Reward and recognition at Eurostar

Case study

The Brief:

Eurostar International Ltd approached Red Letter Days For Business to introduce a

new company-wide recognition programme. To achieve their vision of ‘Inspiring Real

Connections’, Eurostar acknowledged that great performance, commitment and

collaboration needed to be recognised. They wanted to create a staff recognition

programme that provided employees with a themed experience which would

physically and emotionally connect them to one of their core destinations. They

contacted Red Letter Days For Business and together we developed a

comprehensive solution.

The Solution:

Given the disparate locations, and recognising the complexity of the Eurostar

proposition, Red Letter Days For Business formulated a cohesive staff programme

that was bespoke, aspirational and diverse. The engagement programme itself is

based on peer to peer nominations and each month up to 10 employees are

recognised for going ‘above and beyond’ Eurostar’s core values. The awardees

receive a bespoke Red Letter Days voucher which can be redeemed against

specially selected Experiences in the UK, France and Belgium. These experiences

include days out or overnight stays in luxurious European or UK destinations. In

addition to creating a bespoke Experience range, Red Letter Days For Business

provided creative marketing and branded collateral. Our team developed eye-

catching brochures, prize wallets and certificates for the Eurostar team. The co-

branded creative material enhanced the visibility of the scheme and highlighted its

bespoke nature.

The Result:

“We have been delighted with the success of the ‘Etoile’ programme. Red Letter

Days designed a fantastic range of Experiences that creates real connections

between our employees and our destinations, and the prize collateral reflects a

premium award and their highly valued contribution. We have had very high levels of

engagement from our staff and the feedback we have received has been

overwhelmingly positive. We appreciate the high quality of service and

professionalism that the Red Letter Days Team consistently delivers and we look

forward to continuing and evolving this relationship.” Marie Claude Bouchet,

Eurostar.