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ResearchMethodology Analysis of HypothesisPresented by, Rohit Mundhara P-21 Neha Pandey P-24 Pratik Purav P-29 Saurabh Shinde P-35 Renu Karia P-43

Slumdog Millionaire

What is Research Methodology??

Objectives of our Research ?

Hypothesis ?

Hypothesis - 1

Slumdog Millionaire has diminished the Image of Brand INDIA

H0 : The attributes are not dependent H1 : The attributes are dependent

Hypothesis - 2

Slumdog Millionaire has met the expectations of the viewers

H0 : Expectation and reality are not different H1 : Expectation and reality are different

Type of research conducted Conclusive research

Sample size 100 persons Demographics Age 20 to 50 years

Questionnaire ?

1) Personal Details ?A) Name C) Gender B) Age Group D) Occupation

5) Did you watch the Movie SLUMDOG MILLIONAIRE ?

A) Yes

B) No

5) Did you watch the Movie SLUMDOG MILLIONAIRE ?

6) Do you think SLUMDOG MILLIONAIRE deserved 8 Oscars ?

A) Yes

B) No

C) Cant Say

6) Do you think SLUMDOG MILLIONAIRE deserved 8 Oscars ?

7) Do you think Poverty has been exaggerated in SLUMDOG MILLIONAIRE ?A) Yes B) No

C) Cant Say

7) Do you think Poverty has been exaggerated in SLUMDOG MILLIONAIRE ?

8)Do you agree with Amitabh Bachhans view that SLUMDOG MILLIONAIRE diminisihes the Image of Brand India due to its extreme focus of Poverty ?

A) Yes

B) No

C) Cant Say

8)Do you agree with Amitabh Bachhans view that SLUMDOG MILLIONAIRE diminisihes the Image of Brand India due to its extreme focus of Poverty ?

9) Do you think that addressing the lead character (Jamaal) as SLUMDOG gives an indication of comparing all Indians as Slumdogs ?A) Yes B) No

C) Cant Say

9) Do you think that addressing the lead character (Jamaal) as SLUMDOG gives an indication of comparing all Indians as Slumdogs ?

10) Do you think the Image & respect of the Indians residing outside India will be affected because of the movie ?A) Yes B) No

C) Cant Say

10) Do you think the Image & respect of the Indians residing outside India will be affected because of the movie ?

11) Will SLUMDOG MILLIONAIRE bring a drastic change for the bollywood?A) Yes B) No

C) Cant Say

11) Will SLUMDOG MILLIONAIRE bring a drastic change for the bollywood?

12) Do you think it is too late for Hollywood to recognize the work of Indian artist ?A) Yes B) No

C) Cant Say

12) Do you think it is too late for Hollywood to recognize the work of Indian artist ?

13) Please rate your expectation about the movie before you watched it. 14) Please rate your perceptions on the same factors of the movie after having seen the movie.

1 2 3 4 5 6 7 a) Acting b) Story c) Direction d) Overall movie e) Music

f) Castg) Locations

Methods Used1) Qualitative Analysis Chi Square TestTo test the independence of attributes

2) Quantitative Analysis Paired t TestTo test the difference in Mean

Qualitative Analysis

D o f = (r-1)(c-1) = (3-1)(7-1) = 12 Level of Significance = 5%

H0 is rejected Attributes are dependent

Quantitative AnalysisPaired t testActing Story & Direction Screenplay H0 is Rejected H0 is Accepted H0 is Accepted

H1 is Accepted H1 is Rejected H1 is Rejected E R E>R

Quantitative AnalysisPaired t testOverall Movie H0 is Accepted H1 is Rejected E>R Music Cast Locations

H0 is Accepted H1 is Rejected E>R

H0 is Rejected H1 is Accepted ER

Conclusion

Limitations Limitation on resources Geographical Diversity Sample size Opinion of industry experts Suggestions of Dr. Murthy

THANK YOU