of Commerce

• Coronado Real Estate Association (CREA)

• Fair Housing Council

• Greater San Diego Chamber of Commerce

• International Newspaper Marketing Association (INMA)

• Metro Comics

• National Association of Hispanic Newspapers (NAHP)

• National City Chamber of Commerce

• New Car Dealers Association (NCDA)

• Newspaper Special Section Network (NSSN)

• North County Professionals Association

• North San Diego County Association of Realtors (NSDCAR)

• Point Loma Ocean Beach Real Estate Association (PLOBRA)

• San Diego Association of Realtors (SDAR)

• San Diego County Apartment Association (SDCAA)

• San Diego Direct Marketing Association

• San Diego Hospitality Human Resources Association

• Smart-Circ of America

• South San Diego Economic Development Council

• Sunday Magazine Bureau

• Tribune Media Services, Inc.

• Western Classified Advertising Association (WCAA)

SAN DIEGO

SAN DIEGO OFFICE

STREET ADDRESS The San Diego Union-Tribune600 B Street Suite 1201San Diego, CA 92101

PHONE NUMBERSM-F8:30a.m.to5:30p.m.PHONE: 619-299-3131

P.0. BOXThe San Diego Union-TribuneP.O. Box 120191San Diego, CA 92112-0191

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WHO’S WHO AT THE SAN DIEGO UNION-TRIBUNE

SENIOR LEADERSHIP

Tim RyanPresident of Tribune Publishing

Jeff LightPublisher and Editor-in-Chief

Sr. Director, National Strategic Advertising ______________Rita Jurczyk

619-293-1424|[email protected]

Sr. Director, Digital Sales & Strategy ____________________Zack Watson


Sales Manager, Retail Advertising - Central/South _________John Fields


Sales Manager, Automotive _________________________ Paul Ingegneri


Sales Manager, Retail Advertising North _________________ Carla Royter


Sales Manager, Classified/Recruitment _________________ Diane Lucas


Sales Manager, Real Estate __________________________Howard Kurtz


Sr. Director, Financial Analysis _______________________Betty Symons


Director, Entertainment Brands ________________________David Perloff


Community Relations Marketing Manager ______________ Edith Zamora


Paul IngegneriVP, Advertising [email protected]

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COMMISSION & TERMS OF PAYMENT

Our retail rates are non-commissionable. However, for your convenience, you may submit a written request to have your ads placed through your advertising agency at the commissionable retail rate.

You can establish billing directly with your agency, but keep in mind that the advertiser is ultimately responsible for payment of all invoices. When we accept advertising on a credit basis, payment is due according to the terms on the invoice. Cash discounts are not available.

POLICY

The retail rates apply if you sell goods or services through one or more retail outlets that you own and operate within San Diego, Imperial, Orange, Riverside counties or Mexico (Ensenada North). Retail rates don’t apply to any ads that fit in the General or Classified category. The classification of all advertising will be determined by the publisher.

1. Position orders: We will attempt to place advertisements in line with your preference, but as advertising positions are not guaranteed, we can make no adjustments if and when a position request is not fulfilled. We cannot accept advertising orders which direct an ad to be omitted if not run in a special position or on a designated page.

2. Display advertising set to resemble news content will be labeled “ADVERTISEMENT.”

3. Liability for errors: The San Diego Union-Tribune is liable for errors in advertisements only when it fails to correct errors plainly marked by the advertiser on the proof and returned to the office by the designated proof-return deadline. Our liability then shall be limited to the actual cost of the portion of the advertisement occupied by the error.

4. Solid reverses must be screened to 80% tone if they occupy more than 30% of the entire ad (on ads 6-column-inches or larger).

5. The San Diego Union-Tribune reserves the right to reject any advertising.

6. The San Diego Union-Tribune reserves the right to revise its advertising rates at any time upon 30 days written notice. Advertising agreements accepted are subject to this reservation.

7. The advertiser may cancel his or her advertising agreement without an adjustment charge on the date the new or higher rates become effective, provided written notice of such a cancellation is given to Union-Tribune Publishing Co. before said date.

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PRINT PORTFOLIO

DISPLAY ADVERTISING Business ProfileClassifiedsCreative Ad PositionsCustom Directories/GuidesFront Page AdsPremium Ad PositionsROP AdvertisingThe San Diego Union-Tribune Zone Advertising

RETAIL ADVERTISINGCustom Prints & GlossiesEarly SundayU-T NotesPrint Plus/Preprints & Inserts Sunday’s BestSpadea/GatefoldsTMCToppers/Polybags

EDITORIALDaily Sections Business Local SportsWeekly Sections Arts + Culture/Travel Food Health Home Military New Homes Night & Day Real Estate RPM Weekend Wheels

Special Sections

MAGAZINESDining MagazineEldercare Magazine Nonprofit Magazine PACIFIC Magazine

HISPANIC ADVERTISINGHoy SDHoy Fin De Semana Mexico

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The San Diego Union-Tribune: Published seven days a week.

Adjudication: The San Diego Union-Tribune. Court Decree 169895. Est. 1868

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RETAIL DOLLAR-VOLUME AGREEMENTSThe more you run, the more you save! Take advantage of these rates with a signed agreement.

The following items apply to both Dollar-Volume & Frequency Agreements:1. Miscellaneous charges do not count toward the Dollar-Volume Agreement (i.e., velox charges, printing charges, postage charges, solo-mail charges,

transportation charges, split-run charges, surcharges, etc.).2. Dollar-Volume contract advertisers have the opportunity to earn lower rates as expenditures increase. Lower rates will apply as levels above signed

agreement are achieved.3. Frequency agreement insertions are based on the calendar week.4. BONUS/PREMIUM DAY DISTRIBUTION: Certain days are designated as Bonus/Premium Circulation Days, when Sunday subscribers receive our product.

On these dates, Sunday preprint quantities, Sunday ROP and color rates will apply. Bonus/Premium Days: January 13, February 4, 10, 26, March 26, April 23, May 26, 28, July 2, 28, September 3, October 1, 6, November 10, 23, 24, December 24, 29.

FULL Mon-Wed Thur-Sat Sun PreprintNon-Agreement Schedule $254.00 $288.00 $346.00 ANet Annual Dollar-Volume Agreement $2,500 $205.70 $227.75 $269.70 A $5,000 $192.05 $212.70 $252.50 A $7,500 $173.00 $191.55 $226.80 A $15,000 $160.35 $177.55 $210.70 B $25,000 $154.10 $170.65 $202.60 B $50,000 $148.95 $164.95 $196.35 B $100,000 $145.50 $161.10 $191.80 C $175,000 $142.60 $157.80 $187.85 C $275,000 $135.85 $150.60 $179.60 C $400,000 $132.10 $146.35 $174.50 C

METRO Sun PreprintNon-Agreement Schedule $260.00 ANet Annual Dollar-Volume Agreement $2,500 $202.30 A $5,000 $189.40 A $7,500 $170.10 A $15,000 $158.05 B $25,000 $151.95 B $50,000 $147.30 B $100,000 $143.85 C $175,000 $140.90 C $275,000 $134.70 C $400,000 $130.90 C

NORTH Wed Thur-Sat Sun PreprintNon-Agreement Schedule $127.00 $144.00 $173.00 ANet Annual Dollar-Volume Agreement $2,500 $102.85 $113.90 $134.85 A $5,000 $96.05 $106.35 $126.25 A $7,500 $86.50 $95.80 $113.40 A $15,000 $80.20 $88.80 $105.35 B $25,000 $77.05 $85.35 $101.30 B $50,000 $74.50 $82.50 $98.20 B $100,000 $72.75 $80.55 $95.90 C $175,000 $71.30 $78.90 $93.95 C $275,000 $67.95 $75.30 $89.80 C $400,000 $66.05 $73.20 $87.25 C

SOUTH+EAST Thur Preprint Non-Agreement Schedule $92.00 A Net Annual Dollar-Volume Agreement $2,500 $68.55 A $5,000 $65.70 A $7,500 $64.20 A $15,000 $59.60 B $25,000 $57.30 B $50,000 $54.10 B $100,000 $51.70 C $175,000 $49.65 C $275,000 $48.40 C $400,000 $47.15 C

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FULL-RUN FREQUENCY PROGRAMYou qualify for our frequency discount program when your ad runs multiple times in the same calendar week (Sun. through Sat.).

Discount:• 1st ad - regular price• 2nd ad - 20% discount• 3rd ad - 30% discount• 4th & subsequent ads - 40% discount

Qualifiers:• 6" minimum ad-size required.• The same ad, without art or copy changes, must run the entire week.• Ads running on Sunday are always full price.• Discount opportunities also apply to color costs.

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FULL-RUN FREQUENCY PROGRAM

Youqualifyforourfrequency discount programwhenyouradrunsinthesamecalendarweekmultipletimes(SundaythroughSaturday.)

1stad

regular price

2ndad

20% discount

3rdad

30% discount

4thandsubsequentads

40% discount

QUALIFIERS:• 6-inch minimum ad-size required.• The same ad, without art or copy changes, must run the entire week.• Ads running on Sunday are always full price.• Discount opportunities also apply to color costs.

Bonus/Premium Day Distribution:Certain days are designated as Bonus/Premium Circulation Days, when Sunday subscribers receive our product. On these dates, Sunday preprint quantities, Sunday ROP and color rates will apply.

Bonus/Premium Days: January 13, February 4, 10, 26, March 26, April 23, May 26, 28, July 2, 28, September 3, October 1, 6, November 10, 23, 24, December 24, 29.

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PRINT ZONES

ZONE ZIP CODE/COMMUNITY

Withzonesections,youcantarget your advertisingtotheareaofthecountymost important to your business.

Zone Pick-Up: Reach more people, more often Choose from these options: 1. Pick up your full-run ad in one or two of The San Diego Union-Tribune’s five zones within the same

calendar week. 2. Run your zone ad twice in one zone in the same week. 3. Pick up one zone ad into another zone within the same week. Full-zone ads can be picked up into

North or South/East zone at a 50% discount. With any option, you save 50% off your least expensive ad(s) picked up.

Zone Group Rate: Special zone promotions may qualify for the zone group rate. See your account manager for details.Zone Shopping Center Rate: Shopping centers and their merchants qualify for the $7,500 Yearly Dollar-Volume Discount Agreement rates when participating in pre-approved center-wide promotions.

50% DISCOUNT

85364 Yuma91901 Alpine91902 Bonita91905 Boulevard91906 Campo91910 Chula Vista91911 Chula Vista91913 Chula Vista91914 Chula Vista91915 Chula Vista91916 Descanso91917 Dulzura91931 Guatay91932 Imperial Beach91934 Jacumba91935 Jamul91941 La Mesa91942 La Mesa91945 Lemon Grove91950 National City91962 Pine Valley91963 Potrero91977 Spring Valley91978 Spring Valley91980 Tecate92004 Borrego Springs92014 Del Mar92019 El Cajon92020 El Cajon92021 El Cajon92036 Julian

92037 La Jolla92040 Lakeside92065 Ramona92066 Ranchita92067 Rancho Santa Fe92070 Santa Ysabel92071 Santee92086 Warner Springs92091 Rancho Santa Fe92092 La Jolla92093 La Jolla92101 Downtown92102 Golden Hill92103 Hillcrest92104 North Park92105 City Heights92106 Point Loma92107 Ocean Beach92108 Mission Valley92109 Pacific Beach92110 Old Town92111 Linda Vista92113 Logan Heights92114 Encanto92115 College Grove92116 Normal Heights92117 Clairemont92118 Coronado92119 San Carlos - Metro92120 Del Cerro92121 Sorrento Valley

92122 University City92123 Serra Mesa92124 Tierrasanta92126 Mira Mesa92127 Rancho Bernardo92128 Rancho Bernardo92129 Rancho Penasquitos92130 Carmel Valley92131 Scripps Ranch92134 Naval Hospital92135 San Diego92136 Naval Station92139 Paradise Hills92140 MCRD92145 MCAS Miramar92152 Naval Ocean Ctr.92154 Otay Mesa 92155 Amphibious Base92173 San Ysidro92182 San Diego92227 Brawley92231 Calexico92233 Calipatria92243 El Centro92249 Heber92250 Holtville92251 Imperial 92257 Niland92259 Ocotillo92273 Seeley92281 Westmorland

92003 Bonsall92007 Cardiff by the Sea92008 Carlsbad92009 Carlsbad92010 Carlsbad92011 Carlsbad92024 Encinitas92025 Escondido92026 Escondido92027 Escondido92028 Fallbrook92029 Escondido92054 Oceanside92055 Camp Pendleton92056 Oceanside92057 Oceanside92058 Oceanside92059 Pala92061 Pauma Valley92064 Poway92068 San Luis Rey92069 San Marcos92075 Solana Beach92078 San Marcos92081 Vista92082 Valley Center92083 Vista92084 Vista

92096 San Marcos92530 Lake Elsinore92532 Lake Elsinore92539 Anza92543 Hemet92544 Hemet92545 Hemet92548 Homeland92562 Murrieta92563 Murrieta92570 Perris92571 Perris92582 San Jacinto92583 San Jacinto92584 Menifee92585 Sun City92586 Sun City92587 Canyon/Quail92590 Temecula92591 Temecula92592 Temecula92595 Wildomar92596 Winchester92883 Corona

North

91901 Alpine91902 Bonita91905 Boulevard91906 Campo91910 Chula Vista91911 Chula Vista91913 Chula Vista91914 Chula Vista91915 Chula Vista

91916 Descanso91917 Dulzura91931 Guatay91932 Imperial Beach91934 Jacumba91935 Jamul91941 La Mesa91942 La Mesa91945 Lemon Grove

91950 National City91962 Pine Valley 91977 Spring Valley91978 Spring Valley92019 El Cajon92020 El Cajon92021 El Cajon92040 Lakeside92071 Santee

92139 Paradise Hills92154 Otay Mesa 92173 San Ysidro92227 Brawley92231 Calexico92233 Calipatria92243 El Centro92249 Heber92250 Holtville

92251 Imperial 92257 Niland92259 Ocotillo92273 Seeley92281 Westmorland

South+East

Metro

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ZONE ZIP CODE/COMMUNITY MAP WEDNESDAY - SUNDAY

MEXICO

PacificO

cean

91901

91906

91910

91911

91913

91914

91915

91916

91917

91932

91935

91941

91942

91962

91963

91980

92003

92007

92008

92009

92010

92011

92014

92019

92020

92024

92025

92026

92027

92028

92029

92036

92037

92040

92054

92055

92056

92057

92059

92061

92064

92065

92066

92067

9206992070

92071

92075

92078

92081

92082

92083

92084

92086

92091

92101 92102

92105

92106

92107

92108

92109

92110

92111

92113

92114

92115

92117

9211992120

92121

92122

92124

92126

92127

92128

92129

92130

92131

92139

92140

92145

92154

92155

92173

92182

922209222392230

92234

92262

92264

92282

92503 92504

92505 92506

92508 92518

92530

92532

92536

92539

92543

92544

92545

92548

92549

92551

92553

92555

92561

92562

92563

92567

92570

92571

9258292583

92584

92585

9258692587

92590

9259192592

92595

92596

92675

92879

92881

92883

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ZONE ZIP CODE/COMMUNITY MAP SOUTH + EAST THURSDAY

MEXICO

PacificO

cean

91901

91906

91910

91911

91913

91914

91915

91916

91917

91932

91935

91941

91942

91962

91963

91980

92003

92007

92008

92009

92010

92011

92014

92019

92020

92024

92025

92026

92027

92028

92029

92036

92037

92040

92054

92055

92056

92057

92059

92061

92064

92065

92066

92067

9206992070

92071

92075

92078

92081

92082

92083

92084

92086

92091

92101 92102

92105

92106

92107

92108

92109

92110

92111

92113

92114

92115

92117

9211992120

92121

92122

92124

92126

92127

92128

92129

92130

92131

92139

92140

92145

92154

92155

92173

92182

922209222392230

92234

92262

92264

92282

92503 92504

92505 92506

92508 92518

92530

92532

92536

92539

92543

92544

92545

92548

92549

92551

92553

92555

92561

92562

92563

92567

92570

92571

9258292583

92584

92585

9258692587

92590

9259192592

92595

92596

92675

92879

92881

92883

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MECHANICAL MEASUREMENTS

STANDARD-PAGE COLUMN WIDTHS1column 1.53inches

2columns 3.22inches

3columns 4.92inches

4columns 6.61inches

5columns 8.31inches

6columns 10inches

Standardfullpage 6columnswidex21.5inches

DOUBLE-TRUCK COLUMN WIDTHS(Layout and print sizes. Includes 1" gutter)

10column 17.61inches

11columns 19.30inches

12columns 21inches

BUTTED FACING PAGES GUIDELINES:4, 5 or 6 columns with a minimum of 10 1⁄2"

TABLOID PAGE COLUMN-WIDTHS 1column 1.53Inches

2columns 3.22Inches

3columns 4.92Inches

4columns 6.61Inches

5columns 8.31Inches

Tabloidfull-page(6columns) 10"x10"

Tabloiddouble-truck(includes1.44"gutter) 21"x10"

HOY SD COLUMN WIDTHS (A Spanish-language publication)Use tabloid page column-widths.

ROP MINIMUM DEPTH REQUIREMENTS1 column x 1 inch 5 columns x 7 inches2 columns x 1 inch 6 columns x 7 inches3 columns x 3 inches 6 columns x 4 inches 4 columns x 4 inches (Financial section only)

NOTE: Standard-page ads beyond the depth of 20" will be billed at the full-page depth of 21.5".

DIGITAL AD GUIDELINES

Guidelines to produce and send digital ads are available online at: www.utads.com. Prior to submitting any ads to The San Diego Union-Tribune, please call your account manager for space reservation and to receive an SDUT ad number for each ad.

■ Delivering MaterialsThere are a variety of ways to deliver ads to The San Diego Union-Tribune.Send your ads online via AdDeskAdDesk is a free service that allows you to send us your advertising material via the Internet. Contact your account manager for details.

■ Mechanical Specifications • 85- through 100-line screen required.• Screened area should be between 20% and 80%.• Please note that there is a 35% dot gain on press.• Reverses: Solid reverses must be screened to 80% tone if

they occupy more than 30% of the ad on ads 10 column inches or larger.

For more information go online at: www.utads.com

• Maximum total screen density is 220%, includes Under Color Removal (UCR) with only one solid. Two secondary colors should not exceed 70%; 80% for any single color not intended to print solid.

• Reverse type is acceptable, but should not be less than 14-point sans serif.

• Overprint type only into areas having tint values of 30% or less. When black type is on a screened or color background, the type should overprint without a knockout.

• Questions regarding color advertising specifications contact your account manager.

AD SPECS

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ROP COLOR RATESIncrease your sales with color. DAILY SUNDAYOne color & black $1,585 $1,955 Two colors & black $2,470 $3,055Three colors & black $2,920 $3,540

Flat charges for color are in addition to the space charges at the applicable black and white rates. Such charges cover color ads from 1 column inch to a full page. Double trucks with color on both pages carry a color charge for each page.

■ Color Frequency Discounts for Full-Run AdsEnjoy colorful savings. By agreement; for color surcharges only.

Yearly Agreement Discount10 color ads 5%25 color ads 7%50 color ads 10%75 color ads 12%

ZONE COLOR RATESOne color and black DAILY SUNDAYMetro Zone $1,470South+East Zone $735 n/aNorth $795 $980

Full color DAILY SUNDAYMetro Zone $2,655South+East Zone $1,220 n/aNorth $1,460 $1,770

COLOR RATES

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DEADLINES

BLACK & WHITE, SPOT, & FULL COLOR DISPLAY DEADLINESTo ensure you get the best possible results with your ad, please adhere to these deadlines:

SUNDAY ONLY Publication Ads Requiring Special Space-Reservation Proof-Return Section Day Creative Deadline Deadline Deadline

TRAVEL Sun. NoonMon. NoonMon. NoonWed.

THEARTS/ENT. Sun. NoonTues. NoonMon. NoonWed.

REALESTATE Sun. 4p.m.Wed. NoonWed. NoonFri.

MAINNEWS Sun. NoonThurs. 4p.m.Thurs. NoonFri.

CLASSIFIED Sun. NoonThurs. 4p.m.Tues. NoonFri.

NORTHZONE Sun. NoonWed. 4p.m.Wed. 5p.m.Thurs.

MONDAY THROUGH SATURDAY Publication Ads Requiring Special Space-Reservation Proof-Return Section Day Creative Deadline Deadline Deadline

ANY Mon. NoonThurs. 4p.m.Thurs. 4p.m.Fri.

ANY Tues. NoonThurs. 4p.m.Thurs. 3p.m.Fri.

HEALTH Tues. NoonThurs. 4p.m.Wed. 5p.m.Fri.

ANY Wed. NoonFri. 4p.m.Fri. 3p.m.Mon.

FOOD Wed. 10a.m.Thurs. 11a.m.Thurs. 5p.m.Mon.

ANY Thurs. NoonMon. 4p.m.Mon. 3p.m.Tues.

NIGHT&DAY Thurs. NoonMon. NoonFri. 4p.m.Tues.

ANY Fri. NoonTues. 4p.m.Tues. 3p.m.Thurs.

ANY Sat. NoonWed. 4p.m.Wed. NoonFri.

NORTH,SOUTH+EASTZONE Thur. NoonMon. 4p.m.Mon. 4p.m.Tues.

NEWHOMES Sat. 4p.m.Mon. 4p.m.Mon. 4p.m.Thurs.

HOYSD Sat. 4p.m.Fri. 4p.m.Fri. Noon.Tues.

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GENERAL PREPRINT PRODUCTS

2-page Broadsheet WrapLCV (Local Community Values) - TMC Wrap50# Flysheet U-TMC non-subscriber package on Fridays. Ask your account manager for more information.

FOOD WRAPAvailable on Wednesday.

TOPPERSTop the daily home-delivered newspaper with your insert. Minimum quantity: 50,000. Contact your account manager for rates, availability, zones and deadlines.

PRINT PLUS & SINGLE SHEET P&DLet The San Diego Union-Tribune help you design and print your inserts. Contact your account manager for information regarding available paper stocks, colors, rates and deadlines.

U-T NOTESAvailable Monday - Sunday

GENERAL PREPRINT GUIDELINES

■ Retail Preprint GuidelinesPreprints available Wednesday through Sunday (Monday/Tuesday require approval).

BILLING: Preprint distribution cost will be applied toward your display advertising agreement.

SPECIFICATIONS: Sizes: Minimum size: 5" x 7" Single Sheets: Two-sided piece, unfolded *Maximum size: 11" x 11" (for larger sizes, prior approval

required) Paper Stock: • Single sheet:

70# bond offset (.005) 100# coated (.005)

• Four-page tabloid: 30# stock minimum Preprints not meeting minimum specifications may be subject

to additional handling charges.

Material Deadlines: Sunday in-paper distribution: ...............................10 days prior Daily in-paper distribution:.......................8 days prior by 3 pm U-TMC distribution: .................................8 days prior by 3 pm Mexico distribution: ................................. 8 days prior by noon

DELIVERY INSTRUCTIONS:

For The San Diego Union-Tribune, Sunday’s Best, HOY SD, U-TMC and HOY FDS Mexico distribution, ship material to: CCN: 5091 4th Street Irwindale, CA 91706 Hours: Monday-Friday 6 a.m. – 3 p.m. Must call for appointment: 626-472-5222

PACKING INSTRUCTIONS: • All publications should be packaged seperately.• The skid flag must indicate the publication and publication date.• Preprints should be stacked (in turns of 200 or more) on standard 3-1/2-ft. x 4-ft. skids. • Each skid should weigh less than 2,000 lbs. • Sections should be brick stacked (interlocking) and strapped on all four sides.

MISCELLANEOUS• Each page of preprints that’s made to look like news content

must have the word “Advertisement” at the top of the page.• If you would like to get product samples in the hands of your

customers, just ask your account manager.• Die-cut inserts, metal or plastic objects placed on an insert

and oddly shaped pieces must be submitted in advance for approval.

• Inserts must not include postal indicia.

PREPRINT PRODUCTS

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RETAIL PREPRINT RATES

Daily and Sunday Preprints (Inserted in The San Diego Union-Tribune, Sunday’s Best (Sunday), Local Community Values TMC (Friday). Wednesday through Sunday, you can send your pre-prints to the entire county, to spe-cific ZIP codes, or sub-ZIP codes (MTZ). Ask your account manager for details.

For preprints with more pages than listed above, add the following per cpm for schedule indicated:Schedule A) +$5.00 per 2 tab pgs., +$10.00 per 2 standard pgs.Schedule B) +$4.00 per 2 tab pgs., +$8.00 per 2 standard pgs.Schedule C) +$3.00 per 2 tab pgs., +$6.00 per 2 standard pgs.

Minimum quantity: Purchase of 10,000 per version; 30,000 per version in Sunday’s paper. Ask your account manager for specific quantities.

Bonus/Premium Day Distribution:Certain days are designated as Bonus/Premium Circulation Days, when Sunday subscribers receive our product. On these dates, Sunday preprint quantities, Sunday ROP and color rates will apply.

Bonus/Premium Days: January 13, February 4, 10, 26, March 26, April 23, May 26, 28, July 2, 28, September 3, October 1, 6, November 10, 23, 24, December 24, 29.

Full Run Preprint Distribution earns $1.00 CPM discount off the above rates (excludes Single Sheets).No distribution available on Monday or Tuesday.

■ MTZ ProgramMicro Target Zones

You can send your preprints to specific sub-ZIP code areas of San Diego County. Available Friday, TMC and Thursday/Sunday to subscribers. This program will enable you to better target your customers. Ask your account manager for details.$7.65 net CPM surcharge.

■ Mexico Distribution

HOY FIN DE SEMANAResidents of Mexico spend an estimated $4 billion each year in San Diego. Tap into that buying power of Mexico: Every Friday, we deliver your inserts to 100,000 homes in Tijuana and 30,000 homes in Mexicali, where residents look forward to seeing “Hoy Fin De Semana.” Since 90% of them shop in San Diego once a month or more, they find the advertisements extremely useful.

(CPM) (CPM) COST PER THOUSAND

OPEN OPEN A A B B C C DAILY SUNDAY DAILY SUNDAY DAILY SUNDAY DAILY SUNDAYSingle Sheet (2 pages) $34.00 $36.00 $30.00 $32.00 $29.00 $31.00 $28.00 $30.00 Tab Pages Std. Pages

4 2 $37.00 $40.00 $34.00 $37.00 $32.00 $35.00 6 $39.00 $42.00 $36.00 $39.00 $34.00 $37.00 8 4 $49.00 $52.00 $46.00 $49.00 $44.00 $47.00 10 $57.00 $60.00 $54.00 $57.00 $52.00 $55.00 12 6 $60.00 $63.00 $57.00 $60.00 $54.00 $57.00 14 $64.00 $67.00 $62.00 $65.00 $59.00 $62.00 16 8 $68.00 $71.00 $64.00 $67.00 $61.00 $64.00 18 $72.00 $75.00 $68.00 $71.00 $65.00 $68.00 20 10 $75.00 $78.00 $71.00 $74.00 $68.00 $71.00 22 $80.00 $83.00 $75.00 $78.00 $71.00 $74.00 24 12 $83.50 $86.50 $77.50 $80.50 $72.50 $75.50 26 $88.50 $91.50 $81.50 $84.50 $75.50 $78.50 28 14 $93.50 $96.50 $85.50 $88.50 $78.50 $81.50 30 $98.50 $101.50 $89.50 $92.50 $81.50 $84.50 32 16 $103.50 $106.50 $93.50 $96.50 $84.50 $87.50 34 $108.50 $111.50 $97.50 $100.50 $87.50 $90.50 36 18 $113.50 $116.50 $101.50 $104.50 $90.50 $93.50 38 $117.50 $120.50 $104.50 $107.50 $92.50 $95.50 40 20 $122.50 $125.50 $108.50 $111.50 $95.50 $98.50

TijuanaSingleSheet: $43.00cpm

Allotherinserts: $78.00cpm

MexicaliSingleSheet: $45.00cpm

Allotherinserts: $80.00cpm

ROP opportunities are also available in HOY FDS Mexico. (see pg. 20)

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U-T NOTES

■ Make your message highly visibleU-T Notes are the easy, eye-catching way to make your ad stick out and have an impact. They can be delivered on all home-delivered papers on targeted days to the ZIP codes of your choice. They appear on the cover of The San Diego Union-Tribune, and on Hoy SD (Spanish publication) front cover for Saturday delivery and select feature sections. Contact your sales representa-tive for further information.

Cost includes design, manufacturing, shipping and application to newspaper.Minimums: Monday-Saturday 10,000; Sunday 30,000. Thanksgiving Day/Main News must be full run distributionSize: 3" x 3". Orders of 10,000 require a primary and a second-ary delivery date.

Deadline: Space & copy reservation is 19 days prior to run date.Conditions: U-T Notes require a signed contract and are subject to all The San Diego Union-Tribune advertising terms and conditions. Check with your sales representative.Cancellation policy: Any U-T Note order cancelled after deadline is subject to a 50% fee. For delivery only U-T Notes, consult your sales representative for exact specifications.

* 4 Colors are spot colors; *4 Process are CMYK full color. **Bonus/Premium Days: January 13, February 4, 10, 26, March 26, April 23, May 26, 28, July 2, 28, September 3, October 1, 6, November 10, 23, 24, December 24, 29.

■ High-Impact Premium Products: Booklets, magnets, versa cards and scratch & play also available. Contact sales representative for custom rate quote.

Net Rates ■ SDUT Main News/Hoy SD ■ 3"x 3" size Volume 1-2 Colors 3 Colors 4 Colors 4 Process Thousands CPM CPM CPM CPM 1-3 Times 10,000 $61 $65 $68 $77 25,000 $58 $62 $66 $74 75,000 $56 $60 $64 $71 150,000 $54 $58 $62 $68 200,000 $51 $55 $59 $64 300,000 $49 $52 $56 $61 4-11 Times 10,000 $57 $61 $64 $72 25,000 $54 $58 $61 $69 75,000 $52 $56 $59 $66 150,000 $50 $54 $58 $63 200,000 $48 $51 $55 $59 300,000 $45 $49 $52 $56 12+ Times 10,000 $54 $58 $61 $68 25,000 $51 $55 $58 $65 75,000 $49 $53 $56 $62 150,000 $47 $51 $54 $60 200,000 $46 $48 $52 $56 300,000 $43 $45 $49 $53Backside $6.00 $6.00 $6.00 $6.00 *4Colorsarespotcolors,4ProcessareCMYKfullcolor.

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SPECIAL NEWS PAGES & SECTIONS DAY OF WEEKMainNews Daily&Sunday

Local Daily&Sunday

Business Daily&Sunday

Sports Daily&Sunday

Classifieds Daily&Sunday

WeatherPage Daily&Sunday

Health Tuesday

Food Wednesday

Night&Day(entertainmenttab) Thursday

NorthZone Wednesday-Sunday

South+EastZone Thurs.

Home&Garden Saturday

RPMAutomotive(fullrunandnorthzone) Friday

Wheels(fullrunandnorthzone) Saturday

Comics(color) Sunday

NewHomes Saturday

RealEstate/Rentals Sunday

Dialogue/BookReview Sunday

Parade Sunday

Arts&Culture/Travel Sunday

Weddings Sunday

SANDIEGOUNIONTRIBUNE.COMSanDiegoUnionTribune.com by The San Diego Union-Tribune is an award-winning news, entertainment and classifieds Website that attracts young, affluent, educated consumers from San Diego County and across the United States.

The site offers up-to-the-minute breaking news from San Diego and the World. Our Entertainment Guide, Careers, Real Estate, and Auto listings round out the offerings, making SanDiegoUnionTribune.com the definitive online resource for San Diego County Residents.

SanDiegoUnionTribune.com currently receives 20 million page views and almost 3.5 million unique visitors each month making The San Diego Union-Tribune your trusted local resource for web advertisement. For more information on comprehensive digital strategy, contact your account manager.

SPECIAL SECTIONS/EVENTS CALENDAR

*Most feature editions will also publish on SanDiegoUnionTribune.com. See your account manager for details.

Schedule subject to change.

SPECIAL SECTIONS

JANUARY

FEBRUARYOutlook2017

Oscars-TheEnvelop

SteveBreenSketchNightEvent

MARCHSummerCamps1stEdition

SpringArtsPreview

PacificMagazine10thAnniversary

MLB&PadresPreview

APRILSummerCamps2ndEdition

SanDiego’sBestNominations

NeighborhoodAlmanac

DigitalConsumerExpoSection

SummerCamps3rdEdition

MAYSalutetoNurses

SummerDiningGuide

MemorialDaySection

SummerEntertainmentGuide

SummerCamps4thEdition

DigitalConsumerExpoEvent

JULYIndependenceDay,MyHeroIs...

HealthyLiving

AUGUSTFinancialPlanning

DistasterPreparedness

SanDiego’sBestWinners

Books&BeyondFestival

SEPTEMBERPrepsFootballSection

CollegeGuide

NFLChargersPreview

TheFutureofWork–LaborDay

FallArtsPreview

LatinoChampionsEnglish

LatinoChampionsSpanish

OCTOBERSuccessfulAgingExpo

MedicareGuide

FallDiningGuide

EldercareDIrectory

NOVEMBERTopWorkplaces

Non-ProfitGuide

HolidayGiftGuide

DECEMBERThosethatMakeaDifference

YearinPhotos

AutoShowGuide

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DIRECTORIES

If you have questions regarding Perfect Wedding, Business & Professional Services or Religious Services Directories, please call Diane Lucas at 619-718-5037. For Home Services Directories, call 619-293-2569.

■ Business & Professional Services DirectoryRuns the 1st & 3rd Tuesday of each month.

■ Religious Services DirectoryRuns every Thursday

SHOPPING CENTER RATES Mon-Wed Thur-Sat Sunday Cost per column inch $173.00 $191.50 $226.00

These are full-run shopping center rates

GUARANTEED POSITIONS

Know exactly where your ad will run. Contact your account manager for more information on guaranteed positions.

■ Page A-2By reservation only. Commissionable premium: add $25 per column inch Thursday through Sunday. Add $10 per column inch Monday through Wednesday. Check for availability of sizes and guidelines.

■ Box score page in SportsDaily (6 col. x 1").

■ Comics/Spadeas/Fly Sheets/GatefoldsSee page 19 for complete descriptions.

ENTERTAINMENT / NIGHT&DAY

On Thursdays, the entertainment section is in a stand-alone tab-loid format called Night & Day.

LEGAL RATES

Rates apply to legal format only — classified 10-column width. Positioning is within the Classifieds section. Classified display deadlines apply to both single and multi-column advertising. Rates are per line, per day.

OPEN RATE DAILY SUNDAYCost Per Line Local Open $3.19 $4.22

Cost Per Line National Open $4.05 $5.25

NON-PROFIT RATES

ELIGIBILITY REQUIREMENTS: Non-profit rates are reserved for bonafide non-profit organizations. To establish eligibility, the organization must make a written request to the advertising manager, describing the nature of the organization and the function to be advertised. Please include the government approved form for non-profit status.

Local non-profit rate MON-WED THUR-SAT SUNDAYCost Per Column Inch $160.35 $177.55 $209.55

POLITICAL AND ADVOCACY RATES

Federal and state regulations apply to political and advocacy advertisements. The words “Paid Political Advertisement” will appear directly above each ad on every other column, in agate-size type. Pre-payment is required for your ad using the non-commissionable daily rate of $151.20 Mon.-Wed., $167.45 Thur.-Sat., and $206.30 Sunday. Federal, State & PAC advertising qualifies for special National Rate. Call 619-293-1438

PREPRINTED PAPER BAGS

Rates for the paper bag are based on the open rate or your Dollar-Volume Discount Agreement rate and are determined by the size of the bag. Please submit a sample to your account manager for a price quote.

PREPRINTED POLYBAGS

Single retail advertiser distribution rate DAILY SUNDAYCost Per Thousand $67.00 $73.00

PRODUCT SAMPLES

Since product samples may vary greatly in size and weight, please contact your account manager for a price quote.

SPECIAL CLASSIFICATIONS

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RESTAURANTS

If you wish to place a restaurant advertisement in San Diego’s premier vehicle for restaurants and reviews, contact your account manager or John Fields at (619) 293-2547 for rates and details.

SUNDAY COMICS

The Sunday Comics are one of the newspaper’s best-read sections. Additional charges will be imposed on ads cancelled with less than three weeks’ notice. Advanced deadlines apply.

FLY SHEET

This free-standing, full-page sheet is inserted in the Comics so it jumps out at readers as they turn the page. Ad space is available on both sides. Please call your account manager for rates and details.

SPADEA

Make your advertising front page news! Unique opportunity to wrap a full-colored 3-page broadsheet around a section of the newspaper. Call your account manager for details.SIZE: 387 column inchesPREFERRED MATERIAL: Progressive repro proofs. 85-to-100-line screens. For full-color material: film negatives, right-reading emulsion-side down. Matte finish. Background screens should not exceed 25%, if type is intended to overprint. Please provide color proofs if possible.

GATEFOLD

It’s an attached, two-sided, 3 column x 21.5” extension of the page that folds out from the right side of the Comics. Contact your account manager for availability and rates. PREFERRED MATERIAL: Same as for a spadea.

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HOY SDWeekly Spanish-language publication – Saturday distribution

■ Hoy SD Retail Rates Cost Per Col. Inch PREPRINT (CPM) SINGLE ROP RATES SCHEDULE SHEET RATESNon-Agreement $58.34 A $33.00 $2,500 $49.76 A $29.00 $5,000 $44.62 A $29.00 15,000 $42.90 A $29.00 $25,000 $37.75 B $28.00 $100,000 $36.04 B $28.00 $175,000 $34.32 C $27.00 $275,000 $32.60 C $27.00

Contract levels not shown above qualify for the next smallest com-mitment level.

■ Pick-up RatesRepeat your Union-Tribune ad in Hoy SD within 10 days at your agreement rate or a 30% discount on the Hoy SD Open Rate, whichever is lower. The 30% discount also applies to color charges.

■ ROP Color RatesOne Color $442.00 Two Colors $650.00 Four Colors $747.50

Hoy SD provides professional Spanish-language advertising layout and design, including translations, at no additional cost.

■ Hoy SD Preprint Rates (Cost Per Thousand) A Schedule B Schedule C Schedule4-Page Tab $53.50 $51.50 $48.50

6-Page Tab $55.50 $53.50 $50.50

8-Page Tab $60.50 $57.50 $51.50

10-Page Tab $69.50 $67.50 $60.50

12-Page Tab $73.50 $71.50 $63.50

16-Page Tab $82.00 $80.00 $71.00

20-Page Tab $90.00 $88.00 $80.00

Standard = 2 X tab page count (i.e. 6-page standard = 12-page tab). For preprint with more pages than listed above, add the following per cpm for schedule indicated.Schedule A) +$5 per 2 tab pagesSchedule B) +$4 per 2 tab pagesSchedule C) +$3 per 2 tab pages

■ Hoy FDS Mexico – Friday DistributionExtend your reach into 100,000 Tijuana homes and 30,000 homes in Mexicali with Hoy FDS – entertainment-oriented features, local stories and listings for movies, live music, art and family events in San Diego and Tijuana.

ROP Ads $25 per column inch

Space reservation: Noon, Mon., 11 days prior to distribution dateProof return/Camera-ready deadline: Noon, Tues., 10 days priorto distribution date. Distribution: Every Friday

■ Hoy SD Charity/Non-Profit RateNon-profit rates are reserved for organizations with government approved non-profit status.

Cost Per Column Inch $19.25

■ Hoy SD Ad DimensionsSTANDARD-PAGE COLUMN WIDTHS

1 column 1.53 inches2 columns 3.22 inches3 columns 4.92 inches4 columns 6.61 inches5 columns 8.31 inches6 columns 10 inchesStandard full page 6 columns wide x 10 inches

DOUBLE-TRUCK COLUMN WIDTHS(Layout and print sizes. Includes 1" gutter)

10 column 17.61 inches11 columns 19.30 inches12 columns 21.00 inches

■ DeadlinesSpace reservation deadline is Monday at noon, 5 working days prior to publication date. Holidays requiring earlier deadlines include: New Year’s Day, Memorial Day, 4th of July, Labor Day, Thanksgiving and Christmas.

■ CancellationsDisplay Ads: 12:00 noon PST, Monday prior to publication.

■ Delivering MaterialsThere are a variety of ways to deliver ads to the U-T San Diego. AdDesk is a free service that allows you to send us your advertis-ing material via the Internet. Contact your account manager for details.

■ Mechanical Specifications • 85- through 100-line screen required.• Screened area should be between 20% and 80%.• Please note that there is a 35% dot gain on press.• Reverses: Solid reverses must be screened to 80% tone if they

occupy more than 30% of the ad on ads 10 column inches or larger.

For more information go online at: www.utads.com

• Maximum total screen density is 220%, includes Under Color Removal (UCR) with only one solid. Two secondary colors should not exceed 70%; 80% for any single color not intended to print solid.

• Reverse type is acceptable, but should not be less than 14-point sans serif.

• Overprint type only into areas having tint values of 30% or less. When black type is on a screened or color background, the type should overprint without a knockout.

• Questions regarding color advertising specifications contact your account manager.

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PRINT (MONTHLY RATES SHOWN)

1 issue 3 issues 6 issues 12 issues

1/4page $1,100 $1,000 $900 $8001/3page $1,400 $1,300 $1,200 $1,0001/2page $2,000 $1,800 $1,600 $1,400Fullpage $3,200 $2,900 $2,600 $2,300Twopage(dt) $6,000 $5,300 $4,600 $4,000Insidebackcover $6,300 $5,700 $5,200 $4,500Insidefrontcover $7,000 $6,400 $5,800 $5,100Backcover $10,400 $9,000 $7,900 $6,900

PACIFIC magazine provides a hyper-effective, ultra-efficient ways to reach 25-44 year-old San Diego consumers. 35,000 copies per month. (15,000 mailed / 20,000 racked.)

*PACFIC print campaigns are bolstered by high-visibility Internet and social media exposure at no additional charge: magazine ads are published with hyperlinks on pacificsandiego.com, posted on Facebook and promoted via Facebook and email blasts.

EMAIL

Emailbannerad(square) $300Emailbannerad(marquisleaderboard) $500Dedicatedemail $2,000

ONLINE

Printadpublishedinvirtualissue(withlink) IncludedinprintcampaignIABbannerads $8CPMSponsoredcontent $600

SOCIAL MEDIA

MagazineadpostedonFacebook IncludedinprintcampaignTwittermessage $250Instagrampost $500Facebookpost/contest($500ofinvestmentusedforboostingpost) $500

■ PACIFIC MAGAZINE AD SPECS

TWO-PAGE SPREADTRIM: 18”w x 10.875” h BLEED: 18.25”w x 11.125”h

FULL PAGETRIM: 9”w x 10.875” h BLEED: 9.25”w x 11.125”h

1/2 PAGEVERTICAL: 3.875”w x 9.875” h HORIZONTAL: 8”w x 4.75”h

1/4 PAGE3.875”w x 4.75” h

1/3 PAGEVERTICAL: 2.5”w x 9.875” hSQUARE: 5”w x 4.75” h

1/8 PAGEVERTICAL: 3.875”w x 2.25” h

GATEFOLD COVERTWO-PAGE SPREADTRIM: 17.125”w x 10.875” hBLEED: 17.375”W x 11.125”h

FULL PAGETRIM: 8.3125”w x 10.875” hBLEED: 8.4375”W x 11.125”h

ACCEPTED FILESIllustrator, InDesign, Photoshop, PDF, TIFF OR JPG. CMYK files at 300 dpi.

Include fonts and support files with InDesign and Illustrator files. Keep all live matter (including text) .5 inches from trim on all sides.

■ ONLINE BANNER AD SPECS

LEADERBOARD 728 pixels wide x 90 pixels tall BIG BOX 300 pixels wide x 250 pixels tall MONSTER 300 pixels wide x 600 pixels tall

■ EMAIL AD SPECS

DEDICATED EMAIL 600 pixels wide x 800 pixels tall LEADERBOARD 728 pixels wide x 90 pixels tall BIG BOX 300 pixels wide x 250 pixels tall

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MARKET RESEARCH

The San Diego Union Tribune’s Research group is eager to help you plan your media buy. In addition to our extensive research databases, we offer our out-of-town advertisers a complete local perspective of the San Diego market. Ask your account manager for ways the research group can help you develop a strong media buy in San Diego.

THE SAN DIEGO UNION-TRIBUNE RESEARCH TOOLSHere are some of the powerful research tools we offer to assistin making your media buy more effective:

• Database MarketingWe offer specialized assistance with geographic trade areaanalysis and database consulting services. This service isextremely helpful when planning your marketing program.

• Targeting by ZIP Code, Sub ZIP or Household LevelYou tell us the demographics for the market you wish toreach and we’ll find the highest concentration of that marketsegment. We can also identify your customer based on lifestylecharacteristics.

• Geographic AnalysisOur research team can provide reporting and/or visual guidesto show you where your potential and viable target areas lay. We also provide local industry competitive assessments including location mapping analyses.

• Customary Proprietary ResearchWith the help of customized surveys, research panels, etc. our research team can analyze the current and possible trends for products, markets, and industries in the Greater San Diegoregion. Having information and data from our specific area can be truly beneficial to any business planning to invest in media buys.

• PRIZM Classifies every U.S. household into one of 66 consumersegments based on the household's purchasing preferences.PRIZM enables marketers to create a complex portrait of theircustomers by answering their important questions:• Who are my targets?• What are they like?• Where can I find them?• How can I reach them?

• Nielsen, Inc. Nielsen provides our research team with national and local geography based data (census/demos, market potential indices, consumer expenditures), business data, as well as our market's advertisers media spends and media shares.

• Competitive TrackingAnalysts utilize strategic advertising intelligence pertaining to advertisers and their competitors, as well as other local market print, online and broadcast media properties. Monitored information includes local ad occurrences, ad expenditures andcompetitive advertising providing you with valuable insights to help refine your media buy and grow your business.

• ScarboroughThis reach and frequency software package measures theeffectiveness of your media mix against specific target groupsand consumer buying habits. This is an excellent resource when evaluating your media buys in terms of reach, frequency, gross impressions, cost-per-point, and GRPs.

• Media-Mix AnalysisWe can prepare a detailed look at the reach and frequency ofyour current media schedule using Scarborough research. Forexample, if you’re trying to reach San Diego’s Hispanic market,as your partner in success, we would recommend a mediamix of The San Diego Union-Tribune and the top local radio stations to reach Hispanics. As a result, your advertising benefits from the strengths of each media and you could reach a higher Hispanic population percentage.

• Research and Analysis of Media (RAM)RAM is a unique research system that measures howsingle advertisements, campaigns and articles are read and understood. With our online research panel of SDUT readers, RAM gives our research group the ability to analyze the performance and effectiveness of any ad for our advertisers.

CREATIVE SERVICESCreate advertising campaigns that sell, with the help of ourartists and copywriters. Our Creative Services group haspartnered with many of our advertisers in developing successful, award-winning campaigns. Call your account manager for details.

DISPATCH SERVICESWhen you need proofs or advertising materials picked up ordelivered, just call our Office Services department at(619) 293-1680.

The San Diego Union-Tribune is in partnership for your success by providing you with the following services:

CUSTOMER SERVICES

Documents

Retail Advertising Rate Book 2016