Rm Workshop Final

7/30/2019 Rm Workshop Final

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Ramlal is not the only one..

Last year 260 farmers died ofpesticide poisoning in AP, PB,

HR, MH


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PEST OLL PRIVATE Ltd

PROUDLY PRESENTS.


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RAKSHAK SOAP

An Effective pesticide removal soap

just for you !!!


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INTRODUCTION

Lot of hue and cry on the uses of pesticides.

Ignorance on the farmers part towards safety

precautions

Mutated DNA has been found in 65 percent of

those farmers tested

Lack of awareness on the seriousness of

pesticide poisoning


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INDIA AND PESTICIDES

Rank 4th in terms of utilization Largest producer in Asia & 12th in world.

AP, PB, HR & MH are highest users in the country.

UTILIZATION

insecticides 73%

Fungicides 11%

Herbicides 14%

Others 2%


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73% are closely linked with pesticide.

90% do not use any kind of protection whilespraying

60% use bare hands to mix pesticide

85% do not use masks

97% do not use gloves

60% chew tobacco, gutkha and smoke duringspraying


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MODE OF CONTACT WITH PESTICIDES

Through the :- Mouth

- Nose (Inhalation)

- Skin

- Eyes

97% of all body exposure to pesticides is

through skin contact.


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PROBLEMS FACED AFTER SPRAYING

Eye irritation 82.05% Giddiness 52.56%

Breathing problems 70.51%

Fever 35.89%

Vomiting/ dehydration 39.74%

Cramps 30.76%

Itching 76%

Convulsions 15.38%


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OTHER EFFECTS

pesticide poisoning

cardiopulmonary,

neurological and skin disorders,

Cancer

deformities,

miscarriages,

lowering the sperm count


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EXISTING GAP

No unique soap for removing pesticideresidues (Existing soaps lack effectiveness

in removal of pesticide residues)

Lack of health and sanitation awareness.

Utilization of existing soaps leads to

environmental pollution

RAKSHAK helps overcome these gaps


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ACTIVE INGREDIENTS OF ` RAKSHAK`

Essiac tea oil: An overall body cleanser which isknown for its cancer fighting abilities.

Pantethene: A Biologically active form of Vit B5

that is essential for opening up blockagescreated by pesticides which prevent the body

from being able to absorb.

Our R&D has proved that these compounds hashelped in washing down of 99.9 % of pesticidal

load from skin.

HOW

RAKSHAK

DIFFERS ??


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MARKET SELECTION

SEGEMENTING -

Based on demography

URBAN MARKET

RURAL MARKET

Based on quantum of usage

Maharashtra

Punjab

Andhra Pradesh

Haryana


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MARKET SELECTION

TARGETING-

Farmers

Agricultural labourers, and

Families involved in agricultural activities.


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MARKET SELECTION

POSITIONING-

Medicated soap

Affordably price

Complete skin care


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VALUE HIERARCHY TO THE TARGET MARKET

This soap is a unique offering from our company with

Added medical benefits.

Natural ingredients like lime , neem, aloe vera.

Enhanced bathing experience.

Overall skin protection.

Non allergic.


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PRODUCT MERITS

Safeguards health of the farmers

Can be used as a regular soap

Can be used by all members of the family

Best buy among soaps in the same pricecategory

Comes with Informative leaflets ,for bettersanitization habits & ill effects of chemicals onskin.


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BRANDING

BRAND NAME : RAKSHAK

TAGLINE : HAMARE APNO KE LIYE


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PACKAGING

Wrapped in butter paper cover.

Followed by the usual polythene cover.

Regular outer packaging.


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From warehouses to the local retailers,60 soaps per box.


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PRICING

As the target customers are the rural farmers,the price of the product is derived from that of

competitors and focuses on affordability

WEIGHT (Grams) PRICE (Rs)

75g 20

100g 25


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DISTRIBUTION

SPOKE & HUB MODEL

One warehouse per 6 districts

Use of advanced 3PL systems ,specializing indemographic patterns and wide retail linkages.

Interconnected systems with two way feedbackchannels.

Regular product feedback from retailers.

Time efficient and on a regular basis demandbased distribution.


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PEST OLL

LOCAL

WAREHOUSES

3PL

PROVIDER

FARMERS

DISTRIBUTION CHANNEL


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Villages having lesser retail outlets ,will be servedby local youth promoting rural entrepreneurships.

An after pilot project, retailers meeting with themissionary salespersons about the project

objective and strengthening the distribution

network.


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PROMOTION

Through print media.

Through local radio channels.

Van campaigns.

Samples distribution with few

agriculture input company products like

Sinochem, Bayer, Syngenta etc

Through regional T.V channels.


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Ad campaigns through the use of local natak

manchs & tolis for awareness about the ill

effects of chemicals and even the excessive

use of agri inputs in agriculture.

Retailers meetings

Introductory offer : Buy two 100g bars of

RAKSHAK soap and get a mask free !!!


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RAKSHAK

HONOURABLE CHIEF GUEST : Dr. JOHN MANO RAJ

Documents

Rm Workshop Final