Revised MBA Syllabus 2011 CBCS - Copy

C OU RS E C U RR IC U LU M & R EGU LA T ION S GO VE R NIN G M A ST ER OF BU SI NE SS AD M IN IST RA TI ON (M BA ) DE GR EE C OU R SE

(U N D E R CR ED I T SY ST E M)W.E .F 2011

R EGU LA TIO NS1. C our se T i t l e

T he c ou rse sha l l be ca l l e d ‘Ma s t e r o f B us ines s A dmin i s t ra t i on D egr ee C ourse ’ . The du r a t i on o f t he cou r se i s tw o yea rs c ons i s t i ng o f f ou r s em es t e r s ; tw o se me s t e r s i n ea ch ye a r . A ca nd ida t e j o i n ing the cou r se s ha l l pu rsue p r esc r i bed c ou rse s o f s tud i e s .

2. El i g ib i l i t y for A dm iss i on A ny g r adua t e o r pos t g r adua t e i n a r t s , s c i enc e , comm er ce , bus ines s ma nage men t , a l l i e d s c i e nce s , e ng ine e r ing and t ec hno logy , med i ca l s c i enc es o f t h i s Un i ve r s i t y o r f r om any o t he r un ive r s i t y cons i de r ed equ i va l e n t t he r e t o sha l l be e l i g ib l e f o r a dmis s ion t o t he c ou rs e . Fu r the r t he a pp l i c an t sha l l have a mi n imum o f 50% in t he qua l i fy i ng exa mina t ion . A r e l a xa t ion o f 5% i s ava i l a b l e f o r SC /ST & Ca t - I c and i da t e s . S e l e c t i on o f ca nd ida t e s t o t he c ou rs e sha l l be done a s pe r r u l e s o f t he U n ive rs i t y and G ove rnm en t o f K ar na t aka .

3 . C our se C ont e nt and Ins tr uc t i on a ) C our se con t en t : T he c ou rse c ompr i s e s o f sub j e c t s o f s t udy ,

i n t e rn s h ip , p r o j ec t s a nd f i e ld w ork a s p r esc r i bed .Pe dagogy inc ludes l e c tu r e s , c a se s tud i e s , g r oup d i s cus s ions , qu i z ze s , s e mina r s , c ompu te r p r ac t i c a l s , summ er i n t e r n sh ip , f a c t o ry v i s i t s , P r o j ec t w or k e t c .

b) S um m er In t er nsh ip : A fte r t he s ec ond se mes t e r exa mina t ion s tude n t s sha l l unde r t a ke t ea m base d s umme r in t e rn s h ip a nd p re pa r e a r epo r t unde r t he gu idanc e o f a f ac u l ty mem ber . T he re po r t s ha l l be submi t t e d be fo r e t he c omme nce me n t o f t he t h i r d s em es t e r f a i l i ng wh i ch the s tude n t sha l l no t be pe rmi t t e d t o j o in t he t h i r d s em es t e r .

c ) F ina l Pr o j ec t : D u r ing t h i r d and f ou r t h s em es t e r s ea ch s tuden t s sha l l p r epa re a p r o j e c t r e po r t i n t he i r e l ec t i ve a r ea , bas ed on f i e ld w or k under t he supe r v i s ion o f a f ac u l ty . T he r e po r t mus t be submi t t ed be f o r e t he c omme nce men t o f t he f ou r th s eme s t e r exa mina t ion , f a i l i ng w h ic h the s tuden t sha l l no t be pe r mi t t ed t o appe a r f o r t he exa mina t ion . P r o j ec t wor k sha l l b e ca r r i e d ou t s t r i c t l y i n a cc o r danc e w i th t he gu ide l ines p r e sc r ibe d .

4 . A t t en dan ce and C ond uc t T he Cour se i s a fu l l t im e c ou rse and s tuden t s SH AL L N OT t a ke up any em p loyme n t / c ou rse , pa r t t ime o r f u l l t im e du r i ng the i r s t udy . S t uden t s f ound v io l a t i ng th i s r u l e sha l l be r e moved f r om the cou r se . Mi n imum a t t enda nce o f 75% o f ac tua l w or k ing hou r s i s r e qu i r ed i n ea ch pa pe r . A s tuden t who doe s no t s a t i s fy t he re qu i r em en t s o f a t t e ndanc e and conduc t s ha l l no t be pe r mi t t e d t o w r i t e t he exa mina t ion i n t he c once r ned sub j ec t .

5 . Exam in at ion E ac h sub j ec t i s d iv i ded in to i n t e rna l a s se s sm en t ( I A ) a nd e nd o f t e rm exa mina t ion w i th mar ks a l l oca t e d a s show n in t he t ab l e . In t e r na l a s ses sme n t m us t be s p re ad ove r s ix t e en we eks a l l ow ing

re as onab le i n t e r va l be tw ee n as s es sm en t s . IA ma rks sha l l be aw a rde d on the ba s i s o f a nnounce d and su r p r i s e t e s t s , t e rm pape rs / s em ina r s / qu i z ze s / ca se d i s cus s ions a nd compu t e r p ra c t i ca l s . T he b re akup o f a s ses sme n t ma rks w i l l be a s f o l l ow s :

a . A nnounce d t e s t – 05 Mar ksb . Su r p r i s e t e s t – 05 Mar ks c . T e r m pa pe r / s e mina r / ca se d i s cus s i on – 10 Mar ks d . V iva - voce – 05 Mar ks

Tot a l – 25 Mar ksT her e sha l l be a t e r m end exa mina t ion o f 3 hou r s du ra t i on fo r ea ch sub j ec t a t t he e nd o f ea ch s e me s t e r ( exc ep t ing p ro j ec t r e po r t ) .

6 . Eva lu a t ion o f P ro j ec t Re por t s1 . Sum mer in t e r n sh ip r epo r t a nd p ro j ec t w ork d i a r y a r e

eva lua t ed f o r 50 mar ks t h r ough in t e r na l va lua t ion . 2 . S t uden t s s ha l l have to submi t a w or k da i r y a nd synops i s o f

t he p r oposed p r o j ec t wor k , t o be e va lua t e d f o r 50 mar ks by the conc e r ned gu ide , be f o r e t he c omme nce men t o f t h i rd s em es t e r exa mina t ion f a i l i ng w h ic h he / s he w i l l no t be a l l ow ed to a ppea r f o r t he t h i r d s em es t e r exa mina t ion .

3 . E ac h p ro j ec t r e po r t i s e va l ua t e d fo r 75 ma r ks by in t e rna l and e x t e rna l exa mine r s . T he gu ide o r d ina r i l y s ha l l be t he i n t e rna l e xami ne r .

4 . A v iva - voce f o r 25 m ar ks w i l l be conduc te d by boa r d o f t h r ee mem ber cons t i t u t ed by the Cha i r man , B OE f r om the app r oved l i s t o f e xami ne r s .

7 . D ec lara t ion o f R e su l t s T he de c l a r a t i on o f r e s u l t s sha l l be ma de a s fo l l ow s :

a . Min im um f o r a pas s i s 40% o f t he ma r ks i n ea ch exa mina t ion pa pe r and 50% o f t he mar ks i n t he a gg re ga t e o f fou r s e me s t e r s . T he re i s no mi n imum f o r i n t e rna l a s s es sm en t , a nd summ er in t e rn s h ip r epo r t .

b . T he mi n imum f o r a pa s s i n F ina l p ro j ec t r epo r t i s 30 / 75 ma rks a nd the re i s no mi n imum f o r v iva -voc e .

c . Ca r r yover i s pe r mi t t ed a s pe r U n ive rs i t y r egu la t i ons .d . D ec la r a t i on o f g ra des s ha l l be done a f t e r t he f ou r t h

s em es t e r exa mina t ion on t he ba s i s o f agg r ega t e mar ks o f a l l s em es t e r s . T he de c l a r a t i on sha l l be m ade a s f o l l ow s :

G ra de A 1 – 70% and a bove in t he a gg re ga t e G ra de A – 60% and a bove bu t l e s s t han 70% in t he

agg r ega t e .G ra de B – 50% a nd above bu t l e s s t ha n 60% i n t he agg r ega t eG ra de F – L es s t han 50% in t he agg r ega t e (F A IL )

D ec la r a t i on o f r e su l t s i n t he ca se o f RE P EA T E RS sha l l be done a cc o rd i ng to gene r a l r u l e s o f t he U n ive r s i t y .

B.N. Bahadur Institute of Management Sciences, Manasagangotri, University of Mysore, Mysore.

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COURSE CURRICULUM & REGULATIONS GOVERNING

MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE

COURSE

UNDER CREDIT SYSTEM

Courses of Study

First Semester C re di t s* Marks

Sl N o

Su bj ec t s (L+ P /S /F ) Int l .

A ss t . En d

Te rm Tot a l

L P /S / F Tot a l1 . Mana gem en t C once p t s &

T heo r i e s1 1 2 25 75 100

2 . O rga n iza t iona l B eha v iou r 2 1 3 25 75 1003 . Bus i nes s E nv i r onme n t 1 1 2 25 75 1004 . Mana ger i a l

Comm unica t ion1 2 3 25 75 100

5 . Mana ger i a l A cc oun t ing 2 2 4 25 75 1006 . Mana ger i a l E conom ics 2 1 3 25 75 1007 . S t a t i s t i c s f o r Ma nage me n t 2 2 4 25 75 100

Total 12 09 21 175 525 700

Se con d S em es te r C re di t s* Mar ks

S l N o Su bj ec t s

( L+ P /S /F ) Int l . A ss t .

En d Te rm

Tot a l

L P /S / F Tot a l1 . Mar ke t ing Ma nage me n t 2 1 3 25 75 1002 . H uman R esou r ce

Mana gem en t 2 1 3 25 75 100

3 . Cor po ra t e F ina nce 2 2 4 25 75 1004 . Q uan t i t a t i ve Me thods 2 2 4 25 75 1005 . L ega l a s pec t s o f Bus ine s s 2 0 2 25 75 1006 . O per a t i ons Ma nage men t 2 1 3 25 75 1007 . Mana gem en t I n f o rm a t i on

Sys t ems1 2 3 25 75 100

Tot a l 13 9 22 175 525 700

Third Semester C re di t s* Marks

Sl N o

Su bj ec t s ( L+ P /S /F ) Int l . A ss t .

En d Te rm

Tot a l

L P /S / F Tot a l1 . Pr o j e c t

Mana gem en t1 2 3 25 75 100

2 . E n t r ep r ene u rs h ip 1 1 2 25 75 1003 . E lec t ive – I 2 2 4 25 75 1004 . E lec t ive – I I 2 2 4 25 75 1005 . E lec t ive – I I I 2 2 4 25 75 1006 . Pr o j e c t W or k Di a r y 0 3 3 50 - - - 507 . Sum mer I n t e r n sh ip

Re po r t- - - - - - - - - 50 - - - 50

Tot a l 8 12 20 225 375 600

Fourth Semester C re di t s* Marks

Sl N o

Su bj ec t s (L+ P /S /F ) Int l . A ss t .

En d Te rm

Tot a l

L P /S / F Tot a l1 . S t ra t eg i c

Mana gem en t2 1 3 25 75 100

2 . E lec t ive – I V 2 2 4 25 75 1003 . E lec t ive – V 2 2 4 25 75 1004 . E lec t ive – V I 2 2 4 25 75 1005 . E lec t ive – V I I 2 2 4 25 75 1006 . Pr o j e c t W or k 0 3 3 75 757 . Pr o j e c t V iva - voce - - - - - - - - - 25 - - - 25

Tot a l 10 12 22 150 450 600

*L= Le ct ur e – 1 h our o f l ec tu re pe r w e ek for 15 we ek s = 1 cr ed i t P /S / F= P rac t i ca l s /Se m inar s /F ie ld Work – 2 hou rs o f pr ac t i c a l s /

s em in ars / f i e ld w ork pe r w ee k f or 15 we ek s = 1 cr ed i t

E le c t ive A re as : 1 . Mar ke t i ng M anage me nt ( MM )2 . F inan c i a l Man agem e nt (F M ) 3 . Hu man Re sou rc e M anage me nt ( HR M)4 . Int e rn at i ona l B us i ne s s ( IB)5 . Inf or mat ion Sys t e ms ( IS )6 . Tou r i s m & Tr ave l M anage m en t ( TT M)7 . He a l th C are Man agem en t (HC M )8 . Sm al l B us i ne s s M anage me nt & Ent r ep re ne ur sh ip ( SBM & E)9 . R et a i l in g & Su pp ly C ha in Man agem e nt (R & SC M )


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10 . Ban kin g & Insu ran ce ( B& I)

SYLLABUS

FIRST SEMESTER

1.1 Management Concepts & Theories1 . Man agem en t : d e f in i t i ons , na tu r e a nd s cope o f mana gem en t ,

func t ions and p r oce s s o f ma nage men t -e vo lu t ion o f ma nage me n t t he o ry f r om T ay lo r , Fa yo l , D r ucke r t o t he p r ese n t . G r ow th o f p ro f e s s iona l ma nage men t i n I nd i a . E th i c s i n mana gem en t .

2 . Man ager ia l P lann in g : p l ann ing p roc es s , t ypes o f p l ans , s t r a t eg i c v s . ope ra t i ona l p l ans , mode l s o f s t r a t egy fo r mu la t ion , l i nk i ng s t r a t e gy to s t ruc tu r e .

3 . D ec i s ion Mak ing: Mana ger i a l de c i s ion -m ak ing p r oc es s a nd mode l s , s t e p s i n r a t i ona l dec i s ion - ma k ing , c re a t i v i t y a nd g roup dec i s ion - ma k ing .

4 . Or ganiz a t i ons : O rga n iza t iona l t he o r i e s and de s ign , va r ious fo r ms o f o r gan i za t ion s t ruc tu r es , spa n o f mana gem en t p r inc ip l e s o f coo r d ina t ion , a u tho r i t y , pow er , de l ega t ion a nd dec en t ra l i z a t i on .

5 . Man ager ia l C on tr o l : r e l a t i onsh i p be tw e en p l a nn ing a nd con t ro l - l i m i t a t i ons o f c on t r o l , t ypes o f con t ro l sy s t ems a nd t e chn ique s – ma nage men t by exc ep t i on , budge ta r y con t r o l , func t iona l and dys f unc t i ona l a spe c t s o f budge ta ry con t ro l , i n t e r na l con t ro l s y s t e ms , i n t e r na l a ud i t a nd ma nage men t aud i t .

Re fe ren ce s : E ssen t ia l s o f Manage m en t - Koon t z and O’ D onne l l . E -M c Graw

H i l l , N ew D e lh i In t roduc t ion t o M anagem e n t -F re d L u thans - M cG raw H i l l , Ne w

D e lh i The P rac t i ce o f M anagem en t -P e ter .F .D ruc ke r Manage m en t - S tone r , F re em en and G i l ber t Manage m en t - G r i f f i n Manage m en t - H o l t Manage m en t - T asks and R e spons ib i l i t i e s - P e t e r . F . D ruck er P ro fe s s iona l m anage me n t - The o H a im ann O rgan i za t i on The ory and D e s ign – R ic hard L .D ra f t Manage m en t - R i c hard L .D ra f t P eop le and P er f o rm ance by P e t er F .D ruc ke r

1.2 Organizational Behavior1 . F un dam en ta l s o f Organ iz a t ion a l Be hav ior : E vo lu t ion o f

o rga n iz a t i ona l beha v io r , i nd iv idua l s and Or gan i za t ions , f o rc es a f f ec t i ng o rga n iz a t i ona l beha v io r , C hang ing w ork fo r c e and em p loyme n t r e l a t i ons , i mpac t o f g loba l i z a t i on a nd in f o r ma t ion t e chno logy on o r gan i za t iona l beha v io r ,

2 . Ind iv id ua l D im en s ion s i n Organ iz a t i ona l Be hav ior : I nd iv idua l d i f fe r enc es – pe rc ep t ions , i n t e re s t s , ap t i t ude , a t t i t ude , l ea rn i ng , pe r sona l i t y , c r ea t i v i t y .

3 . Gr oup D ynam ic s : G roup beha v io r , t ea m de ve l opmen t , g r oup cohe s ive nes s – g roup dec i s ion ma k ing p r oc es s , , E f f ec t i ve t e am s , o rga n iz a t i ona l con f l i c t s , & con f l i c t r e so lu t ion , i n t e r pe r sona l sk i l l s , Joha r i W indow and t r a nsac t iona l a na ly s i s .

4 . Mot iva t ion : T heo r i e s a nd mode l s o f mo t iva t ion , L e ade rsh i p , t he o r i e s o f l e ade rsh i p & l e ade rsh i p s ty l e s .

5 . Man agem en t o f C h ange : R es i s t a nce t o cha nge , c hange mode l s , cha nge age n t s . Or ga n iza t iona l e f fe c t i vene s s . O r gan iz a t iona l c l ima te and c u l tu r e . l ea rn i ng o rga n iz a t i ons .

Re fe ren ce s : O rgan i za t i ona l B ehav io r – R obb ins . O rgan i za t i ona l B ehav io r - F red L u thans H uman B e hav io r a t Wor k - Ke i th D av i s O rgan i za t i ona l The ory and De s ign – D a f t The F i f t h D i s c ip l ine - P e t e r Se nge The Sev en H ab i t s o f h igh l y E f f e c t i ve P eop le - S t ephe n Cov ey U nders t and ing O rgan i za t i ona l B ehav iour – U day P are kh The F ive M inds - How ard G ardner A l l t he books by E dward D e Bono Wor k in t he 21 s t Ce n tury – Landy and Je f f r e y

Business Environment1 . Bu s in es s a s a soc ia l sy s t em : i n t e rna l a nd

ex t e r na l env i ronm en t , s t a keho l de r ma p o f bus ine s s , r o l e o f gove r nme n t i n e conomi c ac t i v i t y a nd i t s i mpac t on bus i nes s i n Ind i a . Bus i nes s E th i c s a nd Cor po r a t e Soc i a l r e spons i b i l i t y . I s s ues i n co r po r a t e gover na nce .

2 . Ec onom ic S tr uc tu re o f Ind ia : E c onomic p l a nn ing i n I nd i a , t r ans i t i on f r om mixe d e conom y to a ma rke t ec onomy , ou t l i nes o f P ub l i c and P r i va t e s ec to r s . Cha r ac t e r i s t i c s o f i ndus t r i a l , s e r v i c e and ag r i c u l tu r a l s e c to r s . Re g iona l a nd s e c t o ra l imba la nce s , Dua l i s m, T re nds i n G D P.


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3 . Mon et ary and F i sca l Sys te m o f In d i a : O ve rv i ew o f Ind i a ’ s m one ta r y po l i cy , f i s ca l po l i cy , r o l e o f RB I , t he bank i ng s e c to r , Ind i an f i na nc i a l sy s t em, mone y ma rke t and ca p i t a l ma rke t s , s t ock e xcha nges a nd s toc k mar ke t r e f o rm s in I nd i a . Indus t r i a l f i nanc e i n Ind i a – r o l e o f de ve lopm en t f i nanc i a l In s t i t u t i ons and comm er c i a l banks , N BFC ’s . F inanc ing o f expo r t s and i mpor t s , E XI M a nd E CG C. I s sue s i n t a xa t i on and gove rnm en t expe nd i tu r e – F RB M A ct , t he p r ob lem o f f i s c a l de f i c i t .

4 . Ind ian Soc i e t y , C ul tu re and P o l i t i c s : Soc i a l p rob l ems o f I nd i a , Im pac t o f moder n i z a t ion on Ind i an soc i e ty , dem ogra phy , gende r , env i ronme n ta l i s s ues .

5 . Int e rn at i ona l B us i ne s s En v iron m en t: Ind i a a s a p l aye r i n t he In t e r na t iona l mar ke t p l a ce – i t s pos i t i on a nd p rospe c t s , t he ro l e o f mu l t i -na t iona l c ompan i es i n Ind i a . F DI in I nd i a and MN C’ s i n I nd i a , FD I & FI I ’ s i n I nd i a .

Re fe ren ce s : B us ine s s E nv i r onme n t – C .A .F ranc i s B us ine s s , G ove rnm en t & Soc i e t y – Ar thur G o ld Sm i th . E th ic a l cho i ce s - s hek ar Ind i a De ve lopm en t R epor t s Ind i a i n Tr ans i t i on – Jagd i sh B hagw a th i Ind i a ’ s Ec onom ic po l i cy – B im a l Ja l an I s t her e a I nd ian way o f t h i nk ing – A .K .R am anu jam A Mi l l i on M u t in i e s - V .S .Na ipua l In t e rna t iona l B us ine s s E nv i ronm en t by D an ie l s & R adbaugh Ind i a i n t he E ra o f E conom ic R e fo r ms – Sac hs , J a f f r e y , V arshne y ,

A shu tosh and R a jpa i , N i rupam , Ne w D e l h i , O x fo r d , 1999 . F isc a l P o l i cy , P ub l i c P o l i cy and G ove rnance – Shom e ,

P ar thasara t h i E igh t L ec tu re s on Ind i a ’ s E c onom ic R e fo rm s – S r in i vasan .T .N F isc a l P o l i c y D ev e l opme n t s i n Ind ia 1950 - 2000 – Sury Ind i a ’ s E conom ic P e r fo rm anc e and R e f o rm s : A P e r spec t i v e f o r t he

Ne w M i l l e n ium – Swam y , Subr aman i an Im ag in i ng in I nd ia – Nandan N i l e kan i

1.3 Managerial Communication1 . Int r odu ct ion : N a tu re o f mana ger i a l comm un ica t ion , t he

com mun ic a t i on p r oce s s . Ef f ec t ive c ommun ic a t ion a nd ba r r i e r s t o com mun ic a t i on , c ommun ic a t ion sk i l l s ; w r i t i ng , r e ad i ng , l og i c , ana ly s i s and l i s t e n ing

2 . C omm un ic a t i on f or P r oble m S o lv in g : P r ob le m so lv i ng–com munic a t i on mode l fo r c as e ana ly s i s and r epo r t i ng in de t a i l . G roup d i s cus s i on , i n - c l a s s o r w orkshop e xe r c i s e s and a s s ignm en t s .

3 . Wri t in g Sk i l l s : E xe r c i s es i n d ra f t i ng l e t t e r s , mem os , e - ma i l , p ropos a l s , r e sume wr i t i ng , r e po r t s a nd exe cu t i ve summ ar i e s . T he s t r uc t u re and p r oce s s o f c r e a t i ng bus ine s s me ssage s .

4 . Or al C omm un ic a t i on: E xe r c i s es i n spea k ing , d i s c us s i ng , l i s t en ing and nego t i a t i ng , body l a nguage a nd k ine s i c s , bus ines s e t i que t t e s .

5 . Bu s in es s P r ese nt a t ions : H ands–on w i th e xce l a nd o f f i c e pow e r po in t .

Re fe ren ce s : B et t e r B us i nes s C omm un ic a t ion – D e n i sh M urphy Wr i t t e n E xe cu t i ve Com m un ica t ion - Shur t e r Mode l B us ine s s L e t t e r s - G ar t i s ide . B us ine s s Com m un ica t ion – Le s i k ar – P e t t i t - F la t e ry . ML A ’s Handbook . B us ine s s R ese arc h Me thods - Coope r and Schne ide r B us ine s s R ese arc h Me thods - Z i km und

1.5 Managerial Accounting1 . Int r odu ct ion to A cc oun t ing : Mea n ing - A cc oun t ing c once p t s a nd

conve n t ions –F ina nc i a l A cc oun t ing V / s Mana gem en t A c coun t i ng –Re co r d ing , c l a s s i f y ing a nd sum mar i z ing bus ine s s t r a nsac t ions l e ad ing t o p re pa r a t i on o f f i na l a cc oun t s o f so l e p rop r i e t a ry , me rc hand iz ing ,ma nuf ac tu r ing and s e r v i ce bus ine s se s u s ing E xc e l .

2 . C omp any F ina l A cc oun ts in I nd ia : R equ i r e men t s o f C ompan i es A c t o f 1956 w i t h r e s pec t t o p r epa ra t i on o f F ina l A cc oun t s o f Compa n ie s - A nnua l Re po r t s and i t s c on ten t s .

3 . F inan c i a l s ta t em e nt A na l ys i s : Te chn i ques o f f i nanc i a l s t a t eme n t ana ly s i s : H or i zon ta l a na ly s i s , V er t i c a l ana ly s i s , T r end A na lys i s , Ra t io A na l ys i s ( P r o f i t a b i l i t y , L iqu id i t y , So lve ncy a nd Ca p i t a l ma rke t r a t i o s ) , p r e pa r a t i on o f f und f l ow & ca sh f l ow s t a t eme n t u s ing E xce l .

4 . Exc e l app l i c a t ions : P r epa ra t i on and A na lys i s o f Inc ome S ta t eme n t , Ba l anc e She e t , Ca sh F low S ta t e men t , Ra t io s a nd P ro j ec t ions u s ing exc e l

5 . C ost ac cou nt in g : E l e men t s o f C os t s , C las s i f i ca t i on o f c os t s , P r epa r a t i on o f C os t She e t , Cos t a cc oun t ing sy s t e ms : Job c os t i ng , p roc es s cos t i ng , con t ra c t co s t i ng and s e r v i ce cos t i ng , Ma rg i na l co s t i ng a nd u s e o f b re ak - e ven ana ly s i s i n dec i s ion - ma k ing –Re l eva n t cos t s f o r ma r ke t i ng and p r oduc t ion dec i s ions - C os t D r i ve r s a nd A c t i v i t y Ba se d Cos t i ng .


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Re fe ren ce s : F inanc i a l A cc oun t ing : A Manage r ia l per spe c t i ve –R .Naray answam y In t roduc t ion o f M anagem e n t A cc oun t ing - H orngren , Sunde m ,

S t ra t t on . Cos t and Manage r ia l A c coun t i ng - D unc an Wi l lam son Cos t acc oun t ing fo r B us i nes s Manage rs - A s i sh K B ha t tacharay ya . Manage m en t and C os t A c coun t i ng - C o l in D rury Manage m en t A c coun t ing –H ense n Mow en F inanc i a l A na lys i s and M ode l l i ng – Chandan Se n G up tha

1.6 Managerial Economics1 . Man ager ia l E con omi cs : In t roduc t ion , B as i c c once p t s

and the i r app l i ca t i on in bus ine s s de c i s ion - ma k ing . D e mand and Supp l y A na l ys i s : de t e rmi nan t s o f supp l y a nd de mand- na tu r e o f dem and a nd supp ly cu r ve s , ma rke t equ i l i b r ium, p r i c e e l a s t i c i t y , dem and f o re ca s t i ng and e s t ima t ing m e thods

2 . Th eor y o f c onsu m er be hav ior : Consum er p re f e r enc es , i nd i f f e r enc e c u rve s , budge t cons t ra in t , u t i l i t y max i miz a t i on and the de r iva t ion o f t he consum er dema nd cu r ve .

3 . P rod uc t i on an d C os t An a lys i s : p roduc t ion f unc t ions -cos t func t ions , and p r o f i t f unc t i ons , t o t a l , ave r age and ma r g ina l co s t s , r e tu r n s t o f a c to r s a nd s ca l e , sho r t run v / s l ong r un dec i s ions , de r iva t ion o f t he supp ly c u rve .

4 . Mar ke t A n a lys i s : Mar ke t f o rms , pe r fe c t compe t i t i on , monopo ly , monopo l i s t i c , o l i gopo ly . O u tpu t a nd p r i c e de t e r mina t ion . Ca r t e l s and co l lu s ion , me rge rs a nd a cqu i s i t i ons and gover nme n t r e gu la t i ons i n t he f o r m o f p r i ce d i re c t i ves , t axe s , subs i d i e s , an t i -t r u s t a c t i on and c ompe t i t i on po l i ce s .

5 . N at ion a l In com e Ac cou nt in g : conc ep t s o f G D P, N I , pe r c ap i t a i nc ome , PP P N a t i ona l i nc ome ac coun t ing i n I nd i a . Bus i nes s cyc l e s a nd bus i nes s f o re ca s t i ng . Me asu r ing bus ine s s cyc l e s u s ing t r e nd ana ly s i s , m ac ro e conom ic i nd i ca to r s i n bus i nes s c yc l e me asu r em en t , C op ing s t r a t eg i e s f o r bus ines s .

Re fe ren ce s :

Manage r ia l Ec onom ics - D om in ic k Sa l wa tore . Manage r ia l Ec onom ics - G up ta and M o te E conom ic s - Sam ue l son &N ordhaus Manage r ia l Ec onom ics by P e t er s on and Le wi s Mi cro E c onomi cs – D om in ic k Sa l va to r e Mac ro E conom ic s – P a lm er and o ther s Mac ro E conom ic s - Kou t i nyas

1.7 Statistics for Management1 . Q uan t i t a t i ve da t a i n t e rp r e t a t i on in ma nage r i a l de c i s ion ma k ing :

co l l ec t i on – c l a s s i f i c a t i on – t abu l a t i on – f r eque ncy d i s t r i bu t ion – cha r t s u s ing e xce l , me asu r e s o f c en t ra l t e ndenc i e s and d i spe r s ion – u s ing v i s ua l e xp lo r a t i ons i n MS exc e l .

2 . Cor re l a t i on and re g r es s i on : M u l t i p l e co r re l a t i on – ba s i c p r obab i l i t y conc ep t s – cond i t i ona l p roba b i l i t y – Ba yes t heo r em – u se MS exc e l PH S TA T 2 .

3 . Pr obab i l i t y d i s t r i bu t ions : B i nomina l P o i s son and no r ma l d i s t r i bu t ions u s ing e xce l – e s t im a t i on – po in t and in t e rva l – u s ing E xce l .

4 . S t a t i s t i c a l D e c i s ion T heo r y : H ypo the s i s T e s t i ng f o r mea ns and p ropo r t i ons a nd f o r d i f f e r enc e o f me ans and p r opo r t i ons – ana ly s i s o f va r i anc e .

5 . Sa mpl i ng : Sa mpl i ng t ec hn ique s , r a ndom sa mpl i ng , r a ndom numbe rs t a b l e , Mon t e C ar lo s im u la t i on , Ch i - squa re t e s t s , t ime se r i e s fo r e ca s t i ng , ha nds - on wi th MS exc e l .

Re fe ren ce s : S ta t i s t i c s f o r M anager s – u s ing M ic roso f t e xc e l – Le v ine , S t e phan &

o the r s S ta t i s t i c s f o r M anagem e n t – R ic hard L ev in and R ub in[e xc e l

ve r s ion] S ta t i s t i c s – M urray Sp i ege l , Schaum Se r i e s P robab i l i t y and S t a t i s t i c s – M urray Spe ige l , Sc haum

Ser i e s Q uan t i t a t i ve B us ine s s A na lys i s – T ex t & Cas es – Sam u l

B od i l e y & o t her s B us ine s s S ta t i s t i c s – Kazm ie r , Sc haum Se r i e s B as ic Bus ines s S ta t i s t i c s – B ere uram and Le v ine Q uan t i t a t i ve Me thods – A nde r son , Swe eny & W i l l i am

SECOND SEMESTER


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2.1 `1 . Int r odu ct ion t o M ark et in g M anage me nt : N a tu re o f mar ke t ing

ma nage men t , Type s o f p roduc t s / s e r v i c es . Ma r ke t i ng conc ep t s : P r oduc t , P roduc t ion , Se l l i ng , Ma rke t ing and Soc i e t a l , C once p t s Mar ke t ing env i r onme n t , e l e me n t s o f Mar ke t ing M ix . C las s i f i ca t i on o f goods & se rv i c es .

2 . C onsu me r Be hav ior : C onsume r & buye r be hav io r p roc es s , mode l s o f consum er be hav i o r . Mar ke t r e sea rc h a nd m ar ke t i n t e l l i genc e . Mar ke t ing in f o r ma t ion sy s t em.

3 . Mar ke t Se gm en ta t ion an d Tar get ing : C once p t o f s egme n ta t i on and t a rge t ing , bas i s f o r s e gme n ta t i on . S egm en ta t i on fo r consum er a nd indus t r i a l p r oduc t s , P r oduc t pos i t i on ing .

4 . P rod uc t & P r i ce : Pr oduc t Mi x a nd P roduc t L i ne , l eve l s o f p r oduc t , new p roduc t de ve l opmen t , p r oduc t l i f e c yc l e s t r a t e g i e s . B ra nd ing , t ype s o f b r a nds , b ra nd bu i ld i ng , mea su r ing b r and e qu i ty . P ac kag ing and l abe l ing . P r i c ing : G e ner a l p r i c ing a pp roa che s , ne w p r oduc t p r i c ing s t r a t e g i e s , Pub l i c po l i cy a nd p r i c ing .

5 . P rom ot i on and P lac e Mi x : E l e me n t s o f p rom ot ion mix , Mar ke t ing com mun ic a t i on p r oce s s , Pub l i c i t y , A dver t i s i ng a nd pub l i c r e l a t i ons . Pe r s ona l s e l l i ng and s a l e s p r omot ion . D i re c t ma r ke t i ng a nd on l i ne ma rke t ing . Di s t r i bu t i on c hanne l s a nd l og i s t i c s ma nage men t , Cha nne l des i gn and a dmin i s t r a t i on , Pub l i c po l i cy a nd d i s t r i bu t i on dec i s ions .

Re fe ren ce s : Mar ke t ing Manage m en t – P h i l i p K o t l e r , P re n t i c e H a l l Ind i a , ( Ne w

ed i t i on ) B as ic Mark e t ing – P erau l t F undame n ta l s o f Mar ke t ing – W i l l i am S tan ton P r inc ip l e s o f M arke t ing – P h i l i p Ko t l e r and G arry A rm s t rong Mar ke t ing M anagem e n t – R a jan Saxe na Mar ke t ing M anagem e n t – Z i ck mund Mar ke t ing – R am esh K umar

2.2 Human Resource Management1 . P er spe c t ive s in HR M: R ole o f H R m ana ger s , sub - sys t e ms o f H RM,

H R f unc t i ons and po l i c i e s . O r gan iz a t ion fo r H RM, D e ve lopm en t o f H RM in I nd i a , Re ce n t t r ends i n HR M, I mpac t o f g loba l i za t i on on H RM.

2 . HR P lan ni ng , Re cr u i tm en t an d Se l ec t ion: S cope o f H R p l a nn ing , Job ana ly s i s , j ob de s ign Job de sc r ip t i on and job e va l ua t i on , me t hods

o f r e c r u i tm en t . T e s t i ng f o r s e l ec t i on o f emp l oyee s , u se o f p sycho l og ica l t e s t , s e l e c t i on p roc es s , i n t e rv i ew s , e r r o r s i n s e l ec t i on .

3 . Tr a in i ng an d D eve lop me nt : Induc t ion a nd O r i en t a t i on , m e thods o f t r a in i ng , t r a in ing manua l , t r a in i ng unde r IS O a nd Q S Ce r t i f i ca t i on . Supe rv i so r y , E xec u t ive a nd M ana geme n t deve lopme n t p r og r amm es . Ca re e r deve lopme n t .

4 . P er for man ce M anage m en t: K RA and KP A s , T r ad i t i ona l v s Mode rn me thods o f pe r fo r ma nce ma nage men t . Po t e n t i a l a pp ra i s a l , Fe edba ck sys t e ms . Job e va l ua t i on .

5 . C omp en sa t ion P lann in g : W age s a nd s a l a r y , A dmin i s t r a t i on pe rks , F r inge bene f i t s , Bonus , Inc en t i ves . C ompens a t i on su rve ys . P r oduc t iv i t y , Pe r fo r ma nce l i nked , Pa y s t ruc tu r e . Compe nsa t ion re v i e w a nd s t r uc tu r i ng .

Re fe ren ce s : H R and P e r sonne l Manage m en t – K e i th D av i s P ersonne l M anagem e n t – F l ippo H uman R e source M anagem en t – T .V . R ao H uman R e source M anagem en t – Pa t tana ik H uman R e source M anagem en t –Mi che a l A rm s t rong H uman R e source M anagem en t –Gar y D ess e l e r

2.3 Corporate Finance1 . Goal o f t he F ir m: P ro f i t ma x imi za t ion v s w e a l t h ma x imi za t ion ,

V a lue c r ea t ion , A ge ncy p r ob le ms , S oc i a l r e spons ib i l i t y , Ro le o f f i nanc i a l ma nage me n t , T i me va l ue o f money , V a lua t ion o f s e cu r i t i e s – s toc ks and bonds . Conce p t o f r i sk and r e tu rns o f s e cu r i t i e s , u s ing p roba b i l i t y d i s t r i bu t i on to me asu r e r i sk , r i s k a nd r e tu r n i n po r t f o l i o con t ex t ( u s ing e xce l ) .

2 . C api t a l Bu dge t in g : E s t im a t i ng c ash f l ows – i n i t i a l , i n t e rm ed ia t e and t e rmi na l Ca sh f l ow s on i nc r eme n ta l ba s i s , Ca p i t a l budge t i ng dec i s ion r u l e s , P ayba ck , AR R, D C F t ec hn ique s – NP V , I RR , P I , u s ing e xce l .

3 . C ost o f C api ta l : C os t o f deb t , p r e f e r r ed s toc k , e qu i ty , compu t ing WA CC , T he CA P M app r oac h , A d jus t i ng WA CC fo r r i sk . L ong - t e r m f i nanc ing , P ub l i c i s sue o f de b t , P r e f e r r ed s toc k a nd Com mon s tock , T e r m loa ns .

4 . C api t a l S t ru ct u re Th eor ie s : T r ad i t i ona l v i ew vs MM hypo the s i s , MM pos i t i on I &I I , C ap i t a l s t r uc t u re de s ign i ng in p ra c t i ce – E BI T - E PS ana ly s i s , t he pe ck ing o r de r t heo r y . Di v idend de c i s ions , Re l eva nce v s i r r e l e vanc e o f d iv i dends .


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5 . Work in g C api ta l Man agem e nt an d F inan ce : C ash ma nage men t , Re ce ivab l es m ana geme n t a nd Inve n to r y mana gem en t . W or k ing ca p i t a l f i nanc e i n Ind i a .

Re fe ren ce s : F undame n ta l s o f F inanc i a l M anagem en t – Van H orne and Wac howi t z F inanc i a l P o l i c y and M anagem e n t – V an Hor ne , 12 t h ed i t i on . F inanc i a l M anagem en t – Pr asanna Chandra Corpora t e F inanc e – B r i gham and E rhard t Corpora t e F inanc e – R oss , W e t f i e ld & J a f f e r

2.4 Quantitative Methods1 . Sc ie nt i f i c m e th ods : Induc t ion , de duc t ion , t he o ry , c once p t s ,

cons t ruc t s , de f in i t i ons , va r i a b l e s , mode l s , l aw s , hypo the s i s , sy l l og i sm, l e ve l s o f a bs t r a c t i on . Fa l l a c i e s o f r e ason i ng . T he na tu re o f r e se a r ch in Mana gem en t , E xe r c i s es i n wr i t i ng a r e sea rc h p ropos a l .

2 . P rin c i p l e s o f re sear ch d es ign: T ypes o f bas i c r e se a r ch me thods and s ec ondar y r e se a r c h me t hods , s am p l ing de s ign , me as u re men t and me asu r em en t s ca l e s . D a ta c o l l e c t i on me thods , obse rva t iona l s t ud i e s , expe r i men t a t i on . Qua l i t a t i ve me thods o f r e se a r c h .

3 . A nalys i s and pr es en ta t ion o f D at a : U se o f s t a t i s t i ca l t e chn i ques , s t y l e ma nua l s . Exe r c i s es i n w r i t i ng mana gem en t r e po r t s .

4 . Lin ear pr ogram m ing: T ypes o f l i ne a r p r og ra mmi ng , s imp l ex me thod , p r i ma l and dua l , s e ns i t i v i t y a na ly s i s , r e sou r ce a l l oca t ion , p r oduc t ion p l a nn ing , p roduc t mi x and c ap i t a l budge t ing de c i s ions u s i ng so f tw ar es .

5 . Tr ansp ort a t ion an d as s ignm e nt pr obl em : Se quenc ing p r ob lem s , D ec i s ion ma k ing unde r r i sk a nd unce r t a i n ty , dec i s i on t r e es . MS exc e l so lve r f o r a l l t he a bove mode l s

Re fe ren ce s : B us ine s s R ese arc h Me thods – Z i km und Mar ke t ing R es earc h – Ma l ho t ra N .K . B us ine s s R ese arc h Me thods – D ona ld R . Coope r s and Sc h ind le r F ounda t ions o f Be hav i oura l R es earc h – F .N . Ke r l inge r ML A H andbook fo r R e sear che r s – M LA A ssoc ia t ion A PA M anua l Soc i a l R ese arch M e thods – B ry an Case S tudy Me thod o f r e se arch – R obe r t K Y in D es ign i ng Qua l i t a t i ve r e s earc h – Mar sha l l and R ossm an R ese arch D e s ign & M e thods – Ke nne t G .B orde aux & Ot her s Mar ke t ing R es earc h w i t h SPSS – C or l M c .D an ie l & G a te s Mar ke t ing R es earc h – Churc h i l & Lac obucc i

2.5 Legal Aspects of Business1 . Ou tl i ne s : Indus t r i e s D e ve lopm en t a nd Re gu la t i on A c t ( I DR A) ,

Compe t i t i on A c t . F o r e ign e xcha nge m ana geme n t a c t .

2 . Ou tl i ne s : Compa ny L aw , p rov i s ions o f I nd i an C ompan i es A c t 1956 re l a t i ng to i nco r po r a t i on , ma nage me n t a nd a dmin i s t r a t i on . F i l i ng o f r e tu r n s , Re me d ies aga in s t mi sma nage men t and opp r es s ion . Pow e rs o f i nves t i ga t ion by the Gove r nmen t , I s s ues r e l a t i ng to good co r po r a t e gover na nce .

3 . Ou tl i ne s : In t e l l ec tua l p r ope r ty r i gh t s , Pa t e n t s a nd T r ade ma rks A c t , copy r igh t s ac t , geog r a ph ica l a ppe l l a t i on ,

4 . Ou tl i ne s : Se cu r i t y M ar ke t La w s , Se cu r i t y a nd E xcha nge B oar d o f Ind i a Ac t (S E BI ) , Se cu r i t i e s con t ra c t a c t , L aw s pe r t a in ing to s t ock exc hange s , SA R FE SI A c t .

5 . Ou tl i ne s : Consum er p ro t ec t i on a c t a nd I n fo r ma t ion t e chno l ogy ac t .

Re fe ren ce s : A Manua l o f B us ine s s Law s – S .N . M ahes hwar i and S .K . Mahe shwar i B us ine s s Law fo r M anagem e n t – K .R . B u lc handan i B us ine s s E nv i r onme n t : Te x t s and Case s – F ranc i s Che run i lam B us ine s s and Corpor a te L aws – S .S . G u l shan and G .K . Kapoor B are A c t s o f r e spe c t i ve l eg i s la t i ons .

2.6 Operations Management1 . Op er at ion s Man agem en t: Pr oduc t s t r a t e g i e s – P r oduc t l i f e c yc l e –

P r oduc t ive s y s t e m type s – Im pac t o f t ec hno logy a nd o rga n iza t ion o f t he ope r a t i ons f unc t i on – Requ i re me n t s o f fo r ec as t i ng f o r ope r a t i ons .

2 . P lant Loc a t ion an d T ype s o f P l ant Layou t : P r oduc t p l ann i ng and con t ro l – I nve n to r y p l ann i ng and c on t ro l – Mat e r i a l s r equ i r e men t s p l a nn ing – P l ann ing p r oduc t ion in a gg re ga t e t e r ms .

3 . Job D es ign in g : Wor k s tudy a nd t ime s t udy – S t a t i s t i ca l qua l i t y con t ro l m e thods – J apa nese ma nufa c t u r i ng sy s t e ms – F l ex i b l e ma nufa c tu r ing s y s t em – Ope r a t i ons sy s t e ms o f t he fu t u re .

4 . Tot a l Qu a l i t y Man agem e nt : t r ends i n qua l i t y ma nage men t benc hma rk ing a nd bus ine s s p r oce s s r ee ng ine e r ing , K a i ze n – S ix S i gma Moto r o l a sy s t ems – Qua l i t y c r i t e r i a ba sed on D e ming p r i ze – Mal co lm B a ld r ige A w ar d . Q ual i t y Ma nage me n t S ys t e ms , I SO S t anda rds .

5 . Su pp ly C ha i n M anage me nt : Conc ep t o f S CM. O per a t ing mode l f o r supp ly c ha in . M ana g ing the ex t e r na l a nd in t e rna l supp l y cha in . G loba l SCM and sou r c i ng .


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Re fe ren ce s : Mode rn Pr oduc t i on M anagem e n t – B u f fa E l wood . S , and Rak es h K .

Saren , J ohn W i l e y and Sons , 2003 . P roduc t ion and O pera t i on A na lys i s – S t e ve n Nahm as Case s i n P roduc t ion / O pe ra t ions M anagem en t – K .N .

Kr i shnaswam y The B enc hmar k ing M anagem e n t G u ide – A m e r i can

P roduc t i v i t y and Q ua l i t y Ce n ter , P roduc t i v i t y P re s s , U SA , 1993 .

To t a l Q ua l i t y Manage m en t – D a le H . B es t e r f i e ld and o t her s – P earson E duc a t ion , N ew D e lh i , 2003 .

To t a l Q ua l i t y Manage m en t – P oorn i ma Choudhary – P ears on E duca t i on – New D e lh i , 2002 .

To t a l Q ua l i t y Manage m en t – S r idhar B ha t t . Supp ly cha in M anagem e n t t he ory and p r ac t i ce s – Mohan t y and

D eshm ukh , B i z tan t ra 2005 .

2.7 Management Information Systems1 . In f or mat ion Sys t e ms : D ata v s I n fo r ma t ion , St ra t eg i c r o l e o f

i n f o rm a t i on in ma nage men t , Or ga n iza t ion a s an i n fo r ma t ion sy s t em . T PS , MI S , D SS , E S S , OA S , N e t wor k ing conc ep t s , t e l ec ommun i ca t ions ne tw orks .

2 . Sys t e ms D e ve lop m en t: T he c once p t o f sy s t e ms de ve lopm en t l i f e cyc l e (S DL C ) ,T ype s o f S D L C, U se o f f l ow cha r t s .

3 . A pp l i c a t ion T ec hn o log ie s : E RP c once p t s , E vo lu t ion o f E RP , E RP pac kage s , SA P , Ba an , MF G- P RO , Or a c l e , E RP Eva lua t ion , E RP and BP R, E RP Im p lem en ta t i on , E x te nded E R P, Ca se s tud i e s .

4 . Web P u bl i sh i ng : We b pub l i sh ing , T ypes o f w ebs i t e s , We b s u r f ing , E -c omme rc e , B2B , B2C , C 2C, E - com mer c e s ec u r i t y i s sue s , E th i ca l i s sue s

5 . P rac t i ca l s on ER P - . F unc t iona l modu le s i n bus i nes s .

Re fe ren ce s : MI S – Ke nne t t G . Laude n and Jane P . Laude n MI S – J ame s A . O ’B r i en MI S- C .S .V .M ur thy Com pu te r Today – S .K . B asude v E RP C once p t s – V .K . G arg

THIRD SEMESTER

3.1 Project Management1 . P roj ec t m an agem en t : c once p t s & ke y t e r ms , evo lu t ion o f

i n t e g ra t e d p ro j ec t ma nage men t sy s t e m, a l i gn ing p r o j e c t s wi th o rga n iz a t i on s t r a t egy , e f f ec t i ve p r o j ec t po r t f o l i o ma nage me n t sy s t e m, p ro j ec t l i f e c yc l e , f e as ib i l i t i e s o f p r o j e c t s -d i f f e r e n t f o r ms o f p ro j ec t con t ra c t i ng .

2 . P roj ec t S cop e m an agem en t: d e f in ing p r o j e c t s cope , c r ea t i ng w ork b r ea k dow n s t r uc tu r e (W BS ) , p r o j e c t r o l l up , p roc es s b re ak dow n s t r uc tu r e , r e spons ib i l i t y m a t r ix .

3 . P roj ec t s ch ed ul i ng : n e t wor k mode l s , P ER T & CP M us ing so f tw ar es , m ea su r ing r i sk .

4 . P roj ec t r i sk m anage me nt : con t i ngenc y p l a nn ing , s che du l ing re sou r ce s , r educ ing p r o j ec t du r a t i on .

5 . P roj ec t Te am Man agem e nt : bu i ld ing h igh -pe r fo r ma nce p r o j e c t t e ams , ma nag ing v i r t ua l p r o j e c t t e am s , p r o j e c t con t ro l p r oce s s . Pe r f o r ma nce mea su r eme n t a nd eva lua t ion , p r o j ec t qua l i t y , p l ann ing , qua l i t y a s su r anc e , qua l i t y a ud i t , p r o j e c t c lo su r e , pos t com ple t ion aud i t .Re fe ren ce s :

P ro je c t M anagem e n t – C l i f f o rd G ray & L arson

www .pm i .o rg

3.2 Entrepreneurship1 . F oun dat ion s o f E nt re pr en eu rs h ip : N a tu re o f

E n t r ep r ene u rs h ip , soc i a l & c u l tu r a l f ac to r s i n nu r tu r ing en t re p re neu r sh ip . I n s t i t u t i ona l suppo r t f o r p rom ot ing en t re p re neu r sh ip i n Ind i a , ro l e o f Un i ve r s i t i e s & Co l l ege s , C SI R l a bs . Ca se s t udy o f i ncuba t ion

2 . Bu s in es s P lann in g : F rom ide a gene r a t i on to p r epa ra t i on

o f de t a i l ed bus ine s s p l ans . E xe r c i s es i n p re pa r a t i on o f bus ine s s p l a ns .

3 . V en tu re Cap i t a l : V a lu i ng and f i na nc ing a ven t u re , s t a ges o f ven t u re de ve l opmen t a nd f i na nc ing , ven t u re c ap i t a l f i r ms ( V C’ s ) ven t u re expa ns ion s t r a t eg i e s .


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http://WWW.PMI.ORG/

4 . R ur a l & s oc ia l e nt re pr en eu rsh ip : P o t e n t i a l f o r en t re p re neu r sh ip i n ru r a l Ind i a , S HG s , m ic r o c re d i t e t c . , C ase s tud i e s o f soc i a l e n t r ep r e neu r sh ip i n I nd i a .

5 . En tr ep re ne ur s i n Ind ia : F am i ly bus ines ses , new gene ra t i on e n t r ep r e neu r s , w omen e n t r ep r ene u r s .

Re fe ren ce s : E nt re prene ursh ip – P ro f . T .V .R ao E nt re prene ursh ip – H i s r i ch & Pe te r S tay hungry s t ay f oo l i sh - R ashmi B hansa l E nt re prene ursh ip - M athew J M an im a la Ind i a s new cap i t a l i s t – Har i sh D amodar an B us ine s s M ahara ja ’ s – G ee tha P eram a l

ELECTIVE PAPERS

3.3 Elective MM 1: Consumer Behavior and Marketing Research

1 . C onsu me r B eh av ior : In t roduc t ion , F ac to r s i n f lue nc ing c onsume r beha v iou r , Pe r s ona l i t y , Psyc hog r aph ic s , F ami ly , Soc i e ty , V a lue s o f pe r ce p t ion , A t t i t ude and l i f e s ty l e s , Di f f e re n t m ode l s o f c onsume r beha v iou r – E conomi c , L ea r n ing , Psyc hoana ly t i ca l , Soc io log i ca l , H owa rd S he t t , N icos i a , W ebs t e r and W ind , E nge l , B la ckw e l l a nd Mina rd m ode l s .

2 . Bu ying D ec i s ion M aki ng Pr oce s s : B uy ing r o l e s , S t a ges o f t he dec i s ion p r oce s s – H igh a nd l ow e f f o r t de c i s ions , Pos t pu r cha se dec i s ions , Mode l s o f c onsume r be hav i ou r

3 . Mar ke t i ng Re se arc h De s ign s : T ype s o f r e sea rc h de s igns , T ec hn ique s and t oo l s o f da t a co l l ec t i on – S ca l e s and m ea su re me n t , V ar ious t ype s o f da t a , S ampl ing t ec hn iques , S ampl e s i ze de t e rm ina t ion . A na lys i s and i n t e r p r e t a t i on o f da t a . R epo r t i ng t he r e se a r c h f i nd ings .

4 . A pp l i c a t ion o f Quan t i ta t ive Too l s in M ark et in g : D ec i s ion ma k ing u s ing Re g re s s ion ana ly s i s , A N OV A , D i s c r imina n t ana ly s i s , F ac to r ana ly s i s , C l u s t e r ana ly s i s , Mu l t i - d ime ns iona l s ca l i ng and Con jo in t ana ly s i s , Us e o f SP SS fo r da t a a na l y s i s .

5 . Mar ke t R e sear ch : Mar ke t ing a nd mar ke t r e se a r ch , Q ua l i t a t i ve re se a r ch , Ma r ke t a nd s a l e s a na l y s i s . Mo t iva t ion r e se a r ch , Comm unica t ion r e sea rc h , P r oduc t , P r i c ing and D i s t r i bu t ion r e s ea rc h .

Re fe ren ce s : Mar ke t ing R es earc h – R .Nargundk ar

Consum e r B ehav iour – Sch i f fm an and Kanuk Mar ke t ing R es earc h – Tu l l , G ree n and Haw ki ns B us ine s s R ese arc h Me thods – Z i km und Mar ke t ing R es earc h – N .K . M a lho t ra Mar ke t ing R es earc h – P arashuram an , G rew a l Consum e r B ehav iour – H oye r M ac I nn i s

3.4 Elective MM 2: Sales and Logistics Management

1 . a le s Man agem en t : O bjec t ive s o f s a l e s ma nage me n t , Pe r sona l s e l l i ng p roc es s , D eve lop ing pe rsona l s e l l i ng s t r a t e g i e s . O rga n iz i ng the s a l e s fo r c e – T ypes o f s a l e s o r ga n iza t ions – D e te r mi n ing t he k ind o f s a l e s fo r c e a nd S i z e o f t he s a l e s f o r ce . Qua l i t i e s o f s a l e s exe cu t ives .

2 . Man ag in g th e S a les For ce : E f f ec t i ve Re c r u i t i ng , Se l ec t i ng a nd T ra in ing the s a l e s f o rc e . T ime a nd t e r r i t o r y ma nage me n t , S a l e s t e r r i t o r i e s and S a l e s Q uo ta s – Com pensa t ing s a l e s f o rc e , Mo t iva t ing the s a l e s f o rc e – C on t r o l l i ng t he s a l e s f o r ce –E va l ua t i ng the s a l e s fo r c e .

3 . R et a i l in g an d Whol esa l ing : N on-s t o re r e t a i l i ng , E - t a i l i ng , D i r ec t ma rke t ing , T e l e m ar ke t i ng , Ma r ke t i ng on the ne t , E me rg i ng t r ends i n r e t a i l i ng & who l esa l ing .

4 . D is t r ib ut ion an d Log i s t i c s Man agem en t: D e s ign o f d i s t r i bu t i on cha nne l , S t r uc t u re and C hanne l ma nage men t . Compone n t s o f l og i s t i c s – i nbound and ou t bound log i s t i c s , ke y log i s t i c s ac t i v i t i e s v i z . , Cus tom er s e r v i c es - I nven t o ry ma nage me n t – Ma te r i a l ha nd l ing – C ommunic a t ion – O rde r p r oce s s ing , Pa cka g ing – T ra f f i c and t r anspo r t a t i on – W ar ehous ing and s to ra ge .

5 . Log i s t i c s S tr a te gy : L og i s t i c s i n f o r ma t ion sy s t em, O r gan i z ing f o r e f f ec t i ve l og i s t i c s , I mp l eme n t ing log i s t i c s s t r a t e gy – Compu te r pac kage s u s ed in l og i s t i c s . R e t a i l i ng a nd w ho le sa l i ng , s a l e s a nd log i s t i c s fo r r u ra l ma rke t s .

Re fe ren ce s : Sa le s Manage m en t – D e c i s ions , S t ra t eg i e s and Cas es – R ic hard R .

S t i l l , E dward W . Cund i f f and Nom an A .P . Gov an i P ro fe s s iona l Sa l e s M anagem e n t – R .E . Ande r son , J o seph F . H ar ,

A lan J . B ash Mar ke t ing Channe l s – L ou i s W . S t e rn , A de l I . E R – A nsary , T .

Cough lan F undame n ta l s o f Log i s t i c s M anagem en t – M. L ambe r t , J am es R .

S toc k , M . E l i ram Log i s t i c s M anagem en t – Dona l d J .B . and D .J . C l os s


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Log i s t i c s and Supp ly Cha in M anagem e n t – M ar t in C hr i s tophe r Sa le s Manage m en t – A na ly s i s and De c i s ions M ak i ng – Thom as N .

Ingr am

Manag i ng Supp ly C ha in – J .L . G a t to rn and D .W . W a ld i s

3.5 Elective MM 3: Advertising and Sales Promotion Management

1 . P rom ot i on M ix : E lem en t s o f ma r ke t i ng p rom ot ion mi x , Adve r t i s i ng , Pub l i c i t y , Pe r s ona l s e l l i ng , Pub l i c r e l a t i ons and S a l e s p r omot i on , D e te rm inan t s o f p romot ion mix .

2 . A dve rt i s in g : T ypes o f a dve r t i s e me n t , adve r t i s a b i l i t y and a dve r t i s i ng a i d s , Adve r t i s i ng p l ann i ng and de c i s i on mak i ng .

3 . A dve rt i s in g C am pai gn Pl ann ing : Se t t i ng a dve r t i s i ng goa l s and ob je c t i ves , T he DA G MA R A pproa ch . M essa ge s t r a t e g i e s and t a c t i c s , Cr ea t ive a pp roa che s , Copyw r i t i ng and t e s t i ng , Adve r t i s i ng copy des i gn a nd c ommun ic a t ion s t r a t e gy , C opy-v i sua l i za t i on l ay ou t , A dver t i s i ng appe a l s and the me s , C la s s i f i c a t i on o f a dve r t i s em en t cop i es , E s sen t i a l s o f a good copy . E xer c i s es i n d ra f t i ng adve r t i s e men t copy .

4 . A dve rt i s in g Me di a : T ypes o f me d ia , m ed ia p l a nn ing and s che du l ing , A dver t i s e me n t budge t s , app r oac hes t o adve r t i s i ng , budge t ing . Mea su r ing a dve r t i s i ng e f fe c t i vene s s . A dve r t i s i ng s t r a t eg i e s f o r ru r a l ma rke t s .

5 . A dve rt i s in g A gen c ie s : P r o f i l e o f m a jo r adve r t i s i ng age nc i e s i n I nd i a and ab r oad , Ru r a l a dve r t i s i ng , soc i a l a dve r t i s i ng , e th i c s i n adve r t i s i ng , a dve r t i s i ng s t a nda r ds c ounc i l o f I nd i a (A S CI ) .

Re fe ren ce s : A dve r t i s e m en t and P rom o t i on – B e l c h and B e lc h A dve r t i s i ng – A ake r and B a thra A dve r t i s i ng Manage m en t – C hunawa l l a A dve r t i s i ng Manage m en t – W r i t e and Z i eg l e r Con te m porary A dv er t i s ing – W i l l i am s A rens A dve r t i s i ng Manage m en t – R a je ev B a t ra , J ohn G.M y er , D av id A ke r A dve r t i s i ng P lann ing & I m p lem e n ta t ion – Sange e t a Sharm a &

R aghuv i r S ingh A dve r t i s i ng P r inc i p l e s and Pr ac t i ce – We l l s , M or i a t r y , B urne t t A dve r t i s i ng Manage m en t – J a i sh r i Je thwanry , Shru th i Ja in Mar ke t ing Com m un ic a t ion – D ah le n

3.3 Elective FM 1: Advanced Capital Budgeting1 . C ash F low M easu re me nt : D epe ndenc e a nd indepe ndenc e o f ca sh

f l ows in eva lua t ing p r o j e c t s , M ea su re s o f r i sk and r e tu rns , In f l a t i on in ca p i t a l budge t ing , Re a l v s nomina l d i s coun t r a t e s , B ia s i n c ash f l ow es t ima te s , T o ta l r i sk f o r mu l t i p l e i nves tm en t . Me asu r ing ca sh f l ow f o r ac qu i s i t i on . U se o f Exc e l f o r e s t ima t ing ca sh f l ow s & dec i s ion m ak ing .

2 . R ank in g p ro j ec t s : N PV vs I RR Conf l i c t s , F i s he r ’ s r a t e o f i n t e r s ec t ion , Mu l t i p l e IR Rs , MI RR , O p t ima l de c i s i on under ca p i t a l r a t i on i ng

3 . R ea l Op t ion s in C api t a l Inve s t me nt : T ypes o f op t ions – expa ns ion , A bandonme n t a nd pos tponem en t .

4 . P ro j ec t R i s k A na l ys i s : T ec hn ique s fo r me as u r ing s t and a lone r i sk – Se ns i t i v i t y a na ly s i s , S ce na r io ana ly s i s and S imu l a t i on

5 F inan c i ng D ec i s i ons : S ou rc es o f l ong - t e rm f i nanc es f o r a p r o j ec t . L ea s ing – T ypes o f l e as es , s t ruc tu r ing o f l ea se re n t a l s and eva lua t ion o f l ea se .

3.4 Elective FM 2: Advanced Capital Structure Theories

1 . Em pi r i c a l P er sp ec t ive s on th e F in anc ia l C h arac te r i s t i c s : A na ly s i s o f c ompos i t e c as h f l ow s , L e ve r age , O wne r sh ip s t r uc tu re s , RO E , P /E ra t i o s , Di v idend pa you t , D iv ide nd y i e ld s , a nd o the r f i nanc i a l cha ra c t e r i s t i c s o f S ense x and N i f ty f i r ms .

2 . P rin c i pa l A ge nt C onf l i c t an d F in anc ia l S t ra t eg i es : In t roduc t ion , L imi t ed l i ab i l i t y a nd the s epa ra t i on o f ow ner sh ip a nd con t r o l , r o l e o f ma nage men t w i th d i f f u se owne r sh ip . C la s s i c d i r e c t i ve t o ma nage men t , e x t ende d s t ake ho lde r s , Conf l i c t s o f i n t e r e s t , Con t ra c t s and a r e v i s e d d i r ec t i ve .

3 . Inf or mat ion A sym me t ry and t he M ark et s for C or por a te S ec ur i t i e s : In t roduc t ion , T he o r i e s o f t he e f f ec t s o f i n f o rma t ion a symm et r y , V a lua t ion o f t r ade d equ i ty under a symme t r i c i n fo r ma t ion , In f o r ma t ion a symm et r y and the Q ua l i t y o f t he ma rke t f o r a f i r m’ s equ i ty , op t im a l ow ne rsh i p s t r uc tu r e .

4 . Le ver age D ec i s i on: In t roduc t ion , C o rpo r a t e a nd pe r sona l t a xa t i on , Mod i f y ing MM pr opos i t i ons t o a cc oun t f o r co r po ra t e t axe s , T ra d i t i ona l t r ade -o f f t he o r y , A genc y t heo r y a nd l eve ra ge dec i s ion , A symme t r i c i n fo r ma t ion a nd l eve r age , ba l a nc i ng age ncy c os t s w i th i n f o rm a t i on a sym met ry .


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5 . Th e F ir m’ s E nv ir onm en t , Gover nan ce , s t ra t egy , op er a t ion an d f i nan c ia l s t r uc tu re - F i rm ’s bus ine s s env i r onme n t , ope r a t i on s t r uc t u re , F i nanc i a l s t r uc tu r e , r i s k pe r fo r ma nce and c on t inge nc i es , em p i r i ca l ana ly se s o f r i sk .

3.5 Elective FM 3: Portfolio Management1 Mar ke t e f f i c i e nc y : Ra ndom w a lk a nd the e f f i c i e n t ma r ke t

hypo the s i s , Em pi r i ca l t e s t i ng o f E f f i c i en t Ma rke t Hypo t hes i s (E MH ) . Po r t f o l i o T he o ry – C ap i t a l a l l oc a t ion be t we en t he r i sky a s s e t and the r i sk f r e e a s se t , Op t ima l r i sky po r t f o l i o s - Ma rkow i t z mode l V s S toc has t i c D omina nce A na lys i s ( S DA ) , E qu i l i b r ium in ca p i t a l mar ke t s – Ca p i t a l a s se t p r i c ing mode l , I ndex mode l s and A rb i t r a ge p r i c ing the o ry a nd mu l t i f ac to r mode l s o f r i sk a nd r e tu r n .

2 F ixed In com e S ec ur i t i e s : Bond P r i ce s and y i e ld –B ond Cha ra c t e r i s t i c s a nd T ypes , B ond Pr i c ing , Bond y i e ld , T e r m S t r uc t u re o f I n t e r e s t r a t e , I n t e re s t r a t e r i sk - in t e r e s t r a t e s ens i t i v i t y , du ra t i on , conve x i ty a nd imm un iza t ion .

3 F un dam en ta l A na l ys i s : Ec onomic a na l y s i s , Indus t ry ana ly s i s , Compa ny ana ly s i s , Fo r ec as t i ng c ompany e a r n ings , V a lua t ion o f com pan ie s ,

4 Te ch nic a l A na l ys i s : Mar ke t i nd i c a t o r s , F o r ec as t i ng ind iv i dua l s t ock pe r f o rm anc e , T ec hn ique s , T ypes o f cha r t s , D ow theo r y , Re l a t i ve s t r eng t h , Con t ra r y op in i on , Mov ing ave r age , Conf e re nce i ndex , T ra d ing vo lum e , Conc ep t o f de p th , b r ea d th and r e s i l i enc e o f t he ma rke t .

5 A ct ive P ort f o l io Man agem en t: P o r t fo l i o pe r fo r ma nce e va lua t ion – me asu r ing inve s tm en t r e t u rn , c onven t iona l t heo r y o f pe r f o rma nce eva lua t ion , M 2 a nd T 2 , m ar ke t t im ing , pe r fo r ma nce a t t r i bu t i on p roc edu r e s , s t y l e ana ly s i s and m orn ing s t a r ’ s , r i sk ad j u s t e d ra t i ng . A c t i ve po r t f o l i o c ons t r uc t i on u s ing T r eyno r – B la ck m ode l

3.3 Elective HRM 1: Human Resource Development

1 . Hu man Re sou rc e D eve lop me nt : Sub sys t em s o f H R D & OD , H RM and H RD , E me rg i ng t r e nds i n H RD , H RD in I T i ndus t r y , pub l i c s ec to r , gove r nme n t o r gan iz a t ions , a nd NG O s .

2 . P e r f orm anc e Man agem e nt : T r ad i t i ona l a nd m oder n t e chn i ques , O pen A ppra i s a l – I den t i f i c a t i on o f Ke y Pe r fo r ma nce Ar e as a nd Ke y Re su l t A re as – M ana ger i a l a pp ra i s a l – E th i c a l i s sues i n pe r fo r ma nce app r a i s a l . P o t en t i a l a pp ra i s a l , F ee dbac k m ec han i s ms , Pe r f o r manc e ma nage men t a nd c a r ee r deve lopme n t . B i - d i r ec t i ona l pe r fo r ma nce ma nage men t .

3 . Me nt or i ng , C oach ing & Em pl oyee C oun se l in g S er v ice s : Na tu r e me n to r i ng a nd c oac h ing , C oac h ing to i mprove poo r pe r fo r ma nce , E f f ec t ive nes s o f c oac h ing , N ee d f o r e mp loye e c ounse l ing p r og ra ms , Compone n t s & Char a c t e r i s t i c s , I s sue s i n em p loyee couns e l i ng .

4 . C are er P l ann ing an d D e ve lop m en t: Mea n ing a nd p roc es s – Ca re e r pa t h , Ca r ee r wi d th a nd L e ng th – S ucc es s i on p l a nn ing – Ca r ee r D eve lopme n t .

5 . Le arn ing and d eve lop me nt i n kn owl ed ge s e t t ing : L ea rn i ng in a know ledge e nv i r onmen t , c re a t i ng a ho l i s t i c deve lopme n ta l a pp roa ch , deve lop ing soc i a l ca p i t a l , deve lop ing knowl edge l e ade r sh ip ca pab i l i t i e s , p ro j ec t - base d l e a r n ing , w ork i ng w i th t e chno logy , bu i ld i ng a c ompre hens ive know ledge de ve l opmen t s t r a t egy , p l a nn ing fo r i nd i v idua l deve lopme n t .

Re fe ren ce s : H uman R esourc e D ev e lopm e n t –R andy L . D e s im one , Jon M.W e rner &

D av id M .H arr i s . D es ign i ng and Manag i ng H um an R es ource Sy s t e ms – Par ee k , Uda i

and R ao T .V . R ec en t E x per i enc e i n H um an R esour ce De ve lopm en t – Rao T .V . and

P ere i ra , D .H . P er f o rmanc e A ppra i sa l – T heory and P rac t i ce – R ao T .V . E f f e c t i ve H um an R es ource D e ve lopm en t – N ea l E . C ha lo f s k ey ,

Car l ene Re inhar t . H uman R e source M anagem en t – Sa t yad i an S . Mi r za Knowl edge M anagem e n t – She l da D ebow sk i – John Wi l ey ,

Ind i a pub l i c a t ions .

3.4 Elective HRM 2: Organizational Change and Development

1 . Or ganiz a t i ona l C han ge: P l anne d o r gan iz a t iona l c hange , C hange age n t s , D ynam ics o f r e s i s t a nce t o c hange , P l a nned c hange . Q ua l i t y w ork l i f e .


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2 . Or ganiz a t i on D eve lop me nt : H is to r y o f Or gan i za t ion , D eve lopme n t – V a lue s – A ssumpt ions – Be l i e f s i n o r gan iz a t ion deve lopme n t .

3 . T he ory an d M anage me nt o f Or ganiz a t i on D eve lop me nt : Founda t ions o f o r gan iz a t ion de ve l opmen t – Mana g ing the o rga n iz a t i on deve lopme n t p roc es s – Ac t ion re se a r ch and o rga n iz a t i on deve lopme n t .

4 . Or ganiz a t i on D eve lop me nt In te rve nt ion : T ea m in t e r ven t i on – In t e r -g roup a nd th i r d pa r t y pea ce mak i ng in t e rve n t ion – C ompre hens ive i n t e rve n t ion – S t r uc t u ra l i n t e r ven t i ons – T ra in ing e xpe r i e nce s .

5 . Ke y Con s id er a t i ons an d I s sue s : I s sues i n consu l t an t – C l i e n t r e l a t i onsh i p s – Sys t em r a mi f i c a t i ons – Pow er , po l i t i c s and o rga n iz a t i on deve lopme n t – Re sea r ch in o r ga n iza t ion de ve l opmen t

Re fe ren ce s : O rgan i za t i on De ve lopm en t – Fr anch and B e l l ; O rgan i za t i on Be hav i our – F red L u thans H uman B e hav iour a t Wor k – Ke i th D av i s ; O rgan i za t i ona l D es i gn fo r

E xc e l l enc e – Khandaw a l la O rgan i za t i ona l i n t e l l i genc e – S i l ber K earny The dance o f c hange – P e t er Se nge and o t her s The f i f t h d i s c ip l i ne – P e t er Se nge

3.5 Elective HRM 3: Training and Development1 . Tr a in i ng : In t roduc t ion , I mpor t anc e o f t r a i n ing , A dva n tage s o f

t r a in i ng , T ra in ing c ha l l enge s , Cha ng ing w orkp l ac e a nd wor k f o rc e , T ra in ing a s a sub sy s t e m o f HR D, L ea rn i ng e nv i r onmen t , In s t r uc t i ona l des i gn , L e a r n ing ou t come s , Fe edba ck , Cond i t i ons o f t r ans f e r , C onver t i ng t r a in ing ob je c t ives t o t r a in i ng p l an .

2 . Tr a in i ng Ne ed s Ass es sm e nt ( TN A ): Me thods o f T N A, O rga n iz a t i ona l suppo r t f o r T N A , Or gan i za t iona l ana ly s i s – Spe c i fy ing goa l s , Ide n t i f y ing cons t ra in t s , Re sou r ce a na l y s i s , Le a r n ing p r inc i p l e s , T ra in ing e nhanc em en t , T r a i nee cha ra c t e r i s t i c s .

3 . Tr a in i ng D e l iver y : T ra d i t i ona l v s M oder n me thods , SD L P , S im u la t ed w ork s e t t i ngs , D LP , C D RO M, In t e r ac t ive Mul t ime d ia , W eb- bas ed in s t r uc t ions , I n t e l l i ge n t T r a in i ng Sys t em ( I T S) , Vi r t ua l R ea l i t y T ra in ing ( V RT ) .

4 . Tr a in i ng Eva l ua t ion : C r i t e r i a , E va lua t ion o f c r i t e r i a , D ime ns ions o f c r i t e r i a , U se o f expe r ime n ta l de s igns , Qua s i expe r ime n ta l de s igns , U t i l i t y c onse r va t ions , Ind i v idua l d i f f e r enc e mode l s , Con te n t va l id i t y mode l , S t a t i s t i c a l m e thod .

5 . Tr a in i ng In te rve nt ion s : L ea rn i ng Expe r i enc e a nd Bu i l d ing O rga n iza t ion C apa b i l i t y , E mploye e c apa b i l i t y , Appr e n t i c esh ip ,

V es t i bu l e , E m bedde d t r a in ing , T e am bu i ld ing , c ro s s and I n t e r -pos i t i ona l t r a in ing , L e ade rs h ip t r a in i ng .

Re fe ren ce s : Tra i n ing in O rgan i z a t ion – I rw in L . G o lds t e in , J . Kev in F ord . E f f e c t i ve T ra in ing : Sy s t e m S t r a t eg i e s & P rac t i c es – P N i ck

B lanchar d Jam es W T hack er . Tra i n ing F or O rgan i za t iona l T rans fo rm a t i on – Ro l f P Ly n ton U da i

P aree k . The Tra i ner s por tab l e me n tor – G argu l o & O ther s

3.3 Elective IB 1: International Economics1. Th eor ies o f In t er nat iona l Tr ade : T he l a w o f c ompa ra t ive adva n tage ,

t he s t a nda r d t heo r y o f i n t e rna t iona l t r ade , f ac to r s e ndow men t a nd the He ckshe r -O h l i n t heo r y .

2 . D em and & S up pl y A na l ys i s : In t roduc t ion , t he e qu i l i b r ium r e l a t i ve com mod i ty p r i ce w i th t r ade - pa r t i a l a nd ge ne r a l e qu i l i b r i um a na l y s i s , r e l a t i onsh i p be tw e en ge ne r a l and pa r t i a l e qu i l i b r i um ana ly se s , o f fe r cu r ves , t he t e r ms o f t r ade and ga in s .

3 Ec onom ie s o f S ca l e : In t roduc t ion , i mper f ec t com pe t i t i on a nd

in t e rna t iona l t r a de , t r a de ba sed on dyna mic t ec hno log ic a l d i f fe r enc es , c ause o f t r a nspo r t a t i on , i ndus t ry l oca t ion , env i ronme n ta l s t a nda r ds a nd in t e rna t iona l t r a de .

4 . Ec onom ic Grow t h an d In t er nat iona l Tr ade : G row th f ac to r s o f p roduc t ion , t e chn ic a l p r og r es s , g r owt h a nd t r ade i n sm a l l c oun t r y and l a r ge c oun t r y pe r spec t ive , e f f ec t a nd eva lua t ion , t r ade cha nges .

5 . Tr ade Mod es : Modes , de t e r mina n t s , f o re ign inve s tme n t s – F D I , F PI , FD I on na t i ona l t r ea tme n t f a c t o r . He te roge ne i ty i n i n t e r na t iona l t r ade , I nd i a i n t he g loba l s e t t i ng and g loba l i za t i on o f I nd i an bus ine s s .

Re fe ren ce s : D ome n ic Sa l va t o r – In t e rna t iona l E conom ic s P au l R .K rugman and O bs t f e l d .M – I n t e rna t iona l E conom ic s , 3 r d

E di t i on , H arpe r Co l l i n s P ub . , 1994 B uck ley , A dr ian – M u l t i na t iona l F inanc e , N ew York , P ren t i ce Ha l l

Inc .m 1996 . In t e rna t iona l E conom ic s – R ober t J .C arbaugh 2008 . In t e rna t iona l Ec onom ics – The o .S .E i che r , J ohn H .M ut t i and

Mi che l l e H.T um ovsk y - 2009 In t e rna t iona l Ec onom ics – Gl oba l M ark e t s and com pe t i t i on – H e nry

Thom pson , 2006


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3.4 Elective IB 2: International Trade Policy 1 . Ove rv ie w o f In t er nat iona l T rad e: I n t r oduc t ion , de ve l opmen t ,

ope r a t i ng f ac to r s , f a c t o r s l ea d ing to g r ow th in i n t e r na t iona l t r a de and e va l ua t i on .

2 . Tr ade Re s t r i c t ions : Pa r t i a l equ i l i b r ium a na ly s i s and e f fe c t s o f t a r i f f s , t heo r y o f t a r i f f s t r uc tu r e – t he r a t e o f e f f ec t i ve p r o t e c t i on , gene ra l i z a t i on and e va l ua t i on theo r y o f e f f ec t i ve p ro t ec t i on , ge ne r a l equ i l i b r ium a na ly s i s o f t a r i f f i n sma l l a nd l a rge coun t ry pe r s pec t ive , op t im um t a r i f f .

3 . N on- tr ade Bar r i e rs and Pr o t ec t i on i sm : In t roduc t ion - im por t quo t as -

o the r non - t a r i f f ba r r i e r s and new p ro t e c t ion i sm - t he po l i t i ca l ec onomy o f p ro t ec t i on i s m-s t r a t e g i c t r ade a nd i ndus t r i a l po l i c i e s , t he U rugua y round a nd ou t s t and ing t r a de p r ob le ms .

4 . Ec onom ic Int egr a t ion - C us t om un ions and fr ee tr ade are as : T ra de c r ea t ing cus tom un ions , t r a de d ive r s ions , t heo r y o f s ec ond be s t and o the r s t a t i c w e l fa re e f fe c t s o f c us tom un ions - dyna mic e f f ec t s f rom cus t om un ion , a na ly s i s o f ec onomic i n t e g ra t i on - E U FT A , NA F T A, a t t em p t s a t ec onomic i n t eg r a t i on a mong deve lop ing coun t r i e s , t r an s i t i on e conomi es a nd em er g ing ec onomie s .

5 . Int e rn at i ona l T rad e & Ec onom ic De ve l opm en t: Re gu la t i ons , f r e e t r ade , p r o t e c t i on , de t e r mi nan t s , FD I r e gu la t i ons , c u r re ncy conve r t i b i l i t y r e gu la t i ons , r e gu la t i ons o f fo r e ign t r a de and imp l eme n ta t i on in I nd i a , im por t anc e and t e r ms o f t r a de t o deve lopme n t , e xpo r t i n s t a b i l i t y , impor t subs t u t ion / e xpo r t o r i en t a t i on , c u r re n t p r ob lem s f ac ing deve lop ing c oun t r i e s .

Re fe ren ce s : In t e rna t iona l T rade P o l i cy – A c on te mpor ary ana l ys i s – N ige l

G o lm wade In t e rna t iona l T rade and T rade P o l i cy – E thanan H e lpm an In t e rna t iona l Trade P o l i cy – A de ve lop ing coun t ry per spec t i v e

au thor : D i l i p K .Das In t e rna t iona l T rade P o l i cy f o r T ec hno logy T rans f e r – Y i Sh in T ang ,

2009 In t e rna t iona l T rade P o l i cy – Fr ed ic k V ic to r M e ye r – 1978

3.5 Elective IB 3: Export – Import Procedures, Documentation and Supply Chain Management

1 . Int e rn at i ona l T rad e P o l i c y F ram ew or k: Re gu la t i ons f o r In t e r na t iona l t r ade , l ega l a spec t s o f expo r t s – i mpor t s con t ra c t , ex im po l i c y o f I nd i a .

2. Exp ort T rad e Pr oce du re s & D ocu me nt a t ion: E xpor t p r oce du re s , p re sh ipm en t i n spe c t ion p r oce du r e , expo r t docume n ta t i on , EC GC re l e vanc es , i nc en t i ves , e l i g ib i l i t y c r i t e r i a , pe r fo r ma nce e va l ua t i on , s e l f - c e r t i f i c a t i on p roc edu r es , conc es s i ons and p r omot iona l adva n ta ges .

3 . Exp ort P rom ot i on M easu re s in Ind ia : E xpo r t p romot ion o rga n iz a t i ons , r o l e o f gove r nme n t a genc i es , ST C, MN C/ T NC ’s i n p rom ot ing e xpo r t s and e va l ua t i on o f i t s impa c t on BO P.

4 . Im por t Tr ade P roc ed ur es & D oc um en ta t ion : r e s t r i c t i ons , r o l e a nd re l e vanc e o f gove r nme n t i n t e r ven t i ons , me asu r em en t o f im por t

pa r i t y on G D P .

5 . R ole o f In te rn at i ona l Tr adi ng Ce nt er i n E- com m er ce : com pu ta t iona l ana ly s i s o f I nd i a ’ s e xpo r t impor t l og i s t i c s and s imp l i f i ca t i on o f p r oce du ra l f o rm a l i t i e s and r e qu i re me n t s .

Re fe ren ce : D esa i .H .B – I nd ian Sh ipp ing P e r spe c t i ve s , D e lh i , Anupam

P ub l i c a t ions , 1988 G ove rnme n t o f I nd ia handbook o f I m por t – E xpor t P roce dures P aras R am – Ex por t : W ha t , W here and How , D e lh i , Anupam P ub . ,

1995 . E xpor t Manage me n t – B a lagopa l E xpor t Im por t P roc edur es – T homas E . J ohnson Ne w I mpor t E xpor t Po l i cy & H andbook o f Pr oce dures - Nabh i In t e rna t iona l T rade & Ex por t M anagem e n t – F ranc i s Che run i lam

3.3 Elective IS 1: System Analysis and Design1 . Sys t e m A n a lys i s F u nd ame nt a l s an d t h e M ode rn Sys t em s A n a lys t :

i n t r oduc t ion to sy s t em s ana ly s i s and de s ign , i n f o r ma t ion sy s t e m com ponen t s , t ypes o f bus ine s s i n fo r ma t ion sy s t ems , o rga n iz a t i ona l s t r uc t u re . S ys t e ms deve lopme n t t ec hn iques a nd too l s , t he S D L C, t he sy s t e ms a na l y s t pos i t i on .

2 . In f orm at i on Re qu ir em en t s A na l ys i s : s y s t em s p l ann ing , p re l im ina r y i nve s t i ga t ion , t he impor t a nce o f s t r a t e g i c p l ann i ng , a f r a me wor k f o r sy s t e ms de ve l opmen t , i n fo r ma t ion s y s t em p ro j ec t s , e va lua t ion o f sy s t e ms r eque s t s , s t ep s i n p r e l i mina ry i nve s t i ga t i on .

3 . Sys t e ms A n a lys i s Pr oce s s : r e qu i r em en t s mode l ing , sy s t e m deve lopme n t me t hods , mode l ing too l s a nd t e chn i ques , sy s t e ms re qu i r em en t che ck l i s t , f a c t – f i nd ing , i n t e r v i e w s , o the r f ac t - f i nd ing


13

t e chn ique s , docum en ta t i on . D a ta a nd p r oce s s mode l ing - D FD s , da t a d i c t i ona ry , p roc es s de sc r ip t i on t oo l s , l og i ca l v s . phys i ca l mode l s . O b jec t mode l ing -ob j ec t - o r i en t e d t e r ms and conc ep t s , ob j e c t s a nd c l a s se s .

4 . Th e D es ign P r oce s s and i t s Es sen t i a l s : eva lua t ing so f tw ar e a l t e r na t ives , s t eps i n e va l ua t i ng a nd pu r cha s ing so f tw ar e pac kage s , t r ans i t i on t o s y s t em s de s ign , p ro t o typ ing . Us e r i n t e r f ac e , i npu t and ou tpu t de s ign , u se r i n t e r f ac e de s ign . S ys t e ms im p lem en ta t i on -app l i ca t i on de ve l opmen t , s t r uc tu r e d app l i ca t i on de ve lopm en t , ob j e c t o r i e n t ed a pp l i c a t i on deve lopme n t , t e s t i ng the a pp l i c a t i on , docum en ta t i on , m ana geme n t a pp rova l , i n s t a l l a t i on and e va lua t ion , t r a in i ng , da t a conve r s ion , sy s t e ms suppo r t – u se r s uppo r t ac t i v i t i e s , ma i n t ena nce ac t i v i t i e s , sy s t e ms obs o lesc enc e .

5 . C ross L i f e C yc l e A ct iv i t i e s an d S ki l l s : Pr o je c t a nd p r oce s s ma nage men t t e chn i ques , f a c t f i nd ing and in f o rm a t i on ga the r ing , f e as ib i l i t y and c os t - bene f i t a na ly s i s , j o in t app l i ca t i on de ve lopm en t , i n t e rpe r sona l sk i l l s and c ommun ic a t ions .

Re fe ren ce s : Je f f r e y L .W h i t t en and L onn ie D .B en t l ey – Sys t em s Ana l ys i s and

D es ign , T a ta M cG raw Hi l l She l l y , G ary b . , Cashm an , Thom as J and R osenb l a t t , H arry J :

Sys t em s , A na ly s i s and D e s ign , Thom son Ke nda l l and Ke nda l l , Sy s t e m s A na lys i s and D es i gn , PH I Le n F er t uck – Sys t e m s A na lys i s and D es i gn w i t h Mode rn M ethods –

B &E Te ch Sa t z inge r , John W.J ack son , R obe r t B .Bur d , S t e phen D , Sy s t em s

A na lys i s and D es i gn in A chang ing w or ld , T homs on

3.4 Elective IS 2: Software Engineering Management

1 . Th e Pr odu ct and t he P r oce s s : A n ove r v i ew o f sy s t e m eng ine e r ing , ana ly s i s c once p t s and p r inc ip l e s , ana ly s i s mode l ing , des i gn c once p t s and p r inc ip l e s , des ign me thods , des ign f o r r ea l t i me s ys t em s .

2 . Sof t war e L i f e C yc l e M ode l s : Sof tw ar e re qu i r eme n t , so f tw a re des i gn , con f igu r a t i on ma nage men t .

3 . Sof t war e Me t r i c s : Sof tw ar e p r oce s s and p ro j ec t m e t r i c s , t ec hn ica l me t r i c s f o r so f tw ar e . P ro j ec t p l a nn ing and m ana geme n t : P r o j ec t ma nage men t conc ep t s , p r o j e c t s che du l ing a nd t r ac k ing , so f tw ar e p ro j ec t p l a nn ing .

4 . R isk Man agem e nt , Q ua l i ty As sur anc e: Q ua l i t y ve r i f i c a t i on a nd va l ua t i on , t e s t i ng .

5 . Ob je c t Or ien t ed Con ce pt s : Fo r ma l Me thods , S o f tw a re re eng i nee r i ng and so f tw ar e t oo l s .

Re fe ren ce s : R oger S .P re s sm an: So f twar e E ng ine er i ng – A P rac t i t i oner ’ s

A pproach – T a ta M c G raw H i l l – I V e d i t i on . Kie ron Conw ay , So f t ware P ro jec t M anagem e n t : Fr om c once p t t o

dep l oym en t , Wi l ey Dr eam te ch P re s s Som me rv i l l e , Ian : So f t ware Eng i nee r ing , A dd i son W es l ey S .A .Ke l kar , So f tware P ro je c t M anage me n t , P H I Car l o Ghe zz i , M e hd i Jazay er i , D ino M andr io l i – F undam e n ta l s o f

So f tw are E ng ine er ing – P HI

3.5 Elective IS 3: Data Management Techniques1. D ata base C once p t s , Sc hema s , Mode l s , A r ch i t ec tu r es ,

P r oduc t s , Fe a t u re s , O OA D , O OP S, O L A P, O L T P.

2 . E x t r ac t i on , T r ans f o r ma t ion and L oa d ing ( ET L ) , E TL Conc ep t s and T oo l s i n mar ke t , Da ta wa r ehous i ng , Da ta Min ing , D a ta Mar t , D a taS to r age Met hods .

3 . Bus i nes s I n t e l l i genc e , T oo l s a nd Met hods .

4 . S t ruc tu r e , D es ign , D eve lopme n t and Ma nag i ng Cor po ra t e In f o r ma t ion Sys t em s (C IS ) .

5 . D a ta Se cu r i t y M ana geme n t a nd Con t r o l .

Re fe ren ce s : The D a ta War ehouse E TL Too lk i t : P rac t i c a l Te chn i ques f o r

E x t r ac t i ng , C le an ing by R a lph K im ba l l and Joe Case r ta E TL S t ra t e gy f o r t he E n t erpr i s e . . by Sandesh G aw ande B us ine s s I n t e l l i ge nce : A Capab i l i t y M a tur i t y M ode l B y Dor o thy

Mi l l e r In t roduc t ion to B us ine s s I n t e l l i ge nce B y J org H ar t e nauer D atabase M anage me n t : A n Or gan i za t iona l P er spe c t i ve by R ic hard

T . W a t son D atabase Sy s t e m s D es ign , I m p le me n ta t i on , and Manage m en t by

P e t e r R ob and Car l o s Corone l Mode rn D a tabase Manage m en t ( 5 th E d i t i on ) by F re d R . M c Fadde n ,

Je f f r e y A . H o f f e r and Mar y B . P res co t t D ev e lop i ng Qua l i t y Com plex D a tabase Sys t e m s : Pr ac t i ce s ,

Te chn i ques and T ec hno log ie s by Sh i r l e y A . B ec ke r S t ra t e g i c s ec ur i t y m anagem e n t : a r i s k a s ses sme n t gu ide f o r de c i s ion

m ake r s B y K ar im H. V e l lan i The bes t damn I T s ec ur i t y m anagem en t book pe r iod B y Sus an

Snedak er


14

In f o rm a t ion Se cur i t y M anagem e n t w i th IT I L , V o lum e 3 B y Jac ques A . Caze m ier , P au l Ov erbe ek , Louk P e t er s

IT gove rnanc e : a m anager ' s gu i de t o da t a s ec ur i t y and B S 7799 / I SO 17799 B y A lan C a lder , S t ev e W a tk in s

3.3 Elective TTM 1: Tourism Management

1 Or gani se d T rave l : D ef in ing T our i s t & Tour i s m v i z : i nbound , ou tbound , dome s t i c , ma in t e nanc e o f t ou r i sm p r oduc t s , A l t e rna t ive t ou r i sm, M ass t ou r i sm, Spe c i a l i n t e r e s t t ou r i sm .

2 I t ine rar y D e ve lop m en t: I n t r oduc t ion , m ea n ing a nd de f in i t i on , t ype s o f i t i ne r a r i e s , how to de ve l op a n e f f e c t i ve i t i ne ra r y , f unc t ions o f t ou r mana ger s a nd p l a nn ing too l s f o r an i t i ne ra ry .

3 Tou r P ack ag in g Man agem en t : Conc ep t , o r ig i n and de ve lopm en t o f T ou r pac kag i ng , T ypes o f T ou r , C omponen t o f a S t anda r d P ac kage T our , F ac to r s a f f ec t i ng T our Fo r mu la t ion , T ou r D es i gn ing Pr oce s s , S i gn i f i ca nce o f P ac kage T our , T ou r Br ochu r e .

4 Tr ave l A gen cy Mar ke t i ng : Ma r ke t i ng Conc ep t , un ique f e a tu r e s o f T ra ve l Mar ke t ing , S i gn i f i ca nce o f T r ave l A genc y ma rke t ing , D eve lop ing a Tou r Mar ke t ing P l a n , Ma rke t ing S t ra t e gy o f I nbound & O u tbound tou r s .

5 Tr ave l F or mal i t i e s i n In d i a : V i sa – R equ i re men t s – T ypes o f v i s a s – Cur re ncy r e gu la t i ons – c us tom f o r ma l i t i e s – D i f fe re n t t ype s o f t a xes . R es t r i c t e d and P ro t ec t ed a re as – t ypes o f r e s t r i c t i ons , H ea l th Re gu la t i ons .

Re fe ren ce s : Mar ke t ing M anagem e n t f o r T rave l & T our i sm – N e l son T hrone s In t roduc t ion to T our i sm & H o te l I ndus t r y – Zu l f i ka r , SPD Mi l l and M orr i s on , ( 1992 ) , The T our i s m Sys t em : A n I n t r oduc to ry

Te x t , Pr en t i ce Ha l l . Coope r , F l e t che r e t a l , (1993 ) , T our i sm P r inc ip l e s and P rac t i ce s ,

P i tm an .

3.4 Elective TTM 2: Eco Tourism1 . Int r odu ct ion to E co Tou r i sm: D ef in i t i on , Conc ep t , G r owt h &

Pr inc ip l e s E mer g ing C once p t s : E c o / r u ra l / a g r i / f a r m / g r ee n / w i lde rne s s / c oun t r y s ide / spe c i a l i n t e r e s t t ou r i sm.

2 . Tou r i s m: E nv i r onme n ta l R e l e vanc e ; E co – t ou r i sm in 3 r d W or l d Coun t r i e s – P r ob le ms , p r o spe c t s fo r su s t a ina b i l i t y

3 . C onc ep t o f car ry i ng cap ac i t y : E c o – t ou r i sm as a w or l d w ide phenom ena .

4 . C onc ep t an d p lann in g o f e co – t ou r i sm d es t in a t i ons : D eve lop ing and i mp la n t ing E co t ou r i sm gu ide l ine s f o r w i ld l ands a nd ne i ghbour ing c ommun i t i e s .

5 . Ec o – tou r i sm an d c om mu ni t y d eve lopm e nt : Con f e r enc e , c onven t ion & de c l a ra t i on r e l a t ed t o e nv i r onme n t sRe fe ren ce s :

G loba l E co T our i sm – P rabhas C handra – Kan i s kha P ub l i c a t ion Code s – P ro toc o l & Char t e r In t e rna t iona l E co T our i s m E nv i ronm en t – Pr obhas Chandra –

Kan i s kha P ub l i c a t ion Trav e l & Tour i sm – Co t t man – V N R Tour i sm Sys t em – Ind t roduc t o ry T ex t – M ik & Mor r i von Tour i sm & Sus ta i nab i l i t y – M owfor t h – R ou th U dge

3.5 Elective TTM 3: Hospitality Management1 . Tou r i s m & A cc omm odat ion : I n t r oduc t ion

to ho t e l s , A cc ommoda t ion I ndus t r y , T ype s , E vo lu t ion o f l odg ing indus t r y , Ne ed , I mpor t anc e , ro l e o f ho t e l s , F H RA I , S t a r H o te l s and c l a s s i f i ca t i on . I n t e r na t iona l Sc ena r io s and t r e nds .

2 . Hot e l In du s tr y i n Ind ia : E vo lu t ion , D i f f e re n t g r oups o f ho t e l s i n I nd i a , H o te l G r oups IT D C – r o l e , impor t a nce , A SH O K A g r oup , W EL C OM E g r oup , T a j G r oup – ro l e i n Ind i an T our i sm

3 . F ron t O ff i c e M anage me nt & Hous e Ke ep ing : In t roduc t ion t o F r on t O f f i c e D e par tme n t , A dvan t age s , Fo r ma l i t i e s and f o rma t s , t ype s o f r ooms a nd p l a ns . O r gan i za t ion cha r t and du t i e s a nd r e spons i b i l i t i e s , Qua l i t i e s o f a f r on t - o f f i c e s t a f f – In t roduc t ion t o Hous eke ep ing , i mpor t anc e o f house kee p ing depa r t men t , O r gan iz a t iona l c ha r t and the du t i e s a nd r e spons ib i l i t i e s . C le an i ng – d i f fe re n t e qu ipme n t s & a gen t s , Da i ly r ou t i ne sy s t ems , L aundr y , L ine n & U n i f o rm , I n t e r i o r De co r a t ion & f a c i l i t i e s , S pec i a l dec o ra t i ons .

4 . F ood & Be ver age Se rv ic e : I n t r oduc i ng to food & beve ra ge s e rv i c e , t ype s o f s e r v i c es , o rga n iz a t i ona l cha r t s and du t i e s , M enus , I dea abou t Be ver age s – A lcoho l i c & Non A lcoho l i c . F ood Pr oduc t ion – I n t r oduc t i on , Hi e r a r chy , I de a a bou t d i f fe r en t cu i s ines – na t i ona l and in t e r na t i ona l , spec i f i c me nus ac co r d ing to f e s t i va l s & o t he r f ac i l i t i e s .

5 . Mar ke t i ng o f Hot e l s : Mea n ing a nd conc ep t o f H osp i t a l i t y Ma rke t ing – i mpor t anc e & i t s f u tu r e , G r ea t L ea de r s i n hosp i t a l i t y – E l l sw or th S t a t l e r , Ra lph H i t z , J .Wi l l a rd Mar r io t . Mar ke t ing c once p t , Ma rke t ing Mi x , Ho t e l M ar ke t a nd new t r e nds .


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Re fe ren ce s : The ory o f Cook ery – Kr i s hna Ar ora Mode m Cook ery V o l - I & I I – T .E .P h i l i p F ood & B ev erage Ser v i c e – V i j ay D hawan Manag i ng F ron t O f f i c e O pera t ions – M ichae l L Kasarana & Ri chard

B rooks O pera t i ons M anagem en t – S ta in l e y P hornc o H ouse K ee p ing Manua l – Sudh i r A ndre ws In t roduc t ion to H osp i t a l i t y – I & I I – D enn i s F os t e r Mar ke t ing o f H osp i ta l i t y – Ko t l e r , Bow en , M ake ns .

3.3 Elective HCM 1: Community Health, Epidemiology & Population Management1 . Ep ide m io logy : Mea n ing & S cope ,

Mode l s and f a c to r s a s soc i a t e d w i th he a l t h and d i s ea ses ; He a l th s t a t i s t i c s a nd he a l t h i nd i ca to r ; Mor b id i ty , Mor t a l i t y : D a ta sou r ce s , co l l ec t i on , a na l y s i s a nd u ses .

2 . He a l th In for mat ion Sys te m: U se o f com pu te r s , p r ima ry he a l th ca r e a nd comm un i ty pa r t i c i pa t i on

3 . Or gani sa t ion a l a spe c t s o f com m un i t y h ea l t h: C l in i c a l c a r e ; phys i c a l a spec t s o f com mun i ty hea l th ; Psyc ho log ic a l a spe c t s o f c ommun i t y hea l th .

4 . Sp ec ia l a sp ec t s o f c om mu ni ty he a l t h; D rugs , a l c oho l i sm e t c , p re ven t ive a nd p r omot ive hea l th ca re .

5 . P opu la t ion p o l i c y : P l ann ing a nd ma nage men t .

Re fe ren ce s : A be l i n T .B rze nsk i .Z . J and Cars t a i r s .V .D , Me asure m en t i n hea l t h

p rom o t ion and p ro t ec t ion , 1987 , W H O C openhage n . A lder son .M, A n in t roduc t ion to e p idem io l ogy , 2 n d ed .1983 ,

Mac M i l lan , L ondon G ree n .L .W and A nder s on .C .L , C omm un i t y H ea l th , 5 t h ed . 1986 .

T i me s M ir ror M osby , S t .Lu i o s . H i l l .A .B , A shor t t ex tbooks o f m ed ic a l s t a t i s t i c s , 1984 U NI book s . Jo l l y .K .G, F ami l y p lann ing in Ind i a 1969 - 84 : A d i s t r i c t l ev e l s t udy ,

1986 , H indus tan , D e l h i . Mc G ar thy M ark , E p ide mi o logy and po l i c i e s f o r hea l t h p lann i ng ,

1983 . P ol la rd .A .H e t c , D em o graph i c t e chn i ques , 1981 , P e rgamon , O x ford .

3.4 Elective HCM 2: Health Care and Social Policy1 . Soc ia l Wel far e : S oc i a l po l i c y , he a l th c a r e and soc i a l de ve lopm en t ;

pub l i c and soc i a l po l i c y .

2 . A pp roac he s to an a lys i s : Re sou rc es , s t r uc tu r e and o r gan i za t ions ; f a c t o r s i n soc i a l po l i cy ; S i t ua t i ona l , s t r uc tu r a l , i dea log i c a l and env i ronme n ta l .

3 . He al th p o l i c y f or mu la t ion: F ac to r s , de t e rm inan t s a nd o the r s e c t o ra l i s sue s ; N a t iona l hea l th po l i cy : Rev i ew o f d i f f e re n t c ommi t t ee s .

4 . D is t r ib ut ion o f h ea l th s e rv i c es i n In d i a ; D i spa r i t i e s ; H ea l th po l i c y ; I npu t , O u tpu t a nd pe r f o rma nce .

5 . R ole o f pr iva t e and vo l un tar y gr oup s : R o le o f na t iona l a nd in t e rna t iona l age nc i e s ; H ea l th and soc i a l po l i c y ; In t e r na t i ona l pe r spe c t i ve ; H e a l t h po l i c y t he d i s adva n ta ged .Re fe ren ce s :

Cha t t e r i ce , Me era , I m p le me n t ing H e a l th P o l i c y , 1988 , M anohar , Ne w D e lh i .

Chr i s t i anson . J .B and Mam or .T .R , He a l th C are P o l i cy : A po l i t i c a l E conom yappr oach , 1982 Sage , London .

D junkanov ic .V and M ac h .E .P e d , A l t e rna t i v e A pproac hes t o Me e t ing B as i c He a l th N ee ds i n D ev e l op ing Coun t r i e s , 1975 , W H O , Ge nev a .

Le e Ke nne th and M i l l s . A nne , P o l i cy M ak i ng and Pl ann ing i n H ea l th Sec to r , 1987 , O x f ord U n ive r s i t y P re s s , O x f ord .

Le ic h t er .H .M , A com para t i ve approach t o po l i c y ana ly s i s : H ea l th care po l i c i e s i n f our na t ions , 1979 , C ambr i dge U n iv er s i t y Pr es s , Cam br idge .

P ars t e n .G, P l anner s , P o l i t i c s and H ea l t h Serv i c es , 1980 , C room H e lm , L ondon .

R oem er .M. I , Com para t i ve Na t iona l P o l i c i e s on H e a l th C are , 1977 ,

Mar ee l D ek ke r , Ne w Yor k .

3.5 Elective HCM 3: Health Systems Management1 . Sys t e ms an a lys i s and sys t em s d ynam ic s in h ea l th

car e : H ea l th sy s t ems : Cha ra c t e r i s t i c s , p l ann ing m e thodo l og ies , goa l s and f unc t ions .


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2 . St ra t e g i c m an agem en t i n h ea l t h car e ; Q uan t i t a t i ve founda t ions o f he a l th s e r v i ce s mana gem en t ; H ea l th sy s t e ms re se a r ch : Use s a nd app l i ca t i ons .

3 . Me th odo l og ies : E va lua t ion m e thodo l ogy fo r mon i t o r i ng the pe r fo r ma nce and ne eds i n hea l th s e r v i ce s .

4 . Op er at ion a l p lan ni ng and m anage m en t i s su es in he a l t h c are : H ea l th c a r e de c i s ion ma k ing f o r me ga p r ob le ms .

5 . A pp roac he s ; C on tem pora ry t r ends i n hea l th ca re ; H ea l th Manpow er po l i c y , p l a nn ing and mana gem en t ; P ro j ec t ma nage men t i n H ea l th c a r e .Re fe ren ce s :

F erre r .H .P e d , T he He a l th Ser v i c es A dm in i s t ra t ion R ese arch and Manage m en t , 1972 , B u t t e rw or th s , L ondon .

H odge t t s .R .M and C asc io .D .M , M odern H ea l th Care A dm in i s t r a t ion , 1983 , A cade mi c P re s s , Ne w Y ork .

H omby .P e t c , G u ide l ines f o r H ea l t h M anpowe r P lann i ng , 1981 , WH O , G ene va .

H ym an , H erbe r t .H , H ea l t h P l ann ing : A s ys t em s approac h , 2 n d ed . , 1982 . A spen , R oc kv i l l e .

Ind i an Counc i l o f M ed i ca l R e sear ch , Na t iona l C on fere nce on E va lua t ion o f P r im ary hea l th care p rogram m es , 1980 , I CM S, Ne w

D e lh i .

3.3 Elective SBM&E 1: Government Business Interface1 . S t a t e P a r t i c ipa t ion in B us ine s s ,

i n t e ra c t ion be tw ee n G ove rnm en t , Bus i nes s and d i f f e r en t cha mbe rs o f Comm er ce and I ndus t r y i n I nd i a ; Pub l i c D i s t r i bu t ion S ys t e m; G over nmen t Con t r o l ove r p r i c e a nd d i s t r i bu t ion .

2 . Consum er P ro t ec t ion Ac t (C PA ) a nd the r o l e o f vo lun t a r y o r gan i za t ions i n P r o t e c t i ng Cons umer ’ s R igh t s ; Indus t r i a l po l i cy re so lu t i on , ne w indus t r i a l po l i c y o f t he G over nmen t .

3 . Conc en t r a t i on o f E conomi c Pow er : Ro le o f Mul t i na t iona l s , F o r e ign C ap i t a l a nd Fo r e ign co l l abo r a t ions .

4 . Ind i an P l a nn ing Sys t em: G over nme n t Po l i cy c once rn i ng deve lopme n t o f bac kwa r d a r ea s / r eg i ons ; G over nmen t po l i cy wi th r e ga r d t o e xpo r t p r omot ion and impor t subs t i t u t i on ; Con t ro l l e r o f ca p i t a l i s sue s . G over nme n t ’ s po l i cy w i th re ga r d t o s ma l l s ca l e i ndus t r i e s .

5 . T he r e spons ib i l i t i e s o f t he B us ines s a s w e l l a s t he Gove r nmen t t o p ro t ec t t he E nv i ronm en t ; G over nme n t c l ea ra nce fo r e s t ab l i sh ing a new e n te r p r i s e .

References: Che run i lam Fr anc i s , B us ine s s and G ove rnm en t . 8 t h e d . B om bay ,

H im a laya , 1995 D asgup ta A . and Se ngup ta .N , G ove rnm en t and B us i nes s , Ne w De lh i ,

V i kas , 1987 Mar a the , Sharad S . R egu l a t ion and D ev e l opme n t , New D e lh i , Sage ,

1986 Tr i ve d i .M .L , G ove rnm en t and Bus ines s , Bom bay , Mu l t i t e ch , 1980

3.4 Elective SBM&E 2: Small Business Marketing1 . B as i s f o r c ompe t i t i on ; S t ruc tu r a l A na l ys i s o f I ndus t r i e s ; G e ner i c

com pe t i t i ve s t r a t e g i e s ; f r a me wor k f o r c ompe t i t i on ana ly s i s ; mar ke t s i gna l s ; c ompe t i t i ve move s .

2 . T e chno logy o f c ompe t i t i ve a dvan t age ; s t r a t e gy tow a rds buyer s and supp l i e r s ; s t r a t eg i c g r oups w i th in i ndus t r i e s .

3 . C ompe t i t i ve s t r a t e gy in dec l in i ng indus t r i e s ; c ompe t i t i ve s t r a t e gy i n g loba l i ndus t r i e s .

4 . S t r a t e g i c a na ly s i s o f i n t e g ra t i on ca pac i ty expa ns ion ; s t r a t eg i e s o f en t e r ing in to ne w bus ine s s .

5 . Po r t f o l i o t ec hn iques i n com pe t i t o r a na l y s i s ; t ec hn ique s o f c onduc t ing indus t r y a na ly s i s .

Re fe ren ce s : A lber Kenne th . J , The S t ra t e g i c Manage me n t H andbook , N ew York ,

Mc G raw H i l l , 1983 A l l io R obe r t . J , The Pr ac t i ca l S t ra t e g i s t ; B us ine s s and Corpor a te

S t ra t e gy i n t he 1990s , Ca l i f o rn ia , B a l l i nger 1988 . A nso f f H . I , Im p lan t ing S t ra t e g i c Manage m en t , E ng le wood C l i f f s ,

P ren t i ce H a l l I nc . 1984 . H arne l , gary and Pr ah lad , C .K . , Com ple t ing f o r t he f u tu re . B os ton ,

H arvard B us i nes s Sc hoo l P re s s , 1994 . H ax .A .C and M aj l y f , N .S .R e ad ings i n S t ra t e g i c M anage me n t ,

Cam br idge , B a l l i nge r , 1984 . P or te r , M ic hae l .E , Com pe t i t i v e advan t age , New Y ork , F ree P re s s ,

1985 . S ta l k , G e orge , Com pe t ing A ga ins t T im e , Ne w Y ork , F re e Pr es s ,

1990 .

3.5 Elective SBM&E 3: Financing of Small Business


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1 . F i nanc i a l Mana geme n t i n s ma l l i ndus t r i e s ; f i na nc i a l ne eds o f sm a l l bus ine s s – t ype s o f ca p i t a l r equ i r em en t s .

2 . Ca sh Mana gem en t p r ob le ms : sou rc es o f f i na nce fo r sma l l bus ines s i n Ind i a ; I nd ige nous ba nker s , pub l i c depos i t s .

3 . S t a t e F ina nce c o rpo r a t ions , Indus t r i a l Co - oper a t i ves – ade quac y a nd app r op r i a t ene s s o f funds f rom ba nk ing a nd non - bank i ng f i na nc i a l i n t e rm ed ia r i e s .

4 . Mone t a r y po l i cy o f t he R ese rve B ank o f I nd i a f o r sma l l bus ine s s ; F i nanc i a l Ass i s t a nce f r om t he c en t r a l and s t a t e G over nme n t s .

5 . Sm al l s ca l e i ndus t r i e s and f i na nc i a l a l l oc a t i on and u t i l i z a t i on under f i ve ye a r p l a ns – a c r i t i c a l a pp r a i s a l .

Re fe ren ce s : B ha l la .K .K , F inanc i a l M anagem en t and Po l i cy , 2 n d ed . , N ew D e lh i ,

A nmo l 1998 . B ha t tac harya .C .C , P ub l i c Sec to r E n terpr i s e s i n I nd ia , A l l ahabad ,

K i t ab Maha l , 1990 . D esa i , V asan t , Sma l l Sc a l e I ndus t r i e s and E n t r epre neurs h ip ,

B ombay , H im a laya , 1995 . P ick l e Ha l B and A braham jon , R oy ee .L , Sm a l l Bus ines s Manage m en t

5 t h ed . , N ew Y ork , John W i l e y , 1990 . Schum ac her .E .F , Sm a l l i s Be au t i f u l , Ne w D e l h i , R upa , 1990 . S ta l e y .E and M orse y .R , Sm a l l Sc a l e i ndus t r i e s i n t he de ve lop ing

coun t r i e s , New York , M cG raw H i l l . V epa , Ram .N , H ow to s ucc es s i n Sm a l l i ndus t r y , N ew De lh i , V ikas ,

1984 .

3.3 Elective R&SCM 1: Supply Chain Management 1 . Int r odu ct ion t o S up ply C ha in M anage m en t :

Conc ep t , O b je c t ives and f unc t i on o f S CM, c once p tua l f r a mew or k o f SC M, supp ly c ha in s t r a t e gy , ope r a t i ng mode l f o r supp l y cha in . Mana g ing the E x te rna l and i n t e r na l supp ly c ha i n .

2 . Glob a l S up ply C h a in M anage me nt : E DI , P r ob le ms o f com plex i ty c on f r on t i ng supp l y c ha in Mana gem en t , Re ver se Supp l y C ha in . V a lue c ha i n a nd va lue de l ive r y s y s t e ms f o r SC M. O rga n iza t ion D e s ign a nd Mana gem en t o f supp ly c ha i n .

3 . Sou rc in g : Sou r c i ng o f m a te r i a l , Gl oba l sou r c ing - i s s ues , P rob l ems . Gr oup P u rc has i ng , Inve n to r y Mana gem en t i n Supp ly cha in : Ro l e and impor t anc e o f i nve n to r y i n SC , I nven t o ry po l i c i e s , J I T , V MI . R o le o f S to r es mana gem en t i n SC , i nve n to ry a s a n e l e me n t o f cus tom er s e rv i c e .

4 . St ra t e g i c I s sue s in Su pp ly C ha i ns : L ea n Manuf a c tu r ing , S t r a t e g i c Pa r t ne r sh ip s , A l l i anc es , and Co l l abo r a t ive adva n ta ge . S t ra t e g i c r e l a t i onsh ip s i n – l og i s t i c s , Ha nd l ing sy s t em s and e qu ipme n t , S to re s ma nage me n t . Be s t p r ac t i c e a nd Be nch ma r k ing , Re -e ng ine e r ing o f supp ly c ha in .

5 . R et a i l in g an d su pp ly c ha i n Int er f ace : Re t a i l supp ly cha in m ana geme n t , T ra nspo r t a t i on a nd i nven to r y i n r e t a i l S C , Cha nne l des ign a nd m ana geme n t , Ro le o f P ac kag i ng a nd Re pac kag i ng in Re ta i l bus i nes s , C us tome r l ed bus i nes s , Cus tom er foc us i n S upp ly Cha in , C ompla in t Ha nd l ing , deve lop ing cus tome r s e r v i c e s t r a t egy , RF ID a nd Bar c od ing .

Re fe ren ce : Mohan t y , R .P and D eshm uk h , S .G, 2005 , . Supp l y Cha i n Manage m en t

The ory and p r ac t i ce s , B i z tan t ra . Sun i l Chopra & Me ind lP e ter , 2003 , Supp l y Cha in Manage m en t

s t ra t egy , p lann ing and ope ra t ion , 3 rd E d i t i on , P ear son E duca t i on / P HI .

A l t e kar , V . R ahu l , 2005 , Supp ly Cha i n Manage me n t , P H I . P ier re D av i d , 2003 , In t e rna t iona l L og i s t i c s , B i z t an t ra . Joe l D .W isne r , G . Ke ong L eong and Ke ah- Choon T an , 2005 ,

P r inc ip l e s o f Supp ly C ha in M anagem e n t A ba lanc ed Appr oach , Thom son .

R onaq ld H . Ba l lou , 2004 , B us ine s s L og i s t i c s / Supp l y Cha i n Manage m en t , P e ar son e duca t i on , 5 th E d i t i on .

Coy le , J . J . , B ard i E . J . & John Lang le y .C , 2006 , The M anagem e n t o f B us ine s s Log i s t i c s - A s upp ly C ha in P er s pec t i v e T homs on , 7 th E d i t i on .

B .S .Sahay , 2004 , Supp ly Cha in M anage me n t f o r Gl oba l Com pe t i t i v ene s s , M acm i l lan I nd ia L t d , 2nd Ed i t i on .

Me tze r , 2005 , “ Supp ly C ha in M anagem en t ” , R es ponse .

3.4 Elective R&SCM 2: Operations Strategy1 . I n t r oduc t ion t o O per a t ions Mana gem en t : Ro le o f Ope ra t ions

Mana gem en t i n t o t a l m ana geme n t Sys t em- In t e r fa ce be tw ee n t he ope r a t i on s y s t e ms a nd s ys t e ms o f o the r func t iona l a r ea s . P roduc t ion P l ann ing a nd Con t r o l : Bas i c f unc t ions o f P r oduc t ion P l ann ing a nd Con t r o l , P roduc t ion C yc l e - cha ra c t e r i s t i c s o f p r oce s s t e chno l og ies .

2 . Con t r o l o f p r oduc t i on ope r a t i ons : P l an t Ca pac i ty a nd Li ne Ba la nc ing . P l an t l ayou t - d i f f e r en t t ypes o f l a you t s . L oc a t i on and the fa c t o r s i n f luenc ing loc a t ion . Ma in t e nanc e Ma nage me n t : O b je c t i ves – F a i l u re Conc ep t , R e l i ab i l i t y , P re ven t ive a nd Br ea kdow n ma i n t ena nce , Re p lac em en t po l i c i e s .

3 . S t ra t egy & Ope r a t i ons : A f r am ew or k fo r ope r a t i ons s t r a t e gy . T ra deo f f s , p r oduc t iv i t y & compe t i t i on .Pr oce s s i ng N e t wor k


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St ra t eg i e s - Ca pac i ty a nd r ea l a s s e t i nves t men t , Ca pac i ty T imi ng and F l ex ib i l i t y R i s k Mana geme n t a nd Ope r a t i ona l H e dg ing .

4 . Supp l i e r & C us tome r S t r a t eg i e s : O utsou r c ing v s . In t e g r a t i on , Pu r cha s ing Supp l y Ma nage me n t , D e s ign ing con t r a c t s & p r i c ing ; Mas s cus t omiz ed s e r v i ce , T ime ly s e rv i c e & ince n t ive mg t , R eve nue ma nage men t

5 . L ea rn i ng & G row th S t r a t e g i e s : G loba l s t anda r d i za t ion / au tom at i on , E mploye e c ompe t enc i e s & cu l tu re , L ea rn i ng & p r oce s s impr ove men t , com pe t i ng th rough l ea rn i ng and innova t ionsRe fe ren ce :

O pera t i ons M anage me n t , S t ev enson J . W i l l i am, 2007 , 9 t h E d i t i on , T M H.

Operations Management strategy and analysis, Lee J. krajewski and Larry P.Ritzman, 2007, 9th Edition, Pearson

Operations Strategy by Slack and Lewis. Prentice Hall, 2003. Manufacturing Strategy by Hill. Irwin McGraw-Hill, 2000. Manufacturing Strategy: How to formulate and implement a winning plan by

Miltenburg. Productivity Press, 1995. Restoring our competitive edge: competing through manufacturing by Hayes and

Wheelwright. John Wiley & Sons, 1984. Operations Strategy by David Garvin. Prentice Hall, 1992 Balanced Sourcing by Laseter. Jossey-Bass Publishers, 1998.

3.5 Elective R&SCM-3: Services & Retail Marketing

1 . Se rv i ce : Conc ep t s , S cope o f S e r v i c es . G oods -S e r v i c es con t inuum. 4 I s o f Se r v i ce s Goods and Se r v i ce s Ca t ego r i z a t i on . I ndus t r i a l S e r v i c es . Se gme n ta t i on t a r ge t Ma rke t ing and pos i t i on ing , C us tome r expe c t a t i ons and pe rc ep t ions o f s e r v i c es .

2 . Se rv i ce mar ke t ing Mi x : P r oduc t , P r i c ing , P l ac e , P rom ot ion , P eop le , Phys i ca l e v ide nce a nd p r oce s s . Di mens ions o f Se rv i ce Q ua l i t y , Mea su r ing s e rv i ce Qua l i t y .

3 . S t ra t eg i e s f o r Mar ke t ing : O ver v i ew , s t r a t eg i e s f o r de a l ing w i t h i n t a ng ib i l i t y , i nve n to r y , i ncons i s t e ncy a nd in se pa r ab i l i t y . B u i ld ing cus t omer Re la t i onsh i p t h r ough Se gmen t a t i on and r e t e n t ion s t r a t e g i e s . Se rv i ce Mar ke t ing T r i ang l e - E x te r na l Mar ke t ing , I n t e r na l Ma rke t ing , Re l a t i onsh ip Ma r ke t i ng and I n t e ra c t i ve Ma r ke t i ng .

4 . In t roduc t ion t o Re t a i l i ng : T ypes , F r anc h i s ing i n re t a i l , T ec hno logy in re t a i l , Fa c to r s a f f ec t i ng re t a i l , Re t a i l i ng p r oc es s . Re t a i l i ng i n I nd i a and e me rg ing t r e nds a nd Po l i cy im per a t i ves .

5 . Mer c hand i s e mana gem en t : Sou r ce s o f me rc hand i s e , Log i s t i c Mana gem en t , Ca t e go ry Mana gem en t , S t o re L a you t , D e s ign and Vi sua l Mer c hand i s ing , Re t a i l i ng S t r a t e gy and C us tome r S e r v i c e .

Re fe ren ce : H of fm an , 2007 , “Se rv i ce s M arke t ing” , Thom son . Lov e l ock , Cha t t e r j ee , 2006 , Serv i c es M arke t ing P eop le , T ec hno logy

S t ra t e gy , 5 t h ed i t i on , P ears on Educ a t ion . D avid G i lbe r t , 2003 , R e t a i l Mark e t ing M anage me n t , 2nd e d i t i on ,

P earson E duc a t ion . Ze i tham l V a lor i e A . and B i tne r Mary , 2000 , Se rv i ce s Mark e t ing

TM H . R ampa l M .K . and G up ta S .L , 2000 , Se rv i ce M arke t ing , Conc ep t s ,

app l i c a t ion and c ases , G algo t ia P ub l i sh ing Com pany , New D e lh i . Le vy & W ei t z , 2005 , R e ta i l i ng , T MH A J L amba , 2006 , T he A r t o f R e ta i l i ng , T MH P at r i c k M. D unne and R obe r t F . Lusc h , 2005 , R e t a i l i ng , Thom son

Le arn ing F ern i e & Spark s , 2005 , L og i s t i c s & R e ta i l Manage me n t , V i v a B ooks G i lm ore , 2005 , Ser v i c es m arke t ing and M anage me n t , Re sponse

B ooks G ronroos , 2005 , Se rv i c es Manage m en t & Mark e t ing , John W i l ey Cul l en & N ew man , 2007 , “ R e ta i l i ng , env i ronm en t and opera t i ons” ,

Thom son .

3.3 Elective B&I -1: Law & Practice of Banking1 . Ba nk ing and R egu la t i on a c t o f 1949

2 . A na lys i s o f F ina nc i a l s t a t e me n t s o f Ba nks

3 . Ba se l Nor ms & i s sue s i n im p lem en ta t i on i n Ind i a

4 . Mana gem en t o f Ba nks – N PA a nd SA RF AE S I A c t

5 . Mana gem en t o f R i sk i n ba nks – V AR mode l , ca se s t ud i es o f r ec en t bank f a i l u r es i n Ind i a .

3.4 Elective B&I- 2: Investment Banking & Merchant Banking

1 . N a tu r e o f I nves t men t Ba nks & Me rc han t Banks , Conver ge nce in bank i ng

2 . Re gu la t o ry i s sues conc e r n ing I nves t men t & Mer c han t s Banks

3 . Mana gem en t o f N BF C’ s , r egu la to r y i s sue s.


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4 . Ba nk ing s e rv i c es & soc i a l i nc l u s ion

5 . A na lys i s o f sub p r i me c r i s i s o f 2007 in t he U S a nd i t s i mp l i c a t i ons

fo r I nd i a .

3.5 Elective B&I -3: Corporate Banking & Retail Banking

1 . In t roduc t ion t o p roduc t s & s e r v i c es o f f e r ed by c omme rc i a l banks . 2 . Comm er c i a l B ank c re d i t t o Indus t ry : Type s o f f a c i l i t i e s , T e rm loan ,

unde r w r i t i ng , w or k ing ca p i t a l c re d i t , l oa n synd ic a t ion , b r idge f i nanc e , me zz an i ne f i na nce e t c .

3 . Comm er c i a l ba nk c r ed i t t o ve n tu r e c ap i t a l f i r ms , va lua t ion & r i sk ma nage men t

4 . T ypes o f Re ta i l p r oduc t s : Consum er l oa ns , Au t o l oans , Hom e loa ns e t c .

5 . A gr i c u l tu r a l l oa ns – T ypes o f l oa ns & i s sues i n r i sk mana gem en t .

FOURTH SEMESTER

4.1 Strategic Management1 . St ra t e g i c Man agem e nt : In t roduc t ion , E l em en t s o f a s t r a t e gy ,

Sou r ce s o f bus ine s s s t r a t e g i e s , F ac to r s t ha t sha pe co r po ra t e s t r a t eg i e s , Co r po r a t e s t r uc tu re i n I nd i a , De ve l op ing co r po r a t e V i s ion , Mi s s ion , G oa l s and O b je c t ives .

2 . Ind us tr y and C omp et i t i ve An a lys i s : In t e r na l , Ex t e r na l , Dom es t i c and G loba l e nv i ronm en t , E nv i ronme n ta l s c ann ing t ec hn iques , A na ly s i s o f ec onomic , Le ga l compe t i t i ve c apa b i l i t i e s and d r iv ing fo r c es , I den t i f i ca t i on o f bus ine s s oppo r tun i t i e s and Com pe t i t i ve adva n ta ge .

3 . Gr and St ra t eg i es : E xpans i on , Re t re nchm en t , S t a b i l i t y , Cong lome r a t e s t r a t eg i e s a nd the i r va r i an t s , Mer ge r s a nd Ac qu i s i t i ons , D ive r s i f i c a t i on , D i s - inve s tm en t t u r n a round and Compe t i t i ve s t r a t eg i e s f o r dom es t i c a nd g loba l bus ine s s .

4 . St ra t e g i c C ho ic e Mak in g: F ac to r s t ha t de t e r mine s s t r a t e g i c c ho ice – Cor po ra t e p re f e r enc e , Ma nage r i a l ph i lo sophy a nd powe r re l a t i ons , Soc i a l r e spons i b i l i t y , Co r po ra t e gove r nanc e a nd e th i c s .

5 . St ra t e gy Imp le me nt a t ion an d E va lu a t ion : Fo r mu la t ing bus ines s l e ve l s t r a t e g i e s , Ha rm on iza t ion o f a c t i v i t i e s , Re sou r ce a l l oca t ion , L ea de r sh ip , Comm unica t ion and beha v iou r a l imp l eme n ta t i on , S t ra t eg i c eva lua t ion , E s s en t i a l f ea tu re s o f s t r a t eg i c c o r po ra t e eva lua t ion sy s t ems .

Re fe ren ce s : S t ra t e gy and S t ruc t u re – A l f r ed C .Chand le r S t ra t e g i c Manage m en t – A le x M i l l e r and I rw in Com pe t i t i v e A dv an tages : C rea t ing and Sus ta in i ng , Super i o r

P er f o rmanc e –M ic hae l E . P or t e r Com pe t ing fo r t he f u t u re – P rah lad and H am m el The F u ture o f Com pe t i t i on – P rah l ad and Ve nka t aram an Cra f t i ng and e xe cu t i ng S t ra t e gy – A ur thor A . T hom pson and o the r s The A r t o f S t ra t egy – A v i nash K .D ix i t and B arry J .N a lebu f f

4.2 Elective MM 4: Product and Brand Management1 . Int r odu ct ion to P r odu ct Man agem en t : Ba s ic conc ep t s o f p r oduc t ;

C la s s i f i c a t i on o f p roduc t ; P r oduc t mi x a nd l i ne dec i s ions ; G r owt h s t r a t eg i e s f o r F MCG ; O r gan i z ing f o r p roduc t ma nage me n t . P r oduc t ma rke t s t r a t eg i e s f o r l ea de r s , c ha l l enge rs a nd f o l low er s .

2 . N ew P rod uc t P lan ni ng an d D eve lop me nt : O rga n iz i ng fo r ne w p roduc t , N ew p r oduc t deve lopme n t p r oce s s , L aunc h s t r a t egy , Re asons f o r new p roduc t f a i l u r es , Consum er a dop t ion p r oce s s , P r oduc t l i f e c yc l e c once p t s .


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3 . Mar ke t i ng P lan ni ng : Pl ann ing p r oce s s , C omponen t s o f m ar ke t ing p l a n – Compe t i t i on ana ly s i s , P r oduc t c a t ego r y a t t r a c t i vene s s ana ly s i s , Cus tom er ana ly s i s and Com pe t i t o r ana ly s i s . S egm en t i ng – T a r ge t ing – Pos i t i on ing ( S TP ) – Bas i s f o r s egme n ta t i on , D i f f e re n t i a t i on and pos i t i on ing , T e chn i ques o f good pos i t i on i ng , P r i c ing and c hanne l ma nage me n t s t r a t egy .

4 . Br and s and Br and Man agem en t: Cus t omer bas ed b r and e qu i ty – b ra nd pos i t i on i ng a nd va lues – choos ing b r and e l e me n t s t o bu i ld b ra nd equ i ty .

5 . D es ign in g Mar ke t i ng p rogr ams t o b u i l d b ran d e qu i t y : Mea su r ing sou r ce s o f b r a nd equ i t y – des i gn and im p lem en t i ng b ra nd ing s t r a t eg i e s – ma nag i ng b ra nd ove r t im e .

Re fe ren ce s :

P roduc t Manage me n t – D ona ld R . L ehm an , R usse l S . Wi nner and S t ra t e g i c B rand Manage m en t - Ke v i n L .Ke l l e r The B rand Manage m en t C hec k l i s t – B rab V anauk en and M anag ing

Ind i an B rands – R ame sh Kum ar A pp l i c a t ion E xe rc i s e s i n M arke t ing – R am es h Kum ar B rands & B rand ing by The E conom is t S t ra t e g i c B rand Manage m en t by Je an Noe l Kap f ere r B ui ld ing , M e asur ing , and M anag ing B rand E qu i t y by K ev in L .K e l l e r H andbook o f ne w produc t m anagem e n t – Chr i s topher H.L uch

4.3 Elective MM 5: Business Marketing Management1 . Th e N at ur e o f Bu s ine s s M ark et in g : bus ine s s a nd consume r p roduc t s ,

Ba s i s fo r c l a s s i f i c a t i on , D i f f e r enc e be t we en bus ine s s and consume r ma rke t ing , B us ines s ma rke t ing in g l oba l c on te x t , C l as s i f i ca t i on o f bus ine s s c onsumer s , C las s i f i ca t i on o f bus ine s s p r oduc t s .

2 . Or ganiz a t i ona l Bu y in g Be hav i our ( OBB ): K e y c ha r ac t e r i s t i c s o f o rga n iz a t i ona l cu s tome r and buy ing p roc es s – Pu r cha s ing o rga n iz a t i on and buy ing s t age s , Conc ep t o f buy i ng ce n t e r , Buy i ng mo t i va t i ons , Pu r cha se r s e va l ua t i on o f po t en t i a l supp l i e r s , E nv i r onmen t a l i n f luenc e on o r ga n iza t iona l buy ing p r oc es s . Mar ke t ing in f o r ma t ion sy s t em f o r o rga n iz a t i ona l m ar ke t

3 . Bu s in es s Mar ke t ing P lann in g : Pl ann ing p roc es s , D e mand ana ly s i s , Se gme n t ing , T a r ge t ing a nd Pos i t i on ing , I ndus t r i a l p r oduc t s t r a t e gy and P roduc t po l i cy , N ew p r oduc t deve lopme n t , Ma nag ing bus i nes s s e r v i c es , PL C o f i ndus t r i a l p r oduc t s .

4 . Man ag in g Bus ine s s M ark et in g Ch ann e l s : D i re c t and ind i re c t d i s t r i bu t ion , E - cha nne l s , D i s t r i bu to r s , Ma nuf ac tu re r r ep r es en t a t i ve , Cha nne l des ign a nd a dmin i s t r a t i on . Conc ep t o f l og i s t i c s and supp ly

cha in ma nage me n t i n bus ine s s m ar ke t i ng . P r i c ing s t r a t egy f o r bus ine s s ma rke t s – C ompe t i t i ve b idd ing a nd l e as i ng , Adve r t i s i ng and s a l e s p r omot ion , P e r sona l s e l l i ng i n bus ines s ma rke t ing

5 . Man ag in g Bus ine s s M ark et s : Mana g ing pe rs ona l s e l l i ng func t ion , K ey a cc oun t ma nage men t , Sa l e s a dmin i s t r a t i on , Se l l i ng t h rough In t e r ne t . E- c omme rc e , P r ospe c t i ng on In t e r ne t , A cc ep t i ng o r de r s and pa yme n t on ne t

Re fe ren ce s : B us ine s s M arke t ing M anagem e n t – M ichae l H u t t and T hom as Speh ,

8 t h E d i t i on , T hom son Le arn ing Indus t r ia l Mark e t ing – R ee der and R e ede r ( PH I ) Indus t r ia l Mark e t ing – R ichar d Hi l l ( A IT B S) Supp ly Cha i n M anagem e n t – Sun i l Chopra and P e ter M e ind l ( 1 s t

Ind i an r epr in t , P ear son E duca t i on ) B us ine s s M arke t ing – H ayne s B us ine s s M arke t ing – R angan

4.4 Elective MM 6: Services Marketing1 . Int r odu ct ion to S er v ice s M ark et in g : D ef in i t i on o f s e r v i ce s , Re as ons

fo r eme r genc e o f s e r v i c es ma rke t ing , Cha ra c t e r i s t i c f e a t u re s o f s e r v i c es ma rke t ing , Se r v i ce m ar ke t ing m ix , R ec en t t r ends i n s e r v i c es ma rke t ing . S ec to r a l v i ew o f s e r v i c e i ndus t ry .

2 . C onsu me r B eh av iour in Se rv ic es : G ap a na ly s i s f o r unde rs t and i ng consum er beha v iou r . Cus t omer expe c t a t i ons – Cus t omer pe rc ep t i on , Fa c t o r s i n f l uenc ing cus t omer e xpec t a t i ons . S e r v i ce deve lopme n t a nd des i gn , S t a ges i n new se rv i ce deve lopme n t , Se r v i ce b lue p r i n t i ng . Cus t omer de f ine d s e rv i c e s t anda r ds . Phys i ca l ev i denc e s e rv i ce s ca pe .

3 . D el i ver ing and P e r f orm in g S er v ice s : E mploye es ro l e i n s e r v i c e de l ive r y – Bounda ry - spa nn ing r o l e s , S t r a t eg i e s f o r c lo s i ng gaps . Cus t omer r o l e s i n s e r v i ce de l ive r y , D e l ive r ing s e r v i c es t h r ough in t e rm ed ia r i e s and e l ec t r on i c c hanne l s .

4 . Man ag in g De man d an d C ap ac i t y : Mana g ing s e r v i ce p rom ise s , In t eg r a t ed s e r v i c e mar ke t ing comm un ica t ions , P r i c ing o f s e rv i c es , T he in t eg r a t ed ga p mode l s fo r s e rv i ce qua l i t y .

5 . Mar ke t i ng o f Se rv i ce s : H ea l th c a r e , H osp i t a l i t y s e rv i c es , Tr a nspo r t s e r v i c es , Te l e comm un ica t ion s e r v i ce s , Cons u l t a t i on s e rv i ce s , F i nanc i a l s e r v i c es .

Re fe ren ce s : Serv i c es M ark e t i ng – In t egra t ed Cus tom er F oc us A cros s The F i rm

– V a lar i e A . Ze i tham l and M . J . B i t ner Serv i c es M arke t ing – P e op le , Te chno l ogy and S t ra t egy –

Lov e l ock Serv i c es M ark e t i ng – R av i shank ar


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Mar ke t ing o f Se rv i ce s – Jha Mar ke t ing o f Se rv i ce s – G .S . B ha t ia Mar ke t ing o f Se rv i ce s – Sahu and S inha

4.5 Elective MM 7: International Marketing1 . Int e rn at i ona l Mar ke t i ng : In t roduc t ion and I mpor t anc e – B as i s o f

i n t e rna t iona l t r ade , T heo r i e s o f i n t e rna t iona l t r ade , T r ade ba r r i e r s , Ind i a ’ s f o re ign t r a de s inc e i ndepe ndenc e .

2 . Int e rn at i ona l Mar ke t i ng En v iron me nt : E c onomic , P o l i t i ca l , L e ga l , Soc io - cu l t u ra l a nd De mogr aph i c e nv i ronm en t . I n t e r na t i ona l m ar ke t en t ry s t r a t e g i e s – M NC ’s , Gl oba l m ar ke t e r s e t c .

3 . Or ganiz a t i on for I nt er nat ion a l M ark et in g : O bjec t ive s o f i n t e rna t iona l mar ke t ing , Fa c to r s a f f ec t i ng in t e rna t iona l m ar ke t ing , In t e r na t iona l ma r ke t i ng mi x s t r a t egy . D i s t r i bu t i on s t r a t e g i e s and T ypes o f i n t e r med i a r i e s i n i n t e r na t i ona l m ar ke t ing .

4 . Exp ort P lan ni ng : E xpo r t f i na nce , L e t t e r o f c re d i t , E xpo r t l i ce ns ing , E xpor t houses , E xpor t r i sk a nd in su r anc e , E xpor t p r omot ion a nd Inc en t ives by the G over nme n t o f I nd i a a nd I n s t i t u t i ona l a r r ange men t fo r e xpo r t p romot ion in I nd i a . Im por t - E xpor t po l i c i e s o f t he G over nmen t o f I nd i a – E xpor t doc umen t a t i on p r oce du re s and fo r ma l i t i e s . Ind i a n f o re ign t r ade s inc e i ndepe ndenc e .

5 . Int e rn at i ona l Ec onom ic In s t i tu t ions an d For um s: G AT T , W T O , E FT A , L A FT A , E U , S A AR C, Wor ld Bank , I MF and o the r t r ad ing b loc ks and c ommon ma r ke t i ng fo r i n t e r na t i ona l bus ines s

Re fe ren ce s : In t e rna t iona l M arke t ing – Sak O nkv i s i t and John J . Shaw In t e rna t iona l M arke t ing – P h i l i p Ca t eora and J ohn G raham In t e rna t iona l M arke t ing – C .A . Fr anc i s

4.2 Elective FM 4: Financial Strategies1 . Me rge rs and A c qu i s i t i on s : B as i c fo r ms o f ac qu i s i t i ons , t a x f o rm s

o f a cqu i s i t i on , Ac coun t ing , Syne r gy f r om a n ac qu i s i t i ons , and sou r ce s o f s yne r gy , ca l c u l a t i ng va l ue o f f i rm a f t e r a cqu i s i t i on , c o s t t o s tockho l de r s f r om re duc t ion i n r i sk , t he N PV o f mer ge r , de f ens i ve t a c t i c s . T a keove r a nd Buyou t s .

2 . F inan c i a l D i s tr es s an d Re s t ru ct ur in g : I n t r oduc t ion , C ause s and e f f ec t s o f f i nanc i a l d i s t r e s s , O per a t i ona l c u tba cks , C ause s a nd e f f ec t s , Di ves t i t u r e v s . a s se t s a l e s , F ina nc i a l r e s t r uc t u r i ng , Re fo r ming gover na nce ( o r ) Mana gem en t s t r uc t u re s ( o r ) Re p la c ing ma nage men t De b t r e s t ruc tu r ing , Ba nk rup t cy , l i qu ida t ion & re o r gan iz a t ion .

3 . P r iva t e Equ i t y and V en tu re Cap i t a l : In t roduc t ion , R ud ime n t s o f va l u ing a nd f i na nc ing a ven t u re , S t a ges o f ven t u re de ve l opmen t a nd f i nanc ing , ( V CC s) , S t ruc tu r ing t he dea l / F ina nc i a l I n s t r umen t , Inve s tm en t nu r tu r ing , va lua t ion o f VC po r t fo l i o , In i t i a l Pub l i c o f f e r i ngs o f s tock – . Ma nag i ng in t e r na l a nd s e asone d e qu i ty o f f e r i ngs .

4 . D iv i de nd p o l i c y an d St ock R ep ur ch ase s : T he I r r e l eva nce o f D iv ide nds and S tock R epur cha se s i n I dea l Ca p i t a l Ma rke t . T ypes o f D iv ide nds and D iv ide nd Pa yme n t P r oc es s . D iv i dends a nd Pr inc ip l e A gen t Conf l i c t s . Di v idends , T axe s and Tr a nsac t ion Cos t s . S tock Re purc hase s ve r sus Di v idends . Co r po ra t e L i ab i l i t i e s - Al t e r na t e D e b t F i nanc ing Sou r ce s , D eb t Mat u r i t y De c i s ion , Co r po r a t e u se o f T r ade Cr ed i t , Ba nk Loa ns a nd Re l a t i onsh ip L end i ng . In f o r ma t ion in D eb t r e l a t ed E ve n t s .

5 . Me rc han t B ank in g and Cr ed i t Rat in g : In t roduc t ion t o mer c han t bank i ng , mer cha n t ba nker s / l ea d mana ger s , r eg i s t r a t i on , ob l iga t ion and r e s pons ib i l i t i e s , unde r w r i t e r s , ob l iga t ion , banke r s t o an i s sue , b roke r s t o a n i s s ue . I s s ue mana gem en t ac t i v i t i e s a nd p r oce du r e p r i c ing o f i s sue , i s sue o f de b t i n s t r ume n t s , book bu i l d ing g r e en shoe op t ion , s e r v i c es o f me r cha n t ba nks , Cr ed i t Ra t ing - S EB I gu ide l ine s , l im i t a t i ons o f r a t i ng .

4.3 Elective FM 5: Derivatives1 . In t r odu ct ion to D er iva t ive s : For w ar ds , F u tu re s , O p t ions , swa ps ,

t r ad ing m ec han i s ms , E xcha nges , C le a r ing house ( s t ruc tu r e a nd ope r a t i ons , r egu l a to r y f ra me wor k ) , F loo r b r oke r s , I n i t i a t i ng t r a de , L iqu ida t ing o r Fu t u re pos i t i on , In i t i a l m ar g in s , Va r i a t i on m ar g in s , T ypes a nd o rde r s . fu t u re com miss i on mer c han t .

2 . F orw ard and F ut ur e C on tr ac t s : For w ar d con t ra c t s , Fu tu r e s con t ra c t s , F inanc i a l f u tu r es , V a l ua t i on o f f o r wa r d a nd f u tu r e p r i ce s , S t ock inde x fu t u re s , V a l ua t i on o f s t ock inde x f u tu re s , H ea d ing u s i ng fu t u re s con t r ac t s , H ea d ing u s ing s t ock index f u tu r e con t r ac t s , I ndex fu t u re s , A d jus t i ng BE T A o f a po r t fo l i o u s ing s t ock . I n t e r e s t r a t e fu t u re s a nd cu r re ncy f u tu r es .

3 . Op t ion s C ont r ac t s and Tr adin g St r a te g i e s : Cha ra c t e r i s t i c s o f op t ions c on t r ac t s , t r a d ing s t r a t eg i e s .

4 . V aluat ion o f op t ions – G ra ph ic a na l y s i s o f ca l l a nd pu t va lues , Cha ra c t e r i s t i c s o f op t ion va lue s , Mode l s o f va lua t ion ; B inomi a l a nd B la ck a nd Sc ho le s mode l .O p ton G re eks .

5 . C omm odi ty fu t ur e mar ke t : F orw a rd ma rke t comm iss ion ; e xcha nges , t r ad ing m ec han i s m.


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4.4 Elective FM 6: International Financial Management1 . In t er nat ion a l F in anc ia l Man agem e nt : S t r uc tu re o f f or e ign

exc han ge mar ke t . T he ba l a nce o f payme n t s , In t e r na t iona l mone ta ry sy s t e m – I .M.F , T he na t u re o f g l oba l c ap i t a l f l ows – F D I , F I I , P r iva t e e qu i ty a nd hedge f unds .

2 . E xch ange r a te d e t er m inat ion : St ruc tu r a l mode l s o f exc hange r a t e de t e r mina t ion – I RP and P P P a r i t y , e xcha nge r a t e f o r ec as t i ng . T ra ns f e r p r i c ing a nd ne t t i ng .

3 . T he f ore ign e xch ange m ark et : St ruc tu r e , Type s o f t r ansa c t ions , quo ta t i ons a nd Ar b i t r a ge . E xcha nge r a t e r eg im es – f o r e ign e xcha nge ma rke t i n I nd i a .

4 . Me asur em e nt o f e xpos ur e an d R i sk : Cla s s i f i c a t i on , T ra nsa c t i on , t r ans l a t i on and ope ra t i ng e xposu r es . Ma nage me n t o f exposu r es . H edg ing , fo r w ar ds , cu r r enc y f u tu r es , op t ions , sw aps a nd he dg ing w i th mone y ma rke t .

5 . M anage me nt o f in te re s t r a te e xposu re : FR A i n t e r es t r a t e ca ps a nd f l oo rs . F inanc i a l sw a ps - types - mo t iva t ion a pp l i c a t i on o f swa ps . GD R, A DR .

Re fe ren ce s : B uck ley , A dr ian – M u l t i na t iona l F inanc e , N ew York , P ren t i ce Ha l l

Inc .m 1996 Kim , Suk and K im , Seung – G loba l Corpora t e F inanc e : Te x t and

Case s , 2 n d ed . M iam i F lor i da , Ko lb , 1993 Shap i ro , A lan .C – Mu l t i na t i ona l F inanc i a l M anagem en t , New De lh i ,

P ren t i ce H a l l o f I nd ia , 1995 In t e rna t iona l F inanc ia l M anagem e n t by P .G .A p te , Mc Gr aw H i l l . In t e rna t iona l F inanc ia l M anagem e n t by J e f f M adura

4.5 Elective FM 7: Corporate Taxation1 . Ou tl i ne o f I nc ome Tax A ct , 1961 : Ba s i c Conce p t s a nd

D ef in i t i ons , I nc ide nce o f T a x , H ea ds o f I nc ome , E xe mpt ions and deduc t ions .

2 . C omp ut a t ion o f Bu s in es s Inc ome : D ef in i t i ons , Sc ope , Compu t a t i on o f P ro f i t s a nd G a ins f r om Bus ine s s o r P r o f es s i on , D educ t ions , Mi n imum A l t e r na t e T ax , T a x on Di s t r i bu t e d P r o f i t s .

3 . C omp ut a t ion o f C api t a l Ga in s : C ap i t a l A sse t , T r ans f e r , Sho r t T e r m a nd Long T e rm Cap i t a l Ga in , C os t I n f l a t i on Inde x , E xempt ions .

4 . Se t o f f and C ar ry For w ard : B us ine s s L oss a nd U nabso r be d D epr ec i a t i on , R e t u rn o f I ncome , A sse s sme n t , Adva nce P aym en t o f T ax , T ax D e duc t i on o r C o l l e c t i on a t S ou r ce .

5 . T ax I mp l i ca t i ons i n B us ine s s Re s t r uc t u r i ng

Re fe ren ce s f o r E l ec t i v e FM 1 to 7 : F inanc i a l M anagem en t and Po l i cy – V an Hor ne Corpora t e F inanc e – B re a ly My ers : R oss , w es t f i e ld , j a f f e . Inv es tm en t s – Wi l l i am Sharpe and o ther s ; B ow d ie and o t her s Inv es tm en t M anage me n t – P rasanna C handra Inv es tm en t s – Schaum Ser i e s : F ranc i s and Tay lo r F inanc i a l M anagem en t – Br igham and Er hard t Corpora t e F inanc e – B r i gham and E rhard t Manage r ia l F i nance – We s ton and C ope land A dvanc ed Cor pora te F i nance – Ogde n , Je n and O ’C onnor Inc om e T ax A c t o f 1961 Inc om e T ax A c t – Ma l ho t ra ; Tax m an Pub l i ca t ion ; Rav i k i shore P or t fo l i o C ons t ruc t ion ,Manage m en t and P ro t ec t ion by Robe r t A

S t rong D er iv a t i v es by D ubo f sk y F uture s ,Op t ionsand o the r D er i va t i ve s by J ohn C H u l l F uture s and Op t ions by Vohr a and Bagr i F inanc i a l D er i va t i ve s by N .R .P aras uraman . The R ev o lu t ion i n Corpora t e F inanc e by ed t by S t e rn Mode rn I nve s tm en t The ory by R ober t A H auge n The handbook o f com m od i t y i nve s tm en t - F abozz i & o the r s Mode rn P or t f o l i o M anagem e n t - L e i bowi t z & O ther s

4.2 Elective HRM 4: Strategic Human Resource Management

1 . C ont ex t o f S t ra t eg i c HR M : Inve s tme n t pe r spec t ive o f HR M, f a c to r s i n f luenc ing inve s tm en t o r i e n t e d o rga n iza t ions , Im pac t o f c hange s i n t e chno logy , W ork f o r ce dem ogra ph ics & d ive rs i t y on H RM.

2 . St ra t e g i c R o le & P lan nin g : St ra t eg i c HR V s T ra d i t i ona l HR , Ba r r i e r s t o s t r a t eg i c H R, S t ra t e g i c H R p l ann ing ; agg r ega t e & succ es s ion p l a nn ing .

3 . St ra t e g i c P e rsp ec t ives on R ec ru i t me nt , Tr a in ing & D eve lopm e nt , : T empor a ry Vs P e r ma nen t em p loyee s , I n t e r na l V s E x te rna l r e c r u i t i ng ; In t e r v i ew ing , t e s t i ng , r e f e r enc es ; I n t e rna t iona l


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A ss ignme n t , D ive rs i t y , S t ra t e g i z i ng t r a in i ng & deve lopme n t , ne ed a s s es sm en t , de s ign & de l i ve r y .

4 . St ra t e g i c P e rsp ec t ives on P er for m anc e M anage me nt , F ee db ack & C omp en sa t ion: U se o f Sys t em , who , w ha t & hoe to eva lua t e , me asu r es o f e va lua t ion , I n t e r na l e qu i ty , ex t e r na l equ i ty , a nd Ind i v idua l equ i t y .

5 . Em pl oyee Se par a t ion : Re duc t i on in f o rc e , T u r nover , Re t i r em en t , In t e r na t iona l Vs Dom es t i c H RM, S t r a t eg i c H R I s sues i n In t e r na t iona l As s ignme n t .Re fe ren ce s :

S t ra t e g i c HR M – Je f f e ry Me l lo , T hom pson P ub l i c a t ion , Ne w D e l h i Lu i s R . Gom e z -M e j ia , Dav id B .B a lk in , R ober t L . Cardy , M anag ing

H uman R e source s , P H I , 2001 . – ( U n i t 1 ) S .K .B ha t ia – S t ra t e g i c H um an re source s M anagem en t , De ep & De ep

P ub l i c a t ion P v t . L td . , 2007 . . Char l es R , G ree r , S t r a t eg i c H um an Re sourc e M anagem e n t , P ear s on

E duca t i on , 2003 . Kandu la S .R . ( 2001 ) . S t ra t e g i c H um an R esour ce De ve lopm en t .

E as t e rn E conom y E d i t i on , P ren t i ce H a l l I nd ia . B oxe l l & P urc e l l , J . ( 2003 ) . S t r a t egy A nd Hum an R espourc e

Manage m en t . P a l grave Mc m i l lan S t ra t e g i c HR M – M ichae l A rm s t rong , K ogan page , L ondon S t ra t e g i c HR M – A garwa l , Ox ford U n iv er s i t y Pr es s , N ew De lh i . S t ra t e g i c Manage m en t – G re gory D e ss and A l l e x M i l l e r . S t ra t e gy D r i ve n Ta le n t M anagem e n t – E d td S i l z e r D ove l l

4.3 Elective HRM 5: Labour Legislations1 . Ind us tr ia l D i spu t es A ct 1947 : E mphas i s on Se c 2 ( a l l de f in i t i ons ) ,

9A , 10 , 12 , 17 , 18 , 22 , 23 , 24 , 25 , Chap t e r V B , U p to Se c 25 ( S ) and S ec 33 . K ar na t a ka I D Ru le s , I ndus t r i a l E mployme n t ( S t and ing O rde rs ) A c t , Ka r na t a ka S t a nd ing O rde rs Ru le s .

2 . Ind ian F act or i e s A ct 1948 : K ar na t a ka F ac to r y Ru le s , Con t ra c t L abou r ( Re gu la t i on and Abo l i t i on ) A c t 1971 , K ar na t aka Con t ra c t L abou r Ru le s .

3 . P ayme nt o f Grat u i ty A ct 1982 : Pa yme n t o f B onus A c t 1965 , K ar na t a ka I ndus t r i a l E s t a b l i s hmen t s ( N a t i ona l Fe s t i va l H o l ida ys ) A c t .

4 . ES I A ct 1948 : E mploye es P rov i den t F und and M isc e l l ane ous P r ov i s i ons A c t 1952 , W orkm en’ s Com pensa t ion A c t 1932 . Pa yme n t Wa ges A c t 1936 .

5 . C ode o f D i sc ip l in e in In du s tr i e s : Re po r t o f t he s e cond na t iona l l a bou r c ommis s ion 2002 . L a t e s t IL O de l ibe r a t i on on l a bou r l e g i s l a t i on in de ve l op ing coun t r i e s .

Re fe ren ce s : Indus t r ia l Laws – P .L . M a l i k Indus t r ia l Laws – San jee v K umar Labour L aw J ourna l s – M on th l y Curre n t L abour R epor t e r – M on th l y CL R A nnua l Di ges t – 1999 – 2005

4.4 Elective HRM 6: Industrial Relations & Collective Bargaining1 . In du s t r i a l R e la t i ons : H i s t o r i ca l ba ckg r ound , Conce p t and app r oac hes

i n I R – S t ake ho lde rs o f I R , V ar ious f a c to r s i n f lue nc i ng IR , HR app r oac h t o I R , E s sen t i a l s o f s ound I R po l i c y , I R S t r a t eg i e s , L ega l f r a me w or k o f I R , C ommuni ty o f I R . P r oac t ive IR , Indus t r i a l con f l i c t s , D i s pu tes , C onf l i c t r e so lu t ion .

2 . Tr ade U ni ons : T ra de un ion movem en t and g row th o f T U in I nd i a , N a t i ona l l e ve l f e de r a t i ons , T ra de un ion p rob le ms , T ra de un ion O rga n iza t ion , L ea de r sh ip and ma nage men t o f T r ade un i on , T r ade U n ion A c t 1926 , Re g i s t r a t i on o f t r ade un ion , E mploye rs A ssoc i a t i on – O b je c t ives , O r i g in a nd g r ow th , Le ga l s t a tu s , P r ob le ms o f T ra de U n ions .

3 . Gr ievan ce s an d D i sc ip l ine s : G rie vanc es , Re d r es sa l , Di sc i p l ine , S t and ing O rde rs , A c t s o f m i sc onduc t , Show ca use no t i c e , Suspe ns ion , E nqu i r y p r oce du re , P r inc i p l e s o f na tu r a l j u s t i ce , Pun i shmen t s , D emot ion su spe ns ion , T e r mi na t i on , Rem ova l a nd d i smi s sa l s , Con f l i c t s – I ndus t r i a l d i s pu tes –L a y o f f , T e r mi na t i on s imp l i c i t o r , Re t re nchm en t , c lo su r es , VR S.

4 . C o l l e c t ive B arga i n in g : Conc ep t , I t s r e l eva nce in I R , CB as a n i n s t i t u t i on , I L O pe r ce p t ion o f CB , Ob j ec t ive s o f CB, S t r uc tu r e , Func t ions , p r oce s s , ne go t i a t i ons , ba rga in ing app r oac hes & t e chn ique s , pa t t e r n s o f ba r ga in ing .

5 . Se t t l e m en ts : T ypes o f s e t t l e me n t s , W age s e t t l em en t , bonus s e t t l e men t , p r oduc t iv i t y s e t t l e me n t , V RS s e t t l em en t , U n ion i s sues s e t t l e men t , R eo r gan iz a t ion s e t t l em en t , T ra ns f e r , L a yo f f , Re t r enc hmen t and C l osu re s e t t l e me n t s .

Re fe ren ce s : Indus t r ia l Re la t i on – Ram asw amy


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Indus t r ia l Re la t i on – Sarm a Indus t r ia l Re la t i on – Ve nka t ara thnam Indus t r ia l Re la t i on – Ar un Monnappa Indus t r ia l Re la t i on – T V R ao

4.5 Elective HRM 7: Knowledge Management1 . Kn owl ed ge M anage me nt : Conc ep t , L e ade rs h ip and K now le dge

Mana gem en t , K now le dge c u l tu r e , l ea rn i ng & deve lopme n ta l o rga n iz a t i on , App l y ing know ledge to w or k p ra c t i ce s , K nowl edge Sys t ems , Know le dge S e r v i c e , S t r a t e g i c Know le dge L e ade rs h ip .

2 . St ra t e g i c K now le dge Man agem en t: Model s , K nowl edge Wor ke r s , Pha ses o f K now le dge D eve lopme n t , K now ledge Mana gem en t In f r a s t ruc tu r e , H a rne s s ing O r gan iz a t iona l Know le dge , B u i ld i ng K nowl edge Mana geme n t i n t o t he S t r a t eg i c F r a mew or k .

3 . Kn owl ed ge Le ade r: Con t r ibu t o ry D i sc ip l i nes t o Know le dge L ea de r sh ip , At t r i bu t e s R o les , L ea d ing Know le dge T ea ms , K nowl edge ne tw or k , Re c r u i t i ng a nd Se l e c t i ng Know le dge L e ade rs .

4 . Kn owl ed ge Cu l t ur e : K nowl edge Cu l tu r e Ena b le r s , Ma in t a in ing the K nowl edge Cu l tu r e du r ing C hange , Re v iew ing , I mp l eme n t ing & Mai n t a i n ing the Know le dge C u l tu r e .

5 . Kn owl ed ge Man agem en t & HR M P rac t i ce s : St ruc tu r a l Suppor t , Im pac t o f Or ga n iza t iona l S t ruc tu r e on K now le dge Ma nage me n t , S t a f f i ng , Pe r f o r manc e M ana geme n t , Re w ar d ing , K now ledge Wor ke r s , L ea rn i ng & D eve lopme n t , O rga n iza t iona l E va lua t ion and R ev ie w .

Re fe ren ce s : Knowl edge Manage m en t – She lda D ebow sk i – John W i l e y

Ind i a ed i t i on Knowl edge Manage m en t – E l i a s M .Aw ad & H assan M .Ghaz i r i

– P earson E duc a t ion . Knowl edge Manage m en t – C ar l D av i dson & P h i l i p Vos s –

V i s ion B ook s

4.2 Elective IB 4: International Marketing1 . Int e rn at i ona l Mar ke t i ng : In t roduc t ion and I mpor t anc e – B as i s o f

i n t e rna t iona l t r ade , T heo r i e s o f i n t e rna t iona l t r ade , T r ade ba r r i e r s , Ind i a ’ s f o re ign t r a de s inc e i ndepe ndenc e .

2 . Int e rn at i ona l Mar ke t i ng En v iron me nt : E c onomic , P o l i t i ca l , L e ga l , Soc io - cu l t u ra l a nd De mogr aph i c e nv i ronm en t . I n t e r na t i ona l m ar ke t en t ry s t r a t e g i e s – M NC ’s , Gl oba l m ar ke t e r s e t c .

3 . Or ganiz a t i on for I nt er nat ion a l M ark et in g : O bjec t ive s o f i n t e rna t iona l mar ke t ing , Fa c to r s a f f ec t i ng in t e rna t iona l m ar ke t ing , In t e r na t iona l ma r ke t i ng mi x s t r a t egy . D i s t r i bu t i on s t r a t e g i e s and T ypes o f i n t e r med i a r i e s i n i n t e r na t i ona l m ar ke t ing .

4 . Exp ort P lan ni ng : E xpo r t f i na nce , L e t t e r o f c re d i t , E xpo r t l i ce ns ing , E xpor t houses , E xpor t r i sk a nd in su r anc e , E xpor t p r omot ion a nd Inc en t ives by the G over nme n t o f I nd i a a nd I n s t i t u t i ona l a r r ange men t fo r e xpo r t p romot ion in I nd i a . Im por t - E xpor t po l i c i e s o f t he G over nmen t o f I nd i a – E xpor t doc umen t a t i on p r oce du re s and fo r ma l i t i e s . Ind i a n f o re ign t r ade s inc e i ndepe ndenc e .

5 . Int e rn at i ona l Ec onom ic In s t i tu t ions an d For um s: E FT A , L A FT A , E U, SA A RC , A PE C Wor ld Ba nk , I MF a nd o the r t r ad i ng b loc ks and com mon ma rke t ing f o r i n t e rna t iona l bus ine s s .

Re fe ren ce s : In t e rna t iona l M arke t ing – Sak O nkv i s i t and John J . Shaw In t e rna t iona l M arke t ing – P h i l i p Ca t eora and J ohn G raham In t e rna t iona l M arke t ing – C .A . Fr anc i s In t e rna t iona l B us ine s s – D an ie l

4.3 Elective IB 5: India & WTO1 . Glob a l i z a t i on: G loba l i z a t i on o f w or ld ec onomy , bus ines s , im pac t a nd

imp l i ca t i ons , po l i cy op t ions a nd gover nanc e . A r gumen t s f o r I nd i a j o in i ng WT O - A r gumen t s aga in s t mem ber sh ip – be ne f i t s a nd d i s a dvan ta ges t o I nd i a . Ind i a ’ s comm i tme n t and ro l e i n W T O – I nd i a a s de f enda n t and a s c ompla inan t – Ind i a ’ s pos i t i on i n WT O .

2 . Re g iona l t r a de b locks and ec onomic i n t eg r a t i on – r ea sons fo r g r ow th o f ec onomic b l ocks – e conom ic – po l i t i c a l – t ypes o f e conomi ca l i n t e g ra t i on . Ma jo r r eg iona l t r ade g r oups – N AF T A , ME RC OS U R, A PE C,E U ,BI MST A C, A SE A N, G -6 , I BSA . Eu r o bene f i t s o f comm on cu r r enc y – expe c t a ncy – i mped i men t s o f i n t eg r a t i on , I nd i a ’ s r o l e i n p rom ot ing f o r e ign t r a de – v i s ion pe r spe c t i ve , r oad m ap , p r o spec t s , pe r f o rm anc e a nd eva lua t ion .

3 . WT O – O b jec t ive s , f unc t i on , GA T T and W T O. , p r inc ip l e s o f WT O – t r anspa r enc y , MF N t r ea tme n t , na t i ona l t r ea tme n t – f re e t r ade p r i nc ip l e s – d i sma n t l i ng t r a de ba r r i e r s – ru l ed ba sed t r a d ing sy s t e m,


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t r ea tme n t o f LC D ’s – c ompe t i t i on p r inc ip l e s – an t i dumpi ng me asu r es – env i r onme n t p r o t ec t i on .

4 . Re v iew o f Ind i a ’ s e conomy pos t 1995 , ana ly s i s o f ge ne r a l ag r ee me n t on t r ade i n s e rv i ce s (G A T S) , de f in i t i on o f s e r v i c es unde r GA T S, mode s o f i n t e r na t iona l de l ive ry s e rv i ce s – c r o s s bo rde r supp ly – com mer c i a l s upp ly – cons umpt ion a b roa d , move men t o f pe r sonne l spec i a l a g r ee men t s unde r WT O – T RI PS – T RI MS – ob j ec t ive s o f i n t e l l e c t ua l p rope r ty p r o t e c t i on , I nd i a n pa t en t l a w a nd t r i p s – i s sue s , con t rove rs i e s a nd l e ga l pos i t i on .

5 . Re v iew o f Ind i a ’ s I n t e r na t iona l Bus i nes s w i t h re l e vanc e to b i l a t e r a l , p re f e r en t i a l , r e g iona l , f r e e t r ade , mu l t i l a t e r a l t r ade ag r ee me n t s . Ind i a ’ s s t and on W T O a g re eme n t s – a g r i cu l tu re , N A MA , I P R, m ode 4 re s t r i c t i ons , s ubs id i e s , conc es s ions e t c . I nd i a a s a f e l i c i t a to r i n t he fo r ma t ion o f r e g iona l b loc ks , ec onomic b loc ks .

Re fe ren ce s : In t e rna t iona l B us ine s s – B y Roge r B onne t In t e rna t iona l B us ine s s - M ichae l Z inka t a In t e rna t iona l B us ine s s - John d .D an ie l s In t e rna t iona l B us ine s s – R ic hard M .Sha f f e r In t e rna t iona l B us ine s s - R ugman In t e rna t iona l B us ine s s – V y ep thak esh Shar an In t e rna t iona l E conom ic s – D om in ic k Sa l v a to re P rospec t s o f Ind i a ’ s F ore ign T rade – N .A .K han Ind i a ’ s For e ign T rade - V ad i la l Manua l o f F ore i gn E xc hange – H .E .Ev i l t

4.4 Elective IB 6: International Financial Management1 . In t er nat ion a l F in anc ia l Man agem e nt : S t r uc tu re o f f or e ign

exc han ge mar ke t . T he ba l a nce o f payme n t s , In t e r na t iona l mone ta ry sy s t e m – I .M.F , T he na t u re o f g l oba l c ap i t a l f l ows – F D I , F I I , P r iva t e e qu i ty a nd hedge f unds .

2 . E xch ange r a te d e t er m inat ion : St ruc tu r a l mode l s o f exc hange r a t e de t e r mina t ion – I RP and P P P a r i t y , e xcha nge r a t e f o r ec as t i ng . T ra ns f e r p r i c ing a nd ne t t i ng .

3 . T he f ore ign e xch ange m ark et : St ruc tu r e , Type s o f t r ansa c t ions , quo ta t i ons a nd Ar b i t r a ge . E xcha nge r a t e r eg im es – f o r e ign e xcha nge ma rke t i n I nd i a .

4 . Me asur em e nt o f e xpos ur e an d R i sk : Cla s s i f i c a t i on , T ra nsa c t i on , t r ans l a t i on and ope ra t i ng e xposu r es . Ma nage me n t o f exposu r es .

H edg ing , fo r w ar ds , cu r r enc y f u tu r es , op t ions , sw aps a nd he dg ing w i th mone y ma rke t .

5 . M anage me nt o f in te re s t r a te e xposu re : FR A i n t e r es t r a t e ca ps a nd f l oo rs . F inanc i a l sw a ps - types - mo t iva t ion a pp l i c a t i on o f swa ps . GD R, A DR .

Re fe ren ce s : B uck ley , A dr ian – M u l t i na t iona l F inanc e , N ew York , P ren t i ce Ha l l

Inc .m 1996 Kim , Suk and K im , Seung – G loba l Corpora t e F inanc e : Te x t and

Case s , 2 n d ed . M iam i F lor i da , Ko lb , 1993 Shap i ro , A lan .C – Mu l t i na t i ona l F inanc i a l M anagem en t , New De lh i ,

P ren t i ce H a l l o f I nd ia , 1995 In t e rna t iona l F inanc ia l M anagem e n t by P .G .A p te , Mc Gr aw H i l l . In t e rna t iona l F inanc ia l M anagem e n t by J e f f M adura

4.5 Elective IB 7: India’s Foreign Trade

1 . F ore ign t r ade and BOP o f Ind ia : Fo r e i gn t r ade under p l a n , ma j o r expo r t s and impor t s impa c t on Ind i an ec onomy a nd B OP , t r a de d i r ec t i ons , ma jo r h ind r anc es i n I nd i an expo r t s s e c to r , s t r uc tu r a l t r ea tme n t i n p r omot i ng in t e rna t iona l t r ade by I nd i a .

2 . R ec en t t r ends i n Ind i a ’ s f o r e i gn t r ade , d i re c t i ona l pa t t e rn , ma jo r expo r t comm od i t i e s – t h r u s t a r e a comm od i t i e s , t r e nds , p rob l em and p ros pec t s , ma jo r compe t i t o r s , ma j o r im por t comm od i ty g r oups , t r ade con t ro l i n Ind i a ( fo r e ign t r ade deve lopme n t a nd re gu la t i on ac t ) , impor t and expo r t con t r o l o rde r s , e xpo r t – impor t l i c ens i ng sy s t em, exc hange con t ro l i n Ind i a .

3 . E xpo r t P r omot ion – I nc en t i ves , du ty d ra wba cks , pa ck ing c r e d i t s ,

expo r t p rom ot ion counc i l s , adv i so ry bod ie s – CA PA X I L, F I CC I , CI I , PH D c ham ber o f C omme rc e , D GF T a nd f unc t iona l f ac i l i t a t o r s , eva lua t ion o f Ind i a ’ s po l i c y on ex i m p l a n , con t r o l o f f o re ign t r a de .

4 . C on tem pora ry E xpor t I mpor t t r e nd a na l y s i s : I nv i s ib l e expo r t s – Ba nk ing , I n su r anc e , sh ipp i ng , t ou r i sm , ma npow er , c onsu l t a ncy , so f tw ar e e t c – ne ed to p r omote t r a de , con t ro l ob j e c t ives and ma ch ine ry f o r expo r t c on t r o l , ma in t e nanc e a nd deve lopme n t o f impor t s . I mpor t subs t i t u t i on , nee d to c on t ro l impor t t r a de , ob j e c t i ves and mac h ine ry f o r impor t con t r o l , ma in t e nanc e and deve lopme n t o f impor t s

5 . R o le o f G over nme n t i n I nd i a ’ s Fo r e ign T r ade : S t a t e t r a d ing co r po r a t i on , mine ra l a nd me t a l t r a d ing co r po r a t ion , ro l e o f com mod i ty boa r ds , comm er c i a l t r ea t i e s , t r a de ag r ee me n t s , coun te r t r ade


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Re fe ren ce s : B hashyam .S – E xpor t P rom o t i on in Ind i a : The I n s t i t u t i ona l

In f ra s t ruc tu re , Com m onwe a l th P ub . , D e lh i , 1988 Khanna , S r i Ram – E xpor t M arke t ing in I nd ia ’ s N ew M anu fac tu re r s ,

U n ive r s i t y o f D e lh i , D e l h i , 1986 Ja i n .S .K – ex por t P er f o rmanc e and E x por t Mar ke t ing S t ra t e g i e s ,

Com m on wea l th P ub . , D e lh i , 1988 Nay yar , D ee pak – I nd ia ’ s E x por t and E xpor t po l i c i e s i n t he 1960s ,

Cam br idge U n ive r s i t y p re s s , 1976 .

4.2 Elective IS 4: Enterprise Resource Planning And Business Process Re-Engineering1 . In t rod uc t i on: F undam en ta l s o f supp ly cha in mana gem en t ,

app l i ca t i ons s y s t e ms in t he i nd iv i dua l bus ines s func t ions .

2 . In t r odu ct ion t o E RP : a n ove rv i ew o f t he en t e r p r i s e , E RP a nd r e l a t e d t e chno log i es , E RP – a m anuf ac tu r ing pe r spec t ive , V e ndors , consu l t an t s a nd u s e r s , i n t r oduc t i on to SA P , a n ove rv i e w o f S D , MM, PP , F I /C O Modu l es o f S AP .

3 . SA P ’ s SC M s ys te m : r e ce n t de ve lopm en t s i n o r de r and S CM ba sed on SA P sys t e ms , c ase s tud i e s on S CM, I n t e r ne t r e sou r ce s f o r S CM.

4 . R e- en g ine er in g : an i mper a t ive f o r su r v iva l , imp le me n t ing BP R – me thodo logy a nd s t eps , I s r e -e ng ine e r ing nec es sa r y?

5 . Tr en ds in In for m at ion t e ch no logy : p e op le v i e w , e mpow er ing pe op le t h r ough in f o rm a t i on , mana g ing c hange – t he I nd i a n pa r ad i gm.

Re fe ren ce s : E RP – A le x i s Le on , Le on P ub l i she r s Supp ly Cha in M anagem e n t based on SA P sy s t e ms , G .K no lm aye r ,

P .Me r t e ns and A .Ze i r , Spr i nger I n t e rna t iona l Ed i t i on The one Sourc e F or C om prehe ns i v e So lu t ions – Us i ng Sap R /3 I I I

E d i t i on – A u thor ed by As ap Wor l d Consu tanc y - P H I . In t roduc t ion to SA P , an ove rv i ew o f SD , MM , P P , FI /C O M odu le s o f

SA P A n I n s ide r ’ s U nb lase d A ppra i sa l o f SA P R / 3 M anagem en t – Wi l ey ,

Cor i o l i s – d re am tec h E RP , V inod K umar Gar g and N .K .V e nk i t akr i s hnan , PH I H amm e r , M ic hae l and C hampy , J am es : Re eng i nee r ing the

Corpora t ion : A m an i f e s t o f o r bus ine s s r e vo l u t ion : H arper B us ine s s

4.3 Elective IS 5: Electronic Commerce1 . In t rod uc t i on to E- Com m er ce : a dvan t age s a nd l i mi t a t i ons t o E -

Comm er ce , V a lue cha in s a nd mana ger i a l im p l i c a t i ons o f E -Comm er ce .

2 . In t e rn et : T he in t e r ne t a nd the w or ldw ide w eb , t he i n t e r ne t P r o toc o l Su i t e , i n t e r ne t a r ch i t ec tu r e , I n t e rne t s e rv i ce p rov i de r s ( ena b l ing t e chno log i es o f t he wor ldw ide w eb) , In t e r o rga n iz a t i ona l C omme rc e and E D I , ED I imp l eme n ta t i on , mob i l e C omme rc e .

3 . C om pu te r N et w ork s & S ec ur i t y : D i f f e r en t t ype s o f ne tw orks , p ro t oco l s and me d ia .

4 . Se cu r i ty and c ha l l en ges : E lec t r on i c pa ymen t sy s t ems a nd the i s sues i nvo lve d , s e cu r i t y i s sues and enc r yp t ion , E- CR M, E - SC M. E -S t ra t egy .

5 . C on sum er or i e nt ed E lec t ron ic C omm er ce : A dve r t i s i ng and Mar ke t ing on the i n t e r ne t , C onsume r S ea rc h and R esou r c e D i scove r y , W eb base d b2b E -C omme rc e . In t ra ne t s a nd e x t r ane t s . L ega l a nd e th i c a l i s sues , l e ga l i n f ra s t r uc tu re f o r E - Comm er ce i n Ind i a ( T he I n f o rma t ion T e chno l ogy Ac t , 2000 ) , In t e r na t iona l cybe r l a ws .

Re fe ren ce s : R av i B .K a lako t a and Andr ew B .W hins t on – “F ron t i e r s o f E l ec t ron ic

Com m erc e” . A dd i son W es l ey , Pe arson E duc a t ion , A s ia . “P rac t i c a l Cr yp tography ” , B ruc e Sc hne i r and Ne i l s F e rguson ,

Wi l ey - dream te ch I nd ia P r i v a t e L td . “E - Com m erc e - A m angar ia l per s pec t i v e” , P .T . J ose ph . P re n t i v e Ha l l ,

Ind i a “E le c t ron ic Com me rc e” , Fr ame work , Te chno l og ies and app l i ca t ions ,

Ta t a Mc Gr aw H i l l . “E le c t ron ic Com m er ce ” , Fr om v i s ion t o f u l f i l l me n t , E l ia s M.A w ad ,

P HI . Je f f r e y F .R ay por t and B er nard J . J awosk i - i n t roduc t ion t o E-

Com m erc e .

4.4 Elective IS 6: IPR and Cyber laws1 IP R – i n t r oduc t ion , B as i c s , L ega l C once p t s , I n t e rna t iona l

A rc h i t e c tu r e o f P ro t ec t i on , Gl oba l Re gu la to ry , D RI P s , T RI P s , D ip loma cy in IP R p ro t e c t ion , I P R i n I nd i a , I PR vs V er t i c a l Indus t r i e s .


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2 C ybe r Law s: C yber A le r t s , I n t e rne t F r auds , T he f t s and c r im es , Cybe r L a ws Vs V e r t i ca l I ndus t r i e s .

3 On l in e S hop pin g Me th ods : Shopp i ng ca r t s , In t e r ne t P aym en t G a te w ays , E l e c t ron i c Da ta I n t e r f ac es , Pa yme n t m e thods a nd app r ova l mec han i sms , c re d i t c a r d me r cha n t s and pa yme n t s

4 Inf or mat ion Se cu r i t y : Conc ep t s , Me thods , Too l s , S t anda rds , Compl i anc es .

5 Inf or mat ion Se cu r i t y C ont r o l and D i sa s t e r Mana geme n t .

Re fe ren ce s : P rac t i ca l Appr oach T o In t e l l e c t ua l P roper t y R igh t s B y R ac hna S ingh

P ur i , A rv ind V i swana t han R e- th ink ing in t e l l ec tua l p rope r t y : t he po l i t i c a l ec onom y o f c opyr i gh t

. . . B y Y i Jun T ian In t e l l ec tua l p rope r t y and in fo rm a t i on we a l th : i s sue s and p rac t i c es

i n t he . . . B y P e t er K . Yu Cy ber l aw s im p l i f i e d – by V iv ek Sood Cy ber l aw fo r g l oba l E -bus i nes s : f i nance , paym en t , and d i spu te s –

by T akash i Kubo ta Cy ber l aw: t he I nd ian pe r spe c t i ve - by P avan D ugga l In f o rm a t ion T ec hno logy i n Bus ines s Manage m en t – by D r . Muk es h

D hunna , J . B . D ix i t P aym en t t ec hno log ie s f o r E - com m er ce by W e i dong Kou Ne w paym e n t wor l d : a m anage r ' s gu ide t o c rea t i ng an e f f i c i en t

P aym en t Pr oce s s – by M ary S . Schae f f e r Manag i ng in fo rm a t i on s ec ur i t y r i s k s : t he OC TA V E approach – by

Chr i s topher J . A lbe r t s , A udre y J . D oro fee – In f o rm a t ion Se cur i t y : des ign , im p le me n ta t i on , me asure me n t , and

Com pl ianc es – by T im o thy P . L ay ton A n in fo rm a t i on s ec ur i t y handbook – by John M . D . H un ter

4.5 Elective IS 7: Business Strategies1 . Int r odu ct ion : D ef in ing you r bus ine s s i dea , c r ea t i ng an e -

bus ine s s p l an , ge t t i ng you r bus ine s s o f f t he g round , Compone n t s , l i nka ges , dyna mic s a nd eva lua t ion o f bus ines s mode l s , dynam ics and app r a i s a l s o f bus ines s mode l s .

2 . Int e rn et : V alue con f igu r a t i on and t he i n t e r ne t va lu i ng and f i nanc ing an i n t e r ne t s t a r t -up .

3 . e - bu s in es s : Bui l d ing you r e - bus ine s s , des ign ing a n e - bus ine s s w eb s i t e , unde rs t and i ng bac k -e nd sys t e ms .

4 . B us i ne s E nv ir onm en t : T he ro l e o f compe t i t i ve and ma cr o env i ronme n t s , a pp ly ing t he c once p t s mode l s a nd too l s , s amp l e ana ly s i s o f a n i n t e rne t bus i nes s m ode l c as e .

5 . Lau nc hin g your e - b us in es s

Re fe ren ce s : Cre a t ing a w inn ing e -bus i nes s , I E d i t i on , Nap ie r , J udd , R i ve r s and

Wagne r In t e rne t bus i nes s m ode l s and s t r a t eg i e s , E d i t i on 2001 , A l lan A fush ,

Chr i s toper L .T ucc i E -se rv i e , N ew Di rec t ions i n The ory and P rac t i c e , R o land T .Tr us t

and P .K .Kannan , P re n t i c e H a l l Ind ia . S te ve n Al t e r : I n fo rm a t i on Sys t e m s : Founda t ion o f e -bus i nes s , PH I

For p rac t i c a l s : We b D es i gn , w i th H T ML /F lash / Jav ascr i p t /D re am w eav er / Fr on t page

and e - Com m erc e Mul t im ed i a Sys t em s D es i gn , P rabha t K .A nd le igh and K i ran Thak rar .

4.2 Elective TTM 4: Event Management1 . D ef in i t i on , S cope o f E ve n t M ana geme n t . In t roduc t ion to

conve n t ions , E xh ib i t i ons , m ee t ings – de f in i t i on & com ponen t s . N a tu r e a nd dem and o f con f e re nce mar ke t . G row th a nd deve lopme n t o f e ven t i ndus t r y , e conomi c a nd soc i a l s i gn i f i ca nce .

2 . T ypo logy o f p l anne d e ven t s , V ar i e t i e s & i mpor t anc e o f eve n t s , K ey s t e ps t o suc ce s s f u l eve n t s c ha r a c t e r i s t i c s and compl ex i t i e s o f e ven t s che ck l i s t f o r d i f f e re n t e ven t s , p l ann ing s che du le & ac t ions a genda .

3 . Conf e r enc e p r og r am des ign i ng , t im i ng , supe r v i s i on , p re se n t a t i on , ca t e r ing and hosp i t a l i t y , T r ans po r t a t i on , t e l ec on f e r enc ing , r e co r d ing & pub l i sh ing sponso r sh ip , sponso r s , o rga n ize r s , c u s tome r s & gue s t s . E ven t p l ann ing , K e y cha ra c t e r i s t i c s , P re - eve n t r e spons i b i l i t i e s , l ega l i s sue s , ne go t i a t i ons .

4 . E ven t s a nd T our i sm, Bus ine s s t ou r i s t , T ou r i sm & C u l tu r e , Inc en t ive t ou r s R i s k Mana gem en t , S a f e t y and G loba l i s s ues i n E ve n t Mana gem en t .

5 . MI CE T our i sm: T ou r i sm e ven t s – na t iona l & In t e r na t iona l Sc ena r i o In t e r na t iona l Tr a de F a i r s & M ar s – G er ma ny , Ch ina , S inga po r e , H ongkong , U.K , e t c . E ve n t s a nd Tour i sm Mar ke t ing .

Re fe ren ce s : E ve n t M anagem en t i n l e i su re & tour i sm – D av id W a t t Con fe re nce s – Tom y R oge r s

4.3 Elective TTM 5: International Tourism1 . G loba l i za t i on & tou r i sm sec to r : G loba l i z a t i on & the bus ines s w or ld ,

t he t ou r i sm indus t ry , cha l l e nges , F ac to r s a f f e c t i ng G loba l &


28

re g iona l t ou r i s t movem en t s , D ema nd a nd o r ig i n f ac to r s , de s t i na t i on & r esou r c e f ac to r s . Con te mpor a r y t r ends i n i n t e rna t iona l t ou r i s t move men t s .

2 . T he eme r genc e o f i n t e rna t iona l ho t e l s & tou r i sm s : Hi s to r i ca l a spe c t s , de ve l opmen t o f c ha i n s , de ve lopm en t ab r oa d , a i r l i ne conne c t ion .

3 . Po l i t i c a l a spec t s o f t he i n t e r na t i ona l t r ave l , t ou r i sm Ba r r i e r s t o t r ave l , t ou r i sm inves t men t & bus ine s s , r e gu la t i ons , i n t e rna t iona l o rga n iz a t i ons dea l ing w i t h ba r r i e r s v i z : W TO , I MF, I H A , nee d fo r gove r nme n t s uppo r t o f t ou r i s m, na t iona l t ou r i sm o rga n iz a t i ons , po l i t i ca l s t a b i l i t y , t r ave l a dv i so r i e s , po l i t i ca l r i sk , c r i s i s ma nage men t .

4 . H uman r e s ou rc es & cu l t u ra l d ive r s i t y : U nde rs t and i ng cu l t u ra l d ive r s i t y , cu l tu r a l pe rc ep t ions , bus i nes s p r o toc o l , c u l tu r a l cons i de r a t i ons i n ne go t i a t i ons .

5 . In t e r na t iona l t ou r i sm sa l e s & ma rke t ing : Ma r ke t r e se a r ch , deve lop ing an in t e rna t iona l mar ke t ing s t r a t e gy , unde r s t a nd ing va r ious t r a ve l d i s t r i bu t i on sy s t e ms v i z G DS , p r oduc t pos i t i on ing .

Re fe ren ce s : Mi l l , R .C . , ( 1990 ) , Tour i sm : T he I n t e rna t iona l Bus ines s , Pr e t i enc e

H a l l , Ne w J er s ey . B ha t ia .A .K . , - I n t e r na t iona l T our i sm

4.4 Elective TTM 6: Art Heritage of India:1 . Ind i an Cu l t u re a nd H er i t age : C once p t – H i s to r y – S t age s o f eva l a i on

– T he Mohe n joda ro and Ha r appa n pe r i od – Ve d ic A ge , Buddh i s t epoc h , G up ta P e r iod , E a r ly a nd L a te Me d ieva l pe r iod , Moder n pe r iod , F ea tu r es o f I nd i an C u l tu r a l He r i t a ge – Cons e r va t i on o f Cu l t u re .

2 . S t udy o f I nd i a n A r ch i t ec tu re : T he p romi nen t A rc h i t e c t u ra l s t y l e i n d i f fe r en t pe r iod – H ar a ppan Ar c h i t e c tu r e , A nc ie n t Ind i an A rc h i t e c tu r e v i z H indu – B uddh i s t s t y l e . Mugha l A r ch i t ec tu r e . T he Roc k -C u t monume n t s – c o lon ia l A rc h i t e c t u re , S t udy o f i mpor t an t A rc h i t e c tu r a l s i t e s o f I nd i a . S tudy o f Ind i an T em ple A r ch i t ec tu r e and popu la r r e l i g i ous c en t re s – H indu , B uddh i s t , J a in , Mus l ims , Pa rs i s a nd Chr i s t i a n .

3 . Pa in t i ngs : I nd i an P a i n t ings – c ha r ac t e r i s t i c f e a t u re s – Me d ieva l a nd Moder n P a in t ings , S tudy abou t pe r fo r mi ng Ar t s o f I nd i a , D a nce s o f Ind i a , Hi s to r i c a l evo l u t ion – a rc heo log i ca l a nd l i t e ra r y e v idenc e , Ind i an C la s s i c a l D anc es – Fo lk D anc es , Mus ic o f I nd i a – c l a s s i f i ca t i on – Ma rg & De s i , K ar na t i c s ty l e , N or th Ind i a n M us ic – Mus ic a l i n s t r ume n t s .

4 . Ro le o f Pe r f o r ming A r t i n T ou r i sm D eve lopme n t & H a nd ic r a f t s : Ind i an T hea t re – D i f fe re n t T hea t r i ca l f o r ms , Ind i an C ine ma – E vo lu t ion – R o le i n T ou r i s m D e ve lopm en t , I nd i an hand i c r a f t s – t e x t i l e s , c l a ywor ks , s t one w or ks , w oodw orks e t c . – c r a f t m e la s – Mar ke t ing o f H and ic ra f t s – Bo t t l e nec k .

5 . Muse ums a nd the i r r o l e : Ro le o f Museum s in p r ese r va t i on o f a r t

H er i t a ge – T ype s o f M useums – Ac qu i s i t i on o f Muse um A r t i c l e s – Ro le o f Museum in Spe c i a l I n t e re s t T ou r i sm .

Re fe ren ce s : Tour i sm De ve lopm en t – A .K .B ha t ia H er i t age T our i sm D ev e l opme n t – R om i la T haper D ev e lopm e n t o f T our i sm in I nd ia – H .L .P .R a i P arya t an Bhugo l – Pr o f . S .B .Sh inde P arya t an Bhugo l – Dr . Y .T .Gharpur e P arya t an Bhugo l – Dr . Nag tode and o ther s

4.5 Elective TTM 7: Travel Agency Management 1 . T ra ve l f o rm a l i t i e s : Pa s spo r t , V i sa , H e a l t h r equ i re me n t s , t axe s ,

cu s t oms , c u r r enc y , t r ave l i n s u ra nce , bagga ge a nd a i r po r t i n f o rm a t i on . T r ave l A ge ncy and Tour Ope r a t i on Bus ines s : H i s to ry , G row th , a nd p re se n t s t a tu s o f T ra ve l Age ncy . D e f in i t i on o f T ra ve l A genc y a nd d i f f e r en t i a t i on be tw ee n T r ave l Age ncy and T our O per a t i on bus i nes s . T ra ve l A genc y a nd T our O pe ra to r s : L inkage s and a r r a ngeme n t s w i t h ho t e l s , a i r l i nes a nd t r anspo r t a genc i e s and o the r s e gme n t s o f t ou r i sm se c t o r .

2 . A pprova l o f Tr a ve l A gen t s a nd T our O per a t o r s : A ppr ova l by D epa r tm en t o f T ou r i sm, G over nmen t o f I nd i a . I A T A ru l e s and re gu la t i ons f o r app r ova l o f a t r a ve l age ncy , A pprova l by A i r l i ne s and Ra i lw ays . S tudy o f va r ious F i s c a l a nd N on – F i s ca l i nce n t ive s ava i l a b l e t o T ra ve l age nc i e s and T our O per a t ions bus ine s s .


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3 . Func t ions o f a T r ave l A ge n t : Unde r s t and i ng the f unc t ions o f a t r ave l age ncy – t r a ve l i n f o r ma t ion a nd c ounse l ing t o t he t ou r i s t s , I t i ne r a ry p re pa r a t i on , r e se r va t ion , t i c ke t i ng , p r epa ra t i on and ma rke t ing o f T ou r pa cka ges , ha nd l ing bus ines s / co r po r a t e c l i e n t s i nc lud ing con f e r e nce a nd c onven t i ons . S ou rc es o f i ncome : Commi ss ion , Se rv i ce c ha r ges . T r ave l T e rm ino logy : Cur re n t and popu la r t r ave l t r ade abb r ev i a t i ons and o t he r t e r ms u sed in p r e pa r ing i t i ne r a r i e s .

4 . Func t ions o f a T ou r O per a to r : Ma r ke t r e se a r ch and tou r pa cka ge fo r mu l a t i on , a s sem b l ing , p roc es s ing a nd d i s se mina t ing in fo r ma t ion on de s t i na t ions , L i a s ion ing w i th p r i nc ip l e s , p re pa r a t i on o f I t i ne r a r i e s , t ou r ope ra t i on a nd pos t t ou r Ma nage me n t . Sou r ce s o f i nc ome f o r t ou r ope r a t i on .

5 . Pub l i c a nd Pr iva t e s ec to r i n T ra ve l Age ncy B us ine s s and T our O per a t i on B us ines s : Or gan i za t iona l S t r uc t u re a nd va r i ous depa r t men t s o f a Tr a ve l A genc y . Ca se s tudy o f I T DC . C ase s t udy o f S I T A , Cox & K ings , T CI a nd Thom as C ook . T he Ind i an Tr a ve l A gen t s and tou r ope r a to r s – a n ove rv i ew . N a t iona l T ra de A ssoc i a t i ons : IA T O and T A AI . Re fe ren ce s :

H ol loway . J .C ( 1983 ) , T he Bus ines s o f Tour i sm , M cD ona ld and E vans , P l y m oun th .

Syra t t G w enda , (1995 ) . M anua l o f Trav e l A genc y P rac t i ve , B u t t e rwor t h He inm ann , London .

S te ve ns Laure nce , ( 1990 ) . G u ide t o S ta r t i ng and O pera t ing Succ es s fu l T rave l A genc y , D e lm ar P ub l i she r s I nc .m Ne w Y ork .

Chand , M oh inde r , Trav e l Age ncy M anagem en t , Anm o l P ub l i ca t ion Se t h .P .N ( 1992 ) , Suc ce s s fu l Tour i sm M anagem e n t V o l . 1 & 2 ,

S t e r l i ng P ub l i ca t i ons , De lh i . F os te r , Doug l as ( 1983 ) , T rave l and T our i sm M anagem en t , Mc Mi l lan ,

London .

4.2 Elective HCM 4: Health Care Economics and Finance1 . A sses smen t o f c aus es o f poo r he a l t h i n t he de ve lop i ng c oun t r i e s ;

H ea l th s e r v i c es , ec onomic de ve l opmen t a nd na t iona l de ve l opmen t p l a nn ing .

2 . E conomi c a pp ra i s a l o f hea l th s e rv i ce s : ne eds v s D e mand vs Supp ly mode l ; H ea l th s e c t o r f i na nc i ng and e xpend i t u re su r veys .

3 . P r ima r y ca re : c o s t s , r e sou r c e a va i l ab i l i t y a nd a l l oca t ion ; m e thods and m ode l s i n t he a na l y s i s a nd eva lua t ion o f hea l th , s e c t o r f i nanc ing .

4 . F i nanc i a l Ma nage men t i n hea l th s e rv i ce s : B udge t ing , c on t r o l , p r i c ing a nd e f f i c i enc y .

5 . E conomi cs o f N on-G ove rnm en ta l hea l th ca re ; E c onomic s o f va r ious N a t i ona l , he a l th p rog r a mme s .

Re fe ren ce s : Carr i n .G, E c onom ic E v a lua t ion o f He a l th i n De ve lop ing C oun t r i e s ,

1983 , O x ford U n iv er s i t y P res s , New York . Cle ve r l e y .W .D . , ed , F inanc ia l M anagem e n t o f H ea l th Care

F ac i l i t i e s , 1976 , A spe n , Mary land . Cony er s .D and H i l l s .P , A n in t roduc t ion to de ve lopm en t p lann ing in

t he t h i rd w or ld , 1984 , John W i l ey , New York . D rumm ond .M .F , P r inc i p l e s o f E conom ic s appra i sa l i n H ea l t h Care ,

1985 , O x ford U n iv er s i t y P res s , New York . F error .H.P ed , He a l th Ser v i c es : A dmi n i s t ra t ion , r e se arch and

Manage m en t , 1972 , B u t t e rw or th s , L ondon . F errna t i .P . J , H e a l th c are e conom ic s , 1979 , JohnW i l ey , New York .

4.3 Elective HCM 5: Environmental Health Management and Safety Planning1 . Conc ep t o f he a l t h ca re p l ann i ng , hea l th e xpend i t u re s , hosp i t a l s a s a

hea l th c a r e de l ive r y sy s t e m; Ma nage me n t o f hea l th c a r e sy s t em s ; D ime ns ions o f hea l th c a r e m ana geme n t .

2 . Mana gem en t o f qua l i t y ; Conce p t s o f e nv i ronm en ta l he a l t h ca re ; Mic rob i o log ic a l cons ide r a t i ons ; L aund r i e s , C SS D, i n se c t , Rode n t con t ro l .

3 . E mer ge ncy and d i s as t e r p l ann i ng ; s a f e ty ma nage men t ; pa t i e n t s and

pe r sonne l s a fe ty , f i r e s a fe ty , ge ne r a l s an i t a t i on .

4 . H az a r dous w a s t e ma nage me n t ; so l i d wa s t e ha nd l ing & d i sposa l ; l i qu i d wa s t e hand l i ng , co l l ec t i on & d i sposa l ; w a t e r t r ea tme n t and d i s t r i bu t ion . P l ann ing a nd o r gan iz ing f o r s a f e ty a nd w as t e ma nage men t .

5 . L ega l and s oc i a l a spec t s o f w as t e ma nage men t ; t r ends and p r ac t i c es ; ma nage men t o f c os t s ; he a l t h c a r e budge t i ng ; c os t con t a inm en t ; ma nage men t o f c on f l i c t s ; o r gan iz ing f o r be t t e r hea l th c a r e ma nage men t ; c o l l e c t i ve em p loyee pa r t i c i pa t i on ; ba r ga in i ng ; r e wa rds and pun i shmen t s .

Re fe ren ce s : F erry , Te d Sa fe t y & hea l t h manage m en t p l ann ing , V an Nos t rand

R e inho l d , New York , 1990 . B ond R ic hard .g , G .S .M ic hae l se n and R oger L D eroos , E nv i ronm en ta l

H ea l t h & Sa fe t y i n hea l t h c are f ac i l i t i e s , M acm i l l an P ub . co . i nc , 1973 .

Journa l o f H azardous w as t e m anage me n t , U SA


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Zw ei f e , P e t e r I and F r i e dr i c h B rey er H e a l th E conom ic s , O x f ord U n ive r s i t y P re s s , Ne w Y ork , 1997 .

Kur t , D arr & J ona than .S .R . , H osp i ta l o rgan i za t i on and manage m en t : Te x t and r ead ing , C B S pub l i she r s & D i s t r ibu to r s , 1992 .

G oya l .R .C H andbook o f hos p i ta l per sonne l m anagem en t , P re n t i c e H a l l o f I nd ia , N ew D e lh i , 1993 .

4.4 Elective HCM 6: Health and Hospital Information Systems

1 . Conc ep t o f he a l t h ; hea l th c a r e a nd hosp i t a l s , Ind i a n hea l th c a r e sy s t e m, G over nme n t - hea l th c a r e i n t e r f ac e : H osp i t a l a s a subsys t em o f he a l th ca r e sy s t em; hosp i t a l f unc t ions .

2 . H osp i t a l o r gan iz a t ion , c l a s s i f i ca t i on o f hosp i t a l s ; compone n t s o f a hosp i t a l sy s t em ; cha ng ing r o l e o f hosp i t a l admi n i s t r a t i on ; ne ed f o r ma nage r i a l f unc t iona l spec i a l i s t s , i s sue s and c ha l l enge s o f hosp i t a l ma nage men t .

3 . D ec i s ion mak i ng in hosp i t a l s , unde rs t and ing dec i s i on ma k ing p roc es s ; d ra wba cks o f hosp i t a l c ommun ic a t ion s y s t e m; nee d f o r sy s t e ms a pp roa ch t o hosp i t a l .

4 . Conc ep t s o f c ompu te r s a nd c ommun ic a t ion t ec hno logy , da t a base conc ep t s , ne tw or ks a nd comm un ica t ion ; t ypes o f ne tw orks , ne tw or k topo log i es , i n f o rm a t i on t e chno l ogy in hosp i t a l s ; I n fo r ma t ion sy s t e m conc ep t s , t ypes o f i n fo r ma t ion sy s t ems .

5 . H osp i t a l i n f o r ma t ion sy s t e m; S ys t e ms a na ly s i s a nd des ign o f hosp i t a l i n f o r ma t ion sy s t ems ; des i gn cons i de r a t i ons ; de ve lopm en t app r oac hes ; imp l eme n ta t i on s t r a t eg i e s ; func t iona l i t y o f com pu te r i z ed hosp i t a l i n f o rma t ion sy s t ems , me r i t s and deme r i t s o f CH I S , t r e nds i n H I S ; HI S as a c on t r o l sy s t em ; r e sou rc e u t i l i za t i on & con t ro l i n hosp i t a l s , i s sues and c ha l l enge s o f hos p i t a l ma nage men t .

Re fe ren ce s : Le le .R .D c ompu t er s i n Me d ic ine , T a ta M cG raw Hi l l P ub l i s h ing

Co .L td , Ne w D e l h i , 1988 . Sa in i , A n i l Kum ar M anagem en t In fo r ma t ion Sys t em ( MI S ) i n

hosp i ta l s , D ee p & D ee p Pub , 1993 . P anko , Ray m ond .R , B us ine s s Da t a Com m un ic a t ions , P ren t i ce H a l l

Inc , London , 1997 . H osp i ta l I n fo r ma t ion Sys t em s – T he Ne x t gene ra t ion , V e lde , R ud i

V an de Spr i nger V e r lag , 1992 . War d , John , P r inc ip l e s o f I n fo rm a t i on Sys t em s M anagem en t ,

R ou t l e dge , L ondon , 1995 . H ea l t h I n fo rm a t ion in Ind i a , Ce n t ra l B ure au o f hea l th I n t e l l i ge nce ,

Mi n i s t r y o f H e a l th & F am i l y W e l f a re , G ov t . o f I nd ia , Ne w D e l h i .

A wad , E l ia s .M , Sy s t e ms A na ly s i s & D e s ign , Pr en t i ce H a l l o f Ind ia , Ne w D e lh i , 1990 .

4.5 Elective HCM 7: Health Communication: Development and Dissemination1 . A n ove r v i ew o f ma ny subs t a n t ive a r ea s o f s tudy w i th i n hea l th

com mun ic a t i on l i ke i n t e rpe rs ona l com mun ic a t i on , i n t e r -c u l tu r a l com mun ic a t i on , mass med i a he a l t h ima ges , c ommun i ca t ion ca mpa igns , a l t e r na t ive med i c ine hea l th e th i c s .

2 . U se o f l e as t t h r ee a r t i f ac t s ( s uch a s pamph l e t s , p r in t ad s , v ide o , e t c ) ana ly s i s t he r he to r i c o f a s ucc es s f u l o r an uns ucc es s f u l he a l th com mun ic a t i on ca mpa i gn such a s A ID S aw ar ene s s , sm ok ing ce s sa t i on .

3 . P l an , de l i ve r & e va l ua t e hea l th i n fo r ma t ion & d i sea se p re ven t ion ca mpa igns , advoc a t e f o r hea l th po l i cy i n i t i a t i ve s .

4 . Mana ge he a l th ca r e de l ive ry sy s t em s o r p r oduc e the w r i t t e n ma t e r i a l fo r a hea l thy c ampa ign o r deve lop a t e l ev i s i on p rog r a mme /H ea l th l i t e r ac y & s t r a t eg i e s d i s se mina t ion in a r ea s o f pub l i c he a l t h em er g ing f rom re sea r ch in he a r ing , ba l anc e , s me l l , t a s t e , vo i ce , spee ch o r l a nguage .

5 . P r oduce m a te r i a l s t ha t ma ke compl ex d i s ea se i s sues mor e under s t a ndab l e t o pub l i c e . g . ma te r i a l s t o a cc ompa ny gene t i c counse l ing i n a r ea s o f i nhe r i t ed d i s o rde rs .

Re fe ren ce s : P aye r s , L ynn , M ed ic ine & cu l tu re – New Y ork : He nry H o l t &

com pany 1996 . D u P re , A the na , Com m un ic a t ing abou t he a l th ; Curre n t i s sue s &

per s pec t i v e . Moun t a in v i e w L A ; M ay f i e ld pub l i sh ing com pany , 2000 .

H ea l t h com m un ica t ion , Ne w Je r se y s c hoo l o f pub l i c he a l th , 1998 . R ole o f mas s me d ia i n par en t i ng educ a t ion , 1997 . H arv ard s choo l o f

pub l i c hea l th ce n t re f o r he a l th c omm un ic a t ion . Te x t book o f p re ve n t i v e & soc i a l m ed ic ine , 2000 .

4.2 Elective SBM&E 4: New Enterprise Management

1 . E n t r ep r ene u rs h ip a nd i t s r o l e i n e conomi c deve lopme n t . P r ob lem s o f i ndus t r i a l i z a t i on in unde rde ve l oped c oun t r i e s w i t h spec i a l r e f e r enc e


31

t o Ind i a . I ndus t r i a l po l i c y , R egu la t i on and con t ro l o f i ndus t r i e s i n Ind i a .

2 . Mec han i cs o f s e t t i ng o f ne w e n te rp r i s e s – s i z e a nd loc a t i on , op t im um un i t s – i t s me an i ng and de t e r mi nan t s ; s i z e o f i ndus t r i a l un i t s i n Ind i a .

3 . T heo r y o f i ndus t r i a l l oc a t i on fa c to r s de t e rmi n ing the i ndus t r i a l l oc a t i on . Re g iona l d i s t r i bu t ion o f i ndus t r i a l ac t i v i t y i n I nd i a ; R ec en t t r ends i n t he l oca l i z a t i on o f i ndus t r i a l ac t i v i t y i n I nd i a : Reg i ona l p l a nn ing o f i ndus t r i a l ac t i v i t y i n I nd i a .

4 . Fe as i b i l i t y s tud i e s : t ec hn ica l , ma rke t ing a nd f i nanc i a l ; Ma nage r i a l p rob l ems o f ne w e n te r p r i s e s ; p r oduc t ion pu rc has i ng , f i na nc ing l a bou r a nd mar ke t ing p r ob le ms .

5 . Fa c i l i t i e s p rov i ded by d i f f e r en t i n s t i t u t i ons a nd A ge nc ie s i n I nd i a , f i nanc ing f ac i l i t i e s fo r new e n t e r p r i s e s , ma rke t ing a nd o the r f a c i l i t i e s .

Re fe ren ce s : Cat i c t s A D a l l ey ; en t r epre neur ia l Manage me n t go ing a l l ou t f o r

r e s u l t s ( M cG raw H i l l , 1971 ) . Cle l land .D .C and D .G .W iner ; M o t i v a t ing E c onomi c A c h iev em e n t

(N ew York 1969) D ruck er , P e t e r , Innov a t in and E n t r epre neurs h ip , e a s t - W es t P res s

(P ) L t d . , 1992 . F .M.H arb l s on ; E n t r epre neur i a l O rgan i za t i on a s a f ac to r i n

ec onom ic de ve lopm en t , quar t e r l y j ourna l i n e conom ic s A ugus t 1952 . G upta .C .B and S r in i vasan , E n t r epre neur i a l D ev e lopm e n t i n I nd ia ,

Ne w D e lh i , Su l tan C hand , 1997 . H isr i c h , R obe r t .D and P e to r s , m ic hea l .P E n t re prene ursh ip ; S ta r t i ng ,

dev e l op ing and m anag ing a Ne w E n t erpr i s e , 3 r d e d . C h icago , I rw in , 1995 .

H ol t D av i d .H, E n t r epre neurs h ip – Ne w ve n tu re c r ea t i on , Eng l ewood c l i f f s , N ew Je r sey , P ren t i ce H a l l I nc . , 1992 .

4.3 Elective SBM&E 5: Entrepreneurial Development1 . E n t r ep r ene u r i a l t r a i t s , t ypes and s ign i f i c anc e ; D ef in i t i ons ,

cha ra c t e r i s t i c s o f E n t r ep r e neu r i a l t ype s , qua l i t i e s a nd f unc t ions o f en t re p re neu r s , R o le a nd impor t a nce o f e n t r ep r ene u r i n ec onomic g row th .

2 . Compe t ing the o r i e s o f en t re p re neu r sh i p ; E n t r e p re neu r i a l D eve lopme n t p rog r a mme in I nd i a . H i s t o ry , S uppor t , ob j e c t i ves ,

s t a ges o f pe r f o r manc es ; p l a nn ing and E DP ob j ec t ive s . T a rge t g r oup , s e l ec t i on o f ce n t r e , p r e - t r a in ing w ork .

3 . G ov t . P o l i c y t owa rds S SI ’ s ; E n t r e p re neu r i a l i npu t ; E n t re p r ene u r i a l beha v ious and en t r e p re neu r i a l m o t iva t ion . N- A ch i eve men t a nd ma nage men t succ es s , en t r ep r e neu r i a l succ es s i n r u ra l a re a .

4 . Innova t ion a nd en t re p r ene u r ; e s t a b l i s h ing en t re p re neu r s sy s t em . Se a r ch f o r bus ine s s i de a , sou r c es o f i de as , i dea p roc es s ing , i npu t r e qu i r em en t s ;

5 . Sou r ce s a nd c r i t e r i a o f f i nanc ing , f i xed a nd w ork i ng ca p i t a l a s s es sm en t ; T e chn ic a l a s s i s t anc e , mar ke t ing a s s i s t anc e , s i c knes s o f un i t s a nd r eme d ia l a s s i s t a nce ; p r epa ra t i on o f f ea s ib i l i t y r epo r t s a nd l e ga l f o r ma l i t i e s a nd docume n ta t i on .

Re fe ren ce s : Cl i f f t on D av i s . S and Fy l i e D av id .E , P ro j e c t F e as ib i l i t y A na ly s i s ,

1977 John W i l e y , N ew York . D esa i .A .N , En t repr ene ur & E nv i ronme n t , 1990 A sh i s h , New D e lh i . D ruck er P e t er , Innov a t ion and E n t r epre neurs h ip , 1985 , H e ine m ann ,

London Ja i n R a j i v , P lann i ng a Sma l l Sc a l e I ndus t r y ; A G u ide t o

E n t re prene urs , 1984 , S .S . B ooks , De lh i . Kum ar .S .A , E n t r epre neurs h ip i n Sm a l l I ndus t r y , 1990 , Di scov ery ,

Ne w D e lh i . Mc Cl e l l an .D.C and Wi n ter .W .G , M o t i v a t ing E conom ic A ch ie ve m en t ,

1969 , F ree P res s , New York . P aree k , U da i and V enk a tes wara Rao .T , D e ve lop ing En t repr ene ursh ip

– A Handbook on Le arn ing Sy s t e ms , 1978 , Le arn ing Sy s t em s , D e lh i .

4.4 Elective SBM&E 6: Small Business Environment and Management1 . Sm al l Bus ine s s i n I nd i a n E nv i r onmen t – Ec onomic , Soc i a l , Po l i t i c a l

cu l tu ra l and l ega l ; Po l i c i e s G over n ing sma l l s ca l e un i t s ; i ndus t r i a l po l i c i e s and s t r a t e g i e s r e l a t i ng to sm a l l s ca l e s ec to r .

2 . T ec hno log ic a l K now - how a nd app r op r i a t e t e chno l ogy ; Q ua l i t y c i rc l e s and p r oduc t iv i t y a nd l i nka ge be tw ee n sma l l a nd b ig bus ine s s .

3 . O rga n iza t iona l s t r uc t u re a nd o the r c ha r ac t e r i s t i c s o f s ma l l f i r ms ; Spe c i a l p rob l ems in t he ma nage me n t o f sma l l bus ines s i n va r ious func t iona l a re as l i ke f i na nce , ma rke t ing , p r oduc t ion a nd pe r sonne l .

4 . S i ckne s s i n t he s ma l l - s ca l e s e c to r ; Moder n i z a t ion o f s ma l l a nd v i l l age i ndus t r i e s ; T r a in i ng p rog r am mes and c onsu l t a ncy s e r v i ce s .


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5 . In s t i t u t i on a s s i s t i ng expo r t p romot ion o f sma l l bus ines s i n I nd i a ; E xpor t p r omot ion counc i l s g loba l pe r spec t ive o f sma l l bus ines s i n s e l ec t ed c oun t r i e s .

Re fe ren ce s : D esa i V asan t , Or gan i za t i on and Manage me n t o f Sm a l l s ca l e

i ndus t r y , B om bay , H im a lay a , 1979 . Sm al l Sc a l e I ndus t r i e s and E n t repre neur sh ip , B om bay , H im a lay a ,

1995 . P apo la .T .S , R ura l Indus t r ia l i za t ion approac hes and po ten t ia l ,

B ombay , H im a laya , 1982 . P ick l e Ha l B and A braham jon , R oy ee .L , Sm a l l Bus ines s Manage m en t ,

5 t h ed . N ew Y ork , John W i l e y , 1990 . Schum ac her .E .F , Sm a l l i s Be au t i f u l , Ne w D e l h i , R upa , 1990 V epa Ram .N , H ow to s ucc es s i n sm a l l i ndus t r y , N ew D e l h i , V i k as ,

1984 .

4.5 Elective SBE 7: Governance & Management of Non-Profit Organizations (NPOs)/NGOs’1 . G over nanc e & M ana geme n t o f N on-P ro f i t o r gan iz a t ions

(N P Os ) / NG O s ; A n I n t r oduc t i on & D i scove r ing the t h in l i ne o f d iv i s i on .

2 . G over nanc e I s sue s : G over n ing body & s t r a t e g i c mana gem en t , ac coun t ab i l i t y , t r a n spa re ncy , su s t a ina b i l i t y & Pa r t i c ipa t ion , N or ms o f G ood G over na nce , N G O/ NP O A cc r ed i t a t i on , G ende r E mpow er me n t a nd c apa c i ty bu i ld ing nee ds : A ss es sm en t f o r s t r eng t hen ing G ove rna nce .

3 . Ma nage me n t P r ac t i c es o f f i nanc i a l r e sou rc es , huma n r e s ou rc es & ex t e r na l r e sou rc es .

4 . P r o j e c t p l ann ing , de s ign & imp le me n ta t i on .

5 . Mac r o pe r spec t ive s o f G over nanc e & D e ve lopm en t ; Good G over nanc e – D eve lopme n t app r oac hes ( De ma nd s i de ) , soc i a l ac coun t ab i l i t y , pa r t i c ipa t ion & c iv i c e ngage men t , c ommun i t y d r ive n deve lopme n t ( CD D ) a nd en t i t l e men t , and r i gh t ba se app r oac hes .

Re fe ren ce s :

Le ader s h ip i n Nonpr o f i t o rgan i za t ions – Ka t hryn A .A gard -Sage pub l i c a t ion

Nonpro f i t Organ i za t ions : The ory , M anagem en t & P o l i c y – H e l mu t K .A nhe i er – A m azon

Manag i ng the N on-P ro f i t o rgan i za t ion – John Wi l ey & Sons . D ruck er .P .F ( 1990 ) – N ew York : H arpe r Co l l i n s

Manag i ng the N on-P ro f i t o rgan i za t ion : P rac t i ce s and P r inc ip l e s . Ne w Yor k : H arper C o l l i n s Pub l i she r s .

4.2 Elective R&SCM 4: Sales and Logistics Management

1 . Sa l e s Mana gem en t : Ob j ec t ive s o f s a l e s ma nage me n t , Pe r s ona l s e l l i ng p roc es s , D eve lop ing pe r sona l s e l l i ng s t r a t e g i e s . O r gan iz ing the s a l e s f o rc e - T ypes o f s a l e s o r gan iz a t ions - De te rm in ing the k ind o f s a l e s f o r ce and S i ze o f t he s a l e s f o rc e . Q ua l i t i e s o f s a l e s e xec u t ive s .

2 . Mana g ing the Sa l e s Fo r c e : R ec ru i t i ng , S e l e c t i ng and T r a i n ing the s a l e s f o r ce . T ime and t e r r i t o ry m ana geme n t , S a l e s t e r r i t o r i e s a nd Sa l e s quo tas -C ompens a t i ng s a l e s f o rc e , M o t iva t ing the s a l e s f o r ce -Con t r o l l i ng t he s a l e s f o rc e - E va l ua t i ng the s a l e s f o rc e .

3 . Re ta i l i ng and Who le sa l ing : non -s to r e re t a i l i ng , E - t a i l i ng , D i r ec t ma rke t ing , T e l e m ar ke t i ng , Mar ke t ing on the ne t -F u tu r e o f s a l e s ma nage men t .

4 . D i s t r i bu t i on a nd L og i s t i c s Ma nage men t : D e s ign o f d i s t r i bu t ion cha nne l , S t r uc t u re and C hanne l ma nage men t . Compone n t s o f l og i s t i c s - i nbound a nd ou tbound log i s t i c s , ke y log i s t i c s a c t i v i t i e s v i z . , Cus tom er s e r v i c es - D em and f o re ca s t i ng - I nven t o ry m ana geme n t -Mat e r i a l hand l ing - Communi ca t ion - O rde r p r oc es s i ng , Pa cka g ing -T ra f f i c and t r a nspo r t a t i on - Wa re hous ing a nd s to r age .

5 . D eve lop ing L og i s t i c s S t r a t egy : L og i s t i c s i n f o rm a t i on sy s t e m, O rga n iz i ng f o r e f f ec t i ve l og i s t i c s , Im p lem en t i ng log i s t i c s s t r a t e gy -Compu t e r pac kage s u se d in l og i s t i c s .

Re fe ren ce : Sa le s M anagem e n t – D ec i s ions , S t ra t eg i e s and Cas es – R ic hard

R .S t i l l , Edw ard W .Cund i f f and Nom an A .P .G ov an i P ro fe s s iona l Sa l e s M anagem e n t – R .E .Ande r son , J o seph F .H ar , A ian

J .B ash Mar ke t ing Channe l s – L ou i s W .S t e rn , A de l I .E R – A nsary ,

T .C ough lan F undame n ta l s o f Log i s t i c s M anage me n t – M .Lam ber t , J am es R .S tock ,

M.E l i ram Log i s t i c s M anagem en t – Dona l d J .B . and D .J .C l os s


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Log i s t i c s and Supp ly Cha in M anagem e n t – M ar t in C hr i s tophe r Sa le s Manage m en t – A na ly s i s and De c i s ions M ak i ng – Thom as

N . I ngram Manag i ng Supp ly C ha in – J .L .G a t to rn and D .W . W a ld i s

4.3 Elective R&SCM 5: Retail Management1 . In t roduc t ion t o Re t a i l i ng - S i z e , e conomi c im por t anc e a nd compe t i t i ve

s t r uc t u re ; Common r e t a i l fo r ma t s ; The r e t a i l m ar ke t i ng mi x ; T he r o l e o f t he r e t a i l buye r and the w ork o f t he buy i ng o f f i ce / me rc hand i se depa r t men t ; O rga n i sa t i ona l s t r uc tu r es a nd the o r ga n i sa t i on o f r e t a i l buy ing .

2 . Inve n to r y Ma nage men t - K e y pe r f o rma nce r a t i o s , - m ar g in on r e t u rns , g ro s s ma rg in , s t ock t u rn , f o r wa r d cove r , ma r k down , g r o s s m ar g in re tu r n on inve n to r y (G MRO I ) ;S t ock ta k ing me thods , ; T he ca uses o f ma rkdow n , s t r a t eg i e s t o l im i t mar kdow ns ; T he imp l i ca t i ons f o r e f f ec t i ve mana gem en t o f G MRO I on the f i na nc i a l he a l th o f t he bus ine s s ; Me r cha nd i se mana gem en t f o r max i mum G MRO I .

3 . Mer c hand i s ing - P r oduc t a s so r tme n t s t r a t e g i e s r e l a t ed t o r e t a i l f o r ma t ; Br and i ng a nd r e t a i l e r s ’ ow n b r and deve lopme n t ; Ra nge a s s o r tm en t p l a nn ing a nd budge t ing , mode l s t ock , neve r - ou t l i s t s , ope n - to -buy ; Fo r ec as t i ng a nd mode l ing t e chn ique s .

4 . V i sua l Me r cha nd i s ing - Spa ce m ana geme n t , i t s impor t a nce f i na nc i a l l y and t he d i f f e r en t t ec hn ique s u sed t o mana ge s pac e ; T he cus t omer dec i s ion m ak ing p r oc es s a nd i t s a f fe c t on s to r e l ayou t a nd p roduc t ; G ene r i c s to r e l ayou t s a nd the i r a dvan t age s a nd d i s adva n tage s ; D i r ec t P r oduc t P r o f i t ( DP P) , A BC ana ly s i s a nd imp l i ca t i ons fo r v i sua l me rc hand i s ing .

5 . Buy ing a nd Supp l y ing - K e y ope r a t i ona l ob j ec t ive s : spe ed , c o s t , qua l i t y , de penda b i l i t y , f l e x ib i l i t y ; S upp l i e r s e l ec t i on a nd eva lua t ion , o rde r qua l i f i e r s and o r de r w inne rs , cu s tom er s a t i s f ac t i on i nd i ce s a nd s e r v i c e l e ve l ag r e eme n t s a s app l i ed by r e t a i l e r s ; Pa r tne r sh ip s f o r com pe t i t i ve adva n tage , Q u ick R esponse ( QR ) , E f f i c i en t C us tome r Re sponse ( E CR ) a nd V endor Mana ged I nve n to ry ( V MI ) .

Re fe ren ce : Re ta i l i ng Man agem en t , 5 th E d . Mi chae l Le v i and B ar ton A . We i t z .

I r w in M cG raw -H i l l , Ne w Yor k , NY . 2004 . B erm an and E vans , Re ta i l Manage m en t , P re n t i c e H a l l 2004 Le vy and We i t z , Re ta i l i ng M anagem en t , I rw in 2004 D unne , L usch and G ab le , R e ta i l i ng , Sou th - W es t ern 2002 D avi s and W ard , M anag ing R e ta i l C onsum p t ion , J ohn Wi l ey & Sons

2002 R ober t Spec to r and P a t r i c k D M cC ar thy , The Nords t rom W ay : T he

In s ide S t o ry o f Am e r i c a ’s # 1 C us tom er Serv i ce Com pany , John Wi l ey & Sons , I nc . 1995

Jud i Be van , T he R i s e and F a l l o f Mar ks & Spe nce r , P ro f i l e B ook s L t d 2001

Case s : \ Spor t O be rme ye r L td . " ( H B S case #695022) and \Wa l -M ar t S to re s i n 2003" (H B S cas e #9704430) .

4.4 Elective R&SCM 6: Promotion & Relationship Management1 . T he Ma rke t ing C ommuni ca t ion P roc es s : A Mode l o f c ommun ic a t ion

e f f ec t s . P r omot ion Mix , I n t eg r a t ed Mar ke t ing Communi ca t ion ( I MC )S t r a t e gy . P r omot ion and I MC p lann i ng a nd S t ra t e gy . T he In t e r na t iona l mar ke t env i ronme n t f o r P r omot ion & IM C.

2 . A dver t i s i ng : Mes sage and Me d ia S t r a t eg i e s : Adve r t i s i ng ob j ec t ive s . Cr ea t ive s t r a t e gy : T he c re a t ive i de a , c r ea t i ve e xec u t ion T ac t i c s . Cr ea t ive exe cu t ion : A t t e n t ion a nd s t r uc t u re o f A dve r t i s e men t s . Med i a s t r a t e gy and I mp le men t a t i on .

3 . Pe r s ona l S e l l i ng & S a l es Ma nage me n t : Pe r s onne l S e l l i ng P roc es s and app r oac hes , S a l e s mana gem en t - O b je c t ives , P o l i c i e s & S t ra t egy , Sa l e s Mana gem en t p r oc es s , M o t iva t ing , Com pensa t ing . S a l e s Budge t s , Q uo ta s and S a l e s T e r r i t o r i e s .

4 . Cus t omer Re la t i ons Ma nage me n t : Mea n ing , de f i n i t i on , P r ac t i c e , T ec hno logy . Cus t omer L i fe C yc le , C RM Pr oce s s , Ne go t i a t i ng w i th K ey Cus tome rs - Ca l l C en t r e s , Cus t omer I n t e r a c t i on , Ne go t i a t i on a s a P r oce s s , T oo l s o f Ne go t i a t i on , N ego t i a t i on A ud i t , A pp l i c a t i on p rov i de r s a nd CRM.

5 . Founda t ions o f Cus tome r C en t r i c Bus i nes s : In t e r na l p roc es s and Cus t omer s , E x te rna l P roc es s and Cus tome rs , K e y Cus tom er s , p r i o r i t i z ing K ey Cus tome rs , C us tome r S t r a t egy g r id . P a r tne r Re la t i onsh ip Ma nage me n t ( PRM ), T he Te chno l ogy in PR M.

Re fe ren ce : Sem e n ik , 2006 , “ P rom ot ion and I MC ”, T homs on . B elc h , 2005 , A dve r t i s ing and P rom o t ion , T MH . Clow , 2007 , “ I n t e gra t e d Adv er t i s ing , P rom o t i on and Mar ke t ing” ,

3 rd E d i t i on , Thom son . S t i l l , Cund i f f and G ovn i , Sa l e s M anagem e n t , P H I / P e ar son . B at ra , M ye rs and A ake r , 2005 , A dve r t i s ing M anagem en t , PH I /

P ear son . Clow , 2007 , In t egra t ed A d , P rom o t ion and M arke t ing

Com m un ica t ion , 3 rd E d i t i on . R on Has t y and J am es R e ardon , 1997 R e ta i l Manage m en t , M c Gr aw

H i l l I n t e rna t iona l Ed i t i on . P au l G ree nberg , 2005 , C R M a t t he Spe ed o f L igh t , TM H Ke n Be rne t t , 2005 , T he H and B ook o f K ey Cus t ome r R e l a t ionsh ip

Manage m en t , P e ar son e duca t i on .


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Jagad i sh Se th , A t u l P ar i v ar t i y ar & Sha ine sh , 2005 , Cus tom er R e la t ionsh ip M anagem e n t , TM H .

4.5 Elective R&SCM 7: Operations Research1 . Mod el Bui ld i ng in OR : L inea r p rog r am ming , F o rm u la t ion , G ra ph ica l

so lu t i ons – S i mp le x me thod – B i g -M me thod , Dua l i t y a nd s e ns i t i v i t y ana ly s i s .

2 . Tr ansp ort a t ion an d A ss i gnm en t Pr obl em : T ra ve l ing s a l e sm en p rob l ems , So lv i ng the s eque nc ing p r ob le ms , b r and sw i t ch ing p rob l ems .

3 . Qu eu ing Mod e l s : D ete rm in i s t i c and p r obab i l i s t i c m ode l s , S ing l e s e r ve r a nd mu l t i p l e s e r ve r mode l – I n f i n i t e popu la t i on .

4 . N et wor k A na lys i s : P E RT & CP M, De te rmi na t i on o f f l oa t s , T ime -cos t -T r ade - o f f a nd C ra sh ing o f ne t wor ks . T he o ry o f gam es – T w o pe r sons – Z e ro - sum ga me .

5 . D ec i s ion T he ory : D ec i s ion mak i ng unde r r i sk a nd unc e r t a in ty , dec i s ion t r e es . Use MS Exc e l so lve r f o r t he a bove m ode l s .Re fe ren ce s :

Q uan t i t a t i ve Te chn i ques i n M anage me n t – N .D . V ohra O pera t i ons R ese arc h – Wagne r O pera t i ons R ese arc h – Ham dy Taha The ory and P rob l em s o f O pe ra t ions R e sear ch – R ic hard B rouer Mat hem a t i c a l M e t hods i n B us ine s s – B arne t t and S i e ger O pera t i ons R ese arc h – S .D. Sharm a

4.2 Elective B&I 4: ICT Applications in Banking

1 . In f o r ma t ion & c ommun i ca t ion t e chno l ogy app l i ca t i on in B anks . O ver v i ew o f va r ious t ec hno logy p l a t f o rm s , co r r e sponde nce bank ing .

2 . E -c omme rc e – ove r v i ew o f va r ious po r t a l s i n I nd i a .

3 . O n l ine t r a d ing in s ec u r i t i e s : L ega l & T e chn ic a l i s sue s .

4 . O u t l i ne s o f cybe r l aw s & sys t em sec u r i t y i s sue s .

5 . Cus t omer r e l a t i ons h ip ma nage men t .

5.2 Elective:B&I-5: Law & Practice of Insurance

1 . Pr inc ip l e s o f In su r a nce : L i f e , ma r i ne a nd f i r e e t c .

2 . O ver v i ew o f i n su r anc e i ndus t ry i n Ind i a bo t h pub l i c & p r iva t e s ec to r .

3 . L ega l f r a mew or k f o r I n su r anc e B us ines s – IR D A

4. Cr op in su r anc e i n Ind i a .

5 . N ew pe ns ion s che me o f G oI . a nd pe ns ion s che me s o f L I C & o t he r p r i va t e s e c to r i n su r a nce compa n ie s .

5.3 Elective: B&I - 6: Life, Health & General Insurance

1 . T ypes o f l i f e i n s u ra nce po l i c i e s – A n ou t l i ne o f i mpor t an t o f l i f e i n su r anc e po l i c i e s i s sued by L I C & o t he r ma jo r p r iva t e s ec to r l i f e i n su r anc e c ompa n ies i n Ind i a

2 . T ypes o f H ea l th I n su r anc e po l i c i e s . G r oup in su r anc e , me d ic a l i n su r anc e e t c .

3 . T ypes o f G ene ra l In su r a nce po l i c i e s : Maj o r t ype s o f f i r e , p r ope r ty , & mo t o r ve h i c l e i n s u ra nce .

4 . IR D A gu i de l i nes r e l a t i ng to l i f e i n su r anc e po l i c i e s .

5 . O u t l i ne s o f wor k ing o f pub l i c s e c to r ge ne r a l i n su r anc e c ompan i es .

5.4 Elective:B&I - 7: Acturial Mathematics and Statics

1 . Tim e va lu e o f Mon ey: S imp l e i n t e re s t and compone n t i n t e re s t , con t inuous c ompound ing , p r ese n t va lue a nd f u tu r e va l ue , y i e l d , I RR, com pu ta t ion o f c as h f l ows .


35

2 . P rob abi l i t y : C once p t o f p roba b i l i t y , t ype s o f p roba b i l i t y d i s t r i bu t ions , s a mp l ing & hypo thes i s t e s t i ng , B aye ’s t heo r e m.

3 . Mod el s : Ma rkov C ha in , C hapm an- Ko l mogor ov equa t ion .

4 . Te s ts : Ch i - squa r e t e s t , s t a nda r d i z ed dev ia t i on t e s t , s i gn t e s t , cum ula t ive dev i a t i on t e s t , g roup i ng o f s i gn t e s t , s e r i a l co r r e l a t i on t e s t .

5 . St och as t i c mod e l s : A pp l i c a t i on o f s t ocha s t i c mode l fo r c a l c u l a t i ng r i sk and r e tu rn , l ogno rm al d i s t r i bu t ions , Br own i an mo t ion .

Re fe ren ce f rom e l ec t i v e 1 t o 7 F undame n ta l s o f R i s k and In sur ance by E . J .V anghan &

T .V anghan In t roduc t ion to B ank i ng by V i j aya R agavan I y engar B ank M anagem e n t by K och & Sc o t t M ac hena ld F undame n ta l s o f In t e rna t iona l B ank i ng by R upnaray an B ose In t roduc t ion to R i sk M anagem en t & In s urance by M ark Dor fm a R isk Manage me n t and I n suranc e – P e r spec t i v e i n Gl oba l

ec onom y by H.D .Sk ipper & W.J .Kw on R isk Manage me n t & I n suranc e by H arr ing t on N ie haus . S toc has t i c p roce s se s – She l don M.R od WW W .ac t uar i e s ind ia .o rg WW W .ac t uar i e s uk .o rg

GU ID ELI NE S F OR P R EP AR A TIO N O F MBA P R OJEC T R EP O RT S

A RR A N GEM EN T OF C HA P TER S *

Cove r T i t l e P age ( Fo r mat enc lo se d )Inne r t i t l e pa ge ( Sa me as c ove r t i t l e pa ge )Ce r t i f i ca t e f r om gu ide and c ha i rma n and de c l a r a t i on by the s tude n t .Ce r t i f i ca t e f r om c ompany / f i r m , w he re t he p ro j e c t wor k i s ca r r i e d ou t . (N o t r e qu i r ed i f p r o j ec t w or k i s no t ba sed on a com pany / f i r m) .A cknow le dgeme n tL i s t o f t a b l e s and f i gu r es .A bbre v ia t i ons /ope r a t i ona l de f i n i t i ons u sed .

Int r odu ct ion shou ld i nc lud e t h e f o l l ow in g:

I . P r ob le m de f in i t i on / s t a t e men t . T h i s w i l l cove r com pany p ro f i l e t oo i f t he t op i c chose n pe r t a in s t o a com pany .

- 5 pa gesI I . Re sea rc h O b je c t ives – no t m ore t han 5 ob j e c t ives , U se K SA

mode l . - 1 P ageI I I . Re sea rc h M ethodo l ogy – S t a t e t he ba s i c a nd s e conda r y

re se a r ch des i gn . I f i t i s a s a mp le su r vey exp l a in , s a mp l ing des i gn a nd que s t i onna i r e des i gn . S ou rc es o f da t a – a nd t e chn ique s o f da t a ana ly s i s . – 3 -4 pa ges

IV . L imi t a t i ons o f t he p r o j e c t s t udy – 1 page .

C hap te r IL i t e ra t ur e r ev i e w

D iscus s t he o r i e s , c once p t s , hypo the ses , mode l s e t c . , unde rp inn i ng the p ro j ec t w ork ( p r o j ec t r epo r t i s an a pp l i c a t i on o f t heo r e t i ca l know le dge in ana lyz ing a r ea l l i f e p r ob lem / i s sue f ac ed by a n o rga n iza t ion )

- 15 pa ges


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http://WWW.actuariesuk.org/

http://WWW.actuariesindia.org/

C hap te r I I , I I I & IVF ind in gs

T hi s i s th e l on ges t s ec t i on o f the p ro j e c t r epor t . In t hese cha p te r s da t a co l l ec t e d w i l l be p r ese n t e d a nd a na ly s ed wi thou t d ra wi ng a ny in f e re nce . D epe nd ing on the vo lum e o f da t a p r e sen t ed , t he r e cou l d be 3 o r 4 cha p te r s i n t h i s s e c t i on . – a t l ea s t 40 pa ges

C hap te r VSu mm ar y o f F in di ngs

T hi s c hap te r w i l l be a b r i e f s t a t e men t o f a na l y s i s a l r ea dy s t a t ed i n t he f i nd ings s e c t ion . - 3 pa ges

C hap te r V IC onc lus i ons an d s ugge s t i ons

– 3 page s

( t o t a l no . o f pa ges mus t be a t l eas t 80 bu t n o t mor e th an 150 )

Bib l iogr aph y: Re fe re nce s l i ke a r t i c l e s , books , w e bs i t e s e t c . , u se d in t he p ro j e c t wor k mus t be i nc lude d in t h i s s ec t i on s t r i c t l y fo l l ow ing the c i t a t i on s ty l e ( r e fe r M LA ’ s H andbook a nd o the r s t y l e m anua l s )

AppendixT hi s w i l l i nc l ude p r in t e d s ec ondar y da t a ( on ly i f i t i s ve ry c r i t i c a l ) and a ny ques t i onna i re s u se d fo r t he s tudy .

F OR MA TT ING YO UR P R OJEC T R E PO RT

1 . R ep ort s s hou ld be t ype d ne a t ly on ly on one s i de o f t he p ape r w i th 1 .5 sp ac i ng on a A 4 s i z e bond pa pe r (210 x 297 mm) . U se d ry t one X er ox f o r p r in t i ng .

T he mar g in s shou ld be : L e f t – 1 .25” , R igh t – 1” , T op and Bo t tom – 0 .75” . R ef e r t o s t y l e m anua l s l i ke ML A: Han dbook .

2 . T he to t a l nu mb er o f re por ts t o be p re pa r ed i s FO U R. O nly one copy i s t o be su bmi t t ed t o t he o f f i c e .

3 . Be fo r e t ak ing t he f i na l p r i nt out t h e app r ova l o f t he conc e r ne d gu ide (s ) i s ne ce s sa ry and co r r ec t ions sugge s t e d , i f a ny m us t be i nc o rpo r a t ed . I f t he d ra f t i s no t app r ove d by the gu ide , t he gu ide i s no t ob l i ged to s ign the re po r t .

4 . T he p r o j e c t r epo r t m us t be pape r ba ck bound ( s a mp le ava i l a b l e i n t he l i b r a r y ) D o no t i n se r t t r anspa re ncy she e t s i n t he r epo r t . D o no t u se s p i r a l b i nd ing .

5 . T he p r o j e c t r epo r t m us t c on ta i n 80 -120 pa ges . B u t no t mor e t han 150 page s .

Ou tlay o f t he R ep ort :

T he ch apt er s , s e c t ion s and sub se c t ion s ma y be numbe re d in t he dec ima l f o rm fo r e . g . C hap t e r 2 , s ec t i ons a s 2 .1 , 2 . 2 e t c . , a nd subse c t i ons a s 2 .2 .3 , 2 . 5 .1 e t c .

Eac h ch apt er m us t be l e f t j us t i f i e d ( f ont s i ze 16 ) . F o l low e d by the t i t l e o f ch apt er c en t er ed ( fon t s i ze 18 ) , s ec t ions / sub se c t ion n um be rs a lon g w i t h th e i r he adin gs mu s t be l e f t j us t i f i e d wi th s e c t ion n um be r and i t s h ead ing in f ont s i z e 16 an d su bs ec t ion and i t s h ead ing i n f ont s i z e 14 . T he bod y or t he t ex t o f t h e r ep ort shou ld have fon t s i ze 12 . (T im es N e w R om an)

T he f i gur es and tab le s mus t be numbe re d cha p te r w i se f o r e . g . : F i g .2 .1 B l ock d i ag r a m o f a s e r i a l b i na r y a dde r , T a b le 3 .1 P r imi t i ve f l ow t ab l e , e t c . A l l f i gu re s and t ab l e s shou ld appe a r e i t he r i n t he s ame pa ge o r t he ne x t page in w h ich the y a re r e f e r re d f i r s t . P re fe rab ly , a l l f i gu re s and t ab l e s a r e t o be p l ac ed e i t he r a t t he t op o r t he bo t t om o f a g ive n page .

R ef er en ce s : T he r e f e r e nce s shou l d be nu mb er ed s er ia l ly i n t he o rde r o f t he i r occ u r re nce i n t he t e x t and t he i r numbe rs shou ld be i nd i c a t ed wi th in squa r e b r ac ke t s f o r e . g . (3 ) . T he s e c t ion on re f e r enc es s hou ld l i s t t he m in s e r i a l o r de r i n t he f o l l ow ing fo r ma t .

For t e x tbooks – A .V .Oppe nhe i ra and R .W.S cha fe r , D ig i t a l S i gna l P roc es s ing , E ng le wood , N . J . ,P re n t i c e H a l l , 3 E d i t i on , 1975 .

For pa pe r s – D a v id I n su l a t i on des ign t o c omba t po l l u t i on p rob l em, P r oc o f IE E E , PA S , Vo l 71 , Aug 1981 , pp 1901 - 1907 .

(R ef e r s t y l e m anua l , - M LA ’ s H andbook) .

T he re por t s hou ld be ex t e ns ive and i nc lude des c r ip t i ons o f w ork ca r r i e d ou t by o the r s on ly t o t he be s t ex t en t nec es s a r y . V er ba t i m r ep r oduc t ion o f m a te r i a l ava i l a b l e e l s e w her e shou l d be s t r i c t ly avo i ded . W her e sho r t e xce rp t s f rom pub l i she d wor k a re des i re d t o be i nc l uded , t he y shou ld be w i th in quo t a t i on mar ks app r op r i a t e ly r e fe re nce d . E ndno te , F oo tno te shou ld be p r in t e d a s pe r s ty l e ma nua l .

Pr oper at t e nt ion i s to b e p a id no t on l y to t he t ec hn ica l con te nt s bu t a l so t o t he or ganiz a t ion o f t he r ep ort an d c l ar i t y o f th e exp re s s ion . D ue c a r e shou ld be t ake n t o avo id spe l l i ng and typ ing e r r o r s . Spe l l che ck , G ra mma r che ck , mus t be app l i ed . I t shou l d no t e d t ha t r epo r t - wr i t e - up f o r ms t he impor t a n t com ponen t i n t he ove r a l l eva lua t ion o f t he p r o j e c t .


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(C OV E R T ITLE P AG E & IN NE R T ITL E P AG E F OR MA T)

Evaluation of Mutual Fund PerformanceA Case Study of Equity Funds of UTI

by…………..

IV Semester MBA Reg .No……………..

Guide ………………

Project Report submitted to the University of Mysore in partial fulfillment of the requirements of IV Semester MBA degree examinations – 200..

B .N. Bahadur Ins t i tu te of Management Sc iences ,

University of Mysore, Manasagangothri,

Mysore – 570 006

( Prepared by B.N.Bahadur Inst i tute of Management Sc iences . )


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Revised MBA Syllabus 2011 CBCS - Copy